SlideShare a Scribd company logo
Entrepreneurial
Opportunity
Who is an Entrepreneur ?
An entrepreneur is characterized as “someone who
demonstrates initiative and creative thinking, is able to
organize social and economic mechanisms to turn resources
and situations to practical account, and accepts risk and
failure” - Hisrich (1990)
An entrepreneur is someone who…
 Perceives opportunity
 Organizes resources
 Come up with new ideas for products,
markets or techniques( Innovators)
The Nature of Entrepreneurial Start-ups
An entrepreneurial venture brings something to the
marketplace.
Three primary characteristics are :
1. Innovative
2. Value-creating
3. Growth-oriented
New Business Formation
Entrepreneurs use identifiable milestones to measure their
progress:
Steps in the Entrepreneurial Process
1. Discovery
2. Concept Development
3. Resourcing
4. Actualization
5. Harvesting
We are
here
Identify
Business
Opportunity
What is Opportunity?
“Opportunity is defined as a situation that enables an
entrepreneur to offer marketable products or services to
interested buyers or end users”
An opportunity may be the chance to meet a market need
(or interest or want) through a creative combination of
resources to deliver superior value
TYPES OF SITUATIONAL FACTORS
Product or service is still not in existence
Product or service is already in the market but
failed to satisfy the customers – so need to be
improved
Opportunity Identification
Opportunity identification is a process that
involved the search for and discovery of
business opportunities.
Opportunity identification in business refers to
the process of identifying potential market
opportunities that a business can pursue to
grow and expand its operations.
Opportunity Identification Know How to
Identify and Exploit Opportunities
Ray Kroc, who is affiliated with the McDonald’s chain,
began his career as an entrepreneur when he invented a
machine to make milkshakes. To sell the machines, he went
from store to store throughout the United States and offered
them to the shop owners.
The moment when he saw an opportunity for another
initiative was when he entered to sell his wares at the
McDonald’s Brothers' burger restaurant. After attending the
restaurant several times, he realized that the fast-food concept
had great potential.
He made the move to the hamburger venture gradually. At
first, he acquired a franchise for a single branch, and then
expanded until he bought the entire chain from the founders
and turned it into an international fast-food chain.
The restaurant was
owned by two
brothers, Maurice and Ric
hard McDonald
Importance of Opportunity Identification
1. Gain a Competitive Advantage
2. Identify and address Important but Unmet Customer
Needs
3. Enabler for Innovation
4. Improve Decision Making
Gain a Competitive Advantage
1. Gain a Competitive Advantage
2. Identify and address Important but Unmet Customer
Needs
3. Enabler for Innovation
4. Improve Decision Making
Approach to Opportunity Identification
1. Observe changes in the environment
2. Recognize a need that customers have that is not being
satisfied
3. Recognize problems and find ways to solve it
Observing Changes in the Environment
Changes in the environment give rise to needs and wants
and/or problems, and an opportunity emerges
Important environment forces to observe include:
Economic forces
Social forces
Technological advances
Political and regulatory statues
PESTLE Analysis
Political, economic, social, technological, legal, and
environmental (PESTLE) structure of the Indian Business
Environment.
Each of the PESTLE factors is explored in terms of four
parameters: current strengths, current challenges, future
prospects, and future risks.
Political analysis
Economic analysis
Social analysis
Technological analysis
Legal analysis
Environmental analysis

More Related Content

Similar to EP_Unit 3 notes ppt.pptx

PART 2-LESSON 3.pptx
PART 2-LESSON 3.pptxPART 2-LESSON 3.pptx
PART 2-LESSON 3.pptx
MrGo4
 
Training manual for business
Training manual for businessTraining manual for business
Training manual for business
Nicholas Mundia
 
Research methodology topic identify and recognizeing opportunity
Research methodology topic identify and recognizeing opportunityResearch methodology topic identify and recognizeing opportunity
Research methodology topic identify and recognizeing opportunity
Usamahameed34
 
Mac D Final 03
Mac D Final 03Mac D Final 03
Mac D Final 03
Sahil Anand
 
Entrepreneurship FDevelopment
Entrepreneurship FDevelopmentEntrepreneurship FDevelopment
Entrepreneurship FDevelopment
cpjcollege
 
Basic introduction to marketing 26 07-2016
Basic introduction to marketing 26 07-2016Basic introduction to marketing 26 07-2016
Basic introduction to marketing 26 07-2016
suchet mahajan
 
