It explains how being ethical is being human to business in the long run.

1. Ethical and Unethical practices in
Marketing

2. Ethical activities in Marketing
1. Consumer treated fairly and their privacy is respected.
2. Marketers being transparent about who is paid to endorse the product.
3. Customers decision regarding product should not be influenced by seller.
4. Complying all the standards and regulations that is set by professional organization
and the government.
5. The product should be socially responsible product.
6. Advertising must depict the real utility of product. All the information related to
product must be true.
7. Customer should feel that company has invested in quality of product.
8. Seller should sell the product as per the need of customer and not as per the amount
of margin that company will get, after selling the product.

3. Ethical is always legal but , unethical can be either legal or illegal .
• TOMS’ footwear business has donated more
than 60 million pairs of shoes to children in need
all over the world. TOMS’ eyewear division has
given more than 400,000 pairs of glasses to
visually impaired people who lack access to
ophthalmological care.
• Tata Motors took on itself to alter the
developmental landscape across these seven
villages by instituting programmes, which cater to
health, education and livelihood. Tata Motors also
started night schools to encourage adult learning.
• Conscious Coffees introduced CAFE Livelihoods
Program empowers people in El Salvador, Guatemala,
Mexico, and Nicaragua to own and operate their own
coffee businesses through training workshops and
ongoing guidance and support.

4. • Everlane provides customers
with a detailed cost
breakdown such as cost of
materials, labor, transportation
and logistics, excise taxes and
duties, and even hardware such
as zippers and buttons. It also
compare price of its own product
with price of competitor’s product
.
• Through its Google green
program, the company has
donated over $1 billion to
renewable energy projects, and
has decreased its own footprint
by using energy efficient buildings
and public transportation
Intel hosts the Intel Science Talent
Search and the international
Science and Engineering Fair to
help encourage science,
technology, engineering, and
mathematics education for young
people. It has many donation funds
and programs to encourage girls
and underprivileged minorities to
study in these fields.
Mirchi and Mime
staff consists of
specially challenged
people who are not
able hear or speak.

5. Unethical activities in Marketing
1. Using misleading advertisement as a source of promotion of the product.
2. Making false statement and deceptive comparisons about the rival product.
3. Concealing side effect of products or services.
4. Explaining the dark side of rival’s products to turn potential customer own product.
5. Exploiting and manipulating the emotion of the customer, by making false promises
to customer.
6. Stereotyping or depicting women as a sex symbols, in order to draw attention of
customer towards the product.
7. In case of small business, competitors try to copy the tagline, company name,
promotion strategy, etc.
8. Surrogate Advertising i.e the open advertising of alcohol or cigarettes.

6. • .
According to the Special K Challenge, you could lose up to 6 pounds in 14 days if you eat
cereal or other Special K products for breakfast and lunch, plus a regular dinner. This
started misconception and people started dieting without consulting to a doctor and fall sick.
• Madhuri being a brand
ambassador claimed that
Maggi is healthy but when
asked to her whether she
uses it or not, she kept
silence.
Dettol Disinfectant
Spray, Handwash, etc.
kills 99.9%* of
germs in 30 seconds.
The tagline: 'Put your best face
forward with Dove. ‘ They are
portraying that only fair faces
can stand and be successful in
the corporate world

7. Thank You
By- GITIKA SHAILI BARANWAL