This document summarizes key findings from a report by Ericsson ConsumerLab on evolving TV and media consumption habits. Some of the main findings include:
- On-demand viewing of TV shows and movies has more than doubled since 2011, with people now spending an average of 6 hours per week streaming content.
- Binge watching of multiple episodes or videos in a row is becoming more common, with 87% of subscription video on-demand users binge viewing at least once a week.
- While linear TV viewing remains popular for access to live content like sports, daily on-demand viewing is catching up, with over 50% of consumers watching on-demand video daily.
From the Ericsson ConsumerLab: http://www.ericsson.com/thinkingahead/consumerlab
We have entered a new era in television. On-demand packages delivered via
Over The Top (OTT), cable or IPTV are being embraced by people around the world.
These new technologies
and services not only improve
people’s viewing experience –
they also change the fundamental ways in which we approach entertainment.
Presentación del CEO de Optiva Media, Valia Merino, en el Desayuno Europeo sobre el nuevo cliente digital organizado por Madrid Network el pasado 11 de diciembre en la sede de la Comisión Europea en Madrid. La presentación enfoca la reflexión en el nuevo rol del televidente digital móvil y cómo la industria se está adaptando al mismo.
7 Ways Brands Will Transform TV and Media Strategies in 2017iQ Media
2017 will undoubtedly see a significant shift in the way “TV” is delivered, what it looks like, and how advertisers will be able to use it like never before to initiate consumer engagement.
By Rachel Healy, senior manager, and Kim Chua, manager, at Value Partners London
There has been much discussion about the level and rate of viewing migration from linear to VOD; the general consensus seems to be that the speed of the shift will be slow, and that the proportion of VOD viewing in the medium term (say fi ve years) will remain low at 6 – 8%, compared to c. 2% today. However, do these forecasts take into account step-change shifts in behaviour of Generation Z1, the ‘digital natives’? Value Partners runs an internship programme for aspiring TMT strategy consultants each summer. This year, we asked one of our interns to carry out primary research into their peer group’s current and future TV viewing patterns. We worked with her to design a 26-question survey which she distributed via Facebook. Although this is by no means a ‘representative sample’ of Gen Z – a sample of just 78 respondents, largely Oxbridge and users of Facebook – the results paint an interesting picture of the relationship this highly sought after demographic has with TV and how this will evolve as they leave university and move into the world of work.
The Changing TV Experience: Attitudes and Usage Across Multiple Screens Aidelisa Gutierrez
The document reports on a study conducted by IAB on device ownership, usage, and attitudes towards television viewing across multiple screens. Some key findings include:
- Nearly two-thirds of Americans own a smartphone and tablet, while one in three own a connected TV. Many have also purchased a new device like a smartphone, tablet or connected TV in the past year.
- On average, Americans spend nearly 5 hours a day on their computer, over 3 hours on their smartphone, and 2.5 hours streaming content to their connected TV.
- Multiscreening while watching TV is common, with 78% using a second screen like a smartphone. This is mostly for unrelated activities but some content on these screens is related
When we look across the swath of digital consumers in the U.S., Hispanics are now the most avid smartphone users around. In fact, according to the most recent Total Audience Report, they’re on their phones for more than 14 hours a month for app, audio, video and web purposes. And when it comes to the other things we do with our phones—including talking—the same trend seems to hold true.
For example, Nielsen Mobile Insights has found that the average Hispanic mobile user uses 658 minutes per month on their mobile plan, which is significantly more than the average of 510 minutes per month for all consumers. When broken down by Hispanic subgroups, bilingual Hispanics dominate in terms of minutes used, as they spend more than 762 minutes per month talking on their mobile devices.
Courtesy of: Nielsen
Altman Vilandrie & Co. 2013 Consumer Video Research ExcerptsWill Richmond
These are key findings from Altman Vilandrie & Co's 2013 Consumer Video Research showcasing online video viewing adoption, attitudes toward pay-TV and cord-cutting, and millennials' use of broadcast TV.
The document discusses how viewers are increasingly consuming video content on devices other than TVs, such as smartphones, laptops, and tablets. It finds that TV viewership has declined 13% globally in the past year as viewers shift to watching content on connected devices. Media companies must adapt to this change by developing content that can be shared across multiple screens. While reports of TV's demise are premature, the way people watch content is undergoing profound changes. Media companies must enhance their digital capabilities to better understand consumer behaviors and tailor their offerings accordingly across different devices to remain competitive against new digital entrants.
From the Ericsson ConsumerLab: http://www.ericsson.com/thinkingahead/consumerlab
We have entered a new era in television. On-demand packages delivered via
Over The Top (OTT), cable or IPTV are being embraced by people around the world.
These new technologies
and services not only improve
people’s viewing experience –
they also change the fundamental ways in which we approach entertainment.
Presentación del CEO de Optiva Media, Valia Merino, en el Desayuno Europeo sobre el nuevo cliente digital organizado por Madrid Network el pasado 11 de diciembre en la sede de la Comisión Europea en Madrid. La presentación enfoca la reflexión en el nuevo rol del televidente digital móvil y cómo la industria se está adaptando al mismo.
7 Ways Brands Will Transform TV and Media Strategies in 2017iQ Media
2017 will undoubtedly see a significant shift in the way “TV” is delivered, what it looks like, and how advertisers will be able to use it like never before to initiate consumer engagement.
By Rachel Healy, senior manager, and Kim Chua, manager, at Value Partners London
There has been much discussion about the level and rate of viewing migration from linear to VOD; the general consensus seems to be that the speed of the shift will be slow, and that the proportion of VOD viewing in the medium term (say fi ve years) will remain low at 6 – 8%, compared to c. 2% today. However, do these forecasts take into account step-change shifts in behaviour of Generation Z1, the ‘digital natives’? Value Partners runs an internship programme for aspiring TMT strategy consultants each summer. This year, we asked one of our interns to carry out primary research into their peer group’s current and future TV viewing patterns. We worked with her to design a 26-question survey which she distributed via Facebook. Although this is by no means a ‘representative sample’ of Gen Z – a sample of just 78 respondents, largely Oxbridge and users of Facebook – the results paint an interesting picture of the relationship this highly sought after demographic has with TV and how this will evolve as they leave university and move into the world of work.
The Changing TV Experience: Attitudes and Usage Across Multiple Screens Aidelisa Gutierrez
The document reports on a study conducted by IAB on device ownership, usage, and attitudes towards television viewing across multiple screens. Some key findings include:
- Nearly two-thirds of Americans own a smartphone and tablet, while one in three own a connected TV. Many have also purchased a new device like a smartphone, tablet or connected TV in the past year.
- On average, Americans spend nearly 5 hours a day on their computer, over 3 hours on their smartphone, and 2.5 hours streaming content to their connected TV.
- Multiscreening while watching TV is common, with 78% using a second screen like a smartphone. This is mostly for unrelated activities but some content on these screens is related
When we look across the swath of digital consumers in the U.S., Hispanics are now the most avid smartphone users around. In fact, according to the most recent Total Audience Report, they’re on their phones for more than 14 hours a month for app, audio, video and web purposes. And when it comes to the other things we do with our phones—including talking—the same trend seems to hold true.
For example, Nielsen Mobile Insights has found that the average Hispanic mobile user uses 658 minutes per month on their mobile plan, which is significantly more than the average of 510 minutes per month for all consumers. When broken down by Hispanic subgroups, bilingual Hispanics dominate in terms of minutes used, as they spend more than 762 minutes per month talking on their mobile devices.
Courtesy of: Nielsen
Altman Vilandrie & Co. 2013 Consumer Video Research ExcerptsWill Richmond
These are key findings from Altman Vilandrie & Co's 2013 Consumer Video Research showcasing online video viewing adoption, attitudes toward pay-TV and cord-cutting, and millennials' use of broadcast TV.
The document discusses how viewers are increasingly consuming video content on devices other than TVs, such as smartphones, laptops, and tablets. It finds that TV viewership has declined 13% globally in the past year as viewers shift to watching content on connected devices. Media companies must adapt to this change by developing content that can be shared across multiple screens. While reports of TV's demise are premature, the way people watch content is undergoing profound changes. Media companies must enhance their digital capabilities to better understand consumer behaviors and tailor their offerings accordingly across different devices to remain competitive against new digital entrants.
