Taylor Swift's "Look What You Made Me Do" music video uses bright colors, expensive props, and revealing costumes to showcase her wealth and sex appeal, drawing on conventions of the pop genre. The lyrics, visuals, and plotless narrative portray Taylor as having changed from her previous innocent persona due to negative media portrayals. Scenes reference her personal life and ongoing feuds. Frequent close-ups, zooms, and edits draw attention to Taylor and her message of reinventing herself despite outside influences.
Music video analysis - Look What You Made Me Doamydellerx
1) The music video for Taylor Swift's "Look What You Made Me Do" portrays her transformation from her old reputation to a new, powerful persona.
2) Scenes in graveyards and of Swift "rising from the dead" represent the death of her old image and reputation.
3) Swift is presented as a wealthy, glamorous, and dominant figure through lavish settings, costumes, and her power over male characters.
The video uses her image and lyrics to promote her upcoming album "Reputation."
The music video for Taylor Swift's "Bad Blood" focuses the camera on Taylor throughout to reinforce her importance. Editing is used to match actions in the video to the beat of the song. Taylor is shown as powerful through her weapons, fighting, and dominance over other characters. Her innocence from earlier in her career is represented by a teddy bear being attacked.
The video for Taylor Swift's "Bad Blood" tells the story of her character Catastrophe who has a falling out with her friend Arsyn, portrayed by Selena Gomez. This is shown through lyrics about having "bad blood" now. The video features Catastrophe and Arsyn assembling teams dressed in dark vs. light colors to symbolize good vs. evil. It culminates in a fight scene between the two teams. Intercutting celebrity cameos are used to promote both Taylor and the other artists, growing Taylor's brand through controversy and rivalry.
The document discusses the concept of the male gaze and why it is important for media students to understand. It defines the male gaze as how audiences view characters or people from a heterosexual male perspective. It then analyzes Miley Cyrus' "Wrecking Ball" music video and argues it confirms the male gaze by focusing on her body and portraying her as a sexual object. Finally, it provides examples of lyrics that depict the male gaze through objectifying or sexualizing women.
Codes and conventions of indie music videosLaurahatcher
1) Indie music videos often feature live performances to keep the focus on the artist's talent and passion for music. This conveys the genre's emphasis on music over commercial success.
2) Narrative videos are also popular, using a story to make the video more memorable and engage viewers. Special effects allow more creative storylines.
3) Mise-en-scene elements like sets, costumes, and makeup are used to establish retro aesthetics common in indie rock and convey themes through a character's appearance.
This music video analysis discusses Taylor Swift's "Shake It Off" music video based on Andrew Goodwin's music video analysis theory. The summary identifies that the video follows pop music genre characteristics like dance performances. It also discusses relationships between the lyrics, music, and visuals. Specifically, it notes how the visuals illustrate and amplify the literal and deeper meanings of the lyrics through Taylor's various dance routines and costumes portraying different personas.
Music videos typically last 3-4 minutes and combine live performance with narrative or conceptual imagery to promote an artist's music and image. They tell stories, either related to or suggested by song lyrics, or develop symbolic or thematic concepts. Many include some combination of the artist performing, a narrative storyline, and visual elements to represent the song's meaning. The goal is to entertain audiences while advertising the artist's music and setting the tone for how the song should be interpreted.
The document discusses voyeurism in music videos. Voyeurism involves watching others engage in sexual acts without their consent in order to gain pleasure. Music videos often feature the objectifying male gaze towards women through fragmented camera shots that emphasize sexual body parts. Voyeurism is used in music videos to sell products and generate interest. Examples provided include videos that feature scantily clad women dancing sexually while being filmed from low camera angles that accentuate their bodies.
Music video analysis - Look What You Made Me Doamydellerx
1) The music video for Taylor Swift's "Look What You Made Me Do" portrays her transformation from her old reputation to a new, powerful persona.
2) Scenes in graveyards and of Swift "rising from the dead" represent the death of her old image and reputation.
3) Swift is presented as a wealthy, glamorous, and dominant figure through lavish settings, costumes, and her power over male characters.
The video uses her image and lyrics to promote her upcoming album "Reputation."
The music video for Taylor Swift's "Bad Blood" focuses the camera on Taylor throughout to reinforce her importance. Editing is used to match actions in the video to the beat of the song. Taylor is shown as powerful through her weapons, fighting, and dominance over other characters. Her innocence from earlier in her career is represented by a teddy bear being attacked.
The video for Taylor Swift's "Bad Blood" tells the story of her character Catastrophe who has a falling out with her friend Arsyn, portrayed by Selena Gomez. This is shown through lyrics about having "bad blood" now. The video features Catastrophe and Arsyn assembling teams dressed in dark vs. light colors to symbolize good vs. evil. It culminates in a fight scene between the two teams. Intercutting celebrity cameos are used to promote both Taylor and the other artists, growing Taylor's brand through controversy and rivalry.
The document discusses the concept of the male gaze and why it is important for media students to understand. It defines the male gaze as how audiences view characters or people from a heterosexual male perspective. It then analyzes Miley Cyrus' "Wrecking Ball" music video and argues it confirms the male gaze by focusing on her body and portraying her as a sexual object. Finally, it provides examples of lyrics that depict the male gaze through objectifying or sexualizing women.
Codes and conventions of indie music videosLaurahatcher
1) Indie music videos often feature live performances to keep the focus on the artist's talent and passion for music. This conveys the genre's emphasis on music over commercial success.
2) Narrative videos are also popular, using a story to make the video more memorable and engage viewers. Special effects allow more creative storylines.
3) Mise-en-scene elements like sets, costumes, and makeup are used to establish retro aesthetics common in indie rock and convey themes through a character's appearance.
This music video analysis discusses Taylor Swift's "Shake It Off" music video based on Andrew Goodwin's music video analysis theory. The summary identifies that the video follows pop music genre characteristics like dance performances. It also discusses relationships between the lyrics, music, and visuals. Specifically, it notes how the visuals illustrate and amplify the literal and deeper meanings of the lyrics through Taylor's various dance routines and costumes portraying different personas.
Music videos typically last 3-4 minutes and combine live performance with narrative or conceptual imagery to promote an artist's music and image. They tell stories, either related to or suggested by song lyrics, or develop symbolic or thematic concepts. Many include some combination of the artist performing, a narrative storyline, and visual elements to represent the song's meaning. The goal is to entertain audiences while advertising the artist's music and setting the tone for how the song should be interpreted.
