Presenter: Elizabeth Birabwa
Podcast: http://bit.ly/1jUBny1
Elizabeth Birabwa is the programme manager of at the Economic Policy Research Centre (EPRC) in Kamapa, Uganda, presents EPRC’s tools for measuring communications. Elizabeth has over 14 years of experience in advocacy, communications, media relations and information management. She holds a bachelor's degree in Mass Communication from Makerere University and a Master's Degree in Library and Inform
Presenter: Drusilla David
Podcast: http://bit.ly/1fauCTH
Drusilla is the communications officer at the Centre for the Study of Economies in Africa (CSEA) in Abuja, Nigeria, presents a case study on the Impact Log, a tool that CSEA uses to monitor its communications. Drusilla possesses communication and writing skills gained from her experience working as a correspondent on various sectors of the economy with a Nigerian daily newspaper.
In this case study learn how BRIDGEi2i helped a Fortune 500 Consumer, Technology company to understand patterns in New Product Introduction and how data can be leveraged for the same
The Client is one of the world’s largest golf entertainment companies with assets in 11 cities across US and UK. As an initiative to improve their brand presence and perception, The Client is interested in (a) understanding the reach of its social media promotion activities and (b) innovative methods to identify & manage consumer sentiments as soon as a negative event has been triggered.
Many executives view change as something that HR "owns." This belief guarantees a failed change approach. HR can certainly support efforts by building a toolkit to supoort change efforts. However, effective organizational change is owned by all employees and driven by the executive sponsor. These two diagrams provide an illustration of how this can work.
Presenter: Drusilla David
Podcast: http://bit.ly/1fauCTH
Drusilla is the communications officer at the Centre for the Study of Economies in Africa (CSEA) in Abuja, Nigeria, presents a case study on the Impact Log, a tool that CSEA uses to monitor its communications. Drusilla possesses communication and writing skills gained from her experience working as a correspondent on various sectors of the economy with a Nigerian daily newspaper.
In this case study learn how BRIDGEi2i helped a Fortune 500 Consumer, Technology company to understand patterns in New Product Introduction and how data can be leveraged for the same
The Client is one of the world’s largest golf entertainment companies with assets in 11 cities across US and UK. As an initiative to improve their brand presence and perception, The Client is interested in (a) understanding the reach of its social media promotion activities and (b) innovative methods to identify & manage consumer sentiments as soon as a negative event has been triggered.
Many executives view change as something that HR "owns." This belief guarantees a failed change approach. HR can certainly support efforts by building a toolkit to supoort change efforts. However, effective organizational change is owned by all employees and driven by the executive sponsor. These two diagrams provide an illustration of how this can work.
Case Study: Fortune 500 Tech Company Increases Sales with Content OptimizationAppinions
Because of the ubiquitous nature of blogs, journals and other destinations to consume industry information, launching a content site that is relevant and engaging enough to attract prospective customers is more difficult than ever. As a result, a Fortune 500 technology client sought to use influencer insights before and during the development of a new curated content hub, with the purpose of driving brand thought leadership and ultimately enhancing lead generation efforts.
Which Way Now? Justin Gibbons, work.researchMediaSense
In this presentation, Justin Gibbons summarises the key findings from our new research and concluded that as an industry, we value what we measure but we are measuring the wrong stuff; not what drives performance.
PR Measurement Summit 2016: Jim Macnamara's Keynote Speech Presentation CARMA
Jim Macnamara presents latest international developments in standards and models for evaluation as part of the PR Measurement Summit which was held last October 12th-13th in the Address Dubai Marina, Dubai, UAE.
Running a successful Communications Audit by One clear MessageRichard Riche
Business evolves over time as do stakeholders, audiences and communication channels. A Communications Audit can help your organisation become a better communicator.
In this case study learn how BRIDGEi2i helped a Fortune 100 Technology company to understand patterns in New Product Introductions and use this understanding for better insights into planning demand for NPIs
Affordable Research To Grow Your Hospitals Market SlidesBeth Minnigerode
In today’s ever-changing market, how do you keep a pulse on your patients’ needs? Mary Phelan, senior health care consultant at Standing Partnership, and Lisa Richter, principal at richterintel, will share how market research can help you answer the most burning marketing and communications questions. Learn about a recent hospital case study that will show you how affordable research can help drive your organization’s growth strategy.
