Self Stirring Mug
•Download as PPTX, PDF•
3 likes•7,091 views
This is a product marketing presentation about the topic - Self Stirring Mug. All the features, specifications, usage, marketing mix, social marketing, target market, SWOT analysis and other product details are presented here. This stylish slide was created, designed and prepared by my batchmate, Arjun Barua.
Report
Share
Report
Share
Recommended
Launch of a Soap - Business Plan
The document summarizes a launch plan for a new children's soap brand called "kiddoz". It discusses the market opportunity for a children's soap, introduces the kiddoz product, and outlines marketing strategies including promotional activities, pricing, distribution channels, and financial projections. The plan is to create a new market for 6-12 year olds and gain market share from competitors through an engaging avatar-shaped soap at a slightly premium price point.
Starbucks ppt
Starbucks is an American global coffee company and coffeehouse chain. It has over 20,000 stores worldwide and places an emphasis on ethical sourcing and diversity. The company was founded in 1971 and has experienced rapid expansion, going public in 1992. Starbucks' mission is to inspire and nurture the human spirit through high-quality coffee and a positive in-store experience. It aims to source coffee ethically and be environmentally responsible. The company refers to its employees as "partners" to emphasize their important role. Starbucks faces challenges in the Indian market around blending with local culture, price sensitivity of customers, and competitive rivalry.
PRODUCT LIFE CYCLE OF NESTLE
This document discusses the product life cycle of Nestle. It begins by outlining the stages of the product life cycle: introduction, growth, maturity, and decline. It then provides details about Nestle's history since 1866 and its founder. It analyzes some of Nestle's major brands and how their life cycles have progressed, such as Maggi noodles being banned in 2015 but relaunched in 2016 after modifications. The conclusion emphasizes the importance of understanding a product's life cycle to design effective marketing strategies for each phase.
Coca cola presentation
Coca Cola is a global beverage company founded in 1886. It produces over 230 beverage brands and has operations in nearly 200 countries. The company's marketing and advertising campaigns since 1900 are examined, starting with targeting men and women in the US from 1900-1905, then young consumers and couples from 1906-1925, and eventually aiming for mass consumption globally. The company's strategies evolved from connecting with consumers through fun and pleasure to using sports sponsorships and different packaging to drive growth.
MAGGI BEST MARKETING STRATEGIES
This document discusses Maggi noodles, a brand owned by Nestle. It provides details on Maggi's history and introduction in India in 1982. Maggi quickly gained popularity and market share through promotions targeting children and working women. The document outlines Maggi's product portfolio expansion and covers its marketing strategies over time, including pricing, distribution, and promotions. It analyzes Maggi's performance through the stages of the product lifecycle model and discusses its current market leading position in India's instant noodles category.
Starbucks, Strategic Management
All Matrices, BCG, External Factors Evaluation, Internal Factors Evaluation, Grand Strategy Matrix, Vision , Mission,
of Starbucks
Starbucks Story and Marketing Strategies
Starbucks is an American global coffee company and coffeehouse chain based in Seattle. It has over 21,000 stores worldwide and is the largest coffeehouse company globally. Starbucks serves hot and cold beverages including coffee, tea and snacks. It aims to create a third place between home and work for customers. The company focuses on quality coffee, customer connection and community. It has expanded aggressively across the US and worldwide since being founded in 1971.
presntation on lays (marketing)
- PepsiCo was formed in 1965 through the merger of Frito-Lay and Pepsi-Cola. It owns popular snack and beverage brands like Lay's, Pepsi, Mountain Dew, and Cheetos.
- Lay's began in 1932 when Herman Lay opened a snack shop. It merged with Pepsi-Cola in 1965 to form PepsiCo. Lay's uses cost-based pricing and promotes through advertising and sales promotions.
- A SWOT analysis finds Lay's strengths are its brand image, satisfaction levels, and distribution worldwide, while weaknesses include low supply in remote areas and rumors about ingredients. Opportunities exist in rural markets and new flavors, while threats include competitors and substitutes.
