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IT’S NOT ROCKET SCIENCE:
PRACTICAL
INTERVENTIONS FOR
INCREASING DIVERSITY
ANGIE CHANG
VP PARTNERSHIPS & MENTORSHIP
HACKBRIGHT ACADEMY
2016 INTERNATIONAL WOMEN’S DAY
MARCH IS WOMEN’S HISTORY
MONTH
This year’s theme on 3/8 for International Women’s Day is “pledge
for parity” – help accelerate gender parity in tech!
PARITY
Wikipedia defines parity as the state or condition of being
equal, especially in regard status or pay.
Each of us can be a leader within our own sphere of influence
and commit to taking action to accelerate gender parity.
MEDIA
REPRESENTATION
ABOUT YOUR SPEAKER
In the past decade, launched organizations for women in tech:
• Women 2.0 – co-founder, editor-in-chief, board member (‘06-’13)
• Bay Area Girl Geek Dinners – founder (‘08-present)
• Hackbright Academy – growth & partnerships (‘13-present)
Started Women 2.0 with co-founders in 2006.
(pic: 2007, Women 2.0 Conference @ CNET)
Started Bay Area Girl Geek Dinners
(pic: 2008, Bay Area Girl Geek Dinner @ Google)
Started at Hackbright Academy in 2012.
(pic: 2014, Zoe Kay working at New Relic)
DIVERSITY STATS PUBLICIZED IN 2014
10-20% tech workers
are women.
IS THIS NORMAL?
Silicon Valley and
programmers =! guys
WOMEN IN TECH
IN THE NEWS…
2016 survey in Silicon Valley showed:
• 60% of women in tech reported
unwanted sexual advances.
• 88% experienced clients/colleagues
addressing questions to male peers
Full report at ElephantInTheValley.com
trolls. doxxing.
rape threats over Twitter.
WOMEN AT WORK, DAILY.
Office politics are trickier for women than men:
> Women have to prove themselves over and over.
> Women have to navigate a tightrope between being
too masculine and too feminine.
> Having children just compounds both those problems.
> Gender bias often ends up creating highly freighted relationships
among women themselves.
All of these challenges spawn unique, daily obstacles for women.
WHY DIVERSITY MATTERS.
Numerous studies demonstrate having a diverse team
(management, BOD) makes smart business sense.
A 2011 study found that companies with
the most women board directors out-
performed others (16% return on sales,
26% return on invested capital).
- See “Why Diversity Matters” by Catalyst
COMPUTING HISTORY (OR HER-
STORY)
Ada Lovelace (1815-1852)
is recognized as the world’s
first computer programmer.
She wrote a series of instructions
for the analytical engine – the
first computer algorithm! Ada
forecasted the use of the engine
for more than just computing #s
-THE FIRST PROGRAMMER!-
MEET GRACE HOPPER -
POPULARIZED
Grace Hopper (1906-1992) led
the team that created the first
computer language compiler,
which led to the creation of
COBOL. The Anita Borg Institute
Celebration of Women in
Computing is named after
Grace Hopper in 1994.
“BUG”
THE FIRST “COMPUTERS”
ENIAC Programmers (~1945)
had answered ads that said:
“Wanted: Women With Degrees
in Mathematics” and learned to
program the ENIAC machine -
computing missile trajectory in
15 seconds (whereas human
computers would have spent
weeks to calculate the same).
WERE WOMEN
DO WE ACCEPT THE STATUS
QUO?
Born into gender stereotypes and cultural expectations, do we
accept the status quo?
DO WE ACCEPT THE STATUS
QUO?
Born into gender stereotypes and cultural expectations, do we
accept the status quo?
PROBLEMATIC “PIPELINE ISSUE”
The problem with citing the “pipeline issue” of lack of women in
engineering is that it removes individual commitment.
PROBLEMATIC “PIPELINE ISSUE”
The problem with citing the “pipeline issue” of lack of women in
engineering is that it removes individual commitment.
HOW TO PERSONALLY
CHANGE THE RATIO
Who can help change the gender ratio in tech:
• senior executives (CTOs, CEOs) & founders of startups!
• coworkers, friends & family
GoDaddy CTO Elissa Murphy
(former Yahoo VP engineering)
Redfin CTO Bridget Frey
(former Lithium director of engineering)
Slack CEO Stuart Butterfield
(former Flickr co-founder)
NOT HIRING FOR
“FIT”
Hiring shouldn’t be for “fit”.
