This document summarizes a meeting about disseminating and exploiting the results of a European landscape project. It discusses creating a virtual landscape community after the project ends to maintain the legacy. The dissemination strategy involves distributing brochures and newsletters in multiple languages through various social media platforms and events. National dissemination strategies will overlap with international strategies. Partners are assigned responsibilities and deadlines to develop tools like a website and workshops to engage target audiences like students and teachers.

1. Soomaa NP © Arne Ader

2. E-CLIC, 1st SCM, Athens, 18 January
WP6, Deliverables 15-18
Zoltán Kun, Executive Director
PAN Parks Foundation
Paanajärvi NP © Viktor Gritsuk

3. Background
European Landscape Convention
Council of Europe, which means ELC goes
beyond the EU
Question: do we have any chance / possibility
/ interest to attract the attention of
neighbourhood and accession countries?
The WP6 goes throughout the whole project
from month 1 to month 28!

4. Valorisation plan
Two parts:
1. Dissemination strategy
2. Exploitation plan (which is linked to WP4
led by Prisma)
The plan is a living document!
Target groups:
University lecturers, School
teachers, students (youth)  aiming to
increase policy understanding

5. Exploitation plan
Aim: securing the legacy of the project at least 5
years after the project ends!
How:
Creating and maintaining / coordinating Virtual
Landscape Community / Landscape Community
of Interest
Tool:
eg. Ning.com (surely use social media)
Resposibility:
ECLAS, PPF, Euracademy

6. USE various social media platforms
Facebook
Twitter,
Linkedin,
Pinterest
Youtube.com
Twitter, etc...
Where are we
active?

7. Dissemination strategy
Moving very quickly! Prepared early on / at the beginning of the
project
Two different levels
1. National strategy
2. International strategy
There is an overlap between the 2 levels!
© Bruno D’Amicis

8. Dissemination strategy
Aim: familiarising the
target groups with our
project (but not only with
results! We have to
communicate our
goals, best
practices, etc...)
Common responsibility!
PPF / EMU: 50 days
Euracademy: 40 days
Majella NP © Barbara Mayer
Prisma: 35 days .....

9. Dissemination strategy
Tool: website in 6 languages
Level: International + National
Responsible partner: Prisma
When: 30 April 2013
Measurement: 25,000 hits!
We must direct traffic to the site!
Link it to online community and other social
media tools (+ stores best practices)

10. Dissemination strategy
Tool: brochure in 6 languages
Level: National (less International)
Responsible partner: Prisma
When: 15 April 2013
Measurement: ? X of copies
Other questions:
1. Who writes the first draft text?
2. What language?

11. Dissemination strategy
Tool: newsletter in 6 languages
Level: International + National
Responsible partner: PPF
When: 30 June 2013 (the first edition)
Measurement: published 4 times
Suggestions:
Use an easy newsletter sender tool which manages contact information
too!
Link it to website news in order to generate leads to the website
The landscape of the season (the newsletter will have Summer and
Winter edition)
Questions:
1. How to disseminate (sharing emails raises privacy questions)
2. How to measure readership? Central distribution? Challenge with the
language!

13. Dissemination strategy
Tool: 1-day Euracademy workshop
Level: International
Responsible partner: Euracademy
When: 25 August 2014
Measurement: 50 participants
Questions:
1. Should consortium members participate?
2. Should Euracademy members participate?
3. Where?

14. Dissemination strategy
Tool: 2-day International Conference
Level: International
Responsible partner: EMU
When: February 2015
Measurement: (at least) 100 participants
Questions:
1. How will conference participants select the
European winners?
2. How to present the 18 National winners?

15. THANK YOU!
www.panparks.org