Recommended
Launch of a Soap - Business Plan
The document summarizes a launch plan for a new children's soap brand called "kiddoz". It discusses the market opportunity for a children's soap, introduces the kiddoz product, and outlines marketing strategies including promotional activities, pricing, distribution channels, and financial projections. The plan is to create a new market for 6-12 year olds and gain market share from competitors through an engaging avatar-shaped soap at a slightly premium price point.
Starbucks ppt
Starbucks is an American global coffee company and coffeehouse chain. It has over 20,000 stores worldwide and places an emphasis on ethical sourcing and diversity. The company was founded in 1971 and has experienced rapid expansion, going public in 1992. Starbucks' mission is to inspire and nurture the human spirit through high-quality coffee and a positive in-store experience. It aims to source coffee ethically and be environmentally responsible. The company refers to its employees as "partners" to emphasize their important role. Starbucks faces challenges in the Indian market around blending with local culture, price sensitivity of customers, and competitive rivalry.
PRODUCT LIFE CYCLE OF NESTLE
This document discusses the product life cycle of Nestle. It begins by outlining the stages of the product life cycle: introduction, growth, maturity, and decline. It then provides details about Nestle's history since 1866 and its founder. It analyzes some of Nestle's major brands and how their life cycles have progressed, such as Maggi noodles being banned in 2015 but relaunched in 2016 after modifications. The conclusion emphasizes the importance of understanding a product's life cycle to design effective marketing strategies for each phase.
Coca cola presentation
Coca Cola is a global beverage company founded in 1886. It produces over 230 beverage brands and has operations in nearly 200 countries. The company's marketing and advertising campaigns since 1900 are examined, starting with targeting men and women in the US from 1900-1905, then young consumers and couples from 1906-1925, and eventually aiming for mass consumption globally. The company's strategies evolved from connecting with consumers through fun and pleasure to using sports sponsorships and different packaging to drive growth.
MAGGI BEST MARKETING STRATEGIES
This document discusses Maggi noodles, a brand owned by Nestle. It provides details on Maggi's history and introduction in India in 1982. Maggi quickly gained popularity and market share through promotions targeting children and working women. The document outlines Maggi's product portfolio expansion and covers its marketing strategies over time, including pricing, distribution, and promotions. It analyzes Maggi's performance through the stages of the product lifecycle model and discusses its current market leading position in India's instant noodles category.
Starbucks, Strategic Management
All Matrices, BCG, External Factors Evaluation, Internal Factors Evaluation, Grand Strategy Matrix, Vision , Mission,
of Starbucks
Starbucks Story and Marketing Strategies
Starbucks is an American global coffee company and coffeehouse chain based in Seattle. It has over 21,000 stores worldwide and is the largest coffeehouse company globally. Starbucks serves hot and cold beverages including coffee, tea and snacks. It aims to create a third place between home and work for customers. The company focuses on quality coffee, customer connection and community. It has expanded aggressively across the US and worldwide since being founded in 1971.
presntation on lays (marketing)
- PepsiCo was formed in 1965 through the merger of Frito-Lay and Pepsi-Cola. It owns popular snack and beverage brands like Lay's, Pepsi, Mountain Dew, and Cheetos.
- Lay's began in 1932 when Herman Lay opened a snack shop. It merged with Pepsi-Cola in 1965 to form PepsiCo. Lay's uses cost-based pricing and promotes through advertising and sales promotions.
- A SWOT analysis finds Lay's strengths are its brand image, satisfaction levels, and distribution worldwide, while weaknesses include low supply in remote areas and rumors about ingredients. Opportunities exist in rural markets and new flavors, while threats include competitors and substitutes.
case study on starbucks
- Starbucks opened its first store in 1971 in Seattle's Pike Place Market and has since expanded to over 15,000 stores globally.
- In 1984, Howard Schultz convinced the founders to test the coffee bar concept, expanding Starbucks' business model.
- Starbucks released its first mail-order coffee catalog in 1988, allowing customers to order coffee nationwide.
- Starbucks focuses on high-quality coffee, pastries, and a third place experience for customers beyond home and work.
