Demand chain management aims to integrate marketing and supply chain functions to create customer value. It involves:
1) Integrating demand and supply processes to ensure customer needs are met.
2) Managing digital integration and cross-functional relationships between marketing and supply.
3) Configuring the value system to design customer-centered supply chains that meet differing customer needs.
The role of e business in supply chain managementJohns Joseph
E-business is the execution of business transactions via the
internet.One of the primary benefits of e-business is its ability to cut costs. This technology eliminates the need to have a physical presence.e-business strategies like social media and online advertising involve lower costs than traditional marketing which allows startups and small companies to reach their target audience.
A global supply chain is made up of the interrelated organizations, resources, and processes that create and deliver products and services to end customers. In the instance of global supply chains, it is extended around the world
Any company that uses parts and services from another factory overseas faces issues with global supply chain management
The series of slides are an Introduction to Logistics Functions. Logistics can be defined as the science of organizing the Distribution Function. The presentation also defines distribution management. It also talks about Porter’s value chain. This presentation is a Welingkar’s Distance Learning Division initiative.
For more such innovative content on management studies, join WeSchool PGDM-DLP Program: http://bit.ly/DistMang
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A presentation on the Supply Chain Management as per Production and Marketing are concerns, the highly relayed branch of any business house is to concentrate on this particular topic.
The role of e business in supply chain managementJohns Joseph
E-business is the execution of business transactions via the
internet.One of the primary benefits of e-business is its ability to cut costs. This technology eliminates the need to have a physical presence.e-business strategies like social media and online advertising involve lower costs than traditional marketing which allows startups and small companies to reach their target audience.
A global supply chain is made up of the interrelated organizations, resources, and processes that create and deliver products and services to end customers. In the instance of global supply chains, it is extended around the world
Any company that uses parts and services from another factory overseas faces issues with global supply chain management
The series of slides are an Introduction to Logistics Functions. Logistics can be defined as the science of organizing the Distribution Function. The presentation also defines distribution management. It also talks about Porter’s value chain. This presentation is a Welingkar’s Distance Learning Division initiative.
For more such innovative content on management studies, join WeSchool PGDM-DLP Program: http://bit.ly/DistMang
Join us on Facebook: http://www.facebook.com/welearnindia
Follow us on Twitter: https://twitter.com/WeLearnIndia
Read our latest blog at: http://welearnindia.wordpress.com
Subscribe to our Slideshare Channel: http://www.slideshare.net/welingkarDLP
A presentation on the Supply Chain Management as per Production and Marketing are concerns, the highly relayed branch of any business house is to concentrate on this particular topic.
CRM evolution, multi-channel integration and customer response managementrahuls30
From knowing and connecting with the customer to reaching them via multiple channels, we've come a long way. There are views, opinions, feedback and all kinds of data streaming simultaneously from a large number of channels. And with new channels opening up, we are forced to ask "What next?" Presenting an exclusive whitepaper that features the growing challenges of dealing with a multi-channel response interface, streamlining data from various sources and efficiently engaging with your customers…
CRM Implementation in Indian Telecom Industry – Evaluating the Effectiveness ...Waqas Tariq
With the liberalization and internationalization in telecommunication, service quality has become an important means of differentiation and path to achieve business success. Such differentiation based on service quality is seen as a key source of competitiveness for many Indian firms and hence have implications for leadership in such organizations. Faced with a growing market and increasing competition, companies in the telecom business are adopting to new technological imperatives in order to outperform their competitors. These companies adapt continuously to the dynamic environment so as to survive competition. The emphasis here lies in identifying critical value adding processes and redesigning them to become customer centric. One such approach in the adoption of an IT to move towards customers is the Customer Relationship Management (CRM). The Indian Mobile Service Providers are using CRM extensively to identify the needs of the customers and stretching out ways and means to satisfy them. In this context, it is absolutely essential to study the effectiveness of the CRM being practiced by the mobile service providers. This study specifically analyses the extent to which CRM is being practiced by the mobile service providers, and identifies the effect of the service quality of the mobile service providers on the Customer Loyalty. As CRM focuses on being customer centric, it becomes essential to measure the effectiveness of CRM in terms of the degree to which the customers are advocates of the mobile service provider as well as to measure the degree to which they participate in the cross selling and up selling of the various products and services of the provider. To evaluate the effectiveness, there are lots of quantitative techniques available and some work in this area has already been done. But there is a dearth of literature focusing on the relative efficiency. One advanced operations research technique which evaluates the relative efficiency is the Frontier Analysis or Data Envelopment Analysis (DEA). This paper attempts to use Data Envelopment Analysis to assess the effectiveness of Mobile Service Providers, specifically a set of the providers offering services in Chennai, Tamil Nadu, India. The research has identified a set of input and output parameters for each Service Provider, from which the efficient frontiers (DMUs) are determined. The relative efficiency of the Service Providers are measured with respect to the efficient frontier and then analyzed. Detailed recommendations are set forth, for appropriate interventions to address the specific gaps identified through the gaps analysis. The analysis further provides useful information and opens up new avenues for future research.
