If you want to help or donate please donate at my paypal:
dyokimura@gmail.com
A Sample product review for entrep
SUPPORT ME:
https://www.buymeacoffee.com/dyokimura6
CHECK MY GAMING CHANNEL:
https://www.youtube.com/channel/UCoKOObshfyyxhVkw1VjyQNA
Here is the link of complete file :
https://www.slideshare.net/yokimuradimaunahan1/entrepreneurship-product-sample-oreo-a-la-crema-247504422
Before you start writing your clothing line business plan, spend as much time as you can to reading through some samples of retail and online store business plans. Not only will that give you a good idea of what it is you’re aiming for, but it will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their future plans.
We have created a sample Blozom Boutique clothing line business plan example for you to get a good idea about how a perfect clothing line business plan should look like and what details you should include in your business plan.
Source: https://upmetrics.co/template/clothing-line-business-plan-example
The business plan proposes opening a restaurant called "Khai" in Chittagong to offer a variety of local and international fast food options with the goals of customer satisfaction and establishing a successful local brand. The plan provides details on the restaurant's operations, menu, marketing strategy, management structure, and financial projections to guide the launch and initial years of the business.
8 dimensions of product quality - SubwayRanjani Balu
The document discusses the dimensions of quality for Subway's products and services. It identifies 8 dimensions: 1) Performance focuses on measurable attributes like healthiness and fresh ingredients. 2) Features include customizability and variety of options. 3) Conformance means precisely meeting specified standards like hygiene practices. 4) Reliability involves consistent flavors and an efficient supply chain. 5) Services are provided by cooperative staff. 6) Durability of edible items is limited. 7) Aesthetics provide a pleasant environment. 8) Perceived quality comes from fresh ingredients and healthiness.
Before you start writing your food truck business plan, spend as much time as you can to reading through some samples of food and restaurant business plans. Not only will that give you a good idea of what it is you’re aiming for, but it will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their future plans.
We have created a sample food truck business plan example for you to get a good idea about how a perfect bakery business plan should look like and what details you should include in your business plan.
Source: https://upmetrics.co/template/food-truck-business-plan-example
Radhika Rajpara is presenting her business plan for Subham Dresses, a clothing store. The plan outlines the company mission to provide quality, unique fashion options tailored to all women. It discusses the target market of young women, key competitors, and marketing strategies including advertising, promotions, and an online presence. The organizational structure and staffing needs are also summarized, along with projected sales, costs, and means of financing for the new business.
The document provides details about the proposed KoUiZna restaurant located in Delhi, India. It will offer a blend of Italian, Chinese, continental and Indian cuisines. The total capital investment is 1.5 crore rupees, with funds coming from personal investment, bank loans, and relatives. Key aspects of the restaurant's marketing plan are also outlined, including segmentation of customers, positioning strategies, and marketing tactics like digital promotion and community support.
Before you start writing your clothing line business plan, spend as much time as you can to reading through some samples of retail and online store business plans. Not only will that give you a good idea of what it is you’re aiming for, but it will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their future plans.
We have created a sample Blozom Boutique clothing line business plan example for you to get a good idea about how a perfect clothing line business plan should look like and what details you should include in your business plan.
Source: https://upmetrics.co/template/clothing-line-business-plan-example
The business plan proposes opening a restaurant called "Khai" in Chittagong to offer a variety of local and international fast food options with the goals of customer satisfaction and establishing a successful local brand. The plan provides details on the restaurant's operations, menu, marketing strategy, management structure, and financial projections to guide the launch and initial years of the business.
8 dimensions of product quality - SubwayRanjani Balu
The document discusses the dimensions of quality for Subway's products and services. It identifies 8 dimensions: 1) Performance focuses on measurable attributes like healthiness and fresh ingredients. 2) Features include customizability and variety of options. 3) Conformance means precisely meeting specified standards like hygiene practices. 4) Reliability involves consistent flavors and an efficient supply chain. 5) Services are provided by cooperative staff. 6) Durability of edible items is limited. 7) Aesthetics provide a pleasant environment. 8) Perceived quality comes from fresh ingredients and healthiness.
Before you start writing your food truck business plan, spend as much time as you can to reading through some samples of food and restaurant business plans. Not only will that give you a good idea of what it is you’re aiming for, but it will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their future plans.
We have created a sample food truck business plan example for you to get a good idea about how a perfect bakery business plan should look like and what details you should include in your business plan.
Source: https://upmetrics.co/template/food-truck-business-plan-example
Radhika Rajpara is presenting her business plan for Subham Dresses, a clothing store. The plan outlines the company mission to provide quality, unique fashion options tailored to all women. It discusses the target market of young women, key competitors, and marketing strategies including advertising, promotions, and an online presence. The organizational structure and staffing needs are also summarized, along with projected sales, costs, and means of financing for the new business.
The document provides details about the proposed KoUiZna restaurant located in Delhi, India. It will offer a blend of Italian, Chinese, continental and Indian cuisines. The total capital investment is 1.5 crore rupees, with funds coming from personal investment, bank loans, and relatives. Key aspects of the restaurant's marketing plan are also outlined, including segmentation of customers, positioning strategies, and marketing tactics like digital promotion and community support.
PINK'S DELIGHT is the first online fast food restaurant in Pune, India. It aims to provide customers with healthy, nutritious food options delivered quickly and conveniently. The restaurant recognizes opportunities to improve customer service and grow its business across India. Its strengths include being the first online restaurant in Pune and offering a customizable menu, while weaknesses include potential high employee turnover and gaining customer trust in online ordering.
Cyber Style is a start-up t-shirt company based in Manhattan Beach, CA that aims to provide creative, affordable, and high-quality t-shirt designs to college students through online customization and sales through retailers. The company outsources t-shirt printing to focus on design, marketing, and customer service. It plans to advertise through social media, college campuses, and word-of-mouth. In its first two years, five managers will handle all roles before adding specialized employees in marketing and graphics. The company projects growth from a small start-up to a household brand name while maintaining affordable prices through outsourcing and competitive online and retail sales.