Apple, product mix
Steve Jobs and Steve Wozniak founded Apple Computer Inc. in 1976 to sell the Apple I personal computer kit. The company's name and first logo, featuring Isaac Newton under an apple tree, were designed by co-founders. In 1977, Rob Janoff designed the modern rainbow-colored Apple logo. Steve Jobs later simplified it to a solid color. Over time, Apple expanded its product line from personal computers to include the iPod, iPhone, iPad, and software like Mac OS X, iTunes, and iLife apps. Apple's vision is for people to use technology that enhances creativity and independent thinking.
Starbucks
Starbucks is a specialty coffee company that started in 1971 and has grown to over 15,000 stores globally. Its mission is to be the premier purveyor of high-quality coffee products. It differentiates itself through high-quality coffee beans, customized beverages, and a focus on store atmosphere and customer experience. In fiscal year 2009, Starbucks aimed to open 2,500 new stores and achieve comparable store sales growth of 3-5% and earnings per share growth of 17-21% through a focus on operational excellence and innovation.
Starbucks presentation
This document summarizes the history and challenges faced by Starbucks Coffee Company. It discusses how Starbucks grew rapidly under Schultz's leadership in the 1990s and 2000s, popularizing specialty coffee drinks globally. However, under CEO Jim Donald in the mid-2000s, Starbucks lost its focus on quality and the third place experience. When the financial crisis hit in 2008, sales declined sharply. Schultz returned as CEO and launched several initiatives to return Starbucks to its roots, including closing underperforming stores, emphasizing quality coffee and service, and innovating new products. After difficult changes, Schultz helped lead Starbucks' resurgence.
Starbucks
Starbucks began in 1971 as a small coffee bean store in Seattle. In the 1980s, Howard Schultz joined Starbucks and envisioned expanding their business model to include coffee shops like those he saw in Italy. In 1987, Schultz bought Starbucks and transformed it into a national coffeehouse chain. Today, Starbucks has over 20,000 locations worldwide and aims to establish itself as the premier purveyor of high-quality coffee while maintaining its commitment to employees. While Starbucks faces competition from local cafes and fast food chains, its strong brand recognition and pioneering of the coffeehouse industry have allowed it to maintain dominance in the specialty coffee market.
Starbucks Strategy
The document summarizes Starbucks' global strategy in 2006, focusing on its rapid expansion, product lines, and coffee purchasing strategy. It analyzes the coffee industry and Starbucks' competitors. It concludes that Starbucks has focused on differentiation by serving niche buyers better than rivals through its unique capabilities and resources to serve customers. It recommends that Starbucks continues defending its position through superior ability to serve its target niche members.
nescafe vs bru
This document provides information about two major instant coffee brands in India - Nescafe and Bru.
It summarizes the key details of their plant setups, introductions, taglines, logos, target markets, strengths, weaknesses, opportunities and threats. Segmentation factors like age, income, location are also discussed for both brands. Trends in the Indian coffee market and consumption patterns across different age groups are highlighted.
Ppt on coca cola
The document summarizes the production process of Coca-Cola beverages at a plant in Khordha, India. It outlines the 7 main steps of production: 1) filtering and processing water, 2) adding sugar and concentrate, 3) carbonating the mixture, 4) automated bottling/canning, 5) labeling, 6) packing, and 7) distribution. It then provides details on the plant's production lines and major product offerings, including Coca-Cola, Thums Up, Fanta, Sprite, Limca, and others. Finally, it briefly mentions the plant's departments and Coca-Cola's marketing strategy of the "4 P's".
Case Study: Starbucks
Starbucks has achieved success through several factors:
1) Their unconventional marketing strategy focuses on high quality products and customer experience rather than traditional advertising.
2) Strategic expansion establishes hubs in major cities before expanding to surrounding areas, allowing them to quickly achieve market dominance.
3) While threats from competitors exist, Starbucks differentiates itself through its brand image and emphasis on consistency in customer experience across all stores.
Bru coffee CBMS Project
This document provides a marketing strategy for Bru coffee in Ahmedabad, India. It begins with an overview of Bru coffee's current market standing as the leader in the Indian coffee segment with 49.6% value share. The brand is positioned on happiness and has the tagline "Happiness begins with Bru".
