This document summarizes a workshop on co-creation between citizens, companies, and public administration. It discusses factors that influence co-creation, such as trust, education level, and satisfaction with government. Panel sessions addressed current challenges in co-creation approaches, exploitation of results, and ensuring sustainability. The workshop facilitated sharing experiences between European projects using co-creation and debated opportunities to commercialize co-created solutions through addressing issues like intellectual property rights and long-term maintenance. Overall it provided an opportunity for participants with different project goals and statuses to discuss the future potential of co-creation.

1. A neW concept of pubLic administration based on citizen co-created mobile urban services
How to make money out of
co-creation and make it
sustainable
Main messages and outcomes of European Co-creation Workshop
(Bilbao) 21/09/2017
Pauli Misikangas, Leire Orue-Echevarria and Sara Sillaurren

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2WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services
Index
• Aim & Participants
• Theorical context of Co-Creation
• Panel Session: Co-Creation Approach
• Exploitation of results Panel Session
• Workshop summary
29/10/2017

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3WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services29/10/2017
European Co-Creation Workshop: Who,
When, Where
Bilbao
21st September 2017

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4WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services
European Co-Creation Workshop: Aim
29/10/2017
Bring together European projects that are
researching and innovating in co-creation methods
and tools, in order to foster collaboration
Share experiences
Special focus on Co-Creation approaches and
exploitation routes

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5WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services
Index
• Aim & Participants
• Theorical context of Co-Creation
• Panel Session: Co-Creation Approach
• Exploitation of results Panel Session
• Workshop summary
29/10/2017

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6WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services29/10/2017
Citizen
perspective
Enabler Barrier
Age Older people more likely to
engage
Age, depending on the service
Education Higher education, especially in
tech-related activities
when techno-elites restrict access
to co-creation to less educated
users
Ethnicity Build local communities Social groups with difficulties
Income Medium-high income Low
Gender Women No barriers found
Work status Unemployed and inactive No barriers found
Theoretical context: Factors
that influence co-creation
(*) Source: CITADEL D3.1 Initial scientific study of co-creation and citizens´ participation (2017)

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7WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services29/10/2017
Citizen
perspective
Enabler Barrier
Trust More likely to positively affect
outcomes in co-creation involvement
Tensions
Self-efficacy Confidence No barriers
Willingness Correlated positively with more co-
creation activities
A high level of willingness to
participate can result in the
misuse of resources.
Accidental outcomes
Sense of
satisfaction
Satisfaction with government
provision of information
Satisfaction with government
performance
Lack of
confidence
None Negative impact
Theoretical context: Factors
that influence co-creation
(*) Source: CITADEL D3.1 Initial scientific study of co-creation and citizens´ participation (2017)

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8WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services29/10/2017
PA perspective Enabler Barrier
Efficiency gain Increase the level of efficiency
end up in bringing positive
results for co-creation
Tensions
Effectiveness
gain
Encouragement Encouragement
Democratic
values
Well received initiative PA actions aimed at
increasing democratic
participation
Theoretical context: Factors
that influence co-creation
(*) Source: CITADEL D3.1 Initial scientific study of co-creation and citizens´ participation (2017)

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9WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services29/10/2017
• DART Model
interactivity
and
engagement
Inform about
the risks and
responsibilities
Offer
proper tools
Information
symmetry
(*) Source: CITADEL D3.3 Initial report on how to involve most effectively the private sector in public service co-
creation (2017)
Theoretical context: Business models

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10WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services29/10/2017
• Collective Intelligence Genome
What is being
done?
Who is doing it? How is it being
done?
Why are they
doing it?
(*) Source: CITADEL D3.3 Initial report on how to involve most effectively the private sector in public service co-creation
(2017)
Theoretical context: Business models

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11WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services
Index
• Aim & Participants
• Theorical context of Co-Creation
• Panel Session: Co-Creation Approach
• Exploitation of results Panel Session
• Workshop summary
29/10/2017

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12WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services29/10/2017
Current challenges identified in co-creation
 Good approach
 It needs to be process-centric rather than platform-
centric
Difficult to implement in a sustainable manner
Delegation of responsibilities
Exploitation of generated value
Panel session: Co-Creation Approaches

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13WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services29/10/2017
• Enablers of co-creation
• Clear good factors
• Stakeholders attitude (PA,
citizens, companies)
• Barriers for co-creation
• Clear bad factors
• What is the interest of
different stakeholders?
• Economic, social?
• Is it feasible, effective, and
sustainable?
• Who takes responsibility?
Strengths Weaknesses
Opportunities Threats
Panel session: Co-Creation Approaches

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14WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services29/10/2017
Panel session: Co-Creation Approaches
29/10/2017
• CO-CREATION: co-ideation + co-development
• Consumer-centric solutions
• Empowerment of citizens (involvement) 
from “say” to “do”
• Cost savings for Public Administrations
• Enables involvement of non-professionals, e.g.
citizens, developers and start-ups
• Often addresses simple problems
• Perception of risks by city officials
• Technology-driven
• Needs constant fuelling
• Business benefits unclear
• Rules of the game: obligations + benefits
• Dependence on Open Data
• Stakeholders empowered to transform &
show new skills
• New customers and innovators for SMEs and
Public Administrations
• Allows the change of processes, enhancing
Public Administrations systems
• Need of education about co-creation process
• Sustainability, maintenance and
support of co-created solutions
• Intellectual property of creations
• Loss of business opportunity
• Different situations for cities and citizens 
not ready for adoption
Strengths Weaknesses
Opportunities Threats

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15WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services
Index
• Objectives & Participants
• Theorical context of Co-Creation
• Co-Creation Methodologies Panel Session
• Panel session: Exploitation and Sustainability
• Workshop summary
29/10/2017

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16WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services
• Co-creation project results MUST be exploited
• What does it take to exploit co-creation based
project results as a commercial product or
service?
EXPLOITATION POTENTIAL?
CHALLENGES IN EXPLOITING?
29/10/2017
Panel session: Exploitation and Sustainability

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17WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services29/10/2017
Panel session: Exploitation and Sustainability
Right time? Source of funding
to commercialize
/maintain?
What do investors
like or hate from
co-creation?
How to make it a
commercial success?
Key factors for
long-term
sustainability?
Challenges of
IPR in
co-created
assets?
Business benefits
of companies
participating in
co-creation?
Risks that
companies
have to
accept?
Public sector gain
from co-creation
efforts by the
private sector?
How can the
Public sector
encourage the
private sector?

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Panel session: Exploitation and Sustainability
Exploitation potential
Long-term
sustainability
IPR clear from
the beginning
Need for Training
and education
One-time effort
to produce one
service
Retain participants
of co-creation
“First mover”
advantage
Maintenance.
Who takes
responsibility?
Different situations
in PAs of different
places

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19WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services29/10/2017
Panel session: Exploitation and Sustainability
Clear IPR
ownership
Maintenance &
sustainability
Challenges in Exploitation
Sell the Process,
Not the platform
Not one-size
-fits-all
Involvement of
SMEs from the
beginning
Personal data
management
Reluctance AcknowledgementAnalyse what is not
working in PA
processes

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20WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services
Index
• Objectives & Participants
• Theorical context of Co-Creation
• Co-Creation Methodologies Panel Session
• Panel session: Exploitation and Sustainability
• Workshop summary
29/10/2017

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21WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services
Workshop Summary
• Good response and participation
• Different projects goals around co-creation and
different project status
• Good experience to debate about the future and
posibilities of co-creation
29/10/2017
Citizens
Companies
P. Administration

22. A neW concept of pubLic administration based on citizen co-created mobile urban services
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