Pastry NAMED Inc. was established in 1966 by four friends as a small pastry shop and later reorganized as a corporation focused on making sweets. One of their new products is Mr. P, a candy discovered by a board director for his child who prefers candy to healthy foods. The company aims to provide healthy delicacies at reasonable prices and compete vigorously with other companies through equitable pricing. Their new product Mr. P Snow Ball candy has various features like the brand name and logo. The company uses a 25% markup pricing strategy and aims for market coverage through a distribution flow chart and tri-media advertising like TV, radio, and print ads.
Booming Boutique is a start-up women's clothing retail store that will cater to Baby Boomer women in Pleatsville, Florida. The store will sell fashionable apparel and accessories tailored specifically to the styles and fits preferred by this demographic. The owners have experience in retail and fashion merchandising and have developed relationships locally. They project that first year sales will reach $285,000 and will surpass $525,000 by the third year of operation. Initial funding of $282,000 is being sought through personal investments, grants and loans to cover start-up costs.
This feasibility report proposes establishing a tapioca ice cream shake stall that sells flavored drinks mixed with tapioca pearls and topped with ice cream. The stall aims to provide unique, tasty products at affordable prices to appeal to customers of all ages. Key objectives are promoting the stall's image, ensuring quality products and service, and maintaining a profitable layout. The stall will offer small, medium, and large cups in various flavors. Marketing will target everyone who enjoys shakes, with strategies like special monthly flavors. Financial projections estimate startup costs of P57,000 and capital of P100,000, with P43,000 remaining for operating expenses.
Poudre River Foods is developing a new chocolate covered cheesecake bar product to be marketed under the Zimmbacker brand name. The cheesecake bar will come in 4 flavors - key lime, mint, peanut butter, and chocolate. It will be marketed towards mothers and individuals with median incomes who may enjoy an on-the-go treat. Poudre River Foods plans to promote the new cheesecake bar through brochures, online advertisements, social media campaigns, and pay-per-click ads to generate interest from potential customers.
This document summarizes the business plan for Smoothy Juice, a manufacturer and distributor of juices. Smoothy Juice operates as a partnership and produces juices for both business to business and business to consumer sales. Their target customers include children and diabetic people. Their market research involved questionnaires to understand customer needs and wants across India. Their juice products include mango, orange, grapes and vegetable juices. They segment their market by age, sex, income and occupation, with a main focus on diabetic customers. Their mission is to establish Smoothy Juice as a leading healthy energy source with a commitment to values. Their vision is to explore juice distribution across all of India with an assurance of quality.
The document outlines a marketing plan for Dream Bakers, a café and bakery located in Mardan, Pakistan. It will offer a variety of coffee, cakes, pastries and other products at competitive prices. The plan details the target market, strategies, financial projections, and controls to achieve the mission of offering high quality bakery products and becoming a leading reputable bakery in the area. It analyzes competitors, trends, and provides breakdowns of expenses, cash flows, and the breakeven point. The marketing team will implement strategies around pricing, promotion, and product/service quality to attract customers and achieve financial objectives.
This document presents a business plan for a proposed fast food restaurant called "Hungry Bites" located in Bashundhara, Dhaka. It outlines the ownership structure and management team, introduces the concept and vision, and details the marketing strategy including target customers, pricing, placement, and promotional activities. The plan aims to establish Hungry Bites as a successful local fast food outlet providing a variety of international cuisines at an affordable price point with a friendly atmosphere.
Waffle Empire plans to open a food cart in Downtown Disney Shanghai selling waffle sticks with various flavor and dipping sauce combinations. Strengths include low startup costs and Disney-trained staff, while challenges include limited marketing options and building brand awareness in a new culture. Opportunities exist in the growing Shanghai market and waffle popularity, while threats include competition. The goal is to position Waffle Empire as the most delicious convenience food through customer service, variety, and loyalty programs.
This marketing plan summarizes the strategy for a new coconut water product called Niro. It will be sold in 250ml, 500ml, and 1L bottles made of glass or cans at prices of 16TK, 30TK, and 58TK respectively. The plan identifies direct competitors as other coconut waters and powders. Target customers are identified as sick people, those who are health conscious, and tourists. The plan outlines objectives, product details, pricing strategy, promotional activities, distribution channels, and manufacturing considerations.
This document provides a business plan for a new restaurant to be opened in Bangalore, India. It outlines objectives to keep food costs below 35% of revenue, promote the unique concept, expand marketing, ensure customer satisfaction and a healthy environment. The plan details the restaurant's mission to combine varied cuisine with excellent service in an eclectic atmosphere. Key factors for success include unique products, quality control, employee retention and cost control. The plan provides details on the restaurant's concept, location, operations, menu, management team, marketing strategy, finances and future goals.
It is a final project we had to present to the SLITHM with regarding to final year of our Degree.this is a kind of innovative idea which we have brought forward to Sri Lanka.
This is a product marketing presentation about the topic - Self Stirring Mug. All the features, specifications, usage, marketing mix, social marketing, target market, SWOT analysis and other product details are presented here. This stylish slide was created, designed and prepared by my batchmate, Arjun Barua.
The document summarizes a business plan for a snack delivery service called Snacks-To-Go. It will deliver snacks to student organizations at universities in Cebu City. The plan discusses the target market of student organizations, competitors, marketing strategy, operations, management, and financial projections. Snacks-To-Go aims to make snack provision more convenient for events by delivering orders on time. It expects demand to grow 10% annually over the next 5 years.
The document outlines plans for opening a new restaurant called The Canal Bank Restaurant in Lahore, Pakistan. It includes sections on organizational plans, operational plans, marketing plans, management plans, and financing plans. Key details include a seating capacity of 100, 15 employees, and goals of ensuring customer satisfaction and promoting the unique restaurant concept.
Business plan presentation named Mom’s Biryani-The establishment of a desi restaurant in Hyderabad, pakistan.
Mom’s biryani, a desi restaurant that brings local flavor to the local people by introducing most eatable meal of desis; THE BIRYANI.
Mom’s biryani responsible to employ those women who want to support their family, gather them in one place with ease.
Jollibee Singapore implements the 8Ps of marketing to address various forces in its business environment and provide a quality customer experience. For product, it offers Filipino-inspired meals at affordable prices. For place, it uses a zero-level distribution channel through its single location currently. For promotion, it relies on electronic media, social media, and in-store advertising. It adheres to food quality and safety standards through various certifications. Customer service is also a priority through an efficient order process and flexible staff.
