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Effective Public Communication 
MURAL ART PRESENTATION 
GROUP MEMBER: - JACK NG (LEADER) 
-HOOI ZHAO HONG 
-LEE J IAN RU 
-TAN ZHAO MING 
-YEO DOREEN 
-CHAN PEI SHAN 
-TAN YINCY 
AUGUST 2014 INTAKE
What is Mural Art? 
Mural art is any piece of artwork painted or applied 
directly on a wall, ceiling or other large permanent.
INTERNATIONAL ARTIST: ERNEST ZACHARVIC
ERNEST ZACHAREVIC IS A YOUNG LITHUANIA-BORN 
ARTIST WHO IS “MAKING A SCENE” ON 
THE STREETS OF GEORGE TOWN, PENANG. THIS 
COMES INTO FORM OF BEAUTIFULLY EXECUTED 
WALL PAINTINGS, OR MURALS, AT THE 
SELECTED STREETS IN THE INNER CITY. THE 
PROJECT, KNOWN AS MIRRORS GEORGE TOWN, 
IS PART OF GEORGE TOWN FESTIVAL 2012. 
ERNEST ZACHAREVIC’S WALL PAINTINGS IN 
GEORGE TOWN INCLUDE FIGURE 
DRAWINGS AND PORTRAITURES THAT 
CELEBRATE THE EXUBERANCE OF LIFE IN 
THE INNER CITY. IT RANGED FROM THE 
PENSIVE “LITTLE CHILDREN ON A BICYCLE”, 
“THE AWAITING TRISHAW PEDALLER” AND 
“REACHING UP”.
REACHING UP SHOWS A LITTLE BOY IN PLAIN SHIRT AND 
PANTS, TIPPING HIS TOE ON A CHAIR AS HIGH AS HE CAN 
TO REACH FOR THE HOLE. THE WINDOWS OF OLD 
CHINESE HOUSES WERE SMALL HIGH UP ON THE WALL. 
THE KID IN THE PAINTING SEEM TO BE CURIOUS OF WHAT 
WAS HIDING INSIDE OF THE HOUSE, PROBABLY BECAUSE 
OF A STRONG SMELL OF FOOD COMING FROM THE HOUSE, 
TRIGGERING HIS SENSES. BUT BECAUSE HE WAS TOO TINY 
AND SHORT, IT WAS DIFFICULT FOR HIM TO EVEN REACH 
HIS HANDS ONTO THE EDGE OF THE HOLE.
• NON VERBAL COMMUNICATION 
• PASSIVE PERCEPTION 
• INTERPRETIVE PERCEPTION 
• VOCAL CUES: NON-WORD SOUNDS 
• EMPATHIC LISTENING
THIS MURAL DEPICTS A LITTLE GIRL TAKING HER YOUNGER 
BROTHER ON A BICYCLE RIDE. THE JOY ON THEIR FACES ECHOES 
DOWN THE STREET, PROVIDING A RAY OF CHEER AND ADDING 
CHARACTER TO ARMENIAN STREET. AS WITH SOME OF THE 
OTHER WORDS BY ZACHAREVIC, LITTLE CHILDREN ON A BICYCLE 
COMBINES MURAL PAINTING WITH REAL PROPS, IN THIS CASE, AN 
OLD BICYCLE, TO CREATE A THREE-DIMENSIONAL RENDITION. 
THE ARTIST WORDS FROM ACTUAL PHOTOGRAPHS. EVER SINCE 
THE MURAL WAS COMPLETED IT HAS DRAWN VISITORS IN 
INCREASING NUMBERS TO STOP OVER AND TAKE SHOTS WITH 
THEM. PEOPLE ARE COMING UP WITH CREATIVE POSES.
• CONNOTATIVE MEANING 
• NON-VERBAL MESSAGES 
• PASSIVE PERCEPTION 
• INTERCULTURAL COMMUNICATION 
• SPACE
BUMIKU IS A INSTALLATION ARTWORK WITH 100% USE OF 
RECYCLE PLASTIC MATERIALS. UNTENSILS SUCH AS FORKS, 
SPOONS, CUPS AND OTHERS ARE BEING TRANSFORMED 
INTO A FOREST INTO A FOREST OF FLORA AND FAUNA, 
THUS DEMATERIALIZING ITS FORMER USE AND MEANING. 
