Focused marketing yields better results. Strategy, performance, and analytics can be key contributors to your marketing success.

1. When Marketing The Privilege Of Focus
Can Be A Great Differentiator

2. Winning companies focus their marketing on:
The best fit verticals and personas
The most profitable marketing channels
Increasing revenue from existing customers

3. HOW TO DO IT?

4. Make sure you have Analytics in place to
understand the performance of campaigns,
channels, personas, verticals

5. Marketing strategy, decisions and budget are
based on data and not gut

6. Have marketing goals and KPIs that align to
focus you want to have

7. Experiment with new channels and tactics and
find winners to focus on

8. Have a ring fenced budget and resources for
customer marketing