The business plan is for a company called Sweetbits that produces and sells various flavored sweets and snacks. The company aims to target customers with low budgets, especially students, by providing tasty yet affordable products. Sweetbits plans to ensure high product quality through careful manufacturing processes. Financially, the company forecasts earning a profit within its first week of operations. The marketing strategy involves promoting the products on campus and establishing brand loyalty through reward programs. Regulatory compliance and capital structure are also addressed in the business plan.
P&G Home Products Limited is a 100% subsidiary of Procter & Gamble and one of India's fastest growing FMCG companies. It markets P&G's global brands like Ariel, Tide, Head & Shoulders, Pantene, and Rejoice in India. P&G was incorporated in India in 1993 and launched brands like Ariel and Pantene over the years. It is now the second largest FMCG company in India focused on fabric care, hair care, and personal care products.
PINK'S DELIGHT is the first online fast food restaurant in Pune, India. It aims to provide customers with healthy, nutritious food options delivered quickly and conveniently. The restaurant recognizes opportunities to improve customer service and grow its business across India. Its strengths include being the first online restaurant in Pune and offering a customizable menu, while weaknesses include potential high employee turnover and gaining customer trust in online ordering.
Cyber Style is a start-up t-shirt company based in Manhattan Beach, CA that aims to provide creative, affordable, and high-quality t-shirt designs to college students through online customization and sales through retailers. The company outsources t-shirt printing to focus on design, marketing, and customer service. It plans to advertise through social media, college campuses, and word-of-mouth. In its first two years, five managers will handle all roles before adding specialized employees in marketing and graphics. The company projects growth from a small start-up to a household brand name while maintaining affordable prices through outsourcing and competitive online and retail sales.
Pastry NAMED Inc. was established in 1966 by four friends as a small pastry shop and later reorganized as a corporation focused on making sweets. One of their new products is Mr. P, a candy discovered by a board director for his child who prefers candy to healthy foods. The company aims to provide healthy delicacies at reasonable prices and compete vigorously with other companies through equitable pricing. Their new product Mr. P Snow Ball candy has various features like the brand name and logo. The company uses a 25% markup pricing strategy and aims for market coverage through a distribution flow chart and tri-media advertising like TV, radio, and print ads.
Booming Boutique is a start-up women's clothing retail store that will cater to Baby Boomer women in Pleatsville, Florida. The store will sell fashionable apparel and accessories tailored specifically to the styles and fits preferred by this demographic. The owners have experience in retail and fashion merchandising and have developed relationships locally. They project that first year sales will reach $285,000 and will surpass $525,000 by the third year of operation. Initial funding of $282,000 is being sought through personal investments, grants and loans to cover start-up costs.
This feasibility report proposes establishing a tapioca ice cream shake stall that sells flavored drinks mixed with tapioca pearls and topped with ice cream. The stall aims to provide unique, tasty products at affordable prices to appeal to customers of all ages. Key objectives are promoting the stall's image, ensuring quality products and service, and maintaining a profitable layout. The stall will offer small, medium, and large cups in various flavors. Marketing will target everyone who enjoys shakes, with strategies like special monthly flavors. Financial projections estimate startup costs of P57,000 and capital of P100,000, with P43,000 remaining for operating expenses.
Poudre River Foods is developing a new chocolate covered cheesecake bar product to be marketed under the Zimmbacker brand name. The cheesecake bar will come in 4 flavors - key lime, mint, peanut butter, and chocolate. It will be marketed towards mothers and individuals with median incomes who may enjoy an on-the-go treat. Poudre River Foods plans to promote the new cheesecake bar through brochures, online advertisements, social media campaigns, and pay-per-click ads to generate interest from potential customers.
This document summarizes the business plan for Smoothy Juice, a manufacturer and distributor of juices. Smoothy Juice operates as a partnership and produces juices for both business to business and business to consumer sales. Their target customers include children and diabetic people. Their market research involved questionnaires to understand customer needs and wants across India. Their juice products include mango, orange, grapes and vegetable juices. They segment their market by age, sex, income and occupation, with a main focus on diabetic customers. Their mission is to establish Smoothy Juice as a leading healthy energy source with a commitment to values. Their vision is to explore juice distribution across all of India with an assurance of quality.
The document outlines a marketing plan for Dream Bakers, a café and bakery located in Mardan, Pakistan. It will offer a variety of coffee, cakes, pastries and other products at competitive prices. The plan details the target market, strategies, financial projections, and controls to achieve the mission of offering high quality bakery products and becoming a leading reputable bakery in the area. It analyzes competitors, trends, and provides breakdowns of expenses, cash flows, and the breakeven point. The marketing team will implement strategies around pricing, promotion, and product/service quality to attract customers and achieve financial objectives.
This document presents a business plan for a proposed fast food restaurant called "Hungry Bites" located in Bashundhara, Dhaka. It outlines the ownership structure and management team, introduces the concept and vision, and details the marketing strategy including target customers, pricing, placement, and promotional activities. The plan aims to establish Hungry Bites as a successful local fast food outlet providing a variety of international cuisines at an affordable price point with a friendly atmosphere.
Waffle Empire plans to open a food cart in Downtown Disney Shanghai selling waffle sticks with various flavor and dipping sauce combinations. Strengths include low startup costs and Disney-trained staff, while challenges include limited marketing options and building brand awareness in a new culture. Opportunities exist in the growing Shanghai market and waffle popularity, while threats include competition. The goal is to position Waffle Empire as the most delicious convenience food through customer service, variety, and loyalty programs.
This marketing plan summarizes the strategy for a new coconut water product called Niro. It will be sold in 250ml, 500ml, and 1L bottles made of glass or cans at prices of 16TK, 30TK, and 58TK respectively. The plan identifies direct competitors as other coconut waters and powders. Target customers are identified as sick people, those who are health conscious, and tourists. The plan outlines objectives, product details, pricing strategy, promotional activities, distribution channels, and manufacturing considerations.
