This document provides guidance on essay structure for responding to exam questions about targeting specific audiences within a media industry. It includes: 1) Example opening and closing paragraphs that introduce challenges facing the magazine industry from changes in media consumption and technology. 2) Guidance on discussing issues like prosumers, user-generated content, mass versus niche audiences, convergence, synergy, advertising revenue, printing, and production in relation to targeting audiences. 3) An example exam question to analyze how a media institution targets audiences and a framework for structuring an essay on this topic.