Join us to see how research can help elevate the role you play within your organization!
Mission Statement: The goal was to apply an analytics framework and architecture to deliver actionable performance insights required by NIH's Program stakeholders, and to document the systems, processes, protocols, policies and responsibilities for collecting the required datasets to advance and drive forward the All of Us Research program initiative in support of the NIH goals and objectives including participating consortium marketing partners.
Case Study: Fortune 500 Tech Company Increases Sales with Content OptimizationAppinions
Because of the ubiquitous nature of blogs, journals and other destinations to consume industry information, launching a content site that is relevant and engaging enough to attract prospective customers is more difficult than ever. As a result, a Fortune 500 technology client sought to use influencer insights before and during the development of a new curated content hub, with the purpose of driving brand thought leadership and ultimately enhancing lead generation efforts.
Which Way Now? Justin Gibbons, work.researchMediaSense
In this presentation, Justin Gibbons summarises the key findings from our new research and concluded that as an industry, we value what we measure but we are measuring the wrong stuff; not what drives performance.
PR Measurement Summit 2016: Jim Macnamara's Keynote Speech Presentation CARMA
Jim Macnamara presents latest international developments in standards and models for evaluation as part of the PR Measurement Summit which was held last October 12th-13th in the Address Dubai Marina, Dubai, UAE.
Running a successful Communications Audit by One clear MessageRichard Riche
Business evolves over time as do stakeholders, audiences and communication channels. A Communications Audit can help your organisation become a better communicator.
In this case study learn how BRIDGEi2i helped a Fortune 100 Technology company to understand patterns in New Product Introductions and use this understanding for better insights into planning demand for NPIs
Affordable Research To Grow Your Hospitals Market SlidesBeth Minnigerode
In today’s ever-changing market, how do you keep a pulse on your patients’ needs? Mary Phelan, senior health care consultant at Standing Partnership, and Lisa Richter, principal at richterintel, will share how market research can help you answer the most burning marketing and communications questions. Learn about a recent hospital case study that will show you how affordable research can help drive your organization’s growth strategy.
Join us to see how research can help elevate the role you play within your organization!
Mission Statement: The goal was to apply an analytics framework and architecture to deliver actionable performance insights required by NIH's Program stakeholders, and to document the systems, processes, protocols, policies and responsibilities for collecting the required datasets to advance and drive forward the All of Us Research program initiative in support of the NIH goals and objectives including participating consortium marketing partners.
Harness digital platforms to accelerate R&D and drive proper adoptionSharpBrains
Pioneers in education, medicine and pharma discussed new data-rich approaches to help assess what works and what doesn’t, and for whom, accelerating R&D initiatives and proper adoption.
--Chair: Alvaro Fernandez, CEO & Editor-in-Chief of SharpBrains
--Richard Varn, Director of the Center for Advanced Technology and Neuroscience at Educational Testing Service (ETS)
--Dr. Brian Iacoviello, Director of Scientific Affairs at Click Therapeutics
--Dr. Gahan Pandina, Senior Director, Venture Leader at Janssen Research & Development
--Dr. Sarah Banks, Head of Neuropsychology at the Cleveland Clinic Lou Ruvo Center for Brain Health
Learn more at sharpbrains.com
Understand what we do at U1 Group and how we help our customers. With 4 practice areas spanning Discovery & Design, Experience Research, Analytics & Insights and Strategy, our team draws upon a range of skills to help you deliver the most memorable user experiences.
What's the dollar value of a well-timed tweet? How do you turn a blog post into a revenue stream? Did a "like" really increase the value of my brand?
In this 1-hour webinar, industry analysts Susan Etlinger and Rebecca Lieb share their latest research on Content Marketing Performance: A Framework to Measure Real Business Impact. Using a pragmatic measurement framework, they’ll share how you can measure your content marketing and content strategy efforts, including six value propositions and sample metrics for each.
Download the full report at: http://pages.altimetergroup.com/content-marketing-performance-report.html
Watch the webinar at: http://www.slideshare.net/Altimeter/webinar-content-marketing-metrics-altimteter-group
Show Me the Outcomes!