The document discusses voyeurism in music videos. Voyeurism involves watching others engage in sexual acts without their consent in order to gain pleasure. Music videos often feature the objectifying male gaze towards women through fragmented camera shots that emphasize sexual body parts. Voyeurism is used in music videos to sell products and generate interest. Examples provided include videos that feature scantily clad women dancing sexually while being filmed from low camera angles that accentuate their bodies.
Indie Music Videos: Conventions & ExamplesTrampezium
This document provides analysis of the music videos for 5 indie songs: M83's "Midnight City", The Lumineers' "Ho Hey", Passion Pit's "Little Secrets", Don Broco's "Priorities", and Coldplay's "Paradise". Each analysis section covers the sound, camerawork, editing, and mise-en-scene of the respective music video. Common conventions across the indie music video genre include narrative-based storytelling inspired by films, natural lighting, and a cinematic visual style with titles and credits.
The document provides an analysis of Taylor Swift's "Bad Blood" music video through the lens of music video theory. It summarizes that the lyrics, music, and narrative all focus on a theme of blame towards another person. The camerawork keeps Taylor Swift as the focal point, and the costumes adhere to stereotypes of female sexualization despite the theme of female empowerment. While some conventions like dancing are subverted, the video still serves the "male gaze" through close-ups and portrayals of the women as objects of desire.
This document discusses conventions of the indie music video genre. It notes that settings are typically low-budget locations that are easy to access like studios, cities, parks and tunnels. Mise-en-scene aims to portray narrative through costumes, makeup and props like instruments. Performance sections focus on showcasing the artist's talents. Narratives are increasingly popular as they help audiences relate to the lyrics. Sound, camera shots, editing and effects also aim to reflect the independent spirit of the music.
In hip hop music videos, there are several conventions used to convey status and power. Low camera angles are used to make the artist appear powerful over the audience. Crowds dancing to the beat gives credibility to the song. Expensive clothing, jewelry, cars, and money flaunt wealth and status. Men generally dominate while women are portrayed as sex objects. Visuals are linked to lyrics by featuring objects mentioned. Close ups emphasize the importance of the artist. Intertextuality connects lesser-known artists to more popular culture figures. Overall, the goal is to present the artist as powerful, wealthy, and with many admirers through these visual conventions.
The opening sequence of Gone Girl establishes the characters of Nick and Amy Dunne through visuals and sound. Nick is seen stroking Amy's hair as he narrates violent thoughts about her, establishing him as potentially psychotic and in control of Amy. Though the lighting is bright unlike typical thrillers, the unsettling soundtrack builds tension. Various shots introduce the town where mysterious events will unfold. Nick is shown alone in plain clothes, hinting at his troubled personality. The sequence suggests the importance of time and hints at impending danger through its themes and clues about the characters.
The document discusses several key aspects of music videos identified by Andrew Goodwin, including thought beats, narrative and performance, star images, technical aspects, and the relationship between visuals and song. It explains Goodwin's three steps for identifying thought beats: examining song structure and music, listening to the artist's voice, and understanding the artist's role as storyteller. The document also discusses the importance of narrative, star image, technical elements, and Roland Barthes' codes for analyzing narrative texts. Finally, it summarizes Vladimir Propp's eight character types commonly found in narratives.
Codes and conventions of a rock music videoislalee1
Rock music originated in the 1950s in the US and was influenced by other genres like folk, country, and jazz. It is typically performed by bands with 4 or more members playing electric guitar and other instruments like drums. Rock artists in music videos and performances commonly wear black, have tattoos and piercings, and use facial expressions and body language to express the mood of the song. Rock videos also feature common visual conventions like low-key lighting, outdoor settings, cuts that match the tempo, and narratives that relate to the lyrics.
This document provides a mood board and production plan for a music video for the song "Read All About It" by Professor Green featuring Emeli Sande. The music video will tell a narrative story about a young boy going through hard times at home in a housing estate setting. Various cinematography techniques like close-ups, mid shots, and wide shots will be used. Lighting will include back lighting, high key lighting, hard lighting and low key lighting to set the dark and moody tone, with one scene using high key lighting at dusk. The characters will be of varied ages but the same race, portraying the struggles of the young boy.
1) The mise-en-scene in Taylor Swift's "You Belong With Me" music video depicts her character as a typical nerdy American girl through her dorky bedroom filled with science equipment and a clarinet.
2) The song has a pop genre with a chorus that matches the visuals and lyrics about a nerdy girl who likes a popular boy.
3) The music video provides an intertextual reference to teenage romantic movies, with Swift playing both the popular boy's girlfriend and the nerdy girl who transforms into a beautiful girl at a dance to reunite with the boy.
Music Video Analysis, Black Magic-Little MixCharlottehull
The video for Little Mix's "Black Magic" demonstrates several characteristics of the pop genre. It follows four unpopular girls who find a magic recipe that transforms them into attractive, popular characters. Throughout the video, there are shots of both the whole band and individual members, reflecting pop music video conventions. The girls' fashionable outfits and popularity also represent typical pop genre traits. The video creates a relationship between the lyrics and visuals by showing scenes that relate to the song's words. It also synchronizes the tone and atmosphere of the visuals with the music's beat and rhythm.
This document provides an analysis of Taylor Swift's "Bad Blood" music video through the lens of various film and music video theories. It examines the lyrics, genre, mise-en-scene, camerawork, editing, intertextuality, narrative, star image, and voyeurism elements of the video. The analysis finds that while the lyrics and visuals do not match, the editing and camerawork are motivated by the music. It also explores how the video draws from Britney Spears' "Toxic" video and features many famous friends, establishing Taylor's new image and brand.
Taylor Swift's "Blank Space" music video is analyzed. The grand mansion setting and Taylor's changing outfits are used to convey her mysterious, psychotic character. Camera techniques like mid shots, low angles, and tracking shots establish Taylor's superiority and keep the movement flowing. As the story progresses, handheld camera and reaction shots depict frustration and changing moods. Editing techniques like cuts on the beat, VFX, and shot reverse shots intensify climactic scenes and help the audience sympathize with Taylor's perspective.
Taylor Swift Blank Space Music Video AnalysisShaunaN_
The music video for Taylor Swift's "Blank Space" takes place in a large, castle-like building, suggesting the wealthy status of the characters. Specific shots are used to characterize Taylor Swift's character as the wealthy owner of the property, including a low angle shot of her standing on the staircase, looking down with her arms outstretched. Stylistic choices like her red lipstick and smirk further portray her as confident and possibly having dark intentions. Towards the end, Taylor Swift is seen angrily piercing a heart-shaped cake with a knife, implying she may be heartbroken over the male character.