This document provides a business plan for a new restaurant to be opened in Bangalore, India. It outlines objectives to keep food costs below 35% of revenue, promote the unique concept, expand marketing, ensure customer satisfaction and a healthy environment. The plan details the restaurant's mission to combine varied cuisine with excellent service in an eclectic atmosphere. Key factors for success include unique products, quality control, employee retention and cost control. The plan provides details on the restaurant's concept, location, operations, menu, management team, marketing strategy, finances and future goals.
It is a final project we had to present to the SLITHM with regarding to final year of our Degree.this is a kind of innovative idea which we have brought forward to Sri Lanka.
This is a product marketing presentation about the topic - Self Stirring Mug. All the features, specifications, usage, marketing mix, social marketing, target market, SWOT analysis and other product details are presented here. This stylish slide was created, designed and prepared by my batchmate, Arjun Barua.
The document summarizes a business plan for a snack delivery service called Snacks-To-Go. It will deliver snacks to student organizations at universities in Cebu City. The plan discusses the target market of student organizations, competitors, marketing strategy, operations, management, and financial projections. Snacks-To-Go aims to make snack provision more convenient for events by delivering orders on time. It expects demand to grow 10% annually over the next 5 years.
The document outlines plans for opening a new restaurant called The Canal Bank Restaurant in Lahore, Pakistan. It includes sections on organizational plans, operational plans, marketing plans, management plans, and financing plans. Key details include a seating capacity of 100, 15 employees, and goals of ensuring customer satisfaction and promoting the unique restaurant concept.
Business plan presentation named Mom’s Biryani-The establishment of a desi restaurant in Hyderabad, pakistan.
Mom’s biryani, a desi restaurant that brings local flavor to the local people by introducing most eatable meal of desis; THE BIRYANI.
Mom’s biryani responsible to employ those women who want to support their family, gather them in one place with ease.
Jollibee Singapore implements the 8Ps of marketing to address various forces in its business environment and provide a quality customer experience. For product, it offers Filipino-inspired meals at affordable prices. For place, it uses a zero-level distribution channel through its single location currently. For promotion, it relies on electronic media, social media, and in-store advertising. It adheres to food quality and safety standards through various certifications. Customer service is also a priority through an efficient order process and flexible staff.
The business plan is for a company called Sweetbits that produces and sells various flavored sweets and snacks. The company aims to target customers with low budgets, especially students, by providing tasty yet affordable products. Sweetbits plans to ensure high product quality through careful manufacturing processes. Financially, the company forecasts earning a profit within its first week of operations. The marketing strategy involves promoting the products on campus and establishing brand loyalty through reward programs. Regulatory compliance and capital structure are also addressed in the business plan.
P&G Home Products Limited is a 100% subsidiary of Procter & Gamble and one of India's fastest growing FMCG companies. It markets P&G's global brands like Ariel, Tide, Head & Shoulders, Pantene, and Rejoice in India. P&G was incorporated in India in 1993 and launched brands like Ariel and Pantene over the years. It is now the second largest FMCG company in India focused on fabric care, hair care, and personal care products.
Cadbury is a leading confectionery company that manufactures chocolate and other candy products. It produces the popular Dairy Milk chocolate brand. The document discusses Cadbury's demand forecasting process. It provides an overview of Cadbury's operations and product lines. It then covers topics such as segmentation and targeting of customers, advertising methods, demand forecasting techniques, and key performance metrics. Cadbury uses techniques like historical sales data to predict future demand for planning inventory levels and production capacity. Accurate forecasting is important for Cadbury's stock control and decision making.
Group 7 has launched Earth Rise Pvt. Ltd., an environmentally friendly startup company that produces kitchen tools called Pine Feast using recycled plastic. The company is located in Surat and Seattle and offers a 1.5 year warranty on its products. Earth Rise's mission is based on the 4R's of reduce, reuse, recycle and recover. The company's goals are to apply the 4R's wherever possible and keep manufacturing costs low. Earth Rise aims to market its products through online channels like Instagram and Amazon as well as displaying them in stores. It plans to measure success through expanding its customer base and maintaining financial stability.
Running Head: PARADISE COOKWARE 1
PARADISE COOKWARE 2
Assignment #3
Part C: Marketing Plan/ Paradise Cookware
xxx
xx
xx
MKT 500, Online
11/29/2014
Paradise Cookware’s branding, pricing, and distribution strategy.
Branding
Paradise Cookware’s branding is quite unique compared to the other company’s brand. The brand was created strategically to separate ourselves from every other company in the market. The words “paradise Cookware “are written in very colorful lettering. Each letter is enhanced by a palm tree. On the background of the letters are smiling chefs. This branding is meant to bring out the user-friendly nature of this company, whose motto is to be very attractive, safe, user friendly, and the best cookware in the marketplace. Definitely this branding has made Paradise Cookware unique from the rest of the cookware companies (Nicholas, 2004).
Pricing
Paradise Cookware’s products are priced at 5% lower compared to the competition, with the exception of personalized orders. The customers of Paradise Cookware not only enjoy excellent quality products, they also enjoy lower prices compared to the competition. The average whole sale prices for the cookware are usually lower compared to the retail prices. The price difference of the wholesale and retail is about 20%. The customers buying retail still enjoy the combination of quality and price savings, especially when they buy many products because of the discounts they get. Paradise Cookware uses a multiplier of 3.0 on the variable cost of every item in order to come up with the retail price. When the company prepares a quotation or a bid, there will be a total retail price for all items. Paradise Cookware writes its quotation for the clients depending on
the discounts they have received. This means prices quoted on the bids can vary depending on the discounts received.
Distribution Strategy
Paradise Cookware basically deals with designing and producing cookware. Their target market is North American, considering the Company is situated in USA and Canada and the product is designed with the culture in mind. However, we do plan on expanding, especially with on line sales. The company’s products are distributed all over the world. We manufacture roasting pans, fry pans, sauce pans, stock pots, Copper core pan sets, and glass pan lids. We have clients beyond just individual customers; we also cater to corporate clients. As mentioned, we have online markets where people buy online and have the products delivered to their door. The company has sales people in all their branches all over the US & Canada. The number of salespeople depends on size of the stores. On average the number of sale people in every stores vary between 7 -10 (Shane, 2007).
