The combination of the documentary, radio trailer, and print advert for "Britain's Butties" were effective in promoting the documentary. Several elements were used across multiple products to tie them together, including the title of the documentary, background music, voice over, vox pops from the documentary, and the tagline "Another One Bites The Crust." Using consistent elements made the promotional campaign look more professional and organized while also creating familiarity for the audience across the different media.