Unit-II_Business Ideas and their implementation ((Idea to Start-up)).pptx
Unit-II_Business Ideas and their implementation ((Idea to Start-up)).pptxUnit-II_Business Ideas and their implementation ((Idea to Start-up)).pptx
Unit-II_Business Ideas and their implementation ((Idea to Start-up)).pptx
HirenTandel7
 
technological entrepreneurship ppt for business
technological entrepreneurship ppt for businesstechnological entrepreneurship ppt for business
technological entrepreneurship ppt for business
RamjiChaurasiya
 
Entrepreneurship (Food Business)
Entrepreneurship (Food Business)Entrepreneurship (Food Business)
Entrepreneurship (Food Business)
Dr. Muktai Chavan Deb
 
Marketing management
Marketing managementMarketing management
Marketing management
Dhanasekaran Ramachandran
 
Identifying Business Opportunities.pptx
Identifying Business Opportunities.pptxIdentifying Business Opportunities.pptx
Identifying Business Opportunities.pptx
Daisy Obiso
 
Introduction to entrepreneurship
Introduction to entrepreneurshipIntroduction to entrepreneurship
Introduction to entrepreneurship
Visual Design Solution
 
CSS 11 Q1 W2 Environment and Market.pptx
CSS 11 Q1 W2 Environment and Market.pptxCSS 11 Q1 W2 Environment and Market.pptx
CSS 11 Q1 W2 Environment and Market.pptx
AngelynCacho
 
Marketing management
Marketing management Marketing management
Marketing management
UtkarshGupta316
 
Entrepreneurship development
Entrepreneurship developmentEntrepreneurship development
Entrepreneurship development
cpjcollege
 
Esbd unit i(1)
Esbd unit i(1)Esbd unit i(1)
Esbd unit i(1)
PENDYSINGH
 
A McDonald’s Restaurants case study
A McDonald’s Restaurants case studyA McDonald’s Restaurants case study
A McDonald’s Restaurants case study
Mahir kazi
 
retail marketing
retail marketingretail marketing
retail marketing
BINOY JOHN
 
ENT.pptx
ENT.pptxENT.pptx
ENT.pptx
Pradeep Jangra
 

Similar to EP_Unit 3 notes ppt.pptx (20)

PART 2-LESSON 3.pptx
PART 2-LESSON 3.pptxPART 2-LESSON 3.pptx
PART 2-LESSON 3.pptx
 
Training manual for business
Training manual for businessTraining manual for business
Training manual for business
 
Research methodology topic identify and recognizeing opportunity
Research methodology topic identify and recognizeing opportunityResearch methodology topic identify and recognizeing opportunity
Research methodology topic identify and recognizeing opportunity
 
Mac D Final 03
Mac D Final 03Mac D Final 03
Mac D Final 03
 
Entrepreneurship FDevelopment
Entrepreneurship FDevelopmentEntrepreneurship FDevelopment
Entrepreneurship FDevelopment
 
Basic introduction to marketing 26 07-2016
Basic introduction to marketing 26 07-2016Basic introduction to marketing 26 07-2016
Basic introduction to marketing 26 07-2016
 
Unit-II_Business Ideas and their implementation ((Idea to Start-up)).pptx
Unit-II_Business Ideas and their implementation ((Idea to Start-up)).pptxUnit-II_Business Ideas and their implementation ((Idea to Start-up)).pptx
Unit-II_Business Ideas and their implementation ((Idea to Start-up)).pptx
 
technological entrepreneurship ppt for business
technological entrepreneurship ppt for businesstechnological entrepreneurship ppt for business
technological entrepreneurship ppt for business
 
Entrepreneurship (Food Business)
Entrepreneurship (Food Business)Entrepreneurship (Food Business)
Entrepreneurship (Food Business)
 
Marketing management
Marketing managementMarketing management
Marketing management
 
Identifying Business Opportunities.pptx
Identifying Business Opportunities.pptxIdentifying Business Opportunities.pptx
Identifying Business Opportunities.pptx
 
Introduction to entrepreneurship
Introduction to entrepreneurshipIntroduction to entrepreneurship
Introduction to entrepreneurship
 
CSS 11 Q1 W2 Environment and Market.pptx
CSS 11 Q1 W2 Environment and Market.pptxCSS 11 Q1 W2 Environment and Market.pptx
CSS 11 Q1 W2 Environment and Market.pptx
 