Company’s major competitors as inter- or intra-competitors.
Paradise Cookware has one major competitor, Cookware Moms’ Company. This company has for decades been manufacturing elegant and sophi.
Olympic Industries Ltd is developing a new product line of jams and jellies called "Olympic Fresh Jam & Jelly". The new product line will include 6 varieties: Ginger Peach Jam, Strawberry Jam & Jelly, Mixed Fruit Jam, Orange Juice Jelly, Pepper Mix Jelly, and Sweet & Sour Jam. The products will target both children and health-conscious consumers by using fewer additives and more vitamins. The products will be marketed and sold in urban areas, targeting middle-income families, professionals, and people with diabetes. Pricing will be value-based and competitive. Advertising will promote the products' health benefits through social media, newspapers, billboards, and TV.
Cadbury India is a subsidiary of Kraft Foods Inc. that produces confectionery and other food products. It has annual revenues of approximately $50 billion and employs 140,000 people globally. Cadbury's goal is to make delicious products that consumers can feel good about. Originally founded in 1824 in Birmingham, England, Cadbury first made drinking chocolate and cocoa before expanding into chocolate manufacturing. It has since grown into a global company through mergers and acquisitions. Cadbury is organized into various departments like marketing, finance, operations, research and development, and human resources to manage its business operations and product development.
The document provides an executive summary, conceptual design, vision and mission statement, business goals, and product, market, business, and financial strategies for an Intoxi-kit subscription service that provides hangover relief items. The conceptual design details existing hangover relief products and the selected design concept. The vision aims to be the primary hangover relief provider for college students. Business goals include revenue targets and profit margins. The product strategy outlines sourcing and packaging items. The market strategy focuses on marketing the 4 Ps to college students. Business strategy analyzes Porter's 5 Forces. Financial strategy provides revenue and cost projections.
The document discusses strategic objectives for a shoe company called Senior Shoes across various perspectives.
It outlines strategic objectives in key areas like finance, customers, internal operations, and employees. For finance, objectives are to increase market share, boost customer loyalty, and increase revenue. For customers, objectives are customer retention, satisfaction, and creating value.
For internal operations, objectives are developing metrics to measure success, improving production through reduced costs and efficiency, and measuring performance. Finally, for employees, objectives are employee satisfaction, retention to reduce turnover, and encouraging innovation. The document provides analysis and rationale for objectives in each area.
Cadbury is a leading global confectionery company that was founded in the UK in 1824. It has since expanded worldwide through organic growth and acquisitions. In India, Cadbury began operations in 1948 and now has five manufacturing facilities and four sales offices. Cadbury's core purpose is to create brands that people love. In India, its key brands include Cadbury Dairy Milk, 5 Star, Perk, Celebrations, Bournvita, Halls, and Bubbaloo gum. Cadbury Dairy Milk is the flagship brand and market leader in India with a 30% value share. The company focuses on building its brands through memorable advertising campaigns and associating the brands with celebrations. It also works on
Proctor & Gamble Mr. Clean Magic Erasermindysiade
Proctor & Gamble created the Magic Eraser, an innovative product that removes scratches and dirt from hard surfaces. This helped them gain a competitive advantage over rivals like Unilever and Johnson & Johnson by generating new demand. However, P&G needs to continue innovating, expand into new international markets, and maintain quality and affordable pricing to further increase profits and market share. The internal document analyzes P&G's business strategy, marketing objectives, resources, culture, and external factors like competition, customers, economic conditions and political trends in various countries where it operates globally.
This document discusses Royal wedding cake, a business that sells healthy organic wedding cakes in India. It analyzes the market segmentation for Royal wedding cake, including demographics like income levels, lifestyle, and occupation. The target markets are weddings, bridal showers, anniversary parties, and birthday parties. The document also discusses Royal wedding cake's strengths, weaknesses, opportunities, threats in a SWOT analysis. It proposes positioning the brand through high quality, service, and unique styling. Finally, it discusses pricing strategies, advertising, sales promotion, and estimates it will take about 2 years for higher-income consumers in India to fully adopt wedding cakes as a tradition.
The Crown Delicious company sells cakes in the University of Malaya area. Established in 2013 with 10 members led by Tamim Amzat bin Dastaghir as Director, the company's mission is to share unique desserts. They rely on suppliers to create cakes which they then decorate creatively to sell to customers. The business plan will discuss the vision, marketing strategies, and operations like licensing requirements and production processes. The company aims to meet customer expectations and be the top cake provider through high quality products and good service.
The document is a marketing project on Cadbury Dairy Milk chocolate submitted by Mirza Bilal Baig to his professor Sir Hanif Shahzad. It includes an acknowledgment, executive summary, table of contents, and three chapters. Chapter 1 provides an introduction to Cadbury Company and its Dairy Milk product. Chapter 2 discusses Cadbury's vision, strategic portfolio, targeting of customers, and its 4P marketing mix strategies. Chapter 3 covers market segmentation, environment, and conclusions on Cadbury's marketing process.
This document provides an overview of Engro Foods and Corporation Limited, including its mission, vision, policies, goals, core values, product portfolio, organizational structure, recruitment process, production process, leadership, and awards. Engro Foods is a leading food company in Pakistan with a vision to provide high quality products meeting global standards. It has strong marketing strategies and targets all customer ages. The company emphasizes ethics, community, innovation, and creating a healthy work environment.
Why is a great company culture so rare? How can you make sure your organization has one? The good news is that creating an inspiring and sustainable culture is not as hard as you might think. Dr. David “Doc” Vik reveals the keys to success in The Culture Secret.