The document then outlines the marketing strategy framework it will use, including examining the current state of the product, desired state, and developing marketing strategies to achieve the desired consumer affective, behavioral, cognitive, and environmental outcomes. It analyzes various frameworks related to consumer behavior and cognition that can inform the strategy.
Finally, the document applies models of consumer behavior to identify specific marketing strategies. These include leveraging
Cadbury's Porter's Five Forces Model
Check out the slide to get the Porter's Five Forces review for the well-known chocolate company, Cadbury.
Product Life Cycle Of Pepsi
Pepsi has progressed through five stages of its product life cycle:
1) Pre-launch stage in the 1890s when it was developed as a medicinal drink.
2) Introduction stage in 1902 when initial sales were made through soda fountains.
3) Growth stage from the 1930s-1970s when aggressive marketing helped it gain market share from Coca-Cola.
4) Maturity stage from the 1980s to present day where it generates billions in annual revenue as a cash cow product.
5) Future decline stage when strategies like cost reduction will need to be implemented.
Pepsi co strategic management
This document provides an overview of PepsiCo's strategic management perspective. It includes sections on the company profile, product profile, organizational structure, and environmental scanning. Some key points:
- PepsiCo is a global food and beverage corporation based in New York with over $66 billion in revenue and 274,000+ employees worldwide.
- It has four business units that handle operations in different regions.
- PepsiCo's portfolio includes brands like Pepsi, Frito-Lay, Gatorade, Tropicana, and Quaker.
- Environmental scanning examines the company's internal strengths and weaknesses as well as external opportunities and threats in its industry using tools like Porter's 5 Forces and
CocaCola Market entry strategy
Coca-Cola has had global success through consistent branding and marketing strategies. It entered new markets like India in 1994 by acquiring local brands for distribution. In China, it has grown to become the 3rd largest market for Coke through establishing local bottling plants and tailoring products to culture. Coke uses geographic and demographic segmentation and ensures wide availability through agreements with local bottlers around the world.
Cadbury analysis
Cadbury is a subsidiary of Kraft Foods that produces confectionery products. It was founded in Birmingham, UK in 1824 and currently has over 70,000 employees worldwide. The company generates billions in annual revenue. Cadbury's core purpose is to make delicious products that consumers can feel good about. The company has a variety of candy bars, chocolates, biscuits, drinks and other snacks. It uses various strategies like focusing on quality, innovation, and competitive pricing to market its products globally and compete with other major confectionery companies like Nestle, Mars and Hershey.
Project of marketing plan for new product launch
This document presents a marketing plan for launching a new fruit juice product called "Fresh Vita" by Sun Rise (Pvt) Limited Company. The plan contains an executive summary, situational analysis including competitors and market segmentation, marketing strategy and objectives, marketing mix including product details, pricing, promotion and distribution strategies, implementation budget, and additional considerations. The key points are:
- "Fresh Vita" is a fresh fruit juice drink targeting all age groups to provide energy and refreshment.
- It will be launched in Rawalpindi and faces competition from brands like Shezan, Nestle, and others.
- The marketing strategy aims to position it as a high-quality product at a moderate
Cadbury ppt
The document discusses a marketing presentation about launching a new chocolate syrup product by Cadbury in India. It provides background on Cadbury's operations in India, discusses market research conducted with 50 consumers and 35 retailers to understand factors influencing purchase decisions and preferences for the new product, and recommends that Cadbury launch the chocolate syrup in India as consumers and retailers expressed positive responses.
Bonito (A new product launch)
Ayurjyoti is an Indian FMCG company focused on herbal products with headquarters in Kolkata. They are launching Bonito, a new fairness cream along with a lotion and shampoo. Bonito aims to redefine fairness with a multi-vitamin herbal formula that protects against hyperpigmentation, dark circles, and UV rays while providing skin lightening and anti-aging benefits. Ayurjyoti analyzes the large and growing Indian fairness cream market and develops marketing strategies around affordable pricing, promotions, and wide distribution to target young consumers in both urban and rural areas.
Starbucks Presentation
This document summarizes the history and operations of Starbucks from its founding in 1971 through 2012. It discusses Starbucks' origins, expansion nationally and globally, changes in strategic vision over time including the return of Howard Schultz as CEO in 2008, financial performance, employee training, culture and community involvement, ethical sourcing practices, quality control systems, use of lean operations, and issues facing management in 2012 such as commodity costs and strong competition.