Millennials spend significantly less time watching traditional TV and pay TV compared to non-millennials, and are more likely to use online streaming services. The research found that Millennials across all life stages are more likely to subscribe to services like Netflix, Amazon Prime, and Now TV, and these services are replacing traditional TV viewing among Millennials. In contrast, online streaming services are largely complementary for non-millennials. The research also found strong interest among Millennials in "slim bundles" that offer a selection of popular channels without a full cable/satellite package. This suggests pay TV providers face a growing threat from Millennials' preference for new online media options.
The document summarizes key findings from Ericsson ConsumerLab's 2015 annual TV and media study. Some of the main findings include:
- Half of all viewing time is spent watching TV shows and movies. TV show viewing has increased significantly since 2011, with 45% of streamed long-form content being TV series.
- Younger viewers spend over 60% of their viewing time on mobile devices like smartphones and tablets, compared to just 20-30% for older age groups. Smartphone viewing of videos made by consumers remains very popular at 33%.
THE NIELSEN TOTAL AUDIENCE REPORT: Q2 2016Filipp Paster
The Nielsen Total Audience Report is designed to enable the industry to track changes in media usage. We have consistently reported that overall usage has increased–that a major effect of new devices and services is additive to consumer’s total time spent with media. We have also shown how usage of individual devices and platforms has changed over time as the media landscape continues to evolve.
This iteration of the Nielsen Total Audience Report focuses on the media channel choices within the many different platforms consumers have at their disposal and the amount they routinely turn to.
- 63% of respondents would cancel their cable subscription if an online provider could satisfy their TV viewing needs, with younger viewers and men more likely to cut the cord.
- The top three sources for online video are YouTube (68%), Netflix (49%), and live TV broadcasts (51%). Women prefer Netflix over men.
- 59% believe their TV is becoming more like a monitor for self-selected content, with men and younger viewers more likely to hold this view.
- Over a third watch more than half of their video content on-demand rather than live broadcasts.
Advancements in viewing technology and increased competition for eyeballs have resulted in a more fragmented environment where consumers can watch TV from a wide array of devices and access content from countless sources. Led by certain segments of the population, most notably Millennials, consumers have quickly adapted to this new environment and are drastically changing their viewing patterns at an accelerating rate. In this report, we asked more than 1,000 Americans about their TV viewing behaviors to provide context for the shifts in their consumption habits and better understand viewing audiences.
L.E.K. recently conducted the first in-depth analysis of U.K. Millennials’ media consumption habits by life stage, from living at home with parents all the way through to starting their own families. The research, which covers six life stages, shatters the common assumption that, once millennials are older and have their own children, they revert to more traditional media consumption patterns.
This report outlines the key findings from over 100 senior survey respondents in the media and entertainment industry.
In partnership with MarkLogic, we wanted to find out where the major challenges and opportunities lie and what players in the industry need to do to survive.
Enjoyed this report?
You may also be interested in our upcoming conference, The Future of Broadcasting, to be held 27th & 28th June in London.
Find out more on the website: http://bit.ly/1NViQ7w
Ericsson tv and_media_2013_study_presentation_v3Celso Araujo
This document summarizes key findings from Ericsson's 2013 TV & Media consumer research report. The study surveyed over 100,000 consumers representing 1.1 billion people in 15 markets. Key findings include:
1) Mobile devices are increasingly important for TV and video consumption, with 72% using smartphones, tablets, or laptops to watch weekly.
2) On-demand viewing via streaming is growing while traditional linear TV, DVDs, and downloaded content decline. Consumers want flexibility to watch anywhere, anytime on any device.
3) Even late adopters are embracing on-demand options, showing a 24% increase in preference for choosing what to watch rather than following a schedule.
This document discusses how an integrated "Total Video" approach can help transition advertising from traditional "upfronts" planning to a model that accounts for video viewing across all platforms. It argues that a Total Video measurement approach is needed that can provide a single, unduplicated audience metric across platforms with unified demography. This will allow advertisers to understand their true reach and optimize spending. The document provides recommendations for advertisers to begin adopting this approach, such as measuring incremental reach from digital platforms, combining views of digital platforms, quantifying impact and ROI of each channel, and using digital to efficiently reach demographic targets.
The document discusses several theories related to how media and television content can influence audiences:
- Moral panic theory explains how the media can exaggerate issues and define people/groups as threats, potentially causing mass hysteria. It often involves five stages including defining a threat and authorities responding.
- Encoding/decoding theory suggests audiences actively derive their own meanings from media texts based on their experiences, which can be dominant, negotiated, or oppositional to the producer's intent.
- Uses and gratifications theory proposes audiences choose media to fulfill certain needs like information, entertainment, social interaction, personal identity, and escapism.
Ericsson ConsumerLab TV and Media 2013 PresentationEricsson
This document summarizes key findings from the Ericsson ConsumerLab TV & Media 2013 Study. It finds that:
1) Mobile devices are increasingly important for video viewing, with 72% using smartphones, tablets or laptops for video weekly including 42% outside the home.
2) Many consumers multitask while watching TV using mobile devices, and some watch multiple videos simultaneously.
3) Even late adopters are becoming advanced users, with 41% of 65-69 year olds streaming weekly.
4) Consumers want aggregated, personalized video solutions that combine content from different sources and services into a single, easy-to-use experience.
Tremor Video: TV and-vod-friends-with-benefits-faq April 2013Brian Crotty
The document summarizes a study on the effectiveness of TV and video-on-demand (VOD) advertising in the UK. The study found that combining TV and VOD advertising was more effective at increasing brand awareness and message association than TV alone, especially among light TV viewers who watch less than two hours per day. The study also found that VOD advertising helped extend the impact of brand messaging after TV campaigns ended by continuing to raise awareness and association. Additionally, combining TV and VOD campaigns was more cost-effective than TV-only campaigns, particularly for reaching light TV viewers. The methodology involved analyzing survey data from over 1,000 UK consumers and fusing it with TV viewership and VOD exposure data.
1. TV is the most effective and profitable advertising medium according to the document. It delivers greater long-term revenue growth and brand value than other media.
2. TV is particularly effective at building brands because it creates strong emotional responses and memories through its audio-visual nature. TV advertisements are better liked and drive more positive brand metrics than online ads.
3. New technologies like DVRs and online streaming have increased TV viewing and engagement rather than decreased it. TV remains the dominant media for both time spent and advertising revenue.
The document summarizes the findings of the 10th wave of the Televidente 2.0 report on video consumption trends among Spanish internet users. Key findings include:
1) Non-linear video consumption on platforms like YouTube, OTT services and TV channel apps is increasing, while consumption of linear TV on DTT is decreasing.
2) IPTV is losing relevance for linear channel consumption and subscriber motivation, while on-demand content on IPTV and OTT platforms is gaining popularity.
3) Around half of Spanish internet users now pay for an IPTV or OTT video service, and many have subscriptions to both.
Video para-móviles-2015-perspectiva-global-iabeMarketingHoy
Mobile video consumption is increasing globally, especially in the US and Canada. While short videos under 5 minutes are watched daily by many, long-form content over 5 minutes is also popular. Most people access mobile video via apps rather than mobile websites. Advertising is commonly seen around mobile video in formats like pre-roll ads, and many viewers are open to tailored ads. Sharing of mobile videos is also widespread.
SlideShare is a tool that allows users to share and publish presentations, documents, and PDF files. Materials uploaded to SlideShare can be used as educational resources in the classroom or for reference outside of class without having to recreate them. SlideShare supports common file formats like PowerPoint, Word, PDFs, and videos. Users get a unique URL for each uploaded presentation that can be embedded in websites and blogs. To use SlideShare, one simply needs to create a free account on the SlideShare website.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like depression and anxiety.
Prem Kumar is a deployment engineer with over 1.5 years of experience in mobile device management and Exchange Server administration. He has expertise in Blackberry Enterprise Server, MobileIron, Airwatch, GoodMobile, and Exchange Server. Previously, he worked at Wipro Info Tech supporting Bharti Airtel with MDM solutions, ActiveSync, user account management, and server issues. He also has experience in customer service and technical roles. Prem Kumar holds a Bachelor's degree in Electronics and Communication Engineering.
The document provides information about forming and using the present continuous tense in English. It discusses how to add "-ing" to base verbs, exceptions to this rule, questions and negatives in the present continuous, and reasons for using the tense including ongoing activities, temporary situations, describing change over time, and planned future actions. Time expressions that can be used with the present continuous are also listed.
Has he got a mentor?
PAM: No, but I will suggest this to the Housemaster.
Housemaster: Yes, good idea. I will ask [name of tutor] to take this role.
Thisdemonstratesthe importanceof keepingthe whole house teaminformedandworkingtogether.
