Workshop presentation to Sharing is Caring - Hamburg Extension at Museum für Kunst und Gewerbe Hamburg, 20 April 2017. As digitisation has become a major task for the cultural heritage sector, more and more cultural institutions are providing access to their digitised collections. But sharing is not only about creating online access, it is about sharing the authority to interpret the digitised assets and to create value by opening them up for reuse. How can opening up result in a mutual benefit for institutions as well as for their audiences and society? And what are the challenges on the way like copyright, institutional policies and not to forget the expectation of the users? Douglas introduced Europeana to a workshop audience with a special focus on re-use of digital cultural heritage in educational contexts.

1. Netherlands, CC BY-SA
Circus Museum
Anonymous
Making the most of it:
Europeana
Sharing is Caring Hamburg
21 April 2017
Europeana Collections
CC BY-SA

2. What and who is Europeana?
• We’re a non-profit foundation - idealists and true believers
• A network of like-minded heritage and technology
professionals
• An open data platform with many services and drawing on
the collections of nearly 4000 European GLAMs
• Europeana Collections, Europeana APIs
Europeana Art
CC BY-SA
We want to build on Europe’s rich heritage and
make it easier for people to use, whether for
work, for learning or just for fun!

3. The vision
Moses with the tablets of Law and History (detail)
Rijksmuseum. Public Domain.
● Inspire discovery through
stimulating content & design
● Expand audiences and increase
user loyalty
● Promote open content to stimulate
use & re-use
● Encourage partner engagement
on our platform
Europeana Collections
CC BY-SA

4. Title here
CC BY-SA
Europeana Collections
CC BY-SA

5. Thematic collections:
a diverse & growing family
• Europeana 1914-1918
• Europeana Art
• Europeana Fashion
• Europeana Music
• Europeana Newspapers
• Europeana Photography
Europeana Collections
CC BY-SA

6. Art Nouveau season 21 Feb - 31 May
Sunflower, 1896. Eugene Grasset and C.A. Bourgeot
Schola Graphidis Art Collection. Hungarian University of Fine Arts, Budapest. CC
BY-SA
Components
● Art Nouveau - A Universal Style
● 10 partner blogs
● DailyArt: 4 guest blogs, 4 app
images
● 20+ Pinterest boards
● Colouring book
● #ArtNouveauSeason
Europeana Collections
CC BY-SA

7. Art Nouveau season partners
Europeana Collections
CC BY-SA

8. BRINGING EUROPEANA
CONTENT TO THE
EDUCATION
COMMUNITY
Czech Republic, PD
1887, Uměleckoprůmyslové museum v
Praze
Preissig, Vojtech
Coloured etchings

9. Europeana4Education
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To increase the educational use of Europeana
content, we are:
● Developing our partnerships
● Bringing Europeana to the educational
community
● Growing the Europeana4Education community
● Improving Europeana’s educational offer
Europeana Collections
CC BY-SA

10. A source of rich educational content
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Improving Europeana’s offer as an
educational repository.
Offering curated content for teachers by
teachers on themes with pan-European
relevance identified by teachers.
Europeana Collections
CC BY-SA

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Europeana Collections
CC BY-SA

12. Europeana4EducationC
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Europeana ambassadors

13. #MakeWithEuropeana

14. #MakeWithEuropeana
Europeana Collections
CC BY-SA

15. Storypix
Europeana Collections
CC BY-SA

16. Art Stories FACES
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Theme - art history
● Using 5 portraits from the
Europeana Collection in a
unique observational and
learning challenge for 5-10
year olds
● 5000 downloads
● Partnerships with newly
opened family village of the
Italian tour operator Alpitour
in Fuerteventura
● Featured app on the Apple
store in multiple countries
and categories
http://www.artstories.it/en/apps/faces/
Europeana Collections
CC BY-SA

17. CRAFT
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Europeana Challenge theme - fashion
CRAFT - the creative artificial fashion tool
...Imagine a web platform based on advanced artificial intelligence tools that can
automatically identify clothing in photos and change their style based on Europeana’s
fashion content and your preferences!
Europeana Collections
CC BY-SA

18. Match funding calls
Europeana Collections
CC BY-SA

19. Q&A
Douglas McCarthy
Collections Manager,
Europeana Art & Europeana Photography
E: douglas.mccarthy@europeana.eu
T: +31 (0)70 314 0679
@CultureDoug
douglaskmccarthy
linkedin.com/in/douglaskmccarthy
Cy + Relics, Rome, 1952
Robert Rauschenberg
Robert Rauschenberg Foundation
Public Domain
Europeana Art History Collections
CC BY-SA
Europeana Collections
CC BY-SA