The document analyzes how effective the combination of a documentary and ancillary texts like a radio trailer and double page spread are. It finds that using the same voice over and including clips and quotes across all pieces creates consistency and conveys the brand identity. However, it notes that the full title is not featured in the double page spread. The tone across all texts discourages illegal downloading positively without accusations. An upbeat brand identity is created through style elements like music, pace and editing choices.