/*no comment */
via allmalepanels.tumblr.com GitHub engineering manager February Keeney
CREATE AN INCLUSIVE CULTURE
What can you do to help? Make your work environment inclusive,
not stereotypically geeky and expecting an all-male environment.
Consider this in cases of tech office spaces and in interviewing:
• Geek memorabilia is exclusionary for many women.
• Art and posters on walls, coffee mugs and magazines, plants…
• Naming rooms “breakup room”, “bromance chamber”: not OK
MENTOR AND SPONSOR WOMEN!
Mentorship and sponsorship are important to bring women up in
the workplace. Volunteer and give back by:
• Mentoring: providing professional guidance.
• Sponsoring: advocating for women from a position of authority.
Pay it forward
by volunteering
as a MENTOR:
MALE ALLIES, SPONSORSHIP
How to be a male ally for women in technology?
Intuit VP Vinay Pai shares how the organization identified and
sponsored technical women, with great results in two years and
more to come!
Check out linkedin.com/pulse/how-male-ally-women-technology-vinay-pai
“Reflect on your own team and what you can do to join our small—
but mighty— group of male allies!”
Vinay Pai Alan Eustace Turner Bohlen Mark Zuckerberg
Intuit VP, Dev Platform Google SVP, Knowledge MIT Startup Bootcamp Facebook CEO
BE A GOOD ALLY TO WOMEN
How to be a good ally to women:
• Understand your privilege.
• Learn to listen.
• Notice how different women face different
problems.
• Use language of respect and equality.
• Learn the power of calling out injustices that don’t necessarily impact
you.
• CTO Sarah Allen’s talk for hack.summit()
2016 has an example of how to be an ally:
fast-forward the YouTube video to about
15 minutes into the talk for the Sasha
Laundy (pictured) story!
Get started: geekfeminism.wikia.com/wiki/Allies
BIAS
There are well-documented differences in how men and women are
perceived:
• Female voices are perceived as less logical and less persuasive than
male voices.
• Women are perceived negatively for being too assertive.
• Code contributions on April 1, 2015 on GitHub…
Training women to LEAN IN (ie. negotiate better, be more assertive) is
not enough to solve this problem. If tech culture is going to change,
everyone needs to change, especially men and leaders.
Hat tip Rachel Thomas, Hackbright instructor and author of:
YOUR MOVE.
To counter bias, we have to work a little harder to keep women in tech.
No wonder 41% of women working in tech eventually end up leaving the
field, versus 17% of men.
• Don’t rely on self-nominations or self-evaluations (ie. Google)
• ____________________________________________
• ____________________________________________
• ____________________________________________
DURING RECRUITING:
WATCH THE LANGUAGE!
Audit your company website, especially
job descriptions, for neutral language.
Some suggestions:
• No war language: This means no “crushing”, “killing” or “ninjas”.
• Try cutting words like “guru” and “expert” out of rhetoric.
• Avoid extreme modifiers: This means no “best of the best”, “world-
class” or “off-the-charts”.
• Consider that anyone who has been raised/socialized to downplay
their expertise and not “toot their own horn” will be less likely to
characterize themselves in these ways, even when very highly
qualified.
TRY THIS LANGUAGE INSTEAD:
• Do you seek an “aggressive, hard-driving” person, or a “motivated,
energetic” person?
• Do you describe the office as “Nerd-filled with shoes optional”, or
“interactive and informal”?
• Do you want a “truly innovative” person with “genuine curiosity”?
• Instead of “expert-level”, is this person “highly respected”?
One company discovered that changing the job title from
“technology manager” to “digital manager” boosted the
amount of female applicants by 30%!
PARENTS: STEM IS
FOR EVERYONE!
Move past stereotypical toys.
Sign up boys AND girls for STEM activities.
You can nurture positive gender stereotypes when talking about play
and work. Read STEM magazines with children. Empower.
THANK YOU!
Thank you for being a part
of this important conversation!
A rising tide lifts all boats, and
we appreciate our allies.
Got feedback?