Howard schultz and starbucks
Howard Schultz founded Starbucks in 1987 after being inspired by Italian coffee bars. Under his leadership, Starbucks grew rapidly by focusing on high-quality coffee and creating a third place experience in its stores. Key drivers of Starbucks' success included Schultz's visionary leadership, employee satisfaction, innovative technology use, and adapting to local cultures as it expanded globally. Starbucks' competitive advantage lies in its differentiation focus on serving niche buyers through unique capabilities tailored to customers' needs. To remain successful, Starbucks must continue innovating to stay relevant while balancing global expansion with maintaining its localized store experiences.
Starbuck's Marketing Analysis
The document provides an agenda and background information for analyzing how Starbucks can compete with rivals and sustain success in the future. It includes a SWOT analysis of Starbucks and rival Dunkin' Donuts, alternatives for Starbucks, and a 3-phase recommendation and implementation plan involving expansion of mobile stores, improving the customer experience and apps, and developing a Starbucks culture through marketing. The phases are estimated to cost $1.6 million over 3 years.
New microsoft office power point presentation
This document provides information about Gourmet, a bakery and confectionery shop founded in 1987 in Lahore, Pakistan. It discusses Gourmet's mission, vision, product lines, strengths, weaknesses, opportunities, threats, product life cycles, and a BCG analysis. It then describes a new product launch for Gourmet Black Tea, including target markets, pricing strategy, promotion plans, and a product strategy addressing market research, competition, marketing, public relations, timeline, and availability. Lastly, it discusses a Porter's Five Forces analysis and elements to consider for the tea launch.
More Related Content
What's hot
case study on starbucks
- Starbucks opened its first store in 1971 in Seattle's Pike Place Market and has since expanded to over 15,000 stores globally.
- In 1984, Howard Schultz convinced the founders to test the coffee bar concept, expanding Starbucks' business model.
- Starbucks released its first mail-order coffee catalog in 1988, allowing customers to order coffee nationwide.
- Starbucks focuses on high-quality coffee, pastries, and a third place experience for customers beyond home and work.
Apple, product mix
Steve Jobs and Steve Wozniak founded Apple Computer Inc. in 1976 to sell the Apple I personal computer kit. The company's name and first logo, featuring Isaac Newton under an apple tree, were designed by co-founders. In 1977, Rob Janoff designed the modern rainbow-colored Apple logo. Steve Jobs later simplified it to a solid color. Over time, Apple expanded its product line from personal computers to include the iPod, iPhone, iPad, and software like Mac OS X, iTunes, and iLife apps. Apple's vision is for people to use technology that enhances creativity and independent thinking.
Starbucks
Starbucks is a specialty coffee company that started in 1971 and has grown to over 15,000 stores globally. Its mission is to be the premier purveyor of high-quality coffee products. It differentiates itself through high-quality coffee beans, customized beverages, and a focus on store atmosphere and customer experience. In fiscal year 2009, Starbucks aimed to open 2,500 new stores and achieve comparable store sales growth of 3-5% and earnings per share growth of 17-21% through a focus on operational excellence and innovation.
Starbucks presentation
This document summarizes the history and challenges faced by Starbucks Coffee Company. It discusses how Starbucks grew rapidly under Schultz's leadership in the 1990s and 2000s, popularizing specialty coffee drinks globally. However, under CEO Jim Donald in the mid-2000s, Starbucks lost its focus on quality and the third place experience. When the financial crisis hit in 2008, sales declined sharply. Schultz returned as CEO and launched several initiatives to return Starbucks to its roots, including closing underperforming stores, emphasizing quality coffee and service, and innovating new products. After difficult changes, Schultz helped lead Starbucks' resurgence.