A study of Data Mining concepts used in Customer Relationship Management (CRM...IJSRD
Customer relationship management (CRM) has evolved as an approach based on generating positive relationships with customers, increasing customer loyalty, and expanding customer lifetime value [1]. To understand the needs of customers and providing value-added services are recognized as factors that regulate the success or failure of the organizations. In the recent years, technology enhancement made customer relationship easier in various fields such as marketing, sales, service and Management Information Technology [2]. To deliver customer value, there are concepts such as data mining and data warehousing with the use of technology. Even through data mining concepts, organizations can easily find out their valuable customers and helps in making better decisions. There are data mining tools which answer business questions that were time-consuming consuming in the past. These tools simplify these questions and make customer relationship management effective [3]. This researcher work is focused on understanding the consumer’s behavior for themed weddings. The themed weddings management strategies are based on technology, business and customer perspectives. The customer preferences are measured using Regency, Frequency and Monetary (RFM) method. Business strategies are defined to understand the customer preference towards themed weddings management and the technologies such as WEB 2.0 and data mining tool Weka are used. The survey technique, and thematic content analysis using data mining tools, to accomplish the goals of today’s customer relationship management philosophy for themed weddings management.
13 Teams
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Average talent teams that get along well with each other are more productive than gifted teams that don’t get along. It doesn’t matter how well a team with low emotional intelligence is in control of the numbers. They can’t even decide what to try to do.
14 Stress
___
Difficulties at work and in our relationships put us under stress. Stress makes it difficult for us to find solutions to problems. When we can’t find solutions to problems, we get more stressed. To get rid of this dead end, we need to know how to manage our stressful situations.
15 Marriage
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The secret of long and happy marriages is sincerity in your feelings. If your marriage was not built on this basis of intimacy from the very beginning, it will begin to crack over the years. Even small problems become unsolvable. You have to be emotionally open at the beginning of the road.
16 Leadership
______
Leadership does not mean dominance. Leading your colleagues to a common goal and making them believe in the reality of this purpose. Successful leaders are those who can keep their team’s motivation alive for many years. You have to make them desire the work to be done.
17. Emotions Are All Normal
___
Anger, hatred, love, happiness… You can understand when and under what circumstances these feelings will emerge by following yourself. You may have these feelings depending on how you interpret the events you encounter. The important thing is to be able to react independently of your feelings. You may find yourself making promises that you cannot keep because you are happy, or you may resort to violence when you are angry.
18/ Being able to Express Your Emotions
____
Not everyone’s level of empathy can be very good. You may be in a difficult situation immediately. You may feel bad, but people may not understand it. In these situations, you may need to express your feelings a little more directly.
19/You Are Not Your Emotions
______
Keep doing what you need to do, no matter how you feel. Success is achieved by people who cannot give up no matter what their feelings and thoughts are. Don’t let your feelings affect your actions.
20/ Timing
__
As soon as you feel a different emotion, try to think before you act. Because emotional intelligence moves faster than rational intelligence, it can make you act irrationally and make you say any unnecessary words.
Thanks for reading
~ 𝗧𝗼𝗻𝗴𝘀𝗮 𝗚𝘂𝘆
Book:- https://amzn.to/3XsVTz2.M
The paper illustrates the role of Supply Chain Management in a Hotel’s Performance. It describes how supply chain management (SCM) system can help hotels to attain a sustainable competitive advantage by improving product quality and service while reducing cost at same time. As integrity of Supply chain is essential so to get benefited by its advantages, on this account, factors affecting the integration of supply chain management are explained. In conclusion Supply Chain Management has strong effects on overall hotel performance.
lecture presented at PAARL's Summer National Conference on the theme "“Library Tourism & Hospitality: The Business of Endearing Philippine Libraries and Information Centers to Publics” (San Antonio Resort, Baybay Beach, Roxas City, Capiz, 27-29 April 2011) by Michael Pinto
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
2. Demand chain management as a
new business model aimed at
creating value in today’s
marketplace, and combining the
strengths of marketing and supply
chain competencies.