Email Angie Chang at a@hackbrightacademy.com
or angie@bayareagirlgeekdinners.com
Twitter: @thisgirlangie Thanks Evernote for having me for #IWD2016

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Increasing Gender Diversity in Tech - International Women's Day 2016

  • 1. IT’S NOT ROCKET SCIENCE: PRACTICAL INTERVENTIONS FOR INCREASING DIVERSITY ANGIE CHANG VP PARTNERSHIPS & MENTORSHIP HACKBRIGHT ACADEMY 2016 INTERNATIONAL WOMEN’S DAY
  • 2. MARCH IS WOMEN’S HISTORY MONTH This year’s theme on 3/8 for International Women’s Day is “pledge for parity” – help accelerate gender parity in tech!
  • 3. PARITY Wikipedia defines parity as the state or condition of being equal, especially in regard status or pay. Each of us can be a leader within our own sphere of influence and commit to taking action to accelerate gender parity.
  • 5. ABOUT YOUR SPEAKER In the past decade, launched organizations for women in tech: • Women 2.0 – co-founder, editor-in-chief, board member (‘06-’13) • Bay Area Girl Geek Dinners – founder (‘08-present) • Hackbright Academy – growth & partnerships (‘13-present) Started Women 2.0 with co-founders in 2006. (pic: 2007, Women 2.0 Conference @ CNET) Started Bay Area Girl Geek Dinners (pic: 2008, Bay Area Girl Geek Dinner @ Google) Started at Hackbright Academy in 2012. (pic: 2014, Zoe Kay working at New Relic)
  • 6. DIVERSITY STATS PUBLICIZED IN 2014 10-20% tech workers are women.
  • 7. IS THIS NORMAL? Silicon Valley and programmers =! guys
  • 8. WOMEN IN TECH IN THE NEWS… 2016 survey in Silicon Valley showed: • 60% of women in tech reported unwanted sexual advances. • 88% experienced clients/colleagues addressing questions to male peers Full report at ElephantInTheValley.com trolls. doxxing. rape threats over Twitter.
  • 9. WOMEN AT WORK, DAILY. Office politics are trickier for women than men: > Women have to prove themselves over and over. > Women have to navigate a tightrope between being too masculine and too feminine. > Having children just compounds both those problems. > Gender bias often ends up creating highly freighted relationships among women themselves. All of these challenges spawn unique, daily obstacles for women.
  • 10. WHY DIVERSITY MATTERS. Numerous studies demonstrate having a diverse team (management, BOD) makes smart business sense. A 2011 study found that companies with the most women board directors out- performed others (16% return on sales, 26% return on invested capital). - See “Why Diversity Matters” by Catalyst
  • 11. COMPUTING HISTORY (OR HER- STORY) Ada Lovelace (1815-1852) is recognized as the world’s first computer programmer. She wrote a series of instructions for the analytical engine – the first computer algorithm! Ada forecasted the use of the engine for more than just computing #s -THE FIRST PROGRAMMER!-
  • 12. MEET GRACE HOPPER - POPULARIZED Grace Hopper (1906-1992) led the team that created the first computer language compiler, which led to the creation of COBOL. The Anita Borg Institute Celebration of Women in Computing is named after Grace Hopper in 1994. “BUG”
  • 13. THE FIRST “COMPUTERS” ENIAC Programmers (~1945) had answered ads that said: “Wanted: Women With Degrees in Mathematics” and learned to program the ENIAC machine - computing missile trajectory in 15 seconds (whereas human computers would have spent weeks to calculate the same). WERE WOMEN
  • 14. DO WE ACCEPT THE STATUS QUO? Born into gender stereotypes and cultural expectations, do we accept the status quo?
  • 15. DO WE ACCEPT THE STATUS QUO? Born into gender stereotypes and cultural expectations, do we accept the status quo?
  • 16. PROBLEMATIC “PIPELINE ISSUE” The problem with citing the “pipeline issue” of lack of women in engineering is that it removes individual commitment.
  • 17. PROBLEMATIC “PIPELINE ISSUE” The problem with citing the “pipeline issue” of lack of women in engineering is that it removes individual commitment.
