This document discusses multimedia and interactive content in the context of Web 2.0. It explains that multimedia engages users' senses and catches their attention. It also discusses how user experience measures the usefulness of products and services. The document notes that understanding the connection between multimedia and information and communication technology (ICT) allows one to effectively create rich online content as a developer. It provides instructions for activities analyzing websites' strengths and weaknesses, comparing and contrasting websites, creating a blog post about infographics, and producing an educational video blog about multimedia and ICT.