1. Goodwin suggested that music videos often link the genre of music to the genre of visuals. For example, a punk rock video may feature punk rock fashion and live performance elements.
2. Goodwin also noted there is usually a relationship between the visuals and lyrics of a music video. Visuals may illustrate, amplify, or contradict what is being sung.
3. According to Goodwin, the tone and atmosphere of a music video typically reflects the music itself.
The document provides an analysis of indie music videos. It discusses that indie music videos typically have low budgets and feature simple settings focused on the artist. Live performances are very common to showcase the artist's talents. Narratives are also used to help audiences relate to the song lyrics. Close-up shots of the artist are important to convey emotion. Indie videos often have a retro style through sets, costumes, and effects. There is usually a strong relationship between the visuals, music, and lyrics.
The document provides an analysis of album covers, CDs, and websites for albums by Selena Gomez, Drake, and Taylor Swift. For each album, the analysis examines elements like the color scheme, typography, images, and how they relate to the theme and message of the album. The target audiences are identified as teenage girls for Selena Gomez and Taylor Swift based on the styles portrayed, and teenagers and young adults for Drake based on the themes in his music. Overall, the document analyzes how visual design elements of album covers and marketing communicate messages to fans.
We cant stop- Miley Cyrus Music video analysis sophiearnold888
The music video for Miley Cyrus' "We Can't Stop" uses various shots and imagery to promote Miley's new rebellious image to viewers. Close-up shots of Miley emphasize her new attitude while party scenes establish the setting. Though depicting typical pop video themes like drinking and relationships, the video presents them in subtle, unconventional ways. Editing techniques like slow motion are used to keep imagery conformed rather than eccentric while still including diverse scenarios to create the feel of one large party. The video aims to market Miley's rebranded self to audiences through contrasting her old and new personas.
Music Video Analysis: Lana Del Rey - Born to Dievisitor567
Lana Del Rey's music video for "Born to Die" portrays her in an unhealthy relationship with her boyfriend. Throughout the video, various visuals connect to and illustrate the lyrics, such as shots of Lana smoking when she sings about getting high. The video follows their car trip, which ends in Lana's death. It uses a narrative structure and juxtaposition to convey the concept that no matter one's class or possessions, everyone will eventually die.
Codes and Conventions of Indie Genre Music VideosAxel Cansdale
This document provides an overview of codes and conventions commonly found in indie genre music videos. It discusses the broad and diverse nature of the indie genre and some of its subcategories like indie-pop, indie-rock, and indie-folk. It then examines typical elements of indie music videos like their narrative style, use of camera shots, sound design, editing techniques, mise-en-scene aspects involving lighting, props, costumes, locations, and color palettes. Examples are given of specific music videos to illustrate these common conventions.
Sven E Carlsson developed a theory categorizing music videos into two main types: performance and conceptual. Performance videos focus on the artist, and may feature them as a commercial exhibitionist, televised bard, or electronic shaman. Conceptual videos tell a narrative story either through clips (silent movies synchronized to the song) or art clips with no narrative. Both types of videos often use binary opposites to drive the narrative forward, such as light vs dark. The document provides examples of videos that fit each category and discusses their characteristics.
The video analysis discusses Taylor Swift's "Look What You Made Me Do" music video through analyzing its genre, star image, performance style, music, lyrics, mise-en-scene, camera work, and voyeurism. Key points include that the genre is pop featuring bright colors and expensive displays of wealth. Taylor's image involves controversy and subtle references to her personal life. The video has a mix of performance and abstract scenes without a narrative. Mise-en-scene clues reference her reputation and relationships through costumes, settings, and symbols. Camera work and costumes also aim to gain views through sex appeal and controversy.
Taylor Swift's "Love Story" music video tells the story of Romeo and Juliet through Swift's own experience of having a relationship disapproved of by her parents. The video depicts Swift as a schoolgirl who dreams of being a princess with her boyfriend. It contrasts reality with fantasy and uses locations like a castle and forest to represent the secrecy of Swift's real relationship at the time. While mirroring the classic story, the video subverts expectations by having the couple end up together rather than dying.
Indie Music Videos: Conventions & ExamplesTrampezium
This document provides analysis of the music videos for 5 indie songs: M83's "Midnight City", The Lumineers' "Ho Hey", Passion Pit's "Little Secrets", Don Broco's "Priorities", and Coldplay's "Paradise". Each analysis section covers the sound, camerawork, editing, and mise-en-scene of the respective music video. Common conventions across the indie music video genre include narrative-based storytelling inspired by films, natural lighting, and a cinematic visual style with titles and credits.
The document provides an analysis of Taylor Swift's "Bad Blood" music video through the lens of music video theory. It summarizes that the lyrics, music, and narrative all focus on a theme of blame towards another person. The camerawork keeps Taylor Swift as the focal point, and the costumes adhere to stereotypes of female sexualization despite the theme of female empowerment. While some conventions like dancing are subverted, the video still serves the "male gaze" through close-ups and portrayals of the women as objects of desire.
This document discusses conventions of the indie music video genre. It notes that settings are typically low-budget locations that are easy to access like studios, cities, parks and tunnels. Mise-en-scene aims to portray narrative through costumes, makeup and props like instruments. Performance sections focus on showcasing the artist's talents. Narratives are increasingly popular as they help audiences relate to the lyrics. Sound, camera shots, editing and effects also aim to reflect the independent spirit of the music.
In hip hop music videos, there are several conventions used to convey status and power. Low camera angles are used to make the artist appear powerful over the audience. Crowds dancing to the beat gives credibility to the song. Expensive clothing, jewelry, cars, and money flaunt wealth and status. Men generally dominate while women are portrayed as sex objects. Visuals are linked to lyrics by featuring objects mentioned. Close ups emphasize the importance of the artist. Intertextuality connects lesser-known artists to more popular culture figures. Overall, the goal is to present the artist as powerful, wealthy, and with many admirers through these visual conventions.
The opening sequence of Gone Girl establishes the characters of Nick and Amy Dunne through visuals and sound. Nick is seen stroking Amy's hair as he narrates violent thoughts about her, establishing him as potentially psychotic and in control of Amy. Though the lighting is bright unlike typical thrillers, the unsettling soundtrack builds tension. Various shots introduce the town where mysterious events will unfold. Nick is shown alone in plain clothes, hinting at his troubled personality. The sequence suggests the importance of time and hints at impending danger through its themes and clues about the characters.
