EMC provides online exhibitor service kits and integration services to help event organizers and venues. Their em system platform standardizes processes, provides a central repository of information, and allows for online ordering. Over 600 shows use the system, with average usage rates of 90% of exhibitors and 60% ordering paid services. The em system offers strategic relationships, data intelligence, cost savings, and a consistent experience for international events.

1. POWERING EVENT BUSINESS

2. Online integrated exhibitor service kits Online show guides, visitor services Integration services for show management Data interfaces for contractors, buildings Software and business process consultancy EMC provides a neutral business platform for mutual profit What we do

3. First shows placed online in 2000 AEO Award for Innovation 2001 Second generation software released 2003 600+ shows use our system for exhibitor services 200,000+ exhibiting companies use it Average 90% of exhibitors per show use it Average 60% of exhibitors order paid services What we’ve achieved

4. Full service with flexibility & cost control Trust relationships with partners Customer service with single contact Standardized business processes Worldwide footprint and branding Improved ROI with reduced overheads Better intelligence for forward planning “ It is crucial for the buildings, general service contractors and vendors to increase their help to organizers in bringing events to the market, by offering comprehensive but flexible support in addition to basic infrastructure, and by contributing to the organizer’s strategic development.” UFI Focus Meeting (Exhibitor Services), 2005 - Eric Preat, Artexis Group, Belgium What do people want now?

5. Provide more strategic relationships between participants Utilizing the internet as a vehicle for business By reducing operations to an integrated function By meeting the increasing expectations of exhibitors By increased demand by all for intelligence How will this affect your business?

6. Introducing em system

7. Our response: em system Standardized Cheaper to implement & manage, consistent presentation Collaborative Common, central base of information – real-time, 24/7 International Establishes standards of customer service worldwide Simple to use Easy training, more emphasis on data intelligence Communication More transparency, enhanced customer relationships Integrated Improves control and security of data – front to back Adaptable Supports different and changing business models

8. Leading international venues Amsterdam RAI, Georgia World Congress Center (USA) National & international event organizers Reed, UKIP, CMP Media, T&F Informa, PennWell, Microsoft General service contractors Shepard Exhibition Services (USA) Specialist industry service providers Projection Presentation Technology (USA) National & international trade associations PPMA (UK), American Academy of Pediatrics (USA) Who uses em system

9. Demographics Typical post-show report from em system 91.1% of exhibitors logged onto emsystem Exhibitors revisited the site an average of 14 times 77.1% of exhibitors used the system to order paid services Each exhibitor spent an average of € 1,221.10

10. em system relationships

11. Screenshots Typical welcome page on em system Exhibitors arrive at show manual either directly or from show site after login Navigation via the configurable menu on the left hand side General information and service ordering pages are available Create advertising revenue opportunities

12. Click on the services checklist to order paid services and submit forms Due deadline dates are clearly shown Services already ordered are clearly indicated for review Click on a service to progress to an order form Screenshots Typical checklist page on em system

13. Screenshots Typical service order page on em system Product shots and text descriptions provide a clear indication of what’s on offer Click on the text description to place an order Previously ordered services are clearly displayed Specific advertising revenue opportunities

14. Screenshots Typical product order page on em system Product shots and detailed text description provide confirmation of what’s on offer All pricing information is clearly indicated Booth details are automatically posted Quantity, special requirements and other field types are available

15. em system cashflow models EXHIBITORS SHOW MANAGEMENT GENERAL CONTRACTOR BUILDING INDEPENDENT VENDORS Exhibitor pays direct Exhibitor pays Show Management Exhibitor pays General Contractor Exhibitor pays Building

16. Why you should use em system Neutral, global platform for exhibitor services Increased levels of online ordering – up to 90% Reduced costs of exhibitor service maintenance Multiple, flexible operational models Improved flow and speed of order processing Single source for exhibitor services Enhanced offering to show management Compatibility with buildings, contractors, organizers

17. Event Management Communication Inc. Leigh House, Weald Road Brentwood, Essex CM14 4SX United Kingdom +44 (0)845 652 4321 [email_address]  www.exhibitorkit.com Copyright © 2005 Event Management Communication Ltd. All rights reserved. Event Management Communication, Inc Riverwood Center 3350 Riverwood Parkway, Ste 1900 Atlanta, GA 30339, USA Tel +1.770.984.5420 Fax +1.770.240.1401 E-mail emcusa@exhibitorkit.com EM Communications Pte Ltd 71 Bukit Batok Crescent, #05-09 Prestige Centre Singapore 658071 Tel +65 6896 6691 Fax +65 6566 6805 E-mail emcasia@exhibitorkit.com