It also shows how the Housemasterwasreceptive to suggestions.
The key principles of communication,co-operation,empathyandcommitmentto justice were
appliedhere. Bykeepingthe teaminformed,we were able toco-operateandworktogether.
Empathywas shownbytryingto understandBoyA’sproblemsandcommitmentto justice was
shownbytryingto findthe bestwayto
Dokumen tersebut membahas tentang rangkaian listrik seri-paralel, termasuk contoh perhitungan arus dan tegangan pada setiap elemen, konversi sumber arus dan tegangan, serta hubungan antar sumber arus dan tegangan dalam rangkaian seri dan paralel.
Millennials spend significantly less time watching traditional TV and pay TV compared to non-millennials, and are more likely to use online streaming services. The research found that Millennials across all life stages are more likely to subscribe to services like Netflix, Amazon Prime, and Now TV, and these services are replacing traditional TV viewing among Millennials. In contrast, online streaming services are largely complementary for non-millennials. The research also found strong interest among Millennials in "slim bundles" that offer a selection of popular channels without a full cable/satellite package. This suggests pay TV providers face a growing threat from Millennials' preference for new online media options.
The document summarizes key findings from Ericsson ConsumerLab's 2015 annual TV and media study. Some of the main findings include:
- Half of all viewing time is spent watching TV shows and movies. TV show viewing has increased significantly since 2011, with 45% of streamed long-form content being TV series.
- Younger viewers spend over 60% of their viewing time on mobile devices like smartphones and tablets, compared to just 20-30% for older age groups. Smartphone viewing of videos made by consumers remains very popular at 33%.
THE NIELSEN TOTAL AUDIENCE REPORT: Q2 2016Filipp Paster
The Nielsen Total Audience Report is designed to enable the industry to track changes in media usage. We have consistently reported that overall usage has increased–that a major effect of new devices and services is additive to consumer’s total time spent with media. We have also shown how usage of individual devices and platforms has changed over time as the media landscape continues to evolve.
This iteration of the Nielsen Total Audience Report focuses on the media channel choices within the many different platforms consumers have at their disposal and the amount they routinely turn to.
- 63% of respondents would cancel their cable subscription if an online provider could satisfy their TV viewing needs, with younger viewers and men more likely to cut the cord.
- The top three sources for online video are YouTube (68%), Netflix (49%), and live TV broadcasts (51%). Women prefer Netflix over men.
- 59% believe their TV is becoming more like a monitor for self-selected content, with men and younger viewers more likely to hold this view.
- Over a third watch more than half of their video content on-demand rather than live broadcasts.
Advancements in viewing technology and increased competition for eyeballs have resulted in a more fragmented environment where consumers can watch TV from a wide array of devices and access content from countless sources. Led by certain segments of the population, most notably Millennials, consumers have quickly adapted to this new environment and are drastically changing their viewing patterns at an accelerating rate. In this report, we asked more than 1,000 Americans about their TV viewing behaviors to provide context for the shifts in their consumption habits and better understand viewing audiences.
L.E.K. recently conducted the first in-depth analysis of U.K. Millennials’ media consumption habits by life stage, from living at home with parents all the way through to starting their own families. The research, which covers six life stages, shatters the common assumption that, once millennials are older and have their own children, they revert to more traditional media consumption patterns.
This report outlines the key findings from over 100 senior survey respondents in the media and entertainment industry.
In partnership with MarkLogic, we wanted to find out where the major challenges and opportunities lie and what players in the industry need to do to survive.
Enjoyed this report?
You may also be interested in our upcoming conference, The Future of Broadcasting, to be held 27th & 28th June in London.
Find out more on the website: http://bit.ly/1NViQ7w
Ericsson tv and_media_2013_study_presentation_v3Celso Araujo
This document summarizes key findings from Ericsson's 2013 TV & Media consumer research report. The study surveyed over 100,000 consumers representing 1.1 billion people in 15 markets. Key findings include:
1) Mobile devices are increasingly important for TV and video consumption, with 72% using smartphones, tablets, or laptops to watch weekly.
2) On-demand viewing via streaming is growing while traditional linear TV, DVDs, and downloaded content decline. Consumers want flexibility to watch anywhere, anytime on any device.
3) Even late adopters are embracing on-demand options, showing a 24% increase in preference for choosing what to watch rather than following a schedule.
This document discusses how an integrated "Total Video" approach can help transition advertising from traditional "upfronts" planning to a model that accounts for video viewing across all platforms. It argues that a Total Video measurement approach is needed that can provide a single, unduplicated audience metric across platforms with unified demography. This will allow advertisers to understand their true reach and optimize spending. The document provides recommendations for advertisers to begin adopting this approach, such as measuring incremental reach from digital platforms, combining views of digital platforms, quantifying impact and ROI of each channel, and using digital to efficiently reach demographic targets.
The document discusses several theories related to how media and television content can influence audiences:
- Moral panic theory explains how the media can exaggerate issues and define people/groups as threats, potentially causing mass hysteria. It often involves five stages including defining a threat and authorities responding.
- Encoding/decoding theory suggests audiences actively derive their own meanings from media texts based on their experiences, which can be dominant, negotiated, or oppositional to the producer's intent.
- Uses and gratifications theory proposes audiences choose media to fulfill certain needs like information, entertainment, social interaction, personal identity, and escapism.
Ericsson ConsumerLab TV and Media 2013 PresentationEricsson
This document summarizes key findings from the Ericsson ConsumerLab TV & Media 2013 Study. It finds that:
1) Mobile devices are increasingly important for video viewing, with 72% using smartphones, tablets or laptops for video weekly including 42% outside the home.
2) Many consumers multitask while watching TV using mobile devices, and some watch multiple videos simultaneously.
3) Even late adopters are becoming advanced users, with 41% of 65-69 year olds streaming weekly.
4) Consumers want aggregated, personalized video solutions that combine content from different sources and services into a single, easy-to-use experience.
Tremor Video: TV and-vod-friends-with-benefits-faq April 2013Brian Crotty
The document summarizes a study on the effectiveness of TV and video-on-demand (VOD) advertising in the UK. The study found that combining TV and VOD advertising was more effective at increasing brand awareness and message association than TV alone, especially among light TV viewers who watch less than two hours per day. The study also found that VOD advertising helped extend the impact of brand messaging after TV campaigns ended by continuing to raise awareness and association. Additionally, combining TV and VOD campaigns was more cost-effective than TV-only campaigns, particularly for reaching light TV viewers. The methodology involved analyzing survey data from over 1,000 UK consumers and fusing it with TV viewership and VOD exposure data.
1. TV is the most effective and profitable advertising medium according to the document. It delivers greater long-term revenue growth and brand value than other media.
2. TV is particularly effective at building brands because it creates strong emotional responses and memories through its audio-visual nature. TV advertisements are better liked and drive more positive brand metrics than online ads.
3. New technologies like DVRs and online streaming have increased TV viewing and engagement rather than decreased it. TV remains the dominant media for both time spent and advertising revenue.
The document summarizes the findings of the 10th wave of the Televidente 2.0 report on video consumption trends among Spanish internet users. Key findings include:
1) Non-linear video consumption on platforms like YouTube, OTT services and TV channel apps is increasing, while consumption of linear TV on DTT is decreasing.
2) IPTV is losing relevance for linear channel consumption and subscriber motivation, while on-demand content on IPTV and OTT platforms is gaining popularity.
3) Around half of Spanish internet users now pay for an IPTV or OTT video service, and many have subscriptions to both.
Video para-móviles-2015-perspectiva-global-iabeMarketingHoy
Mobile video consumption is increasing globally, especially in the US and Canada. While short videos under 5 minutes are watched daily by many, long-form content over 5 minutes is also popular. Most people access mobile video via apps rather than mobile websites. Advertising is commonly seen around mobile video in formats like pre-roll ads, and many viewers are open to tailored ads. Sharing of mobile videos is also widespread.
SlideShare is a tool that allows users to share and publish presentations, documents, and PDF files. Materials uploaded to SlideShare can be used as educational resources in the classroom or for reference outside of class without having to recreate them. SlideShare supports common file formats like PowerPoint, Word, PDFs, and videos. Users get a unique URL for each uploaded presentation that can be embedded in websites and blogs. To use SlideShare, one simply needs to create a free account on the SlideShare website.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like depression and anxiety.