Demand chain design is based on a
thorough market understanding and
has to be managed in such a way as
to effectively meet differing
customer needs.
3. Demand chain management
involves
(1) integrating the demand and
supply processes;
(2) managing the digital integration
(3) configuring the value system and
(4) managing the cross-functional
working relationships between
marketing and supply functions
4. The relationship between different functions
sharing the same customer focus and market
commitment has always had an underlying
internal competition for primacy, i.e. it is also
concerned with how each of the functions add
value to the company. Over the last decade,
critical voices have stressed that marketing has
generally not been very good at managing out-of-
the-box and across boundaries, has been
complacent in its view that marketing is the
function which “owns the customer”, has failed to
provide the coherence to corporate organization,
operations and processes that its proponents
claim, and consequently, was outpaced by new
models aimed at building value which originated
mainly in manufacturing, operations or IT, but not
in marketing.
5. One of these models, which has rapidly become a
strategic priority in many companies, is supply
chain management (SCM). SCM has grown in
importance since the early 1990s, although the
approach was introduced in early 1980 (Oliver
and Webber, 1982). SCM can be defined as “the
management of upstream and downstream
relationships with suppliers and customers in
order to create enhanced value in the final market
place at less cost to the supply chain as a whole”
(Christopher 1998).
The synergies between SCM and marketing have
been widely acknowledged leading some to
conclude that better coordination could define
competitive superiority in new ways
6. The most recently introduced approach of
demand chain management (DCM) seems to
capture the proposed synergies between SCM and
marketing by starting with the specific customer
needs and designing the chain to satisfy these
needs, instead of starting with the
supplier/manufacturer and working forwards.
Such an integration between customer-facing and
supply functions seems mandatory in today’s
marketplace, where customers benefit from
having real-time access to their accounts, making
real-time changes in their customised product
configuration and communicating their individual
service requirements.
7. “creation of value through exchange processes”has been
widely accepted as the “raison d’être” of marketing. Today,
the value orientation is more prevalent than ever before and
marketing is related to customer value-creating processes. In
markets with shortening lifecycles and a shifting balance of
power from the supplier to the customer, the informed
customer dictates what they want, where and why.
Customers buy products or services to solve their problems
and they value their purchases according to their perceived
ability to do this.
Most recently, the proactive role of the customer in the value
creation process was emphasized. The value of products or
services is created by the customer using them and by
applying them to their own unique needs. In using the
products or services, the customer continues the marketing
process, i.e. the value creating process. In this sense, the
company can only make value propositions, but the customer
must determine value, and participate in creating it.
8. To summarise, whereas supply chain
management focuses on efficient supply, and
tends to be cost-orientated, marketing is more
concerned with revenue by focusing on the
demand side of the company. Evidently, together,
they determine the company’s profitability. Within
the marketing as well as the supply chain
literature, the need to link both sides has been
emphasized.
From a marketing perspective, Flint (2004)
argues that effective marketing strategy
implementation demands supply chain
management, because it includes the distribution
component of a marketing strategy. Similarly,
Sheth et al. (2000) emphasise in their customer-
centric marketing approach the need for
marketing to become responsible for supply
management1.
9. They argue that in markets with increasing diversity in
customer needs and wants, “companies will have to
rapidly adjust their supply to meet demand, that is,
practice demand-driven supply management” (p. 61).
Moreover, Kumar et al. (2000) suggest that market
driven firms will gain a more sustainable competitive
advantage by not only offering superior customer value
propositions, but by having a unique business system
to support it. The business system as the configuration
of activities required to create, produce and deliver the
customer value proposition refers to SCM.
However, supply management appears to be used
more often in the context of the intra-company
integration of supply functions whereas supply chain
management includes intra- and inter-company
integration explicitly contribute to generating and
sustaining customer value
10. In a broader sense, Selen and Soliman (2002) have
defined DCM as “a set of practices aimed at managing
and co-ordinating the whole demand chain, starting
from the end customer and working backward to raw
material supplier”. Similarly, Vollmann and Cordon
(1998) stress that DCM starts with the customers,
working backward through the entire chain, to the
suppliers of the supplier.
Hence, everything that is moved, handled or produced
should ideally be in response to a known customer
requirement. Equally, Baker (2003) stresses that
managing a demand chain is fundamentally different
from managing a supply chain. It requires turning the
supply chain on its head, and taking the consumer as
the starting point, rather than its final destination.
