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Evaluation Criteria
Excellent understanding of who the target audience
is, how this was researched, and how the audience
was targeted; all with specific examples from your
work.
• Questions 4 and 5 completed.
• Comments on the findings of the audience research
use media terminology and is well spoken. It clearly
explains who the target audience is and what they
are expecting.
• Target Audience is explained using many examples –
profile is included.
• Example from sequence are shown or explained in
detail.
Excellent understanding of institution and how it
might affect production, e.g. distributor, production
company, regulation, where it will be screened; all
with specific examples from your work.
• Question 3 completed
• Post is specific, discusses what distributor is used and
why. Other films are given as examples. Own
production company is discussed and explained.
Excellent understanding of the technologies used
and how they have been used to help create
meaning; all with specific examples from your work.
• Question 6 completed
• Every part of the production process is discussed –
research, planning, filming, editing, evaluation.
• There are photos of the person using equipment or
tutorials from the person showing how to use the
equipment.
Excellent understanding of how different groups of
people have been represented and whether this
challenges convention/societal norms; all with
specific examples from your work.
• Question 2 completed
• Groups of people that are represented are discussed
and analysed.
• Specific media terms are used. Eg. High angle, cross-
cutting, framing etc.
• Examples from work are supervisual.
Excellent understanding of the forms and
conventions of an opening sequence and the chosen
genre, and whether they have been used,
developed or challenged in the work; all with
specific examples from your work.
• Question 1 completed.
• 4 or more conventions are discussed.
• Both conventions that are developed AND challenged
are explained.
• Other films are used as examples also.
• Examples from own work are supervisual.
Excellent ability to refer to the choices made and
outcomes, with specific examples from your work.
• This refers to all posts – your examples from your
work are varied. You do not repeat yourself with
examples. You show a clear understanding of your
product.
Excellent understanding of their development from
preliminary to full task, with specific examples from
your work.
• Comparison of sequence and prelim is detailed. There
is a focus on camerawork and editing.
• Examples from both products are supervisual.
Excellent ability to communicate. • No spelling or punctuation errors.
Excellent skill in the use of digital technology or ICT
in the evaluation
• A wide range of ICT is used.
• Presentation level is high.

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Evaluation criteria

  • 1. Evaluation Criteria Excellent understanding of who the target audience is, how this was researched, and how the audience was targeted; all with specific examples from your work. • Questions 4 and 5 completed. • Comments on the findings of the audience research use media terminology and is well spoken. It clearly explains who the target audience is and what they are expecting. • Target Audience is explained using many examples – profile is included. • Example from sequence are shown or explained in detail. Excellent understanding of institution and how it might affect production, e.g. distributor, production company, regulation, where it will be screened; all with specific examples from your work. • Question 3 completed • Post is specific, discusses what distributor is used and why. Other films are given as examples. Own production company is discussed and explained. Excellent understanding of the technologies used and how they have been used to help create meaning; all with specific examples from your work. • Question 6 completed • Every part of the production process is discussed – research, planning, filming, editing, evaluation. • There are photos of the person using equipment or tutorials from the person showing how to use the equipment. Excellent understanding of how different groups of people have been represented and whether this challenges convention/societal norms; all with specific examples from your work. • Question 2 completed • Groups of people that are represented are discussed and analysed. • Specific media terms are used. Eg. High angle, cross- cutting, framing etc. • Examples from work are supervisual. Excellent understanding of the forms and conventions of an opening sequence and the chosen genre, and whether they have been used, developed or challenged in the work; all with specific examples from your work. • Question 1 completed. • 4 or more conventions are discussed. • Both conventions that are developed AND challenged are explained. • Other films are used as examples also. • Examples from own work are supervisual. Excellent ability to refer to the choices made and outcomes, with specific examples from your work. • This refers to all posts – your examples from your work are varied. You do not repeat yourself with examples. You show a clear understanding of your product. Excellent understanding of their development from preliminary to full task, with specific examples from your work. • Comparison of sequence and prelim is detailed. There is a focus on camerawork and editing. • Examples from both products are supervisual. Excellent ability to communicate. • No spelling or punctuation errors. Excellent skill in the use of digital technology or ICT in the evaluation • A wide range of ICT is used. • Presentation level is high.