Prem Kumar is a deployment engineer with over 1.5 years of experience in mobile device management and Exchange Server administration. He has expertise in Blackberry Enterprise Server, MobileIron, Airwatch, GoodMobile, and Exchange Server. Previously, he worked at Wipro Info Tech supporting Bharti Airtel with MDM solutions, ActiveSync, user account management, and server issues. He also has experience in customer service and technical roles. Prem Kumar holds a Bachelor's degree in Electronics and Communication Engineering.
The document provides information about forming and using the present continuous tense in English. It discusses how to add "-ing" to base verbs, exceptions to this rule, questions and negatives in the present continuous, and reasons for using the tense including ongoing activities, temporary situations, describing change over time, and planned future actions. Time expressions that can be used with the present continuous are also listed.
Has he got a mentor?
PAM: No, but I will suggest this to the Housemaster.
Housemaster: Yes, good idea. I will ask [name of tutor] to take this role.
Thisdemonstratesthe importanceof keepingthe whole house teaminformedandworkingtogether.
It also shows how the Housemasterwasreceptive to suggestions.
The key principles of communication,co-operation,empathyandcommitmentto justice were
appliedhere. Bykeepingthe teaminformed,we were able toco-operateandworktogether.
Empathywas shownbytryingto understandBoyA’sproblemsandcommitmentto justice was
shownbytryingto findthe bestwayto
Dokumen tersebut membahas tentang rangkaian listrik seri-paralel, termasuk contoh perhitungan arus dan tegangan pada setiap elemen, konversi sumber arus dan tegangan, serta hubungan antar sumber arus dan tegangan dalam rangkaian seri dan paralel.
Bagaimana jelaskan warna unit 2 seci oneDidín B-nank
Dokumen tersebut menjelaskan cara menggambarkan warna, kualitas, ukuran, bentuk, dan bahan dalam bahasa Inggris. Memberikan contoh penjelasan untuk setiap atribut seperti nama-nama warna dasar, kualitas baik atau buruk, ukuran besar dan kecil, bentuk-bentuk dasar, serta bahan pembuat barang-barang sehari-hari.
Uniquely Nelson is a non-profit organization that promotes Nelson City, New Zealand as a destination for shopping, dining, and entertainment. It develops marketing campaigns and events to support local businesses and attract visitors. Some of its recent initiatives include a winter dining promotion, fashion campaigns, an art in windows event, Christmas celebrations, and providing city-wide free WiFi. Uniquely Nelson also partners with local organizations on projects and aims to enhance Nelson City's profile through its website, social media, and other communications channels.
This report highlights some of the most popular business trends of the particular point in time in which I wrote this. Spotting out trends is particularly important because it not only proves that you are aware of evolving markets, but also because you develop a keen observation for viable niche markets.
The document describes the career journey of an individual who has loved music since childhood. They began playing drums as a kid and recorded a lot of music. At age 21, they signed a record deal and recorded an album while doing 40 shows and 10 music videos. However, the record label CEO died of an overdose which caused them to lose their record deal. Needing money, they went back to school with the hope of graduating in 2 years. They then started a music management company to help artists get record deals. Their goals are to find a mentor, build a successful artist and company, attract loyal employees, outdo the competition, expand the brand worldwide, and connect their brand on social media, which they believe will allow
Career Objective
Intend to build a career with a leading organization with committed & dedicated people in a challenging and creative environment. Seeking a promising position that offers both a challenge and a good opportunity for growth and to upgrade skills to serve the company better.
In Sauramo (1996) I started to analyse a most important and interesting period of Finnish economic history, the boom of the late eighties and the depression of the early nineties, by utilizing an econometric model. The main motivation for writing that paper was that the Finnish discussion about the causes of the depression would benefit from research based on econometric
analysis.
This document contains a list of 10 photo credits attributed to various photographers. It concludes by encouraging the reader to create their own Haiku Deck presentation on SlideShare.
This short document promotes creating presentations using Haiku Deck on SlideShare. It encourages the reader to get started making their own Haiku Deck presentation by providing a button to click to begin the process. The document is advertising the creation of presentations on Haiku Deck and SlideShare.
This document discusses various research methods for market research, including interviews, focus groups, observation, and surveys. It provides details on different types of interviews such as face-to-face, phone, and email interviews. Focus groups are described as a way to get qualitative data through group discussions. Observation methods involve either directly watching subjects or using machines to track behaviors. Both qualitative and quantitative research approaches are examined.
This document outlines the layout for a magazine cover and contents pages, including placement of the masthead, main images, cover lines, banners, sub images, text about contents, social media links, competitions, and double page spreads. The cover and inside pages feature a variety of visual elements along with short descriptive text to promote the magazine's stories and products.
TV & Video: An Analysis of Consumer Habit Ericsson
From the Ericsson ConsumerLab: http://www.ericsson.com/thinkingahead/consumerlab
We have entered a new era in television. On-demand packages delivered via
Over The Top (OTT), cable or IPTV are being embraced by people around the world.
These new technologies
and services not only improve
people’s viewing experience –
they also change the fundamental ways in which we approach entertainment.
Ericsson ConsumerLab, annual TV & Media reportEricsson
This report looks at changing consumer behaviors and values such as the increase of streaming video as well as growing willingness to pay for anywhere access.
The TV landscape is changing. New aggregators are enabling consumers to decide what they want to watch and pick-and-mix their own services.
This disruption puts the user at the center. It will be up to brands and service providers to build compelling consumer experiences.
Ericsson ConsumerLab: TV & Media report 2016 - PresentationEricsson
This document provides an overview of findings from Ericsson ConsumerLab's annual TV and media research. Some key findings include:
1) Consumers in the US spend 45% more time choosing content on video-on-demand (VOD) services than linear TV, yet are more satisfied with content discovery on VOD.
2) Consumer spending on VOD services in the US has increased over 60% in just a few years, though paid linear TV still accounts for half of average household media spending.
3) Total TV and video viewing time is increasing through massive growth in mobile viewing, with global consumers increasing mobile viewing by 4 hours/week since 2012.
Ericsson ConsumerLab, annual TV & Media report 2015 - PresentationEricsson
http://www.ericsson.com/consumberlab
This report looks at the rapidly changing consumer habits and expectations such as the increase of on demand video viewing as well as growing importance of anywhere access.
The TV landscape is changing. New TV and media services are enabling consumers to decide what they want to watch and combine their own pick-and-mix solutions. This disruption puts the empowered user at the center. To remain relevant, service providers need to remain on their toes.
The document discusses findings from a survey of 2,000 US consumers about their online and broadcast video viewing habits and preferences. Some key findings include:
- 63% of respondents would cancel their cable subscription if an online provider could satisfy their TV viewing needs. Younger viewers are more likely to cut the cord.
- The top three sources for video content are YouTube (68%), live TV broadcasts (51%), and Netflix (49%). Younger viewers and women favor Netflix more than live TV and men.
- 59% believe their TV is becoming an oversized monitor for self-selected content rather than scheduled broadcasts, with men and younger viewers feeling this more strongly.
- 28% watch 15+ hours of streamed
The document discusses findings from a survey of 2,000 US consumers about their online and broadcast video viewing habits and preferences. Some key findings include: 63% would cancel cable if an online provider met their viewing needs; 68% view videos on YouTube and 49% on Netflix; and 59% see their TV transforming into a monitor for self-selected content. A majority skip online video ads but watch entire recorded or on-demand programs including commercials. Most prefer short video ads over text.
Consumers' online video viewing habits have become more sophisticated in recent years. They now watch video across multiple devices and frequently multi-task while viewing. Tablets have seen especially strong growth for video consumption and multi-tasking. While consumers are still willing to pay for subscriptions, they expect higher quality experiences and want more control over content selection and cost. Broadcasters have made progress gaining consumer trust as confusion persists over accessing online video on televisions.
Consumers' online video viewing habits are becoming more sophisticated as they use multiple devices like tablets and smartphones to watch various types of content. They are also increasingly engaging in multi-tasking behaviors while watching online video. However, consumers remain confused about how to best access online video on their televisions and have concerns about video quality and streaming issues. While many are willing to pay for online subscriptions, there is pressure to reduce costs and offer more a la carte options. Broadcasters have gained some trust back by investing in their online offerings, but still need to address the consumer demand for simple, high-quality access across all devices to be successful in this evolving online video space.
The survey found that consumers' online video viewing habits are becoming more sophisticated as they use multiple devices. While PCs remain the most used device, tablet usage for online video is growing substantially. Broadcasters are also making progress in gaining consumer trust. The key trends included consumption habits becoming more sophisticated, increased multi-tasking especially using tablets as a companion device, strong subscription services facing pressure, consumer desire for simple access despite confusion, and broadcasters strengthening consumer trust.
