The document discusses how the Internet functions as a channel for distribution between suppliers and buyers. It describes how the Internet enables distribution and can act as an intermediary in the channel. It examines the effects of the Internet on channel characteristics and elements like forms, flows, and functions. Specifically, it analyzes how the Internet impacts traditional channel structures through possibilities like disintermediation, where middlemen are eliminated, and reintermediation, where new intermediaries called "infomediaries" are introduced. It also discusses implications of the Internet as a channel for various aspects of the marketing mix, including product, price, place, and promotion.