The document discusses the process of qualitative data analysis using the software tool Ethnograph V5.0. It describes the stages of qualitative data collection and analysis including coding, grouping, establishing relationships and theory generation. It then explains the various steps that can be taken using Ethnograph V5.0 to facilitate the analytic process, such as creating projects, entering data, coding data, conducting searches, creating memos and search filters using face sheets and identifier sheets. Pros and cons of using the software are also mentioned.