Changes in UK media consumption from 2012-2014 are summarized based on a report from Decipher Media Research. Tablet ownership has grown significantly, surpassing 50% and becoming the second most used device for online video after laptops and PCs. Sky On Demand has also grown substantially and now accounts for 24% of TV VOD usage. Younger consumers, aged 16-24, use online catch-up services as regularly as broadcast TV, while usage of subscription VOD and online rentals declines dramatically after age 35.
1) The document discusses the rise of streaming video content and how it is transforming how video is consumed and impacting traditional television viewing.
2) It finds that younger adults aged 18-34 are twice as likely to stream daily compared to older adults aged 35-49. The most commonly streamed genres are sitcoms, animated comedies, and serialized dramas.
3) While streaming is occurring throughout the day, it peaks in the evening "primetime" hours of 8pm-12am. During this period, a majority of streamed content is still traditional movies and cable/broadcast content rather than user-generated or original online content.
4 things that brands are doing to win in the new video landscapeLucas Modesto
Back in the 1950s, when TV was first gaining popularity as an entertainment medium, advertisers had it fairly easy. With only three networks and one viewing screen, the audience was highly concentrated. To this day, I Love Lucy still holds the record for the highest Nielsen average for a TV season—67.3. Families around America tuned in weekly for a season that started with Lucy battling a conveyor belt at a chocolate factory and eventually welcomed Ricky Jr. to the world.1
Because of this concentrated TV viewing audience, advertisers knew when, where and what the whole country was watching without the need for sophisticated technology, data collection, or analysis.
Today’s television viewing landscape is very different. While TV screens still account for 91% of our viewing time,2 we’re now able to watch great video content wherever, whenever and however we want. According to Nielsen, traditional TV watching has declined 44% for viewers 18-24 years old and 32% for viewers 25-34 years old over the past five years.3 Meanwhile, streaming video is on the rise. In 2017, 59% of American households had a streaming video subscription, compared to just 38% in 2014.4
Millward Brown AdReaction: Video Creative in a Digital World Global ReportKantar
Millward Brown's AdReaction Video explores how, where and why multiscreen users in 42 countries are viewing video, and what marketers need to know to create video that is effective across screens. We interviewed over 13,500 multiscreen users (ages 16-45 who own or have access to a TV and a smartphone of tablet). We also tested 20 TV as in 8 countries across TV, digital and mobile platforms.
http://www.millwardbrown.com/adreaction/video/
Reference: Millward Brown | AD Reaction Video | Global Digital Strategist
Millward Brown’s AdReaction Video study explored how, where, and why multiscreen users in 42 countries are viewing video, and what marketers need to know to create video that is effective across screens. We have interviewed over 13 500 multiscreen users (ages 16-45 who own or have access to a TV and a smartphone or tablet). We also tested 20 Tv ads in 8 countries across TV, digital and mobile platforms.
#ADReaction
Millward Brown Research: AdReaction: Video Creative in a Digital WorldIAB Europe
AdReaction studies have been conducted since 2001, delivering insights on consumers' perceptions of advertising, particularly digital formats.
AdReaction: Video Creative in a Digital World addresses key questions facing marketers, including:
• How are videos viewed by screen – and for how long?
• What do people think of video ads by screen?
• How can I create ads that consumers won’t skip?
We surveyed, via smartphone or tablet, more than 13,500 16-45 year old multiscreen users across 42 countries. Multiscreen users were defined as people who own, or have access to, a TV and a smartphone and/or a tablet. We also conducted parallel copy testing for 20 ads in eight countries, across TV, online video and mobile video ad formats, interviewing more than 10,000 consumers.
This report summarizes overall global learning. For data by country, please visit www.millwardbrown.com/adreaction
A review of research from Australia and around the world confirms that TV advertising is as effective and as relevant today as ever. What’s more, TV continues to deliver the greatest profit to advertisers.
Media and Mobile Trends 2015: Where and How Are Consumers Tuning In?Deloitte United States
Explore the results of Deloitte’s ninth edition of the Digital Democracy Survey, including:
•Evolving media consumption habits, including preferences related to binge watching, streaming video, and over-the-top viewing habits
•Effectiveness of various advertising methods, both traditional and online
•Changing consumer behaviors related to mobile device ownership and usage
For more information visit www.deloitte.com/us/tmtrends.
The role of television in the marketing of the 21st century // David Brennan SEMPL
David Brennan was Research and Strategy Director at Thinkbox from its launch in 2006 until a month ago when he set up his own media consultancy – Media Native – specialising in the role of TV in the communications mix in the 21st Century.
As Research & Strategy Director at Thinkbox, he has been responsible for managing all Thinkbox’s research needs, communicating them to the industry, helping to set its main communications messages and providing support and inspiration for the planning community and has managed a number of groundbreaking projects, including the Thinkbox TV Engagement Study, The TV Payback Study, Brain Waves – How TV works on the Brain; and Tellyporting – a look at the future for connected television.
Using proven science to understand consumer media behavior is something Nielsen is unrivaled at doing. This is especially true when we look at shifting behaviors beyond the here and now.
This TV Trends Report is packed full of facts and figures about the television industry. For more information, visit thinktv.com.au or follow us @Think_TV
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2. the voice of the consumer
Ericsson ConsumerLab has 20 years’ experience of studying
people’s behaviors and values, including the way they act and
think about ICT products and services. Ericsson ConsumerLab
provides unique insights on market and consumer trends.
Ericsson ConsumerLab gains its knowledge through a global
consumer research program based on interviews with
100,000 individuals each year, in more than 40 countries
and 15 megacities – statistically representing the views of
1.1 billion people. Both quantitative and qualitative methods are
used, and hundreds of hours are spent with consumers from
different cultures. To be close to the market and consumers,
Ericsson ConsumerLab has analysts in all of the regions
where Ericsson is present, which gives a thorough global
understanding of the ICT market and business models.
All reports can be found at:
www.ericsson.com/consumerlab
2 ERICSSON CONSUMERLAB TV AND MEDIA 2015
Contents
4 THE ROLE OF CONTENT
6 EVOLVING MEDIA HABITS
8 VIDEO ON THE GO
10 CONTENT DISCOVERY
12 CORD-CUTTERS AND CORD-NEVERS
14 NEW BUSINESS MODELS
Qualitative
There were 30 in-depth interviews in Mexico City, Paris,
San Francisco and Stockholm. These respondents all have
multiple devices and a broadband internet connection at
home, and they watch on-demand content in a range
of locations.
On-device measurements
Around 14,500 Android smartphone users in South Korea,
the UK and the US (data collected by Nielsen), 5,400 iPhone
users and 6,575 Android users in the US were measured
(comScore mobile Metrix).
Quantitative
More than 20,000 online interviews were held with people
aged 16–59, and over 2,500 with consumers aged 60–69,
across 20 markets: Brazil, Canada, China, Colombia, France,
Germany, Greece, Ireland, Italy, Mexico, Portugal, Russia,
Spain, South Korea, Sweden, Taiwan, Turkey, UK, Ukraine
and the US. All respondents have a broadband internet
connection at home, and watch TV/video at least once
a week. Almost all use the internet on a daily basis. This
sample is representative of over 680 million people.
Base: 9 markets
(Used for showing trends)
Brazil, China, Germany, South Korea,
Spain, Sweden, Taiwan, UK, US
Base: 20 markets
Brazil, Canada, China, Colombia, France,
Germany, Greece, Ireland, Italy, Mexico,
Portugal, Russia, Spain, South Korea,
Sweden, Taiwan, Turkey, UK, Ukraine, US
Methodology
Qualitative and quantitative
Quantitative
3. ERICSSON CONSUMERLAB TV AND MEDIA 2015 3
Key Findings
The difficulty of finding content
> Half of consumers watching linear TV say they
can’t find anything to watch at least once a day.
As many as 62 percent of consumers aged
25–34 face this challenge on a daily basis
Consumers feel that recommendation features
are simply not smart or personal enough
Millennials prefer the mobile screen
Those aged 16–34 spend 53 percent of all
their video viewing time on a smartphone,
laptop or tablet
Since 2012 the number of consumers across
all age groups who watch video on their
smartphones has increased by 71 percent. The
average time spent watching video on mobile
devices is up 3 hours a week compared to 2012
Binge viewing changes the game
Non-believers in traditional pay TV may eventually change their minds
Bingeing, the watching of multiple episodes of TV
and video content in a row, has rapidly become
a key part of the TV and media experience
For TV cord-nevers (consumers who have
never had a pay TV subscription) it is difficult
to understand the value as it is offered today.
