educ

1. 1
Communication Ethics
I think that failures in ethics and
integrity here are less excusable than
errors in performance.
- Frank Cary, Former Chairman IBM

2. 2
1. Why won’t we talk about it?
 Fear of imposing morality on others
 Not related to the bottom line
 The “it depends” philosophy

3. 3
2. Basic Principles
 Ethics can not be avoided
 Ethics involves both motives and results
 Ethics is a matter of:
 who
 what
 when
 where
 why

4. 4
3. Ethical Dilemmas
 Secrecy
 Whistleblowing
 Leaks
 Apology
 Rumors & Gossip
 Lying
 Euphemisms
 Ambiguity

5. 5
4. Controlling info. use
 What information should be gathered?
 How is the information gathered?
 How is the information disseminated?

6. 6
5. Imparting the spirit
 Corporate Culture
 Organizational Policies
 Individual Responsibility
 Discretion
 Relevancy
 Accuracy
 Fairness
 Timing