  • 18. HOW TO PERSONALLY CHANGE THE RATIO Who can help change the gender ratio in tech: • senior executives (CTOs, CEOs) & founders of startups! • coworkers, friends & family GoDaddy CTO Elissa Murphy (former Yahoo VP engineering) Redfin CTO Bridget Frey (former Lithium director of engineering) Slack CEO Stuart Butterfield (former Flickr co-founder)
  • 19. NOT HIRING FOR “FIT” Hiring shouldn’t be for “fit”. /*no comment */ via allmalepanels.tumblr.com GitHub engineering manager February Keeney
  • 20. CREATE AN INCLUSIVE CULTURE What can you do to help? Make your work environment inclusive, not stereotypically geeky and expecting an all-male environment. Consider this in cases of tech office spaces and in interviewing: • Geek memorabilia is exclusionary for many women. • Art and posters on walls, coffee mugs and magazines, plants… • Naming rooms “breakup room”, “bromance chamber”: not OK
  • 21. MENTOR AND SPONSOR WOMEN! Mentorship and sponsorship are important to bring women up in the workplace. Volunteer and give back by: • Mentoring: providing professional guidance. • Sponsoring: advocating for women from a position of authority. Pay it forward by volunteering as a MENTOR:
  • 22. MALE ALLIES, SPONSORSHIP How to be a male ally for women in technology? Intuit VP Vinay Pai shares how the organization identified and sponsored technical women, with great results in two years and more to come! Check out linkedin.com/pulse/how-male-ally-women-technology-vinay-pai “Reflect on your own team and what you can do to join our small— but mighty— group of male allies!” Vinay Pai Alan Eustace Turner Bohlen Mark Zuckerberg Intuit VP, Dev Platform Google SVP, Knowledge MIT Startup Bootcamp Facebook CEO
  • 23. BE A GOOD ALLY TO WOMEN How to be a good ally to women: • Understand your privilege. • Learn to listen. • Notice how different women face different problems. • Use language of respect and equality. • Learn the power of calling out injustices that don’t necessarily impact you. • CTO Sarah Allen’s talk for hack.summit() 2016 has an example of how to be an ally: fast-forward the YouTube video to about 15 minutes into the talk for the Sasha Laundy (pictured) story! Get started: geekfeminism.wikia.com/wiki/Allies
  • 24. BIAS There are well-documented differences in how men and women are perceived: • Female voices are perceived as less logical and less persuasive than male voices. • Women are perceived negatively for being too assertive. • Code contributions on April 1, 2015 on GitHub… Training women to LEAN IN (ie. negotiate better, be more assertive) is not enough to solve this problem. If tech culture is going to change, everyone needs to change, especially men and leaders. Hat tip Rachel Thomas, Hackbright instructor and author of:
  • 25. YOUR MOVE. To counter bias, we have to work a little harder to keep women in tech. No wonder 41% of women working in tech eventually end up leaving the field, versus 17% of men. • Don’t rely on self-nominations or self-evaluations (ie. Google) • ____________________________________________ • ____________________________________________ • ____________________________________________
  • 26. DURING RECRUITING: WATCH THE LANGUAGE! Audit your company website, especially job descriptions, for neutral language. Some suggestions: • No war language: This means no “crushing”, “killing” or “ninjas”. • Try cutting words like “guru” and “expert” out of rhetoric. • Avoid extreme modifiers: This means no “best of the best”, “world- class” or “off-the-charts”. • Consider that anyone who has been raised/socialized to downplay their expertise and not “toot their own horn” will be less likely to characterize themselves in these ways, even when very highly qualified.
  • 27. TRY THIS LANGUAGE INSTEAD: • Do you seek an “aggressive, hard-driving” person, or a “motivated, energetic” person? • Do you describe the office as “Nerd-filled with shoes optional”, or “interactive and informal”? • Do you want a “truly innovative” person with “genuine curiosity”? • Instead of “expert-level”, is this person “highly respected”? One company discovered that changing the job title from “technology manager” to “digital manager” boosted the amount of female applicants by 30%!
  • 28. PARENTS: STEM IS FOR EVERYONE! Move past stereotypical toys. Sign up boys AND girls for STEM activities. You can nurture positive gender stereotypes when talking about play and work. Read STEM magazines with children. Empower.