Long binding times, inflexible packages and
high costs and advertising cause 50 percent to
believe they will not pay for it, even in the future
This habit is prominent among
Subscription Video-on-demand (S-VOD)
users, where 87 percent binge view at least
once a week, compared to 74 percent of
non S-VOD users
Linear TV remains key
The popularity of linear TV remains high, mainly
due to its access to premium viewing and live
content, like sports, and its social value
Linear viewing is linked to age: 82 percent
of 60–69 year olds say they watch linear
TV on a daily basis, while only 60 percent
of millennials (those aged 16–34) do so
However, 22 percent of cord-nevers are already
paying for over-the-top (OTT) content services,
indicating a willingness to pay for subscription
TV, albeit with a different bundle approach
Streamed on-demand content is soaring
Over 50 percent of consumers state that they
watch streamed on-demand video content at
least once a day, up from 30 percent in 2010
Today, people estimate that they spend 6 hours
a week watching streamed TV series, programs
and movies on-demand. This has more than
doubled since 2011, when weekly viewing
was estimated to be 2.9 hours a week
50%
4. Content viewing is migrating
TV series and movies make up roughly half of
consumers’ total viewing time.
In 2011, people estimated that they spent 2.9 hours
per week watching streamed TV series, programs and
movies. Now it is 6 hours per week – the viewing has
more than doubled (Figure 1).
Emerging content categories are rapidly becoming
mainstream. The average time spent watching
e-sports is 46 minutes per week, while educational or
instruction videos show even higher usage, averaging
73 minutes per week (Figure 2).
Live sports have the most significant gender
differences. On average, men spend over three hours
a week watching it, while women only spend an hour.
Instead, women spend more time watching TV series,
other TV programs and recorded content.
4 ERICSSON CONSUMERLAB TV AND MEDIA 2015
THE ROLE OF CONTENT
Figure 2: Average number of self-reported weekly hours
of active TV/video viewing by gender
TV series according to a fixed TV schedule
Movies according to a fixed TV schedule
Other TV programs according to a fixed TV schedule
Streamed on-demand TV series
Recorded movies, TV series and other TV shows
Streamed on-demand movies
Live news
Other
Streamed on-demand other TV programs
Educational or instruction videos
Live sports
Live events
e-sport
4.8
3.9
3.0
3.0
3.0
2.3
2.3
1.9
1.3
1.1
1.0
0.7
0.4
4.0
4.3
2.8
2.5
2.9
2.5
2.6
1.8
1.3
1.3
3.1
1.2
1.1
Female Male
Source: Source: Ericsson ConsumerLab, TV and Media, 2015
Base: At least weekly viewers of video/TV with broadband at home,
aged 16–59, in 20 markets
Figure 1: The increase in watching on-demand
TV series and movies
2.9 hours/week
6.0 hours/week
2011 2015
Streamed
on-demand
movies
Streamed
on-demand
movies
Streamed
on-demand
TV series and
programs
Streamed
on-demand
TV series
Streamed
on-demand
TV programs
121%
90%
Source: Ericsson ConsumerLab, TV and Media 2011 and 2015
Base: At least weekly viewers of video/TV with broadband at home, aged 16–59
5. Growing importance of user generated content
One in three consumers thinks it is very important to
be able to watch user generated content (UGC) on
their TV at home – an increase of nine percent
over one year.
The growing importance of educational or instructional
videos tends to emanate from UGC-rich platforms
like YouTube.
Even though the platform offers more than just UGC
content, the staggering growth of YouTube viewing
could be used as a clear indication of the growing
importance of UGC, as portrayed in Figure 3.
Bingeing content
The growing habit of binge watching has taken off
with the explosion of on-demand viewing.
Many on-demand services already have the ability
to play multiple TV series episodes with little or no
interaction, in some cases going as far as skipping
the recap and shortening the end credits to create
a more convenient experience.
Bingeing is rapidly becoming a preferred practice,
with 87 percent of S-VOD users bingeing at least
once a week, compared to 74 percent of non S-VOD
users (Figure 4). When exposed to simple and
reasonably priced bingeing capabilities, consumers
are quick to adopt it.
Over 50 percent of the studied consumers binge
watch at least once a day, and only 5 percent
never binge view.
ERICSSON CONSUMERLAB TV AND MEDIA 2015 5
Figure 4: Frequency of watching several TV series, other TV
programs or UGC episodes in a row
Source: Ericsson ConsumerLab, TV and Media, 2015
Base: At least weekly viewers of video/TV with broadband at home,
aged 16–59, in 20 markets
Binge view at least once
a fortnight
93%
81%
Binge view at least once
a week
87%
74%
Binge view at least once
a day
60%
47%
“My wife fixed our iPad and our
dishwasher by watching YouTube
instruction videos. If a nuclear reactor
started leaking, she would go to
YouTube and then volunteer to fix it.”
Simon, 44 years old, US
Figure 3: Percentage of consumers watching
YouTube with different frequency
More than three hours a day
At least daily
At least weekly
Less than weekly
Never
2011
2015
13
6
3
8
24
33 34
32 28
19
Source: Ericsson ConsumerLab, TV and Media studies, 2011 and 2015
Base: At least weekly viewers of video/TV with broadband at home,
aged 16–59, in 9 markets
S-VOD users Non S-VOD users
6. This year, just as last year, as many consumers say
they watch streamed on-demand video and TV at
least once a week, as who watch scheduled linear
TV. When looking at daily viewing, linear TV is still
dominating, while slightly over 50 percent watch
streamed on-demand video and TV (Figure 5).
These changing habits are linked to the proliferation
of connected TV screens, where consumers can
easily and conveniently access their on-demand
content. S-VOD users (that is, those paying for
at least one S-VOD service) have a significantly
higher penetration of smart TVs and connected,
video-enabled devices. 86 percent of S-VOD users
have and use a smart or internet connected TV,
compared to 64 percent of non S-VOD users.
Today, every third hour spent watching TV and
video is via video on-demand (VOD).
Almost 8 out of 10 teenagers say they watch
on-demand TV and video daily, but among
60–69 year olds, less than 3 out of 10 do so.
6 ERICSSON CONSUMERLAB TV AND MEDIA 2015
EVOLVING MEDIA HABITS
Figure 6: Percentage of consumers
that have and use each device
S-VOD users Non S-VOD users
TV with access to internet content
Game consoles (Wii, Xbox, PlayStation)
Google Chromecast
Other unit for online TV/video
access on the TV
Apple TV
75
51
23
19
17
47
30
10
8
6
Source: Ericsson ConsumerLab, TV and Media, 2015
Base: At least weekly viewers of video/TV with broadband at home,
aged 16–59, in 20 markets
Figure 5: Percentage of people watching different media
types at least once per day
Scheduled linear TV
Recorded linear TV
Streamed on-demand video
(YouTube, short video clips,
movies, TV series and programs)
0
2010 2011 2012 2013 2014 2015
25
50
75
100
Source: Ericsson ConsumerLab, TV and Media, 2015
Base: At least weekly viewers of video/TV with broadband at home, aged 16–59,
in Brazil*, China, Germany, Spain, South Korea*, Sweden,Taiwan, UK, US, *excluded
in 2010 figures [Showing: use once per day or more, 3 years moving average ¼, ½, ¼]
A decrease in watching scheduled TV
has been replaced by an increase in
streamed on-demand viewing
7. Pirate file sharing
2
1
The S-VOD effect is strong
The growth of on-demand viewing can be attributed to
easy-to-use and competitively priced or free services,
such as Netflix and YouTube. Among the US population
studied, as many as 52 percent say they use Netflix
at least once a week, and 27 percent use it daily
(Figure 7).
YouTube boasts higher penetration, but considering
that Netflix is a paid-for service, its performance
is even more impressive. When it comes to daily
habits, the other top five US on-demand services
only manage to capture a fraction of what Netflix and
YouTube gather on a weekly frequency. Netflix clearly
stands out with its significant ratio of daily viewing.
Linear TV remains key for many households
The perceived value of scheduled linear TV remains
high, mainly because of its premium content, ease of
viewing and social aspects. Linear TV often acts as
the ‘household campfire’ in a social respect, as well
as enabling the viewing of live content, such as
live sports.
The different viewing habits between age groups is
significant: 60 percent of millennials watch linear TV on
a daily basis, compared to 82 percent of 60–69 year
olds. This is a clear indication that linear TV will have to
continue to reinvent itself in order to remain relevant to
the younger population.