A remarkable culture begins with visionary leaders who help their teams take a holistic approach to creating engagement inside their companies and sharing it with customers. Discover how to take culture beyond casual Friday and into more meaningful conversations like:
•Driving Vision
•Defining Purpose
•Clear business model
•Unique/WOW factors
•Meaningful Values
•Inspired Leadership
•Great customers and customer service
•Brand enhancement
•Experience and the emotional connection
If you don’t think you have to focus on attracting—and retaining—the best employees in today’s hypercompetitive war for talent, you are living in the past. The employees and customers of today have a choice and a voice. The secret to culture is simple: take care of your people, never stop innovating, and leave customers wowed. Build a better culture to secure the future for any organization
Sunshine Bakery is a new private bakery company being established in Gokwe, Zimbabwe by four partners. The business plan outlines the company's objectives to become a leading supplier of bread and bakery products to local retailers, schools, and businesses in the area. Startup costs are estimated at $7,000 with additional funding of $2,000. The bakery will offer breads, cakes, doughnuts, biscuits and sandwiches. Pricing strategies include low introductory prices to gain market share followed by cost-based and competitive pricing. Sales are forecast to increase by 30% in year two and 50% in year three as the bakery seeks to meet unfulfilled demand in the local
Similar to Entrepreneurship Product Sample " Oreo A La Crema" (20)
If you want to help or donate please donate at my paypal:
dyokimura@gmail.com
Sa Pagitan ng Sabaw ng Chaolong at Hilab ng Tiyan buod: MAIKLING KWENTO. FILIPINO
Repleksyon sa kwentong: Sa Pagitan ng Sabaw ng Chaolong at Hilab ng Tiyan, An...Yokimura Dimaunahan
If you want to help or donate please donate at my paypal:
dyokimura@gmail.com
Repleksyon sa kwentong: Sa Pagitan ng Sabaw ng Chaolong at Hilab ng Tiyan, Ang Reyna ng Espada at mga Pusa, BANAAG
If you want to help or donate please donate at my paypal:
dyokimura@gmail.com
Guide for Partial Fraction Decomposition Integral Calculus. Easy start for engineering students!!
If you want to help or donate please donate at my paypal:
dyokimura@gmail.com
Integration trigonometric function and elementary integration (calculus 2)
Alternative Solutions to Integration of Trigonometric SubstitutionYokimura Dimaunahan
If you want to help or donate please donate at my paypal:
dyokimura@gmail.com
Alternative Solution for Integration of Trigo Sub. This is attempted to not use trigonometric substitution but, using algebraic manipulation.
The document compares key economic, technological, social, political, and cultural dimensions between the United Kingdom and the Philippines. It finds that the UK has a more advanced economy and technology, while the Philippines has a more collective, family-oriented culture. Both countries have Christian influences and democratic governments, though they differ in political structure, with the UK having a constitutional monarchy and the Philippines a republic. Factors like individualism, location, and race have impacted the relationship between the two nations.
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
-------------------------------------------------------------------------------
Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
-------------------------------------------------------------------------------
For more information about PECB:
Website: https://pecb.com/
LinkedIn: https://www.linkedin.com/company/pecb/
Facebook: https://www.facebook.com/PECBInternational/
Slideshare: http://www.slideshare.net/PECBCERTIFICATION
Communicating effectively and consistently with students can help them feel at ease during their learning experience and provide the instructor with a communication trail to track the course's progress. This workshop will take you through constructing an engaging course container to facilitate effective communication.
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
2. Introduction
Oreo A La Crema is a millennial dessert that mainly contains Oreo biscuit and
Nestle Cream with Condense milk. It was like graham cake but our Oreo a La Crema has
a thicker cream. Instead of a regular graham cracker, we use Oreo to be the cracker. It
was different to a typical graham that normally cover with thin layer of cream. Our
sophisticated product can obtain you appetize. And contain acceptable taste that can
make you fall in love.
In many years of dessert delicacy there are always a new and popular types
of dessert delicacy because of the new resources that we can find in today’s market.
Filipinos are the most creative people who pursue own experience and the most trends
about foods today. That’s why many delicacies invent in this generation. Because of that
we are proclaiming that our product is more millennial and more sophisticated that you
can’t imagine.
We are primarily sure that our product is very good and well prepare for the
other competitors who are more exposure to this kind of products. We are presuming that
our product is a hundred percent safe and can afford many students of BNAVHS.
Many of Filipinos have fondness of sweet because of their traditional foods
like Turon, Maja, Biko, Banana que and etc. We are introducing our product to our fellow
students that can evolve their typical desserts into a new type of spectacular dessert that
will make their happy. We are so great to see what will people in this campus react to our
product and their fulfilling emotion.
Our product is full of healthy contents like carbohydrates, vitamins, and fibers
that can help them to filled up energy and boost human activities. All of these can
formulate a happy everlasting life. We assure that our product will produce more qualities
and more flavors that will willing you to pay and taste the happiness and sweetness of
our product.
3. CHAPTER 1:
EXECUTIVE SUMMARY
A, Name of Business
The proposed name of the business is JDCRY Enterprise, it will primarily be known for
its acronym- JDCRY that comes from the first name initials of its owners- Jayrel, Diane,
Carl, Raquel, and Yokimura.
The second name of the business “Enterprise” pertains to the ability of its owners to do
difficult things in new ways that may associates to a business organization.
B. Goals of Business
JDCRY Enterprise plans to have a business that is not expensive for the consumer to buy
with a delicious and sweet taste that suit for everyone. Being new in the world of business,
the manufacturer aims to have a stable business that will not only help the company but
especially our community by giving people jobs and also for our product to be recognized
with a good quality, good services and a cheap price.
In the long run of JDCRY Enterprise, we intend to grow our business branches not only
in the Philippines but also in other country for everyone to know the product that we make
C. Location of the business
As we are amateur for this enterprise, we are placing our business in Barangay San
Agustin, Bauan, Batangas. It is located in the house of the owner. We put our business
to this location because it is near at the school so we can sell our product to the students.
D. Brief Description of the Business
JDCRY’s product is entitled Oreo a La Crema. Just like a graham, we think it became
popular with or without occasions and it is also been known for its thick cream that will
likely love by its creamy taste. This is the reason why it has a great advantage to another
competitor. It is also highly profitable since it is very inexpensive and can be marketable.
Hence, business will bear a tagline: ‘Taste the cloud of happiness’
4. 1. Organization and Management
Organization and Management are very essential in terms of manufacturing the product.
This section will discuss the strategies that the JDCRY Enterprise will do in terms of
dividing and managing the employees to maximize time during the production. The
company specifically aims to:
To establish a name in terms of manufacturing sweet delicacies;
To create a business that will establish job offerings to the locality of Bauan;
and
To present a product that will fit to the customer liking and standard.