  • 29. THANK YOU! Thank you for being a part of this important conversation! A rising tide lifts all boats, and we appreciate our allies. Got feedback? Email Angie Chang at a@hackbrightacademy.com or angie@bayareagirlgeekdinners.com Twitter: @thisgirlangie Thanks Evernote for having me for #IWD2016

Editor's Notes

  1. The Notes included the first published description of a stepwise sequence of operations for solving certain mathematical problems and Ada is often referred to as 'the first programmer'. The collaboration with Babbage was close and biographers debate the extent and originality of Ada's contribution. Perhaps more importantly, the article contained statements by Ada that from a modern perspective are visionary. She speculated that the Engine 'might act upon other things besides number... the Engine might compose elaborate and scientific pieces of music of any degree of complexity or extent'. The idea of a machine that could manipulate symbols in accordance with rules and that number could represent entities other than quantity mark the fundamental transition from calculation to computation. Ada was the first to explicitly articulate this notion and in this she appears to have seen further than Babbage. She has been referred to as 'prophet of the computer age'. Certainly she was the first to express the potential for computers outside mathematics. In this the tribute is well-founded. (via http://www.computerhistory.org/babbage/adalovelace)
  2. laughingsquid.com/newsweek-putting-the-we-in-web
  3. I graduated with humanities degrees, but work experience through college as a web designer and marketing coordinator led me to my first job out of college – in an engineering team of a venture-backed startup in Palo Alto. I found that being the only woman in a team of a dozen guys isolating, and learned to go to meetups to learn about entrepreneurship and starting up. I asked why there were not more women starting high-growth high-tech companies, and was connected with my fellow co-founders in 2005 of what became Women 2.0, a media company supporting female entrepreneurs. I also started Bay Area Girl Geek Dinners in 2008, to network women in technology. Today, we’ve hosted over 100 girl geek dinners. Fast forward to today, where I’ve channeled my passion for getting more women into engineering at Hackbright Academy. Tarah Wheeler Von vlack
  4. https://gigaom.com/2014/08/21/eight-charts-that-put-tech-companies-diversity-stats-into-perspective
  5. https://gigaom.com/2014/08/21/eight-charts-that-put-tech-companies-diversity-stats-into-perspective
  6. https://gigaom.com/2014/08/21/eight-charts-that-put-tech-companies-diversity-stats-into-perspective
  7. What Works for Women at Work: Four Patterns Working Women Need to Know by Joan Williams and Rachel Dempsey www.newgirlsnet.com/book
  8. http://www.catalyst.org/system/files/why_diversity_matters_catalyst_0.pdf
  9. The Notes included the first published description of a stepwise sequence of operations for solving certain mathematical problems and Ada is often referred to as 'the first programmer'. The collaboration with Babbage was close and biographers debate the extent and originality of Ada's contribution. Perhaps more importantly, the article contained statements by Ada that from a modern perspective are visionary. She speculated that the Engine 'might act upon other things besides number... the Engine might compose elaborate and scientific pieces of music of any degree of complexity or extent'. The idea of a machine that could manipulate symbols in accordance with rules and that number could represent entities other than quantity mark the fundamental transition from calculation to computation. Ada was the first to explicitly articulate this notion and in this she appears to have seen further than Babbage. She has been referred to as 'prophet of the computer age'. Certainly she was the first to express the potential for computers outside mathematics. In this the tribute is well-founded. (via http://www.computerhistory.org/babbage/adalovelace)
  10. Popularized the term computer “bug”
  11. http://fortune.com/2014/09/18/walter-isaacson-the-women-of-eniac Historically women in computing is not a new concept
  12. If you think women in tech is just a pipeline problem, you haven’t been paying attention — Tech Diversity Files Rachel Thomas, Hackbright instructor writes in Medium medium.com/tech-diversity-files/if-you-think-women-in-tech-is-just-a-pipeline-problem-you-haven-t-been-paying-attention-cb7a2073b996#.d62yk3qog
  13. “To succeed, you need to care. And that means having the most senior executives and founders care, else all the team will model the leadership’s lack of valuing diversity.” - Sharon Weinbar, Hackbright Academy CEO, for TechCrunch https://hackbrightacademy.com/blog/12-female-ctos-you-should-know-2016
  14. allmalepanels.tumblr.com
  15. Studies show women choose computer science when not associated with geeky things.. www.livescience.com/9772-geeks-drive-girls-computer-science.html
  16. https://www.linkedin.com/pulse/how-male-ally-women-technology-vinay-pai both men and women will want flexible working patterns then there will be more pressure to redesign working practices
  17. geekfeminism.wikia.com/wiki/Allies mashable.com/2015/08/26/men-advocate-women-workplace youtube.com/watch?v=S1iYeThQO-g (specifically minutes 15-17)
  18. https://medium.com/tech-diversity-files/if-you-think-women-in-tech-is-just-a-pipeline-problem-you-haven-t-been-paying-attention-cb7a2073b996#.dbtk478c6
  19. https://hackbrightacademy.com/blog/how-girls-can-learn-to-code-and-think-programmatically/