ERICSSON CONSUMERLAB TV AND MEDIA 2015 7
Figure 7: Percentage of people using each on-demand
service, on a daily vs. weekly basis, in the US
Source: Ericsson ConsumerLab, TV and Media, 2015
Base: At least weekly viewers of video/TV with broadband at home,
aged 16–59, in the US
HBO Go/HBO Now
13
5
ABC.com
12
4
Apple iTunes
9
4
Xfinity on-demand
9
5
Crackle
9
1
Vevo
8
3
Twitch
6
3
Vudu
5
2
FiOS on-demand
3
2
Pirate streaming
1
2
U-verse on-demand
6
4
Amazon Prime
6
19
Hulu
8
19
Netflix
27
52
YouTube
41
71
At least daily At least weekly
8. 8 ERICSSON CONSUMERLAB TV AND MEDIA 2015
VIDEO ON THE GO
Millennials prefer the mobile screen
TV and video content is increasingly being accessed
via smartphones. In fact, since 2012 there has been
a 71 percent increase in the number of consumers
who watch video on their smartphones. When taking
tablets and laptops into consideration as well, almost
two thirds of the time spent watching TV and video
among teenagers is on a mobile device.
However, watching video on mobile devices is not
limited to the youth. In the US, 86 percent of
smartphone users watch video content on their phones.
The reach of TV and video content on smartphones has
increased significantly over the past few years, and two
out of ten consumers regularly watch linear TV on
their smartphones.
Smartphone viewing continues to be driven by short
video content, with 33 percent watching UGC, but
S-VOD services are creating an impact too. One in five
watch longer on-demand content, such as TV series
and movies, on their smartphones.
All in all, the average time spent watching TV and
video on mobile devices, including tablets and laptops,
has increased by three hours a week over the past
three years.
Figure 8: Percentage of consumers who watch
each content type on their smartphone
Video made by other consumers
Downloaded content
Live news
Streamed on-demand movies
Streamed on-demand TV series
Recorded content
Live sports
Scheduled TV series
Scheduled TV movies
Live events
Streamed, on-demand and
other TV programs
Scheduled other TV programs
33
11
9
8
8
7
6
6
6
5
4
4
Source: Ericsson ConsumerLab, TV and Media, 2015
Base: At least weekly viewers of video/TV with broadband at home,
aged 16–59, in 20 markets
71%
increase in the number of
consumers that watch video on
their smartphones since 2012
9. ERICSSON CONSUMERLAB TV AND MEDIA 2015 9
Tablets preferred for longer content
Tablets and smartphones are used equally for
watching short video content, but tablets are
preferred for watching longer content. In the US,
tablets have 588 average viewing minutes of
Netflix per user, compared to 252 minutes for the
smartphone (Figure 10).
Wi-Fi makes up the majority of mobile viewing
Even though Wi-Fi caters for a significant part of TV
and video data traffic, in some markets, like the US,
and to some extent also South Korea, mobile data has
taken a significant part of the viewing consumption.
In the US, cellular data usage makes up almost
one third of the total data consumption for TV and
video. However, this is dependent on technology.
When 3G and 4G users are compared, the latter use
significantly more data on TV and video. In the US,
4G users spend 2.5 times the amount of data on their
TV and video viewing than 3G users. In the UK it is three
times as much and in South Korea four times as much.
Since 37 percent of consumers think the cost of
mobile data away from the home is limiting their mobile
viewing, continued growth will be dependent on the
availability of services that enable cost-efficient mobile
viewing, for example through bundling mobile data and
video services.
Figure 11: Measured proportion of smartphone usage of
Wi-Fi vs. mobile broadband for TV and video apps
Figure 10: Measured monthly average minutes per visitor
for on-demand and streaming services
Source: Ericsson ConsumerLab, TV and Media, 2015 study
[comScore, MobileMetrix, Jan 2015]
Base: Android and iOS users in the US accessing
Netflix orYouTube on their smartphone or tablet respectively
Source: Ericsson ConsumerLab, TV and Media, 2015 study
[Nielsen on-device metering data]
Base: Android smartphone users in the US,
UK and South Korea accessing video content
Wi-Fi data consumption Mobile broadband consumption
Smartphone Tablet
UK
South Korea
US
12%88%
80%
71%
20%
29%
Figure 9: Share of total TV time by age group, measured on respective device
Source: Ericsson ConsumerLab, TV and Media, 2015
Base: At least weekly viewers of video/TV with broadband at home, aged 16–59, in 20 markets
Smartphone, tablet,
and laptop
Smartphone,
tablet, and laptop
TV screen
and desktop
TV screen
and desktop
0%
16-19 20-24 25-34 35-44 45-59
25%
50%
75%
100%
Age
TV screen Laptop screen Tablet screen
Desktop screen Smartphone screen
YouTube
Netflix
202
273
252
588
10. 10 ERICSSON CONSUMERLAB TV AND MEDIA 2015
CONTENT DISCOVERY
The decision-making process
The growing range of available TV and video services
is giving consumers a plethora of options to choose
between. The final decision depends on the location,
the device at hand, the available services and the
available content.
The difficulties in finding content
Half of consumers that watch linear TV say they
can’t find anything to watch on a daily basis. Among
consumers aged 25–34, it is an even greater challenge,
with as many as 62 percent saying they face this.
When consumers can’t find anything to watch and
recommendation engines fail to help, consumers
simply ‘default’. Defaulting is when consumers give
up and resort to, or settle for, a viewing habit they
are familiar with, despite having had other viewing
ambitions. Defaulting indicates that the service does
not cater to the consumer’s needs.
Personal information and the service experience
Consumers are open to providing personal data in
order to get a better service experience. 31 percent
of consumers would like recommendations based on
their own viewing habits and demography.
Sharing personal information differs between
generations, with millennials being the most
comfortable with data sharing. There is a high level
of trust: one in two consumers who have a TV service
provider, trusts that their provider will handle data
securely and responsibly.
Figure 12: The different decision-making processes
when choosing TV or video content to view
More
active and
intentional
process
The device used influences the viewing choice
Viewing linear TV creates continued random channel surfing
Being on-the-go with only the smartphone at hand drives
YouTube viewing
Device
governed
Consumer content preference influences viewing choice
What series should I watch? What service should I subscribe to?
Pre-defined idea about content, drives the consumer to a specific
device and service where the content can be accessed
Content
governed
The service used influences the viewing choice
Using an on-demand service drives binge watching, and the
refined search for the perfect content for the moment
Service
governed
The situation influences the viewing choice
What options are available? What can I watch? What should I pay for?
Situation devices available possible services accessible content
Situational
Source: Ericsson ConsumerLab, TV and Media, 2015
More
contextually
influenced
process
50%
of consumers who watch linear
TV say they can’t find anything to
watch on a daily basis
11. ERICSSON CONSUMERLAB TV AND MEDIA 2015 11
Searching for serendipity
Traditional linear TV has a distinct element of
serendipity: discovery through happy coincidence
when flicking between channels. In traditional
linear TV, it is common for people to accidently find
programs they didn’t know about, but are interested by.
In the on-demand environment, consumers often feel
they already know what is available in the service, and
wish to be positively surprised.
Serendipity is however possible for on-demand
services. It can be created, for example, by the
interplay between multiple services.
This interplay is evident in the current practice of
linked viewing, where friends and family send links
to interesting content through social media, YouTube
recommendations that engage the viewer, and the
promotion of new title releases. There will be a distinct
need for on-demand platforms to pleasantly surprise
consumers all the time.
Discovering and remembering content
Content discovery for linear as well as for on-demand
viewing is a challenge for consumers. They feel that
recommendation features are not smart or personal
enough: they do not surprise or inspire.
The challenge with receiving numerous suggestions
and recommendations throughout the day is
remembering what was worth watching. Coping
mechanisms to aid memory include writing lists or
photographing title art.
Once in front of theTV, 40 percent of consumers still turn
to the TV guide, of which only 29 percent are satisfied
with. The consumers’ appetite for an inspiring content
discovery process is not yet met.
Figure 13: Percentage of consumers interested in different recommendation features for content and TV services
Source: Ericsson ConsumerLab, TV and Media, 2015
Base: At least weekly viewers of video/TV with broadband at home, aged 16–59, in 20 markets
Personalized TV service offering based on own viewing habits
Personalized content recommendation based
on own ratings of previously viewed content
Personalized content recommendation based on own viewing habits,
age, gender and zip code
Content recommendations that are not based on any personal information
32
32
31
22
“If people who are into shows post ‘oh my
God this episode is crazy’, I trust them.”