The document discusses several key aspects of music videos identified by Andrew Goodwin, including thought beats, narrative and performance, star images, technical aspects, and the relationship between visuals and song. It explains Goodwin's three steps for identifying thought beats: examining song structure and music, listening to the artist's voice, and understanding the artist's role as storyteller. The document also discusses the importance of narrative, star image, technical elements, and Roland Barthes' codes for analyzing narrative texts. Finally, it summarizes Vladimir Propp's eight character types commonly found in narratives.
Codes and conventions of a rock music videoislalee1
Rock music originated in the 1950s in the US and was influenced by other genres like folk, country, and jazz. It is typically performed by bands with 4 or more members playing electric guitar and other instruments like drums. Rock artists in music videos and performances commonly wear black, have tattoos and piercings, and use facial expressions and body language to express the mood of the song. Rock videos also feature common visual conventions like low-key lighting, outdoor settings, cuts that match the tempo, and narratives that relate to the lyrics.
This document provides a mood board and production plan for a music video for the song "Read All About It" by Professor Green featuring Emeli Sande. The music video will tell a narrative story about a young boy going through hard times at home in a housing estate setting. Various cinematography techniques like close-ups, mid shots, and wide shots will be used. Lighting will include back lighting, high key lighting, hard lighting and low key lighting to set the dark and moody tone, with one scene using high key lighting at dusk. The characters will be of varied ages but the same race, portraying the struggles of the young boy.
1) The mise-en-scene in Taylor Swift's "You Belong With Me" music video depicts her character as a typical nerdy American girl through her dorky bedroom filled with science equipment and a clarinet.
2) The song has a pop genre with a chorus that matches the visuals and lyrics about a nerdy girl who likes a popular boy.
3) The music video provides an intertextual reference to teenage romantic movies, with Swift playing both the popular boy's girlfriend and the nerdy girl who transforms into a beautiful girl at a dance to reunite with the boy.
Music Video Analysis, Black Magic-Little MixCharlottehull
The video for Little Mix's "Black Magic" demonstrates several characteristics of the pop genre. It follows four unpopular girls who find a magic recipe that transforms them into attractive, popular characters. Throughout the video, there are shots of both the whole band and individual members, reflecting pop music video conventions. The girls' fashionable outfits and popularity also represent typical pop genre traits. The video creates a relationship between the lyrics and visuals by showing scenes that relate to the song's words. It also synchronizes the tone and atmosphere of the visuals with the music's beat and rhythm.
This document provides an analysis of Taylor Swift's "Bad Blood" music video through the lens of various film and music video theories. It examines the lyrics, genre, mise-en-scene, camerawork, editing, intertextuality, narrative, star image, and voyeurism elements of the video. The analysis finds that while the lyrics and visuals do not match, the editing and camerawork are motivated by the music. It also explores how the video draws from Britney Spears' "Toxic" video and features many famous friends, establishing Taylor's new image and brand.
Taylor Swift's "Blank Space" music video is analyzed. The grand mansion setting and Taylor's changing outfits are used to convey her mysterious, psychotic character. Camera techniques like mid shots, low angles, and tracking shots establish Taylor's superiority and keep the movement flowing. As the story progresses, handheld camera and reaction shots depict frustration and changing moods. Editing techniques like cuts on the beat, VFX, and shot reverse shots intensify climactic scenes and help the audience sympathize with Taylor's perspective.
Taylor Swift Blank Space Music Video AnalysisShaunaN_
The music video for Taylor Swift's "Blank Space" takes place in a large, castle-like building, suggesting the wealthy status of the characters. Specific shots are used to characterize Taylor Swift's character as the wealthy owner of the property, including a low angle shot of her standing on the staircase, looking down with her arms outstretched. Stylistic choices like her red lipstick and smirk further portray her as confident and possibly having dark intentions. Towards the end, Taylor Swift is seen angrily piercing a heart-shaped cake with a knife, implying she may be heartbroken over the male character.
1. Goodwin suggested that music videos often link the genre of music to the genre of visuals. For example, a punk rock video may feature punk rock fashion and live performance elements.
2. Goodwin also noted there is usually a relationship between the visuals and lyrics of a music video. Visuals may illustrate, amplify, or contradict what is being sung.
3. According to Goodwin, the tone and atmosphere of a music video typically reflects the music itself.
The document provides an analysis of indie music videos. It discusses that indie music videos typically have low budgets and feature simple settings focused on the artist. Live performances are very common to showcase the artist's talents. Narratives are also used to help audiences relate to the song lyrics. Close-up shots of the artist are important to convey emotion. Indie videos often have a retro style through sets, costumes, and effects. There is usually a strong relationship between the visuals, music, and lyrics.
The document provides an analysis of album covers, CDs, and websites for albums by Selena Gomez, Drake, and Taylor Swift. For each album, the analysis examines elements like the color scheme, typography, images, and how they relate to the theme and message of the album. The target audiences are identified as teenage girls for Selena Gomez and Taylor Swift based on the styles portrayed, and teenagers and young adults for Drake based on the themes in his music. Overall, the document analyzes how visual design elements of album covers and marketing communicate messages to fans.
We cant stop- Miley Cyrus Music video analysis sophiearnold888
The music video for Miley Cyrus' "We Can't Stop" uses various shots and imagery to promote Miley's new rebellious image to viewers. Close-up shots of Miley emphasize her new attitude while party scenes establish the setting. Though depicting typical pop video themes like drinking and relationships, the video presents them in subtle, unconventional ways. Editing techniques like slow motion are used to keep imagery conformed rather than eccentric while still including diverse scenarios to create the feel of one large party. The video aims to market Miley's rebranded self to audiences through contrasting her old and new personas.
Music Video Analysis: Lana Del Rey - Born to Dievisitor567
Lana Del Rey's music video for "Born to Die" portrays her in an unhealthy relationship with her boyfriend. Throughout the video, various visuals connect to and illustrate the lyrics, such as shots of Lana smoking when she sings about getting high. The video follows their car trip, which ends in Lana's death. It uses a narrative structure and juxtaposition to convey the concept that no matter one's class or possessions, everyone will eventually die.
Codes and Conventions of Indie Genre Music VideosAxel Cansdale
This document provides an overview of codes and conventions commonly found in indie genre music videos. It discusses the broad and diverse nature of the indie genre and some of its subcategories like indie-pop, indie-rock, and indie-folk. It then examines typical elements of indie music videos like their narrative style, use of camera shots, sound design, editing techniques, mise-en-scene aspects involving lighting, props, costumes, locations, and color palettes. Examples are given of specific music videos to illustrate these common conventions.