FROM WASTE TO BEAUTY, “BUMIKU” HOPE TO INSPIRE 
CONSUMERS TO REDUCE.REUSE.RECYCLE
• FIRST IMPRESSION 
• SPACE 
• SOCIAL DISTANCE 
• COMMUNICATION SITUATIONS: RESPONSIVENESS 
• EMPHASIZING
DI PAPAN SEMBILAN art and design studio gallery is 
a unique place where children’s and adult’s artwork 
are made and displayed under one platform. 
Dissolving this boundary between adult and children 
is the mantra of this organization. It brings richness 
and, spirits and energy from both generation. 
CORE VALUES: 
Family and people with love and imagination, 
collaborate to create and enjoyable, memorable 
artworks that lift our spirits and bring confidence to 
keep moving forward towards a fully caring society.
THIS TREE REPRESENTS LIFE. IT GROWS FROM A SPECTRUM 
OF PURE LIGHT INTO 7 RAINBOW COLOUR ROOTS. EACH 
COLOUR REPRESENTS OUR LIVES EXPERIENCES, THE HEART 
SHAPED ROOTS SYMBOLIZES LIVE’S GOOD AND BAD 
EXPERIENCES WHICH ARE GOD’S BLESSINGS IN DISGUISE. 
THESE ROOTS OF EXPERIENCES COMBINE TO GROW 
BIGGER AND ROOT OUT TO FIND BEAUTY WITHIN THE 
UGLY THINGS IN LIFE. AS IT MATURES, THE TREE BEAR 
FRUITS OF BRILLIANT IDEAS THAT WILL LIGHT UP THE 
DARKNESS IN OUR LIVES.
• INTERCULTURAL COMMUNICATION 
• NON-VERBAL MESSAGES 
• FACE-TO-FACE COMMUNICATION 
• FIRST IMPRESSION 
• CULTURE
1. WHAT IS IT ABOUT. (2014). [Blog] DI PAPAN SEMBILAN. 
Available at: 
http://dipapansembilan.blogspot.com/2014/05/laman-seni- 
seksyen-7-urban-art.html [Accessed 24 Nov. 2014].

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Effective Public Communication Mural Art Presentation

  • 1. Effective Public Communication MURAL ART PRESENTATION GROUP MEMBER: - JACK NG (LEADER) -HOOI ZHAO HONG -LEE J IAN RU -TAN ZHAO MING -YEO DOREEN -CHAN PEI SHAN -TAN YINCY AUGUST 2014 INTAKE
  • 2. What is Mural Art? Mural art is any piece of artwork painted or applied directly on a wall, ceiling or other large permanent.
  • 4. ERNEST ZACHAREVIC IS A YOUNG LITHUANIA-BORN ARTIST WHO IS “MAKING A SCENE” ON THE STREETS OF GEORGE TOWN, PENANG. THIS COMES INTO FORM OF BEAUTIFULLY EXECUTED WALL PAINTINGS, OR MURALS, AT THE SELECTED STREETS IN THE INNER CITY. THE PROJECT, KNOWN AS MIRRORS GEORGE TOWN, IS PART OF GEORGE TOWN FESTIVAL 2012. ERNEST ZACHAREVIC’S WALL PAINTINGS IN GEORGE TOWN INCLUDE FIGURE DRAWINGS AND PORTRAITURES THAT CELEBRATE THE EXUBERANCE OF LIFE IN THE INNER CITY. IT RANGED FROM THE PENSIVE “LITTLE CHILDREN ON A BICYCLE”, “THE AWAITING TRISHAW PEDALLER” AND “REACHING UP”.
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  • 8. REACHING UP SHOWS A LITTLE BOY IN PLAIN SHIRT AND PANTS, TIPPING HIS TOE ON A CHAIR AS HIGH AS HE CAN TO REACH FOR THE HOLE. THE WINDOWS OF OLD CHINESE HOUSES WERE SMALL HIGH UP ON THE WALL. THE KID IN THE PAINTING SEEM TO BE CURIOUS OF WHAT WAS HIDING INSIDE OF THE HOUSE, PROBABLY BECAUSE OF A STRONG SMELL OF FOOD COMING FROM THE HOUSE, TRIGGERING HIS SENSES. BUT BECAUSE HE WAS TOO TINY AND SHORT, IT WAS DIFFICULT FOR HIM TO EVEN REACH HIS HANDS ONTO THE EDGE OF THE HOLE.