Evaluating and Proving Your Impact on the Community
Learn how to:
1. Understand how to build a successful outcomes plan for your nonprofit organization
2. Increase your funding by proving your program success to your funders
3. Make informed decisions about future programming and resource allocation
You will also receive an inside view of the Apricot Outcomes Palette™, a dynamic outcomes reporting tool
Presented by:
Kathryn Engelhardt-Cronk
Founder/CEO/President
Community TechKnowledge, Inc.
Improving the effectiveness of communications webinar
APM People Specific Interest Group, Stakeholder Engagement Focus Group (APM SEFG People SIG)
Tuesday 11 July 2017
presented by James Francis
hosted by Fran Bodley-Scott
Similar to Measuring Communications Impact at EPRC (20)
Roundtable with the Communication 4 Development NetworkResearch to Action
The C4D Network joined Research to Action on the 27 July to discuss the findings of their mapping of the C4D landscape conducted in 2016. The mapping covered over 50 countries across the world.
In the final episode of the cup of tea webinar series, John Young Head of ODI's RAPID programme shared his reflections on monitoring and evaluation of research uptake. The final webinar took place on Thursday 25 May.
On Thursday 27th of April in the penultimate episode of the R2A webinar series, Dilshani Dissanayake a member of the Faculty of Medicine at the University of Colombo shared her experiences of participating in writing clubs and communicating medical research. Dilshani spoke about her participation in the AuthorAID programme, run by INASP, which focuses on peer to peer mentoring to improve science communications and research promotion.
In Episode 2 of Research to Action's 'Cup of tea with' webinar series Yaso Kunaratnam Policy & Research Officer at UKCDS spoke about competition, collaboration and impact from the perspective of donors and funders of development research. The webinar took a slightly different approach to the topic stakeholder engagement, looking at the under explored area of how funders can collaborate more. Yaso presented findings from UKCDS' latest report about how funders can better support research uptake and impact.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
2. Outline
About EPRC
Results Framework at EPRC
Why Measure Communication
What we measure
How we measure
Challenges of Impact Measurement
Lessons Learned
2
3. About EPRC
EPRC is a Uganda based Policy Think Tank
Mission: Foster sustainable growth &
development of Ugandan economy by advancing
the role of research in policy processes
Conducts research, policy analysis & advice,
engage in policy outreach and engagement
Have a Four (4) year strategic plan that guides
programmes and;
A Policy Engagement & Communication
(PEC)Strategy
3
4. EPRC Results Management Framework
To improve performance and implementation of the
Strategic Plan, EPRC adopted a results management
culture that focuses on outcomes and impact
EPRC has developed an in-house M& E data
collection tool for tracking and reporting on results
M&E function and tool administered by the
Information and Dissemination Unit
Indicators for measuring communication are
integrated in the tool
4
5. Why Measure Communication?
Ensure that our information products and
services remain of the highest quality and reach
our target audiences in most effective manner
Specifically to:
Have well-crafted information products and services
Improve management of product development,
production & distribution
Ensure we are reaching the intended audiences, in the
right way and right time
Assess the effect or impact of our products and
services
Increase use of the products & services and in turn
improve uptake of research in policy processes.
5
6. What we Measure?
Reach: That is the extent to which information is
distributed, redistributed and referred to i.e
breadth and saturation
Usefulness: The quality of products and services
i.e. if appropriate, applicable and practical
Use: What is done with knowledge gained from
our information products and/or services?
6
7. How we Measure?
Standard of monitoring if products & services
meet requirements that make them effective and
useful to policy makers
Monitoring tool used to monitor outputs and
outcomes
Incorporated 10 communication related
indicators within the tool
Rely on other specific tactics for collecting
information for each indicator as will be
discussed
7
8. Indicators--Reach
Indicator
Data captured
Data source
Significance
1. # of copies of a
# of copies sent
product
distributed to
# of people on
existing lists in mailing list
hard and or
electronic forms
EPRC
contacts
Database
Helps to reach out to many
people with our
information products
2. # of copies of a
# of copies,
product
venue, and date
distributed thru distributed.
additional
distribution e.g.
training,
workshop or
meetings
Administrati
ve record in
form of
Distribution
form
Helps track distribution
that occurs in tandem with
related events, hence
increases chances of
information being
understood and applied.