Sven E Carlsson developed a theory categorizing music videos into two main types: performance and conceptual. Performance videos focus on the artist, and may feature them as a commercial exhibitionist, televised bard, or electronic shaman. Conceptual videos tell a narrative story either through clips (silent movies synchronized to the song) or art clips with no narrative. Both types of videos often use binary opposites to drive the narrative forward, such as light vs dark. The document provides examples of videos that fit each category and discusses their characteristics.
The video analysis discusses Taylor Swift's "Look What You Made Me Do" music video through analyzing its genre, star image, performance style, music, lyrics, mise-en-scene, camera work, and voyeurism. Key points include that the genre is pop featuring bright colors and expensive displays of wealth. Taylor's image involves controversy and subtle references to her personal life. The video has a mix of performance and abstract scenes without a narrative. Mise-en-scene clues reference her reputation and relationships through costumes, settings, and symbols. Camera work and costumes also aim to gain views through sex appeal and controversy.
Taylor Swift's "Love Story" music video tells the story of Romeo and Juliet through Swift's own experience of having a relationship disapproved of by her parents. The video depicts Swift as a schoolgirl who dreams of being a princess with her boyfriend. It contrasts reality with fantasy and uses locations like a castle and forest to represent the secrecy of Swift's real relationship at the time. While mirroring the classic story, the video subverts expectations by having the couple end up together rather than dying.
Taylor Swift's music video for "Wildest Dreams" portrays her as achieving her dream of becoming a famous movie star. Throughout the video, her appearance changes dramatically from blonde to black hair, suggesting a more rebellious side. Scenes depict her in a deserted desert, implying she has let go and set herself free. Later scenes show Taylor getting glammed up for her love interest, portraying typical conventions of a woman preparing for the man she loves. The retro 1950s film set references the "American Dream" and themes of first love. By the end, Taylor has achieved fame and success, reaching her "wildest dreams."
The music video for "Blank Space" by Taylor Swift challenges common media representations of her love life and relationships. Through exaggerated depictions of her lifestyle and relationships, the video aims to portray these ideas in a way that refutes how Taylor is typically seen by the media and presents her in a different light to audiences. Various film techniques are used in the video, including composition, mise-en-scene, and camerawork, to develop Taylor's own image and contradict the perceptions that have been formed about her by the media's coverage of her relationships.
The music video for "Blank Space" by Taylor Swift challenges common media representations of her love life and relationships. Through exaggerated depictions of her lifestyle and relationships, the video aims to portray these ideas in a way that refutes how Taylor is often shown in the media. Various film techniques are used to develop Taylor's own image and perspective, contradicting how the media portrays her as constantly seeking attention through unsuccessful relationships. Overall, the video greatly exaggerates and distorts common media narratives about Taylor in order to establish her own representation and challenge preconceived notions about her character.
The music video for "Blank Space" by Taylor Swift challenges common media representations of her love life and relationships. Through exaggerated scenes and settings, the video portrays her relationships in a ridiculous manner to push back on portrayals of her in the media. Various film techniques are used to present Taylor Swift in a powerful light at the center of attention, challenging depictions of her as attention-seeking or as not in control of her relationships. Symbolism through objects like apples and cars also push back on representations of her as harmful or frivolous in relationships. Overall, the video uses over-the-top scenarios and interpretations to redefine how Taylor Swift is seen by both media and fans.
Textual analysis of ‘you belong with meannabellepeck
The document analyzes Taylor Swift's music video "You Belong With Me" to understand how to construct an appealing narrative for a pop music video. It discusses several scenes from the video and how they advance the storyline between Taylor's character and her neighbor. Technical elements like lighting, costumes, and camera shots are used to portray the characters and develop themes of social hierarchies, unrequited love, and ultimately finding romance. Analyzing this popular video provided insights into crafting relatable storylines and characters to engage mass audiences.
The document provides a narrative analysis of several music videos using different narrative theories. For Coldplay's "Paradise" music video, the elephant represents the victim trapped in the zoo, which serves as the villain. The airplane acts as the donor by helping the elephant escape to paradise. The other elephants who rescue him are the heroes. For Taylor Swift's "You Belong with Me," there is initially an equilibrium that is disrupted when the popular boy does not notice Taylor's sign, but realization and restored order occur when they get together at the prom.
The music video for Taylor Swift's "Blank Space" uses satire to mock the media's portrayal of Taylor Swift as a rich, materialistic man-eater with a crazy ex-girlfriend persona. Various elements of the mise-en-scene, cinematography, editing, sound, language, and representations in the video parody how the media represents Swift and her relationships. The video aims to portray how the media presents a false narrative of Swift to sell more stories and influence audiences.
Taylor Swift's "Bad Blood" music video portrays a feud between Taylor and another female artist over something that was done. Throughout the video, Taylor and her allies, including Selena Gomez, prepare for battle against the other army. Various cinematography techniques like pans and slow motion are used to highlight the characters and build dramatic tension. The video references Taylor's real-life feud with Katy Perry and portrays the transformation of their relationship from close friends to enemies.
Taylor Swift's "Bad Blood" music video features her and other female celebrities in revealing, tight costumes resembling superhero/villain outfits. Their makeup, like Taylor's dark eye makeup, is meant to look fierce. The video takes place in various locations evoking a sci-fi atmosphere and themes of female empowerment through fighting and powerful poses. It suggests Taylor's feud with Katy Perry through lyrics and scenes portraying violence.
The video tells the story of a romance between Taylor's character ("Juliet") and a boy she sees at her high school ("Romeo"). Various shots are used to establish settings and move the narrative along, including the high school, a castle, and a Victorian ball. Taylor gazes longingly at "Romeo" from a balcony at the ball. Their relationship progresses as they dance together intimately. References are made to Shakespeare's Romeo and Juliet story, with the video portraying a happier ending where "Romeo" and "Juliet" reunite and intend to stay together despite her father's disapproval.
The music video for Taylor Swift's "Blank Space" explores themes of feminism and society's judgments of modern women. It shows Swift portraying different personas in her mansion as she goes from a perfect, wealthy woman to a psychotic girlfriend. The video aims to subvert expectations of women and comment on how society and the media label them. Technical elements like Swift's repeated close-ups and the recurring painting help tell the narrative.
The document provides an analysis of Taylor Swift's "Bad Blood" music video. It summarizes that the video establishes "bad blood" between characters through lyrics and visuals. It has an upbeat tempo that matches quick editing and action. Special effects and costumes portray empowered women preparing for battle. Famous guest stars and marketing expanded the video's audience and publicity.