Marketing management
Marketing management Marketing management
Marketing management
 
Entrepreneurship development
Entrepreneurship developmentEntrepreneurship development
Entrepreneurship development
 
Esbd unit i(1)
Esbd unit i(1)Esbd unit i(1)
Esbd unit i(1)
 
ELP.pptx
ELP.pptxELP.pptx
ELP.pptx
 
A McDonald’s Restaurants case study
A McDonald’s Restaurants case studyA McDonald’s Restaurants case study
A McDonald’s Restaurants case study
 
retail marketing
retail marketingretail marketing
retail marketing
 
ENT.pptx
ENT.pptxENT.pptx
ENT.pptx
 

More from RashmiMangla1

EP_Unit 4_notes.ppt
EP_Unit 4_notes.pptEP_Unit 4_notes.ppt
EP_Unit 4_notes.ppt
RashmiMangla1
 
PM ppt unit 1.ppt
PM ppt unit 1.pptPM ppt unit 1.ppt
PM ppt unit 1.ppt
RashmiMangla1
 
PM_Unit 3ppt.ppt
PM_Unit 3ppt.pptPM_Unit 3ppt.ppt
PM_Unit 3ppt.ppt
RashmiMangla1
 
EP Unit-2 ppt.pptx
EP Unit-2 ppt.pptxEP Unit-2 ppt.pptx
EP Unit-2 ppt.pptx
RashmiMangla1
 
EP_Lec 4_D.pptx
EP_Lec 4_D.pptxEP_Lec 4_D.pptx
EP_Lec 4_D.pptx
RashmiMangla1
 
EP Unit-2 ppt.pptx
EP Unit-2 ppt.pptxEP Unit-2 ppt.pptx
EP Unit-2 ppt.pptx
RashmiMangla1
 
PM_Lecture 2 ppt.pptx
PM_Lecture 2 ppt.pptxPM_Lecture 2 ppt.pptx
PM_Lecture 2 ppt.pptx
RashmiMangla1
 
EP_Lec_5.pptx
EP_Lec_5.pptxEP_Lec_5.pptx
EP_Lec_5.pptx
RashmiMangla1
 
EP_Lec 4_D.pptx
EP_Lec 4_D.pptxEP_Lec 4_D.pptx
EP_Lec 4_D.pptx
RashmiMangla1
 
EP_Lecture 3_D.pptx
EP_Lecture 3_D.pptxEP_Lecture 3_D.pptx
EP_Lecture 3_D.pptx
RashmiMangla1
 
SAPM Unit 1 ppt.pptx
SAPM Unit 1 ppt.pptxSAPM Unit 1 ppt.pptx
SAPM Unit 1 ppt.pptx
RashmiMangla1
 
EP_Lec 1.pptx
EP_Lec 1.pptxEP_Lec 1.pptx
EP_Lec 1.pptx
RashmiMangla1
 
SAPM Lecture 4.pptx
SAPM Lecture 4.pptxSAPM Lecture 4.pptx
SAPM Lecture 4.pptx
RashmiMangla1
 
SAPM Unit 1 gambling, speculation.pptx
SAPM Unit 1 gambling, speculation.pptxSAPM Unit 1 gambling, speculation.pptx
SAPM Unit 1 gambling, speculation.pptx
RashmiMangla1
 
PM_Lecture 2 ppt.pptx
PM_Lecture 2 ppt.pptxPM_Lecture 2 ppt.pptx
PM_Lecture 2 ppt.pptx
RashmiMangla1
 
Security-Analysis-and-Portfolo-Management-Unit-1-Dr-Asma-Khan.pptx
Security-Analysis-and-Portfolo-Management-Unit-1-Dr-Asma-Khan.pptxSecurity-Analysis-and-Portfolo-Management-Unit-1-Dr-Asma-Khan.pptx
Security-Analysis-and-Portfolo-Management-Unit-1-Dr-Asma-Khan.pptx
RashmiMangla1
 
PM UNIT 1_2.pptx
PM UNIT 1_2.pptxPM UNIT 1_2.pptx
PM UNIT 1_2.pptx
RashmiMangla1
 
PM UNIT 1_2.pptx
PM UNIT 1_2.pptxPM UNIT 1_2.pptx
PM UNIT 1_2.pptx
RashmiMangla1
 
Mutual fund.ppt
Mutual fund.pptMutual fund.ppt
Mutual fund.ppt
RashmiMangla1
 
SAPM Unit 1 ppt.pptx
SAPM Unit 1 ppt.pptxSAPM Unit 1 ppt.pptx
SAPM Unit 1 ppt.pptx
RashmiMangla1
 