Helps build demand for the
products.
8
9. Indicators—Reach & Demand
Indicator
Data captured
Data source
Significance
3. Numbers of
products
distributed in
response to
orders/user
initiated
requests
# of phone
orders,
# of email
requests
# of interpersonal
requests.
Admin
records/form
by
Knowledge
Management
Specialist
Helps to measure demand
and thus indirectly gauges
perceived value,
appropriateness, and
quality.
4. Number of file
downloads in a
time period
refers to
Internet user’s
transfer of
content from
EPRC Website
to own storage
medium.
Web server log
files.
Web analysis
softwareGoogle
Analytics run
by IT
Specialists
Helps to know the
information products and
topics that are used most on
the website and which
countries or regions are
using the website most
9
10. Indicators—Reach & Demand
Indicator
Data captured
Data source
Significance
5. Media mentions
of EPRC events,
staff and products
Media outlets,
Admin
records/form
by Knowledge
Management
Specialist
Helps to measure demand and
thus indirectly gauges perceived
value, appropriateness, and
quality.
Admin
records/form
by Knowledge
Management
Specialist
Helps not only to capture reach
but also proxy measure of quality
since librarians will ask for what
they believe is beneficial to their
clients/users
# and description of
articles and
radio/TV
broadcasts;
Audience reach of
media outlets.
6. Number of
instances that
products are
selected for
inclusion in a
library or online
resource
#number and type
of publications
selected;
# and type of
library or
information
Centre/online
resource
10
11. Indicators—Reach & Quality
Indicator
Data captured
7.
# of events held Participants Capture reach but also the
registration demand and feedback on
Number of
form
events
participants by
gender and type
of sector e.g.
NGO, public,
private, Media
or donors.
Number of
policy
engagements
organized
e.g.
workshops,
conferences
to share and/
or discuss
policy
emerging
issues or to
disseminate
research
findings.
Data source
Significance
11
12. Indicators—Usefulness
Indicator
Data captured
Data source
Significance
8. Percentage of
users who are
satisfied with a
product or service
Qualitative covering
user likes and
dislikes, attitudes
using scales e.g.
how strongly they
agree or disagree
with statements on
frequency, subject
categories and
technical quality
Feedback
forms
distributed
with the
product by the
KMS who
receives
feedback via
email
However the ideal would be to use
other forms of surveys, online,
telephone surveys or interviews
with users but this requires time to
develop tools and analyze data
9. Percentage of
users who rate the
content of a
product or service
as useful
Qualitative
recording relevance
and practical
applicability of the
content e.g. Was the
topic(s) covered in
the product
interesting and
useful to you?”
Data sources
Ideally user surveys would be most
used are
appropriate but not done due to
feedback forms reasons same as above
distributed
with the
product
12
13. Indicators—Use
Indicator
Data captured
Data source
Significance
10. Number of users
using an
information
product or service
to inform policy
Data captured is
number of policy
recommendations
provided to clients;
Mainly use informal
(unsolicited)
feedback; that
comes via email on
the various policy
recommendations,
(phone or in
person);
The challenge with getting
this information is that users
may not recall what particular
information source they used,
information may be used but
not referenced
Number of
recommendations
used by clients,
Evidence to show
how
recommendations
have been used
Review of copies of
policies, guidelines,
or protocols,
referencing or
incorporating
information from
products or
services.
13
14. Challenges
Harmonization of different data requirements from different projects
and data sources
Consistency: How to capture information systematically in ways that are
straightforward and on a regular basis
Measurement: of outcomes from different information products and
services varies, and lead to a wide range of impact and influence; most
of which is intangible and very hard to measure
Relationship building: not everyone within the department or
organization may be motivated to embed M&E within their work;
Time: The process of collecting data and information as well as
analyzing it may span over a long period of time to reflect the impact of
communication products and services.
Tools and data collected keep changing e.g. advent of social media and
web based resources has brought new ways of sharing information and
thus monitoring
14
15. Lessons learned
Not one tool suits all communication M& E
requirements, there is need to have various tools that
capture specific communication products and services
The tool design requires full participation of all
parties that will be involved in using it
Continuous capacity building in tool use to facilitate
regular capturing of data
15