The document analyzes Taylor Swift's 2012 music video for "I Knew You Were Trouble" in three sections. It first discusses how Swift appeals to teenage girls through her relatable outfits and portrayal of typical teenage relationship issues. It then explains that the narrative and music of the song and video match the lyrics about a troubled relationship. Finally, it analyzes various technical elements of the video like the summer settings, iconography like tattoos and fireworks, and cinematography techniques.
The document discusses several theories related to analyzing music videos as narratives:
1. It applies Todorov's narrative theory of equilibrium, disruption, recognition, and new equilibrium to Taylor Swift's "Blank Space" music video.
2. It also discusses Pam Cook's theory that narratives are driven toward resolving an enigma through a cause-and-effect sequence of events.
3. Sven Carlson's theory categorizes music videos as performance, narrative, or conceptual clips, and determines "Blank Space" fits the narrative category.
4. Barthes' theory is also applied to analyze how cultural codes and stereotypes are used in "Blank Space" to convey meaning.
The document provides a summary and analysis of scenes from Taylor Swift's music video for "Love Story". It describes how the video sets up the story of Taylor's character imagining a romance with a boy from school. Several key scenes are outlined that show Taylor and the boy together at a ball and dancing, establishing their relationship and linking it to the lyrics. The summary describes how the video alludes to Romeo and Juliet with their secret romance but provides a happier ending, going against the typical Shakespearean tragedy.
Taylor Swift's "Blank Space" music video challenges media representations of her as unstable and overly romantic. Through exaggerated fairy tale scenery and costumes, she portrays relationships as unrealistic and insincere. Various shots depict a lack of affection between Swift and her partners, implying that relationships are not like fairy tales. Close-ups of Swift depict her as powerful and in control, contrasting media portrayals of her being dominated by men. The video challenges the idea that women are merely sexual objects by focusing the camera on Swift and blurring her male partners.
This document analyzes and summarizes various shots from Taylor Swift's "Safe & Sound" music video. It discusses the mise-en-scene, lighting, costumes, body language, and how they develop the implicit narrative and contribute to themes of vulnerability and finding safety. While challenging pop music conventions, the video effectively uses lip syncing and visual connections to lyrics to enhance the performance and story elements.
This document analyzes and summarizes the music video for Taylor Swift's song "You Belong with Me". It discusses several themes and techniques used in the video. Specifically, it notes that the video uses a fun, bouncy dance style and costume changes to reflect the lyrics and appear relatable to Taylor's target female audience. It also synchronizes the visuals and music tempo. Additionally, it establishes Taylor's "good girl" persona and brand, playing on teenage stereotypes and genres from films like Mean Girls. The video emphasizes that a girl just needs to dress up to get a guy by showing Taylor's transformation.
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The director wanted to create a music video storyline about an artist coping with a breakup. They took inspiration from Adele's "Hello" video but had to develop the breakup metaphorically since they lacked a male actor to play the ex-boyfriend. Various shots in the video symbolize the end of the relationship through metaphors like blowing out a candle, fading lights, and closing a door to move on from the past.
This document compares a student-created digipak and magazine advertisement to official materials for Rihanna's album "Loud". For both the digipak and advertisement, the student followed conventions like including the artist, album title, release date, and consistent color schemes. Specific elements copied for the digipak include close-ups of the artist and including a track list. Elements copied for the advertisement include the photo, name, album, and date. Additional information was included on the student advertisement beyond the official one.
This document analyzes 9 shots from various music videos and evaluates how they demonstrate conventions used in pop ballad music videos. It summarizes the techniques shown in each shot, such as linking lyrics to visuals, representing the artist, reflecting the sad genre, using editing techniques like fades, employing camera angles, utilizing dark lighting, implementing mise en scene with meaningful props, including outdoor isolated locations, and using close-ups of the artist singing. The document concludes that these techniques were considered when making the author's own music video to make it seem realistic and reflective of other pop ballad music videos.
1. The document provides an analysis of 9 shots from a music video, summarizing how each shot demonstrates an element of video production.
2. Shots 1-3 show how the video links lyrics to visuals, represents the artist, and uses conventions of the pop ballad genre.
3. Shots 4-7 demonstrate the use of editing, camerawork, lighting, and mise-en-scene to further the story and message.
4. Shots 8-9 show that the creators watched other music videos by including typical elements like isolated outdoor locations and close-ups while singing.
The document analyzes common codes and conventions in pop ballad music videos. It discusses how pop ballad videos often link the visuals to the song lyrics, use dark lighting to reflect sad themes of love and loss, and feature simple yet fashionable clothing. The videos typically have slow editing and camera work to match the slow tempo, and use close-ups and few props or filters to effectively convey emotion. Both Adele's "Hello" and Sam Smith's "Writing's on the Wall" exemplify these conventions through their visuals and lyrics about love and heartbreak.
Laura Neale edited a video using various techniques like fades, match cuts, and slow motion. For the first cut, she used match cuts and fades between shots of an actress lip syncing. She was unable to add planned slow motion. Subsequent cuts included adding more footage, fixing lip syncing which was challenging, and adding effects like black and white filters. The final cut mostly involved fixing lip syncing and replacing footage, which caused other parts to go out of sync each time. The main challenges were keeping lip syncing accurate and preventing additional edits from disrupting the timing of other clips.
The shooting schedule outlines the plan to film at a school hall on Friday November 3rd from 9am to 1:20pm. The locations include the school hall from the auditorium and stage sides, the corridor outside the hall, and a plain room during hours 2 and 3. The morning session from 9am to 10am involves filming makeup tutorials, dancer scenes, stage and hall shots of Zarah. The afternoon session from 11:20am to 1:20pm focuses on getting costumes back on, finishing any unfinished filming, reviewing footage to decide what needs to be re-shot, completing re-shoots, and reviewing the re-shoots before clearing up. The roles include Zarah and Laura
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The video is about a girl who uses a VR headset to escape her unhappy real life. In the VR world, represented through colorful footage, she experiences joy represented by lyrics about finding happiness online. However, the narrative gets lost as shots of London landmarks don't connect to the story and lip syncing is poor. Edits attempt to show the addictive nature of VR but linger too long, not matching the fast-paced music. Improvements could include developing a full narrative, shortening cuts to match the music, removing redundant loading screens, and improving lip syncing.
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help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
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Taylor Swift – Look What You Made Me Do music video analysis
1. C
TAYLOR SWIFT – “LOOK
WHAT YOU MADE ME DO”
VIDEO ANALYSIS
Laura Neale
2. Genre
The genre is pop music.