More from RashmiMangla1 (20)

EP_Unit 4_notes.ppt
EP_Unit 4_notes.pptEP_Unit 4_notes.ppt
EP_Unit 4_notes.ppt
 
PM ppt unit 1.ppt
PM ppt unit 1.pptPM ppt unit 1.ppt
PM ppt unit 1.ppt
 
PM_Unit 3ppt.ppt
PM_Unit 3ppt.pptPM_Unit 3ppt.ppt
PM_Unit 3ppt.ppt
 
EP Unit-2 ppt.pptx
EP Unit-2 ppt.pptxEP Unit-2 ppt.pptx
EP Unit-2 ppt.pptx
 
EP_Lec 4_D.pptx
EP_Lec 4_D.pptxEP_Lec 4_D.pptx
EP_Lec 4_D.pptx
 
EP Unit-2 ppt.pptx
EP Unit-2 ppt.pptxEP Unit-2 ppt.pptx
EP Unit-2 ppt.pptx
 
PM_Lecture 2 ppt.pptx
PM_Lecture 2 ppt.pptxPM_Lecture 2 ppt.pptx
PM_Lecture 2 ppt.pptx
 
EP_Lec_5.pptx
EP_Lec_5.pptxEP_Lec_5.pptx
EP_Lec_5.pptx
 
EP_Lec 4_D.pptx
EP_Lec 4_D.pptxEP_Lec 4_D.pptx
EP_Lec 4_D.pptx
 
EP_Lecture 3_D.pptx
EP_Lecture 3_D.pptxEP_Lecture 3_D.pptx
EP_Lecture 3_D.pptx
 
SAPM Unit 1 ppt.pptx
SAPM Unit 1 ppt.pptxSAPM Unit 1 ppt.pptx
SAPM Unit 1 ppt.pptx
 
EP_Lec 1.pptx
EP_Lec 1.pptxEP_Lec 1.pptx
EP_Lec 1.pptx
 
SAPM Lecture 4.pptx
SAPM Lecture 4.pptxSAPM Lecture 4.pptx
SAPM Lecture 4.pptx
 
SAPM Unit 1 gambling, speculation.pptx
SAPM Unit 1 gambling, speculation.pptxSAPM Unit 1 gambling, speculation.pptx
SAPM Unit 1 gambling, speculation.pptx
 
PM_Lecture 2 ppt.pptx
PM_Lecture 2 ppt.pptxPM_Lecture 2 ppt.pptx
PM_Lecture 2 ppt.pptx
 
Security-Analysis-and-Portfolo-Management-Unit-1-Dr-Asma-Khan.pptx
Security-Analysis-and-Portfolo-Management-Unit-1-Dr-Asma-Khan.pptxSecurity-Analysis-and-Portfolo-Management-Unit-1-Dr-Asma-Khan.pptx
Security-Analysis-and-Portfolo-Management-Unit-1-Dr-Asma-Khan.pptx
 
PM UNIT 1_2.pptx
PM UNIT 1_2.pptxPM UNIT 1_2.pptx
PM UNIT 1_2.pptx
 
PM UNIT 1_2.pptx
PM UNIT 1_2.pptxPM UNIT 1_2.pptx
PM UNIT 1_2.pptx
 
Mutual fund.ppt
Mutual fund.pptMutual fund.ppt
Mutual fund.ppt
 
SAPM Unit 1 ppt.pptx
SAPM Unit 1 ppt.pptxSAPM Unit 1 ppt.pptx
SAPM Unit 1 ppt.pptx
 

Recently uploaded

GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...
GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...
GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...
Nguyen Thanh Tu Collection
 
1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx
JosvitaDsouza2
 
The Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official PublicationThe Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official Publication
Delapenabediema
 
ESC Beyond Borders _From EU to You_ InfoPack general.pdf
ESC Beyond Borders _From EU to You_ InfoPack general.pdfESC Beyond Borders _From EU to You_ InfoPack general.pdf
ESC Beyond Borders _From EU to You_ InfoPack general.pdf
Fundacja Rozwoju Społeczeństwa Przedsiębiorczego
 
Home assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdfHome assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdf
Tamralipta Mahavidyalaya
 