Starbucks
Starbucks began in 1971 as a small coffee bean store in Seattle. In the 1980s, Howard Schultz joined Starbucks and envisioned expanding their business model to include coffee shops like those he saw in Italy. In 1987, Schultz bought Starbucks and transformed it into a national coffeehouse chain. Today, Starbucks has over 20,000 locations worldwide and aims to establish itself as the premier purveyor of high-quality coffee while maintaining its commitment to employees. While Starbucks faces competition from local cafes and fast food chains, its strong brand recognition and pioneering of the coffeehouse industry have allowed it to maintain dominance in the specialty coffee market.
Starbucks Strategy
The document summarizes Starbucks' global strategy in 2006, focusing on its rapid expansion, product lines, and coffee purchasing strategy. It analyzes the coffee industry and Starbucks' competitors. It concludes that Starbucks has focused on differentiation by serving niche buyers better than rivals through its unique capabilities and resources to serve customers. It recommends that Starbucks continues defending its position through superior ability to serve its target niche members.
nescafe vs bru
This document provides information about two major instant coffee brands in India - Nescafe and Bru.
It summarizes the key details of their plant setups, introductions, taglines, logos, target markets, strengths, weaknesses, opportunities and threats. Segmentation factors like age, income, location are also discussed for both brands. Trends in the Indian coffee market and consumption patterns across different age groups are highlighted.
Ppt on coca cola
The document summarizes the production process of Coca-Cola beverages at a plant in Khordha, India. It outlines the 7 main steps of production: 1) filtering and processing water, 2) adding sugar and concentrate, 3) carbonating the mixture, 4) automated bottling/canning, 5) labeling, 6) packing, and 7) distribution. It then provides details on the plant's production lines and major product offerings, including Coca-Cola, Thums Up, Fanta, Sprite, Limca, and others. Finally, it briefly mentions the plant's departments and Coca-Cola's marketing strategy of the "4 P's".
Case Study: Starbucks
Starbucks has achieved success through several factors:
1) Their unconventional marketing strategy focuses on high quality products and customer experience rather than traditional advertising.
2) Strategic expansion establishes hubs in major cities before expanding to surrounding areas, allowing them to quickly achieve market dominance.
3) While threats from competitors exist, Starbucks differentiates itself through its brand image and emphasis on consistency in customer experience across all stores.
Bru coffee CBMS Project
This document provides a marketing strategy for Bru coffee in Ahmedabad, India. It begins with an overview of Bru coffee's current market standing as the leader in the Indian coffee segment with 49.6% value share. The brand is positioned on happiness and has the tagline "Happiness begins with Bru".
The document then outlines the marketing strategy framework it will use, including examining the current state of the product, desired state, and developing marketing strategies to achieve the desired consumer affective, behavioral, cognitive, and environmental outcomes. It analyzes various frameworks related to consumer behavior and cognition that can inform the strategy.
Finally, the document applies models of consumer behavior to identify specific marketing strategies. These include leveraging
Cadbury's Porter's Five Forces Model
Check out the slide to get the Porter's Five Forces review for the well-known chocolate company, Cadbury.
Product Life Cycle Of Pepsi
Pepsi has progressed through five stages of its product life cycle:
1) Pre-launch stage in the 1890s when it was developed as a medicinal drink.
2) Introduction stage in 1902 when initial sales were made through soda fountains.
3) Growth stage from the 1930s-1970s when aggressive marketing helped it gain market share from Coca-Cola.
4) Maturity stage from the 1980s to present day where it generates billions in annual revenue as a cash cow product.
5) Future decline stage when strategies like cost reduction will need to be implemented.
Pepsi co strategic management
This document provides an overview of PepsiCo's strategic management perspective. It includes sections on the company profile, product profile, organizational structure, and environmental scanning. Some key points:
- PepsiCo is a global food and beverage corporation based in New York with over $66 billion in revenue and 274,000+ employees worldwide.
- It has four business units that handle operations in different regions.
- PepsiCo's portfolio includes brands like Pepsi, Frito-Lay, Gatorade, Tropicana, and Quaker.
- Environmental scanning examines the company's internal strengths and weaknesses as well as external opportunities and threats in its industry using tools like Porter's 5 Forces and
CocaCola Market entry strategy
Coca-Cola has had global success through consistent branding and marketing strategies. It entered new markets like India in 1994 by acquiring local brands for distribution. In China, it has grown to become the 3rd largest market for Coke through establishing local bottling plants and tailoring products to culture. Coke uses geographic and demographic segmentation and ensures wide availability through agreements with local bottlers around the world.