  • 9. • NON VERBAL COMMUNICATION • PASSIVE PERCEPTION • INTERPRETIVE PERCEPTION • VOCAL CUES: NON-WORD SOUNDS • EMPATHIC LISTENING
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  • 12. THIS MURAL DEPICTS A LITTLE GIRL TAKING HER YOUNGER BROTHER ON A BICYCLE RIDE. THE JOY ON THEIR FACES ECHOES DOWN THE STREET, PROVIDING A RAY OF CHEER AND ADDING CHARACTER TO ARMENIAN STREET. AS WITH SOME OF THE OTHER WORDS BY ZACHAREVIC, LITTLE CHILDREN ON A BICYCLE COMBINES MURAL PAINTING WITH REAL PROPS, IN THIS CASE, AN OLD BICYCLE, TO CREATE A THREE-DIMENSIONAL RENDITION. THE ARTIST WORDS FROM ACTUAL PHOTOGRAPHS. EVER SINCE THE MURAL WAS COMPLETED IT HAS DRAWN VISITORS IN INCREASING NUMBERS TO STOP OVER AND TAKE SHOTS WITH THEM. PEOPLE ARE COMING UP WITH CREATIVE POSES.
  • 13. • CONNOTATIVE MEANING • NON-VERBAL MESSAGES • PASSIVE PERCEPTION • INTERCULTURAL COMMUNICATION • SPACE
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  • 17. BUMIKU IS A INSTALLATION ARTWORK WITH 100% USE OF RECYCLE PLASTIC MATERIALS. UNTENSILS SUCH AS FORKS, SPOONS, CUPS AND OTHERS ARE BEING TRANSFORMED INTO A FOREST INTO A FOREST OF FLORA AND FAUNA, THUS DEMATERIALIZING ITS FORMER USE AND MEANING. FROM WASTE TO BEAUTY, “BUMIKU” HOPE TO INSPIRE CONSUMERS TO REDUCE.REUSE.RECYCLE
  • 18. • FIRST IMPRESSION • SPACE • SOCIAL DISTANCE • COMMUNICATION SITUATIONS: RESPONSIVENESS • EMPHASIZING
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  • 20. DI PAPAN SEMBILAN art and design studio gallery is a unique place where children’s and adult’s artwork are made and displayed under one platform. Dissolving this boundary between adult and children is the mantra of this organization. It brings richness and, spirits and energy from both generation. CORE VALUES: Family and people with love and imagination, collaborate to create and enjoyable, memorable artworks that lift our spirits and bring confidence to keep moving forward towards a fully caring society.
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  • 22. THIS TREE REPRESENTS LIFE. IT GROWS FROM A SPECTRUM OF PURE LIGHT INTO 7 RAINBOW COLOUR ROOTS. EACH COLOUR REPRESENTS OUR LIVES EXPERIENCES, THE HEART SHAPED ROOTS SYMBOLIZES LIVE’S GOOD AND BAD EXPERIENCES WHICH ARE GOD’S BLESSINGS IN DISGUISE. THESE ROOTS OF EXPERIENCES COMBINE TO GROW BIGGER AND ROOT OUT TO FIND BEAUTY WITHIN THE UGLY THINGS IN LIFE. AS IT MATURES, THE TREE BEAR FRUITS OF BRILLIANT IDEAS THAT WILL LIGHT UP THE DARKNESS IN OUR LIVES.
  • 23. • INTERCULTURAL COMMUNICATION • NON-VERBAL MESSAGES • FACE-TO-FACE COMMUNICATION • FIRST IMPRESSION • CULTURE
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  • 25. 1. WHAT IS IT ABOUT. (2014). [Blog] DI PAPAN SEMBILAN. Available at: http://dipapansembilan.blogspot.com/2014/05/laman-seni- seksyen-7-urban-art.html [Accessed 24 Nov. 2014].