2. Marketing Aspect
This part of the study presents the marketing strategies that the JDCRY Enterprise will
done to make the product marketable. This section also includes the mission, vision, and
core values of the company. The following are the main objectives of JDCRY Enterprise
in terms of marketing aspect:
To have a marketable sweet delicacy that will best fit the preference by all
class of people;
To be recognized as the most known manufacturer in town by the good
quality of its product and services; and
To achieve a business that has a great amount of profit.
3. Operations and Production Aspect
In this section the operation process will be discuss. This part of the study also includes
the raw materials that will be needed in production, labor requirements, plant location and
lay out also the product offered. The following are the objectives of JDCRY Enterprise in
terms of Operation and Production aspect:
5. To produce a right amount of product that would be sold for a week
production;
To attain a product which is highly customizable that will suit for the
customer’s preference and likes; and
To create new flavors that would “click” and be loved by many customers.
4. Financial Aspect
Projects how much start-up capital is needed, sources of capital, returns on investment,
and other financial considerations. This part of the study is the most major and the section
of how our business will comes up of down. The following are the objectives of the study
in terms of financial aspect:
Makes Business more efficient;
To increase profit; and
To determine company situation, if its growing or not.
5. Socio-economic Analysis
The socio-economic analysis is to establish a chance to help other people and to build a
great enterprise. This business can help and promote abilities and capability by the help
of JDCRY Enterprise.
To put up the town’s advancement and amelioration;
To build a greater competency in terms of business and
To success a continuation of the community and deals with different race and
different organization.
E. Objectives of the Study
JDCRY Enterprise specifically aims to have a marketable product that would give a great
amount of profit and be known by its uniqueness and it good quality of its product and
services. Moreover, these objectives of the business include the establishing of job
offerings to the locality of San Agustin Bauan, Batangas that may be helpful to those
unemployed persons who wants a job.
6. F. Scope and Limitation
The scope of the operation of JDCRY Enterprise as a starting business will only be within
the vicinity of San Agustin, Bauan Batangas and other neighboring province when there
are opportunities.
7. CHAPTER 2
MARKETING ASPECT
A. Marketing Objectives of the study
This section is the presentation of the concept and information in market situation
specially the market plan and the marketing strategies. Specifically, the JDCRY
Enterprises recognize the following objectives;
To create a product with a delectable taste that fits the costumers’ value;
To provide inexpensive Oreo a La Crema to the municipality of Bauan and
areas near in Bauan; and
To be known in the market as unique version of Oreo with different toppings
and its tastier cream will be love by the customer.
B. Vision
JDCRY Enterprises envisions itself to be the one of the entrepreneurs that produces a
unique home-made sweets product at small amount in San Agustin Bauan, Batangas.
C. Mission Statement
The mission of JDCRY Enterprises is to inspire healthier communities by connecting
people to Oreo a La Crema, to create delectable taste and healthy product that boost
one’s energy and build the best dessert product. We intend to make enough profit to
generate a fair return for our investors and to finance continued growth and development
in quality products. We also maintain a friendly, fair, and creative work environment, which
respects diversity, new ideas, and hard work.
D. Core Value
Commitment to work
The JDCRY Enterprise will surely provide you the best products made finely with hardship
and drive to work. We will invest in helping the customers, associates and communities
we serve reach their full potential, because we believe their success will ultimately
determine ours.
8. Perseverance
This company is very determined to achieve a delectable product that will surely satisfy
your cravings.
Optimism
All of the employees have positive insights about things that could possibly happen in the
future.
Respect
The administrators as well as the staffs are all responsible in taking care with each other
such as they treat every employee in an appropriate way.
Honesty
People in JDCRY Enterprise are all trustworthy wherein each individual are equally
evaluated in terms of core values. We will always strive to do what’s right. Even when no
one is looking.
Adaptability
We will retain long-term partnerships by continuously reevaluating our products,
processes and talent to meet changing market demands
Empowerment
We will trust our associates to make sound business decisions and we accept the need
for taking prudent level of risk.
E. Market Research
The uniqueness of Oreo a La Crema has a significant difference in terms of catching the
attention of consumers compared to common graham. The lower price of Oreo a La
Crema it gains possible consumers. Milk and creamy flavor have a delectable taste and
Oreo a La Crema is a good snack for everyone.
9. The different toppings, styles and flavors can make the product more interesting and it
would help to boost the appearance of Oreo a La Crema. Oreo as the filling of the product
it also collects customers since Oreo it has the ability to filled up energy and boost human
activities. Consuming Oreo a La Crema is better than other related products seeing as
the exclusivity of Oreo a La Crema product, appearance, packaging and the enjoyment
of its taste. Oreo A La Crema is a good start of the business even it is in home-made
product. It has a potential to be in the market and it sees that this product is negotiable.
F. Market Analysis
SWOT MATRIX ANALYSIS
Strength of the Company
1. Affordable
The existence of the common Oreo in the industry of the business and demand of the
product is an evidence of the popularity of sweet an Oreo. Oreo A La Crema can cost
only for PHP 15.00 coins per cup, that exact for the costumer value. For the years of this
popularity, it has been proved the good quality of Oreo even if in home-made product and
its small amount.
2. Easy to make
Oreo A La Crema product known as easy to made and bake specially in special occasion.
It is proven that Oreo a La Crema is only consumed hours to finish the full product. This
product undergoes only four processes which are mixing, molding, adding toppings and
packaging for the final procedure. Thus, it has been the easiest and delicious sweets and
dessert.
3. Uniqueness
Oreo A La Crema is a special type of Oreo which primarily contains Oreo and cream that
contributes the energy needed for an active life. By eating this product, the costumer
would be able to experience a new version of graham. The variety of the toppings and
cute shapes are great contribution of the uniqueness.
10. Weaknesses of the Company
1. Unpopular
One of the major concerns of the JDCRY entrepreneurs is the unpopularity of the product
Oreo a La Cream is a newest design in the market compare to the ordinary Oreo cream.
Since it is unfamiliar invention, the entrepreneur view as weakness of the company Oreo
a La Crema as a new version and the unpopularity in the market are needed to be known
first to collect more possible consumers. Majority of these entrepreneurs need to
advertise and improve their strategies in the promotion of the product.