Conventions of a pop video
shown include the use of bright
colours/clothing, the use of
makeup, the use of expensive
objects such as cars and
diamonds to show to artist’s
wealth, and also the use of a lot
of close ups on Taylor’s face.
3. Performance/Abstract
Taylor’s video is mainly performace, as she does a lot of lip syncing and
dancing. However there is also an element of abstract as she does do
things that have no relevance to the song, like robbing a bank whilst
wearing a cat mask, and so you could consider her video to be partly
abstract.
There isn’t any story line to Taylor’s video, and so it can’t be considered a
narrative.
Taylor likes to use her videos to convey who she is to her audience – she
likes to come across as independent and strong as so will use her video to
show this, however she also likes to use her videos to ‘throw shade’ (to
publicly talk badly about someone, usually in a subtle way) at people she
has recently fallen out with. For example, in this video, she caused
controversy when she wore a t-shirt with her squad members written on
it, but had purposly left off squad members she had recently argued with.
4. Music
First, there is a sound effect of thunder, to set the graveyard scene. The music then brings in string
instruments, again adding to the creepy effect. The beat of the music sounds a lot like a heartbeat,
which contradicts what is happening on screen, due to the fact it is set in a graveyard, and a
‘Zombie Taylor’ is singing. The music builds during the pre-chorus and the tempo gets a little bit
faster, which means the cuts also get quicker.
During the bank scene, you can hear sirens in the music, which matches the action on screen as
you would expect an alarm to be going off or for the police to be there.
During the bridge the music slows down and the strings come back in, making the music sound
sad. This could suggest that she is mourning the loss of the ‘old Taylors’ that she is stood on top
of.
5. Lyrics
Lots of Taylor’s lyrics match up to
what is happening on scree, for
example she sings the lyrics “Don’t
like your tilted stage”, and as she
sings it she pulls n a gravestone to
straighten them all up.
She later does this again,
singing “You said the gun was
mine”, whilst miming shooting a
gun on-screen
6. Lyrics cont.
Taylor’s lyrics also include lots of connotations.
For example Taylor says that someone’s name is
“In red underline”, the colour red connoting
bad/danger, suggesting that this person has
done something wrong and so they could be in
danger.
Later Taylor sings “Look what you made me do”
when she crashes her car, despite the fact that
there is no one else in the car with her, this
could suggest that the person she is singing
about causes her to do things she doesn’t want
to because they are constantly on her mind.
7. Lyrics cont.
Lastly, Taylor also has some lyrics
that contradict what is happening
on screen, in order to make her
audience really think about what
she means. For example, she sings
“All I think about is Karma”, but
does so whilst robbing a bank.
Robbing a bank would give you bad
Karma due to it being illegal, and so
the audience is left questioning
what this really means.
8. Mise en Scene
When the clip starts the lighting is dark
to match the creepy graveyard scene,
and we see a gravestone on screen with
the words “Here lies Taylor’s reputation”
etched into it, which could represent
how she has been portrayed quite
negatively in the media lately. This is
then emphasised by her dressed in a
zombie costume with zombie makeup,
as this is symbolic of the old, sweet,
innocent Taylor being ‘dead’, and the
new Taylor being cold-hearted.
9. Mise en Scene cont.
We then see Taylor in a bath full of jewels, which could
be symbolic of her still thinking that she is worth it
despite the bad media, or could simply be being used to
flaunt her wealth to her viewers which is typical of the
pop genre, and a reoccurring theme in Taylor’s videos.
However, due to Taylor’s on-going fued with Kanye
West, it is also possible that this scene is supposed to
refer to when Kim Kadashian was robbed in Paris, as she
was robbed at gunpoint in a hotel bathroom over
jewellery, which would also explain the lyrics and
matching hand gesture about a gun, since Taylor and
Kanye don’t get on well. Also visible in the bath among
the jewels is a single dollar bill, which could be symbolic
of the dollar bill she won in a court case against a DJ
who groped her – she said that the single dollar bill was
worth so much more than $1 to her, which could explain
why it is in a bath full of valuble jewellery, which shows
how Taylor often includes small details in her videos that
refrence to her everyday life, in order to provide things
for her fans to spot in her videos, to keep them
interested.
10. Mise en Scene cont.
In the next scene Taylor is wearing
red, which has the connotations of
being dangerous, and so could again
emphasise how the old Taylor is
gone, and the new Taylor is
dangerous. There are also lots of
snakes in this scene, which could
represent how Taylor feels about the
people around her. If someone is
thought to be ‘two-faced’ or ‘fake’
then they are often referred to as
‘snakes’.
11. Mise en Scene cont.
In the next scene, Taylor is again
flaunting her wealth using an
expensive looking gold car, with an
expensive watch clearly seen flying
around when the car crashes. This is
reinforced however, when she
immediately starts to pose for the
paparazzi, despite just crashing her
car, showing that she doesn’t care
because she can just buy another
one, and therefore representing her
wealth outside of the video.
12. Mise en Scene cont.
Taylor is then seen on a swing inside a
giant golden bird cage. This could be
representative of how she feels trapped
due to the bad media she gets, however
as she still has expensive food and drink
like lobster and champagne, as well as the
bird cage itself being gold, it again could
be her flaunting her wealth and showing
that despite the bad media she is still
really well off.
The swing in the bird cage could also be a
pop culture reference to Harley Quinn in
the film ‘Suicide Squad’. Harley Quinn is a
villain in an asylum, and so could be
saying that the person Taylor is singing
about has driven her as mad as Harley
Quinn, or could simply be trying to draw
in views and publicity by referencing it,
due to the success of the film.
13. Mise en Scene cont.
Taylor and the people around her are
then seen wearing brightly coloured
clothes and cat masks whilst robbing a
bank. These bright colours and the
quirky masks are typical of a pop
video, and it also helps to appeal to
Taylor’s primary audience of
young/teenage girls.
Taylor is also seen burning money,
which again could be her showing how
much money she has, as she can burn
it without being bothered.
14. Mise en Scene cont.
During the next pre chorus, Taylor is seen at
the front of the room, seemingly
commanding an army of women. Each are
dressed in the same clothing and look very
similar, the look very plastic-looking and
almost fake, making them appear like dolls.
They look like societies idea of the ‘perfect
woman’. This, paired with the word ‘Squad’
flashing on big screens, represents how
Taylor only wants the perfect people in her
squad. The lighting is also very pink, which
could represent how Taylor wants her squad
to be primarily female due to her being big
on ‘girl power’, as the colour pink is often
connected with girls.