11. Furthermore, we suggest viewing DCM as a macrolevel
process which includes all activities that companies
undertake in their quest to create and deliver needs-
based customer value propositions. In practice, this
may mean that in order to meet the differing customer
needs, a differentiated approach to the demand chain
has to be considered.
As a consequence, demand chain management is not
restricted to one supply chain which is more closely
linked to demand, but can rather be described as a
system or network of relationships within, and even
among, the partners in the demand chain. Demand
chain management thus involves creating and
managing customer value through responsive
networks.
12. A CONCEPTUAL FRAMEWORK FOR DEMAND
CHAIN MANAGEMENT
Conceptual framework with four
fundamental elements of DCM emerges:
(1) integrating the demand and supply
processes
(2) managing the digital integration
(3) configuring the value system and
(4) managing the cross-functional working
relationships between the marketing and
supply functions.
13. Integrating Demand and Supply
Processes
demand chain management as a concept
aims to integrate supply and demand
processes in order to ensure customer
value creation and delivery. According to
Langabeer and Rose (2001), DCM helps to
improve an organisation’s processes by
advancing the coordination between the
supply chain and demand driven activities
such as consumer demand analysis or the
selection of markets which best meet an
organisation’s capabilities.
14. The pitfalls related to a lack of integration are
illustrated in the case of General Motors. While
GM, like many other automotive companies, has
placed a strong emphasis on supply chain
excellence, the automotive supply chain
processes still did not fully meet customer-driven
requirements. The products were too complex and
the design cycle time was too long to properly
respond to the marketplace. Through process
integration, the Integrating demand and supply
processes. Managing the cross functional
relationship between marketing and supply
functions.
Demand Chain Management Managing the
digital integration Configuring the value system
customer would be enabled to configure their own
vehicles, add options, select colours and
understand how these decisions impact on price
and financing
15. In today’s markets, understanding the customer’s
situation and responding effectively to differing
needs through the coordination of marketing and
SCM can be a source of superior value
creation.DCM as a model which combines the
strengths of marketing and SCM by shifting the
focus to the customer and designing customer-
centred supply chains.
Marketing is traditionally externally focused and
creates customer value, while SCM is inwardly
focused and concentrates on the efficient use of
resources in implementing marketing decisions.
Marketing and SCM integration is between those
that define demand with those who fulfill it. Until
today, the concept of DCM has been addressed
from SCM andoperations perspectives
16. Widely cited examples of successful companies
following the principles of DCM, such as Dell in the
computer industry or Zara in the fashion industry
(Walker et al. 2000 and Margretta 1998), lead us to
believe that more companies will adopt DCM in their
quest to gain competitive advantage. These companies
increase profitability through product availability,
delivery accuracy, responsiveness and flexibility by
tightly linking customer and supply initiatives.
Within DCM, marketing and supply functions work
together to develop suitable relationships for different
customers, develop joint customer prioritisation
strategies, process accurate customer information and
match value requirements with operational capabilities.
17. The role of marketing within DCM also suggests a
reevaluation of the role of marketing within
companies. The marketing function has its focus
at the direct customer interface, which is often
said to be done to the detriment of the company’s
internal efforts (Barret 2004). From a DCM
perspective, marketing would need to share the
customer information with other departments,
involve the knowledge of other departments into
their decision making and redefine (and possibly
limit) its responsibilities within the integrated
demand and supply process.
Rather than acting from the position of the
function which owns the customer, marketers
would need to strategize with supply functions to
create new ways to go to the market, understand
and translate marketing initiatives into supply
chain drivers and improve their awareness of the
company’s operational constraints.
18. Collaboration between supply functions and marketing needs
to ensure that supply functions are involved in the marketing
planning at an earlier stage, are involved in customer priority
decisions and, most importantly, need to be able to reject
marketing decisions if they are not financially viable to the
business. On the other hand, marketing must become more
cost driven and less inclined to agree to sales that are not
optimal for the business. The findings suggest that marketing
will be resistant to changes and might blame the supply
functions’ lack of a market orientation for integration failure.
The supply functions have to focus more on the creation of
output and we also see the enabling role of a market
orientation for SCM implementation. Still, and distinct from
former contributions on the role of marketing within SCM, we
argue that the success of DCM is not only based on a market
driven philosophy but on a strong functional marketing
competence. Therefore, companies with strong customer and
SC initiatives, as well as a process culture, are best suited to
link both in an integrated DCM approach.