This document discusses building ethics in organizations. It outlines three types of managers - moral, immoral, and amoral. It also discusses drivers of unethical behavior like pursuing personal gain over ethics. Regarding multinational companies, it describes three schools of thought on applying ethics across cultures: universalism, relativism, and an integrative social contracts theory. Universalism says ethics are universal, while relativism says ethics vary by culture. The integrative theory balances universal principles with local values and traditions.