Samantha created a music magazine to look as professional as real publications like NME and Rolling Stone. She looked to their layouts, fonts, cover photos and lines for inspiration. While keeping similarities like female covers and artist names in big letters, she challenged conventions by using a close-up cover photo and more writing in coverlines. Samantha targeted her magazine at young music enthusiasts and represented them on the cover. She would ideally distribute through Conde Nast to attract their audience of wealthy buyers. Her typical reader would be female aged 18-30 interested in music, fashion and social media. Samantha addressed this audience on the cover and used design elements like colors and photos tailored to them