PART A. Introduction to Costumer Service
PART A. Introduction to Costumer ServicePART A. Introduction to Costumer Service
PART A. Introduction to Costumer Service
PedroFerreira53928
 
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup   New Member Orientation and Q&A (May 2024).pdfWelcome to TechSoup   New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
TechSoup
 
Language Across the Curriculm LAC B.Ed.
Language Across the  Curriculm LAC B.Ed.Language Across the  Curriculm LAC B.Ed.
Language Across the Curriculm LAC B.Ed.
Atul Kumar Singh
 
Model Attribute Check Company Auto Property
Model Attribute  Check Company Auto PropertyModel Attribute  Check Company Auto Property
Model Attribute Check Company Auto Property
Celine George
 
Instructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptxInstructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptx
Jheel Barad
 
Unit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdfUnit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdf
Thiyagu K
 
Sha'Carri Richardson Presentation 202345
Sha'Carri Richardson Presentation 202345Sha'Carri Richardson Presentation 202345
Sha'Carri Richardson Presentation 202345
beazzy04
 
Chapter 3 - Islamic Banking Products and Services.pptx
Chapter 3 - Islamic Banking Products and Services.pptxChapter 3 - Islamic Banking Products and Services.pptx
Chapter 3 - Islamic Banking Products and Services.pptx
Mohd Adib Abd Muin, Senior Lecturer at Universiti Utara Malaysia
 
The Art Pastor's Guide to Sabbath | Steve Thomason
The Art Pastor's Guide to Sabbath | Steve ThomasonThe Art Pastor's Guide to Sabbath | Steve Thomason
The Art Pastor's Guide to Sabbath | Steve Thomason
Steve Thomason
 
MARUTI SUZUKI- A Successful Joint Venture in India.pptx
MARUTI SUZUKI- A Successful Joint Venture in India.pptxMARUTI SUZUKI- A Successful Joint Venture in India.pptx
MARUTI SUZUKI- A Successful Joint Venture in India.pptx
bennyroshan06
 
Thesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.pptThesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.ppt
EverAndrsGuerraGuerr
 
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
TESDA TM1 REVIEWER  FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...TESDA TM1 REVIEWER  FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
EugeneSaldivar
 
Ethnobotany and Ethnopharmacology ......
Ethnobotany and Ethnopharmacology ......Ethnobotany and Ethnopharmacology ......
Ethnobotany and Ethnopharmacology ......
Ashokrao Mane college of Pharmacy Peth-Vadgaon
 
special B.ed 2nd year old paper_20240531.pdf
special B.ed 2nd year old paper_20240531.pdfspecial B.ed 2nd year old paper_20240531.pdf
special B.ed 2nd year old paper_20240531.pdf
Special education needs
 
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
MysoreMuleSoftMeetup
 

Recently uploaded (20)

GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...
GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...
GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...
 
1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx
 
The Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official PublicationThe Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official Publication
 
ESC Beyond Borders _From EU to You_ InfoPack general.pdf
ESC Beyond Borders _From EU to You_ InfoPack general.pdfESC Beyond Borders _From EU to You_ InfoPack general.pdf
ESC Beyond Borders _From EU to You_ InfoPack general.pdf
 
Home assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdfHome assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdf
 
PART A. Introduction to Costumer Service
PART A. Introduction to Costumer ServicePART A. Introduction to Costumer Service
PART A. Introduction to Costumer Service
 
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup   New Member Orientation and Q&A (May 2024).pdfWelcome to TechSoup   New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
 
Language Across the Curriculm LAC B.Ed.
Language Across the  Curriculm LAC B.Ed.Language Across the  Curriculm LAC B.Ed.
Language Across the Curriculm LAC B.Ed.
 
Model Attribute Check Company Auto Property
Model Attribute  Check Company Auto PropertyModel Attribute  Check Company Auto Property
Model Attribute Check Company Auto Property
 
Instructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptxInstructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptx
 
Unit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdfUnit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdf
 
Sha'Carri Richardson Presentation 202345
Sha'Carri Richardson Presentation 202345Sha'Carri Richardson Presentation 202345
Sha'Carri Richardson Presentation 202345
 
Chapter 3 - Islamic Banking Products and Services.pptx
Chapter 3 - Islamic Banking Products and Services.pptxChapter 3 - Islamic Banking Products and Services.pptx
Chapter 3 - Islamic Banking Products and Services.pptx
 
