This document discusses the field of ethnopharmacology, which is the scientific study of medicinal substances used by different cultural groups. It provides examples of many plants and the indigenous medicinal uses of those plants, including yew, coca, willow, opium poppy, and ginseng. It also describes how some modern pharmaceuticals were developed from studying ethnopharmacological substances, such as aspirin from willow bark, quinine from cinchona, and taxol from yew trees.