This document outlines the 10 step marketing strategy process that includes understanding customers, analyzing the market and competition, defining the marketing mix of product, price, place and promotion, and reviewing and revising the strategy. It emphasizes the importance of market research at various stages to develop a successful strategic plan aligned with business goals. The marketing mix elements should be tailored to the target niche market and address their pain points. Continuous evaluation of strategy effectiveness and revision as needed is also recommended.