LutzFinger.com
Big Data & Critical
Thinking
Sep 2016
Twitter: @LutzFinger
Snapchat: LutzFinger
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Disclaimer
This presentation is solemnly my
own opinion and does not
necessarily represent the opinion of
my employers.
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Data Is Value?
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I was not alone…
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ASK the right Questions.
MEASURE the right data –
even if it is not Big data.
Take Actions and LEARN from
them.
?
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They Knew How To Make Money
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Google had the Right Question Leading to the Right Data
But They Had Not The Right Data
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ASK the right Questions.
MEASURE the right data – even if it
is not Big data.
Take Actions and LEARN from them.
?
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Harper Reed, CTO at Obama for America
BIG DATA IS “BULLSHIT”
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To Get Data is EASY
To Get The Right Data is HARD
To Get Insights is EASY
To Make Money of Data/Insights is
HARD
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SCHOOLSCOMPANIES KNOWLEDGESKILLSMEMBERS JOBS
LinkedIn's vision is to create economic
opportunity for every member of the global
workforce.
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The Right Data - But ...
300+ Million Member at LinkedIn
60.000 with a Job Title that might fit
19.000 who switched after 3 to 8 years
24 who had the same career path
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Describing Skills
Source: World Economic Forum - Human Capital Report 2016
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Talent On The Move
Source: World Economic Forum - Human Capital Report 2016
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Data by itself
is
USELESS
Information by itself
is often
USELESS
Only
Action
Counts!
Data Reporting
prescriptive, predictive,
actionable, data science
… the holy grail
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Data Business Cases .
• Banking: Card Fraud Detection
• Banking: Credit Scoring
• Media: Content Recommendation
• HR: Online Recruiting
• Health Care: Fraud Detection
• Medicine: Image Processing
• Medicine: Outliers Detection
• Education: Course Improvement
• Retail: Likelihood to Buy
• Books: Marketing Planning
• Manufacturing: Machine Failure Prediction
• Manufacturing: Optimization
• Insurance: Likelihood & Pricing
• Transportation: Route Planning
• Energy: Grid Utilization
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Everyone Tries … Many Just Start
Volum
n
ofD
ataBusiness
C
aseAdvanced
?
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Measure / Data is essential.
● Impactful
● Access
● Competitive
● Sustainable
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“Data is the new oil”
- World Economic Forum
Photo by William Warby under the Creative Commons (CC BY 2.0)
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Photo by KOMUnews under the Creative Commons (CC BY 2.0)
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Data Might (Not) Be
A Barrier To Enter
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Data Might (Not) Be
A Barrier To Enter
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Does Size Matter?
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How Many Points For A Line?
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Summary
THE ASK is the hardest part, but there
are many use-cases to get started.
?
Take Actions and LEARN with the Right
Team and the Right Timing.
MEASURE / DATA is essential. Data needs to
create an impact as well as a sustainable
competitive advantage.
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Thank You

Bigit Keynote - Big Data & Critical Thinking