2. Lack of Capital
The expensive ingredient of the Oreo a La Crema is one of tribulation of JDCRY
Enterprise. The primary reason is scantily production and cannot increase their operation
because of the lack of capital. It is also visible to the high cost of the ingredients and the
continuous innovation of prices in each ingredient, even if it is in high demand.
3. Lack of Equipment
One of the major weaknesses of Oreo a La Cream fabrication is the lack of equipment.
This resulted to a decrease of its construction, thus, decrease in the materials and
equipment needed in the production. As a result, the manufacturers tend to find for other
alternative equipment like cookie cutter. The lack of equipment affects directly the sales
of the company because of the production become lessen due to the incomplete of the
equipment.
Opportunities of the Company
1. Investors
We Filipinos usually ate sweets like graham. Oreo is one of the sweets that have
enjoyable taste. Sweet lovers are the great factors for the investors and some restaurants
who have desserts in their menu are the advisable investors. Oreo A La Cream produces
with oreo and cream that contributes to the costumer who are seeking for food that will
help to boost their energy. This new edition of oreo develops the great opportunities for
the investors and catch customer attention and numbers.
11. 2. Upcoming occasions
Of every Filipinos, sweets and desserts is a special part of every occasion, celebration
and feast. It has been a traditional activity all over the world and it can be considered as
a good factor in our company and can rate the higher demand in the market. Oreo A La
Crema is filled with Oreo and Cream have the greater chance to increase the sales and
expand the production especially during different occasions, candy party, and children’s
party.
3. Online Retailing
Having an online site for businesses is almost a necessity in the current business
climate, and it would be a great way to advertise our products and possibly expand our
business.
Threats of the Company
1. Competitors
Since graham product is not new in the market and to the buyers, there are many new
competitors in the market and areas in San Agustin, Bauan Batangas and nearby towns,
it also included online shops. Entrepreneurs considered competitors as threat because it
can affect our high demand and our selling strategies. It will be able to result the less
production of our product and lessen the customer through the different competitors.
2. People who doesn’t like sweets and allergies
Not all people are sweet lovers. Some of them don’t like sweets, allergies and
experiencing diabetes. It is hard for the entrepreneurs for those people who go in sugar
free diet. The people who are taking daily diet are one of the people who don’t eat sweets.
They believe that sugar contributes more fats in the body and directly affect the daily diet
of them. Allergy is a medical condition causes someone to become sick and irritating skin
after eating that is harmless to most of people. And, diabetes is a serious diseasein which
body cannot control the amount of sugar in their blood because they do not have enough
insulin. The persons who are experiencing allergy and diabetes are not even eat sweets
or dessert, especially if the doctor advices them. Entrepreneurs considered as threats
because the population enlarged the production may be fewer.
12. Weaknesses
W1 Unpopular
W2 Lack of Capital
W3 Lack of Equipment
Threats
T1 Competitors
T2 Allergies and people
who doesn’t like sweets?
Strength
S1 Affordable
S2 Easy to Make
S3 Uniqueness
S1W1 The unpopularity of the Oreo a
La Crema is needed to be known first
to collect the customers. This
product is affordable in different
class of the economic, and it would
lead to the possible consumers.
S2W2 The lack of capital of the
entrepreneurs can be solve because
it can easy to make. It can make the
production increase and the capital
may enlarge; the capital may revoke
in the high production of the
entrepreneurs.
S3W3 The uniqueness of Oreo a La
Crema can collect the high sales of
the company. The profit of the
company tends to buy the alternative
equipment.
S1T1 Different competitors
may affect the gross sale of
the company, but by its
small amount of this
product can transcend the
other competitors. And can
get more customers.
Opportunities
O1 Investors
O1W1 Many investors want for the
new version of the product and
something different in the market.
O1T1 The investors of the
company can raise the
sales and be the customer
13. Table 1. SWOT Matrix
G. Marketing Plan
1. Target Market
The target market of JDCRY Enterprises is mainly the local barangay of San Agustin
Bauan Batangas. The target markets of JDCRY Enterprise are Barangay San Agustin,
Bauan Batangas and Bauan National Agricultural and Vocational High School.
Specifically, Oreo A La Crema is in the public market and grocery stores. Those markets
have highly demand because of the sweet lover customer.
2. Marketing Mix (7p’s)
Product
Oreo A La Crema is a sweet delicacy that contains 2 pack all-purpose cream, 6tbsp of
condensed milk, crushed oreos and oreo vanilla sandwich cookies, hence product Oreo
a La Crema deeper from other competitors by its packaging, shape, presentation and
twist will make in our product.
O2Upcoming
Occasions
The unpopularity of the product can
gather investors in the newest design
compare to an ordinary sweet
graham.
O2W2 Upcoming occasions
increases the orders and production
of the company. A good deal of the
product can excess the profit, and
the income of the company will
supplement in the capital of the
company.
desires. By the investors
the JDCRY Enterprise
would have a good
performance than other
competitors.
14. Price
The product cost would depend on one piece of it cost PHP 15.00. Moreover, JDCRY
Enterprise choose cost-plus price pricing us our pricing category since our company
would be able to get here an exact amount needed to regain the money have been
spending. And to have a certain profit.
Place
The product Oreo a La Crema would be distributed in San Agustin, Bauan Batangas and
Bauan National Agricultural and Vocational High School to gain more possible
consumers. Moreover, our product Oreo a La Crema can be found within San Agustin,
Bauan Batangas.
Promotion
JDCRY Enterprise chooses discount and free taste as form of promotion to sell our
product in the possible consumer wherein Facebook Page is our main source to promote
our product.
15. People
All the persons involved in our product are the core people who are responsible in the
implementation of our business in which we utilize our manpower by dividing each
individual to their designated task.
Packaging
The primary packaging of our product is mainly made by Party Portion Cup wherein the
cup cover contains our company name, product name, address, contact number and
tagline. The packaging was made using a plastic cup as the major material. The
packaging’s dimension has a diameter of 8.
Positioning
The entrepreneurs would their product to be remembered by good services, great quality
of the product and by its delectable taste with a tagline “Taste the Cloud of Happiness”.