The Art Pastor's Guide to Sabbath | Steve Thomason
The Art Pastor's Guide to Sabbath | Steve ThomasonThe Art Pastor's Guide to Sabbath | Steve Thomason
The Art Pastor's Guide to Sabbath | Steve Thomason
 
MARUTI SUZUKI- A Successful Joint Venture in India.pptx
MARUTI SUZUKI- A Successful Joint Venture in India.pptxMARUTI SUZUKI- A Successful Joint Venture in India.pptx
MARUTI SUZUKI- A Successful Joint Venture in India.pptx
 
Thesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.pptThesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.ppt
 
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
TESDA TM1 REVIEWER  FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...TESDA TM1 REVIEWER  FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
 
Ethnobotany and Ethnopharmacology ......
Ethnobotany and Ethnopharmacology ......Ethnobotany and Ethnopharmacology ......
Ethnobotany and Ethnopharmacology ......
 
special B.ed 2nd year old paper_20240531.pdf
special B.ed 2nd year old paper_20240531.pdfspecial B.ed 2nd year old paper_20240531.pdf
special B.ed 2nd year old paper_20240531.pdf
 
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
 

EP_Unit 3 notes ppt.pptx

  • 2. Who is an Entrepreneur ? An entrepreneur is characterized as “someone who demonstrates initiative and creative thinking, is able to organize social and economic mechanisms to turn resources and situations to practical account, and accepts risk and failure” - Hisrich (1990)
  • 3. An entrepreneur is someone who…  Perceives opportunity  Organizes resources  Come up with new ideas for products, markets or techniques( Innovators)
  • 4. The Nature of Entrepreneurial Start-ups An entrepreneurial venture brings something to the marketplace. Three primary characteristics are : 1. Innovative 2. Value-creating 3. Growth-oriented
  • 5. New Business Formation Entrepreneurs use identifiable milestones to measure their progress: Steps in the Entrepreneurial Process 1. Discovery 2. Concept Development 3. Resourcing 4. Actualization 5. Harvesting We are here Identify Business Opportunity
  • 6. What is Opportunity? “Opportunity is defined as a situation that enables an entrepreneur to offer marketable products or services to interested buyers or end users” An opportunity may be the chance to meet a market need (or interest or want) through a creative combination of resources to deliver superior value
  • 7.
  • 8. TYPES OF SITUATIONAL FACTORS Product or service is still not in existence Product or service is already in the market but failed to satisfy the customers – so need to be improved
  • 9. Opportunity Identification Opportunity identification is a process that involved the search for and discovery of business opportunities. Opportunity identification in business refers to the process of identifying potential market opportunities that a business can pursue to grow and expand its operations.
  • 10. Opportunity Identification Know How to Identify and Exploit Opportunities Ray Kroc, who is affiliated with the McDonald’s chain, began his career as an entrepreneur when he invented a machine to make milkshakes. To sell the machines, he went from store to store throughout the United States and offered them to the shop owners. The moment when he saw an opportunity for another initiative was when he entered to sell his wares at the McDonald’s Brothers' burger restaurant. After attending the restaurant several times, he realized that the fast-food concept had great potential. He made the move to the hamburger venture gradually. At first, he acquired a franchise for a single branch, and then expanded until he bought the entire chain from the founders and turned it into an international fast-food chain. The restaurant was owned by two brothers, Maurice and Ric hard McDonald
  • 11. Importance of Opportunity Identification 1. Gain a Competitive Advantage 2. Identify and address Important but Unmet Customer Needs 3. Enabler for Innovation 4. Improve Decision Making
  • 12. Gain a Competitive Advantage 1. Gain a Competitive Advantage 2. Identify and address Important but Unmet Customer Needs 3. Enabler for Innovation 4. Improve Decision Making
  • 13. Approach to Opportunity Identification 1. Observe changes in the environment 2. Recognize a need that customers have that is not being satisfied 3. Recognize problems and find ways to solve it
  • 14. Observing Changes in the Environment Changes in the environment give rise to needs and wants and/or problems, and an opportunity emerges Important environment forces to observe include: Economic forces Social forces Technological advances Political and regulatory statues
  • 15. PESTLE Analysis Political, economic, social, technological, legal, and environmental (PESTLE) structure of the Indian Business Environment. Each of the PESTLE factors is explored in terms of four parameters: current strengths, current challenges, future prospects, and future risks.