15. Mise en Scene cont.
In the next scene, Taylor is seen dancing with a
group of men, and there is a close up of them
revealing that they are wearing ‘I heart TS’ t-shirts.
This could be representative of how despite all of
the bad media she gets, Taylor still has fans, and
she still wants people to like her. However the
eight men in the video could also represent the
eight high profile relationships Taylor has had, and
the t-shirt is something that her latest ex Tom
Hiddlestone was seen wearing, and so again shows
how Taylor uses little details to refrence things
that happen in her everyday life.
During the bridge she is then seen standing on a
pile of ‘other’ Taylor Swifts. This could represent
how she used to be like them, as many are
recognisable from previous videos, like the one
from “Shake it off”, however she is now a new,
better Taylor Swift. Meanwhile, all the ‘old’ Taylors
are trying to make it to the top of the pile, which
could represent her struggle to become who she is
now.
Shake it off
video
Look what you
made me do
video
16. Mise en Scene cont. / Voyeurism
Lastly, Taylor is seen throughout the video wearing
several different black costumes. As the colour
black is often associated with darkness and
badness, this could be a possible reflection of the
bad media she gets, and the act that she is
embracing it. This is particularly emphasised by
one of the black costumes having the word ‘REP’
written on it, suggesting her reputation has been
blackened by the bad media. This is sometimes
paired by dark lighting as well to add extra
emphasis, as seen in the bridge. Taylor’s costumes
are also often quite revealing and sexy, in order to
gain views from sex appeal, and gain publicity as
nudity often causes outrage in the media,
particularly with female artists.
17. Camera Work/Editing
The video opens with an aerial shot
over the graveyard, so that it can set
the scene. It then fades into the next
shot using clouds to cover the
camera, in order to give a spooky
effect for the graveyard scene. The
camera then zooms in on the
gravestone hat reads ‘Here lies
Taylor Swift’s reputation’ in order to
draw focus to the words and
emphasise them. Lots of the shots in
this scene are very long with straight
cuts in between which add to the
creepy atmosphere as it almost
builds up a bit of tension.
18. Camera Work/Editing cont.
There is then a mid shot of ‘Zombie Taylor’
climbing out of the grave, so that you can see
what she is doing, but also still see her Zombie
makeup which again, adds to the scary feeling
the graveyard is giving off. We then see an aerial
shot of Taylor in the grave, with a match cut to
her lying in the same position in a bath full of
jewels, possibly to emphasis the different views
people have of her – the media give her a hard
time, and so are represented by the grave shot,
whilst her fans remain loyal and nice to her, and
so are represented by the bath shot. There is also
a side shot of Taylor in the bath, with a focus
change where you first see her reflection and
then you see her, and so the mirrors almost trick
you so you don’t know if your looking at Taylor
or a reflection which makes it confusing, but
interesting to watch.
19. Camera Work/Editing cont.
The screen then splits down the
middle and parts, almost like
doors, and then we see Taylor sat
in chair at the top of the staircase,
and so the edit makes it seem like
the audience is literally walking out
of one scene and opening double
doors into the next. There is also a
change in the depth of field, first
the ‘doors’ are in focus, and then
Taylor comes into focus as the
transition continues, which helps to
effortlessly move into the next
scene.
20. Camera Work/Editing cont.
There is then a long, low angle shot of
Taylor on a throne surrounded by snakes,
and the camera slowly zooms in on her,
which could represent how people look up
to/ she feels as if she should be looked up
to, or that she feels like she is better than
everyone else. There is also a close up of
her jewellery that matches the snakes on
screen, an helps to emphasise the point
about her being surrounded by
untrustworthy people, buy could also
suggest that she is untrustworthy too.
21. Camera Work/Editing cont.
There is then slow motion of the car
crashing into the post, and slow motion of
everything flying around inside, however
with a close up inside of the car, we can see
that Taylor’s lip syncing is still in time with
the music, so the audience can see the slow
motion effect without it ruining the
performance aspect of the video. This again
makes the video quite confusing to watch,
but also helps to put a lot of focus on the
lyrics that she is singing.
22. Camera Work/Editing cont.
When Taylor is in the cage, you first see a
close up of her on the swing, and then
the camera zooms out to a long shot to
reveal that she is in the cage. This helps
to put emphasis on the fact that she is
trapped as you don’t realise until the
camera is fully zoomed out and so it
makes the audience focus on the fact that
she is in a giant bird cage.
The zoom out is then followed by several
zoom ins. Which emphasise how Taylor
wants to be the centre of attention in her
video and wants people to focus on just
her.
23. Camera Work/Editing cont.
When Taylor is in the room with the male
dancers, there is a tracking shot that
follows here through the room, showing
that despite the dancers being there, she is
the most important and the person
everyone should be looking at.
During the bridge, we then see the camera
zoom out to emphasise how she is stood
on top of a pile of ‘old Taylors’, and the
slow zoom helps to shock the audience as
you wouldn’t expect her to be stood on
top of a pile of ‘other Taylors’.
24. Camera Work/Editing cont.
We then see an extreme close up of Taylor’s mouth,
while on the phone saying “I’m sorry, the old Taylor
can’t come to the phone right now. Why? Oh! ‘Coz
she’d dead!”. This extreme close up helps to put a lot
of emphasis on the words she is saying, in order to
draw the audiences attention to it. During the first part
of the sentence, the focus is on her hand and the
phone, which matches the lyrics when she talks about
the phone, and the snake jewellery also links back to
the last scene when she was saying that no-one trusts
her.
The extreme close ups however, are intercut with shots
of the ‘old Taylors’ falling off of the pile, which could
suggest that the shots are flashbacks to when the ‘old
Taylors’ died.
25. Camera Work/Editing cont.
During the second half of the sentence the focus
is on Taylor, not on the phone or her hand any
more, which again is to draw the viewers attention
to what she is saying, even more so when she says
the word ‘dead’, as you cant even see the phone
anymore, just her mouth.
Finally, the word ‘dead’ is followed by a quick cut
and a fast shot of ‘zombie Taylor’ with lights
flashing in the background. The shot only lasts for
less than a second, but the zombie helps to put a
lot of emphasise on the word ‘dead’, and almost
seems like it is there to make the viewer jump, and
so helps to convey the severity of the word and
the message Taylor is trying to get across – that
she has changed and there’s nothing you can do
about it because the old Taylors are gone.
26. Camera Work/Editing cont.
Throughout the video
there are several close ups
of Taylor lip syncing, to
emphasise the
performance aspect of her
video, as well as give a
detailed picture of her
different makeup, which is
a common convention for
female sin pop videos.