Melinda, 28 years old, US
12. 12 ERICSSON CONSUMERLAB TV AND MEDIA 2015
CORD-CUTTERS AND
CORD-NEVERS
Catering for consumer needs
Technological innovations and new services allow
consumers to migrate their viewing to multiple
platforms. Easy-to-use OTT services for both VOD
and linear TV give consumers more confidence to
move parts or all of their viewing from traditional TV
services to OTT services.
One in four consumers studied has cut or shaved
their traditional TV service in the past year. This has
not changed compared to 2014. 47 percent of these
consumers reduced or eliminated it for cost-related
reasons, and 33 percent didn’t believe they were
watching enough TV to justify the cost. This indicates
that OTT services are perceived to provide better value
for money, as can be seen in Figure 14.
Traditional linear TV vs. on-demand services
As can be seen in the US data portrayed in Figure 15,
there is a significant difference in the Net Promoter
Score (NPS) between traditional linear TV services,
and on-demand services. The former scores only
10 points, whereas the latter scores 36. The
difference is even higher, with a 72 point difference
between the highest scoring on-demand service
and the lowest scoring traditional linear TV service
in the US.
Interestingly, low scoring linear TV service providers
rate significantly better on their on-demand services
than on their traditional services.
Figure 14 highlights what service providers do well
(reinforce), and where consumers feel they can improve
(fix). For traditional linear TV services, only video quality
ends up under the ‘reinforce’ segment, and both price
and availability of content need to be addressed.
Meanwhile, for on-demand services, price and available
content are strong points, with no weak points in any
areas. The NPS results are therefore unsurprising.
Source: Ericsson ConsumerLab, TV and Media, 2015
Base: At least weekly viewers of video/TV with broadband at home,
aged 16–59, in 20 markets
Figure 14: Consumer evaluation of content providers
Derived relative importance
Averagesatisfaction
Traditional linear TV providers
On-demand services
Maintain
Aspects that satisfy
the consumer and should
continue to be supported
Less important aspects
that need to be monitored
in case they increase
in importance
Monitor
Video quality
Video quality
Mobility
Mobility
Relevant content
Relevant content
Price
Price
Recommendation function
Recommendation function
Highly important aspects
to the experience, and are
the most satisfactory
Reinforce
Highly important
aspects that are not
satisfactory and need
immediate improvement
Fix
13. ERICSSON CONSUMERLAB TV AND MEDIA 2015 13
Converting cord-nevers to pay TV
Cord-nevers – consumers who have never paid for
managed TV services – already know how to find
content. These consumers struggle to understand
the value behind traditional linear TV, especially with
inflexible packages, long contracts, lots of advertising,
and high costs. Half of these consumers believe they
will never pay for a managed TV service, even in
the future.
However, 22 percent of these consumers are already
paying for TV and video in the form of OTT services.
This indicates a willingness to pay for subscription TV,
albeit with a different approach. In order to meet these
consumers’ needs, a pay TV service with a clear value
needs to be provided.
Cord-nevers consume less
Those classed as cord-nevers watch less TV and
video content in general. They spend less time viewing
broadcast TV and downloaded content, and stream
less VOD (Figure 16). The majority of the time these
consumers spend watching TV and video content is
taken up by movies, series and other programs on
scheduled broadcast TV. For these consumers, the
focus is not on getting more content to consume, but
rather having the means of accessing quality content
when they have time to spend watching TV and video.
Source: Ericsson ConsumerLab, TV and Media, 2015
Base: At least weekly viewers of video/TV with broadband at home, aged 16–59, in 20 markets
Figure 16: Average number of hours (per week) of active TV/video viewing,
split by age and whether they pay for managed TV (over the last 12 months)
Millennials (16-34) Older (35-59)
Corders – increased
Managed TV subscribers who have increased their spending
Corders – unchanged
Managed TV subscribers who have not changed their spending
Cord-nevers
Those who have never paid for managed TV
Cord-shavers last year
Managed TV subscribers who have decreased their spending
Cord-cutters last year
Those who once paid for managed TV but eliminated their spending
36.1
33.3
33.0
29.1
25.7
23.1
34.0
29.5
28.1
25.1
Figure 15: Likelihood to recommend each type of TV/video service
to a friend, family member or colleague, amongst those who use it (US market)
Promotor Neutrals Detractor Don’t know
Traditional linear TV services
On-demand TV/video services
38%
50%
33% 27%
34% 14%
Source: Ericsson ConsumerLab, TV and Media, 2015
Base: At least weekly viewers of video/TV with broadband at home,
aged 16–59, in the US
NPS
NPS10%
36%
2%
2%
14. 14 ERICSSON CONSUMERLAB TV AND MEDIA 2015
NEW BUSINESS
MODELS
In search of a new experience
The emergence of today’s demanding consumers
puts new requirements and expectations on the TV
and media experience. There are three specific areas
that influence a consumer’s service experience: great
content; flexibility; and a high quality overall experience.
The desire for quality content, such as original
productions, new releases and sports is not new. It
is sustained by significantly higher interest and
willingness to pay than for other content types.
50 percent of consumers are very interested in
getting the latest theatrical releases direct to TV.
Subscription-based OTT services already offer the
ability to ‘hop-on hop-off’ services without any binding
times. 78 percent say they have never done this, but
they appreciate the opportunity.
Another highly valued ability is accessing content
anytime and anywhere, something 42 percent feel is
very important.
Consumers also wish for a TV/video bundle with
unlimited mobile data, allowing them to watch content
on the go, without the risk of running out of data. This
is very important to more than one third of consumers.
To aggregate content on top of bundling broadband,
data plans and video would make for a seamless
service experience. 78 percent of consumers would
prefer to get their TV, mobile and internet service from
the same provider.
Overall, supporting these three areas will be crucial
when creating the 21st century TV and media offering,
and bringing it to consumers.
Changing attitudes and acceptance of advertising
Consumers understand that advertising is needed to
finance the production of premium content. However,
they feel they are shown meaningless advertising.
Over half of consumers say they switch channels to
avoid advertising, while 43 percent say that they leave
to do something else while adverts are shown.
OTT services such as Netflix and Amazon Prime
exclude advertising altogether, creating new
expectations of what amount of advertising is
reasonable for on-demand services.
Advertising at the beginning of playback, such as
withYouTube, is most appreciated when watching
online, as the ads rarely interrupt the clip once it has
started to play. The online environment is ideal for less
intrusive ads, tailored to their audience. 40 percent
of consumers state that they would be interested in
customizing the ads they see by preference and
rating, which would provide a more personalized
advertising experience.
However, for now, consumers continue to avoid
advertising on traditional linear TV.
15. ERICSSON CONSUMERLAB TV AND MEDIA 2015 15
Entering a world of entertainment
The traditional TV and media offering, with linear
channels as the main product and all other features
complementary, is challenged by consumers.
Consumers now want a world of entertainment at
their fingertips. Offerings should include a range of
added services, such as linear channels, catch-up,
VOD capabilities and more, all constructed in a
seamless way.
46 percent of consumers show high interest in a
service that offers such an integrated experience,
together with the ability to view content on any
device (Figure 18).
Figure 17: Percentage of consumers who adopt
coping mechanisms while adverts play
Figure 18: Percentage of consumers interested in a TV media
offering that combines linear channels, on-demand selections
and cross-device access, all in one monthly bill
Source: Ericsson ConsumerLab, TV and Media, 2015
Base: At least weekly viewers of video/TV with broadband at home,
aged 16–59, in 20 markets
Source: Ericsson ConsumerLab, TV and Media, 2015
Base: At least weekly viewers of video/TV with broadband at home,
aged 16–59 in 20 markets
Change the channel in order to watch something else
Leave the TV to do something else
Browse the internet on the phone/tablet in front of the TV
Use social media on phone/tablet in front of the TV
Record the show, TV series, or movie in order to be able
to skip/fast foward
Watch the show, TV series, or movie through illegal
streaming or downloading
Avoid TV channels with advertising completely or watch
channels that don’t have advertising
No, I always watch TV and video ads
and commercials
Other strategy in order to not watch
TV and video ads
Use an ad-blocker
Only use services with little/no ads
52
43
34
31
30
20
12
12
10
8
6
Very interested
6
5
4
3
2
Not interested at all
22
24
23
11
7
4
3
7
would like to
influence ads to
show products
and areas they
are interested in
40%
1