This document discusses the importance of developing a holistic marketing plan for startups. It notes that marketing is about more than just advertising and promotions, and that an effective plan should address all stakeholders, including vendors, investors, employees, customers and society. The document provides steps for creating a good marketing plan, such as understanding business goals and stakeholders, prioritizing activities, and focusing on direct customers while also engaging other stakeholders through word-of-mouth. An effective plan conducts market research, derives customized messaging for each group, monitors trends, and benchmarks against competitors.

1. Deriving A Holisitic
& Optimized Marketing Plan For
Start-Ups
Helping Small Businesses Grow…

2. Marketing is all about - Advertising & Promotion (No)
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Marketing is about creating a appeal to your stake holders. It includes activities
more than just advertising & promotions.
The Indian entrepreneurs & start-ups need to have the marketing plan set to help their
businesses grow optimally & organically.
But, the point to be noted is that the marketing highlights the optimized & good
operational capabilities of any organization to all it stakeholders.

3. Why A Marketing Plan? - Its Significance
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A Holisitic Marketing Plan Should Connect With All Stakeholders:
 By stakeholders it means: Vendors, Board of Directors, Employees, Society, Economy
& Target Audience.
 A holistic marketing plan should address all the stakeholders.
 Should aim to create a trust factor amongst all. As the start-up exists becuase of the
stakeholders.

4. Whats The Big Deal in Creating A Marketing Plan?
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Steps To Devise A Good Marketing Plan:
 Understand your stakeholders.
 Understand your business goals & objective & situation.
 Enlist all the activities that are necessary to gain the right amout of trust as well as ROI
 Prioritize the activities.
 Find the channels & ascertain the cost involved in all activities.
 Look back to your budget & find how much & what all activities can be conducted with
limited budgets.
 Keep more focus on direct target audienc & also have some focus towards other
stakeholders, that will help you get word-of-mouth - thus growing organically.

5. Steps To Be Effective
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To Stay Effective, Ensure The Following:
 Conduct market research to find the most effective channels
 Conduct market research to understand your stakeholders
 Derive customised messaging for all stakeholders.
 Keep an eye on the trends in the market.
 Keenly watch the industry leaders, benchmark their activities.
 Find what competitors are doing & always stay ready counter attack competition.

6. Thank You For Viewing The
Presentation
Source:
www.biz2credit.in/blog
Helping Small Businesses Grow…

7. Thank You For Viewing The
Presentation
Source:
www.biz2credit.in/blog
Helping Small Businesses Grow…