Cadbury analysis
Cadbury is a subsidiary of Kraft Foods that produces confectionery products. It was founded in Birmingham, UK in 1824 and currently has over 70,000 employees worldwide. The company generates billions in annual revenue. Cadbury's core purpose is to make delicious products that consumers can feel good about. The company has a variety of candy bars, chocolates, biscuits, drinks and other snacks. It uses various strategies like focusing on quality, innovation, and competitive pricing to market its products globally and compete with other major confectionery companies like Nestle, Mars and Hershey.
Project of marketing plan for new product launch
This document presents a marketing plan for launching a new fruit juice product called "Fresh Vita" by Sun Rise (Pvt) Limited Company. The plan contains an executive summary, situational analysis including competitors and market segmentation, marketing strategy and objectives, marketing mix including product details, pricing, promotion and distribution strategies, implementation budget, and additional considerations. The key points are:
- "Fresh Vita" is a fresh fruit juice drink targeting all age groups to provide energy and refreshment.
- It will be launched in Rawalpindi and faces competition from brands like Shezan, Nestle, and others.
- The marketing strategy aims to position it as a high-quality product at a moderate
Cadbury ppt
The document discusses a marketing presentation about launching a new chocolate syrup product by Cadbury in India. It provides background on Cadbury's operations in India, discusses market research conducted with 50 consumers and 35 retailers to understand factors influencing purchase decisions and preferences for the new product, and recommends that Cadbury launch the chocolate syrup in India as consumers and retailers expressed positive responses.
Bonito (A new product launch)
Ayurjyoti is an Indian FMCG company focused on herbal products with headquarters in Kolkata. They are launching Bonito, a new fairness cream along with a lotion and shampoo. Bonito aims to redefine fairness with a multi-vitamin herbal formula that protects against hyperpigmentation, dark circles, and UV rays while providing skin lightening and anti-aging benefits. Ayurjyoti analyzes the large and growing Indian fairness cream market and develops marketing strategies around affordable pricing, promotions, and wide distribution to target young consumers in both urban and rural areas.
Starbucks Presentation
This document summarizes the history and operations of Starbucks from its founding in 1971 through 2012. It discusses Starbucks' origins, expansion nationally and globally, changes in strategic vision over time including the return of Howard Schultz as CEO in 2008, financial performance, employee training, culture and community involvement, ethical sourcing practices, quality control systems, use of lean operations, and issues facing management in 2012 such as commodity costs and strong competition.
Howard schultz and starbucks
Howard Schultz founded Starbucks in 1987 after being inspired by Italian coffee bars. Under his leadership, Starbucks grew rapidly by focusing on high-quality coffee and creating a third place experience in its stores. Key drivers of Starbucks' success included Schultz's visionary leadership, employee satisfaction, innovative technology use, and adapting to local cultures as it expanded globally. Starbucks' competitive advantage lies in its differentiation focus on serving niche buyers through unique capabilities tailored to customers' needs. To remain successful, Starbucks must continue innovating to stay relevant while balancing global expansion with maintaining its localized store experiences.
What's hot (20)
Similar to Self Stirring Mug
Starbuck's Marketing Analysis
The document provides an agenda and background information for analyzing how Starbucks can compete with rivals and sustain success in the future. It includes a SWOT analysis of Starbucks and rival Dunkin' Donuts, alternatives for Starbucks, and a 3-phase recommendation and implementation plan involving expansion of mobile stores, improving the customer experience and apps, and developing a Starbucks culture through marketing. The phases are estimated to cost $1.6 million over 3 years.
New microsoft office power point presentation
This document provides information about Gourmet, a bakery and confectionery shop founded in 1987 in Lahore, Pakistan. It discusses Gourmet's mission, vision, product lines, strengths, weaknesses, opportunities, threats, product life cycles, and a BCG analysis. It then describes a new product launch for Gourmet Black Tea, including target markets, pricing strategy, promotion plans, and a product strategy addressing market research, competition, marketing, public relations, timeline, and availability. Lastly, it discusses a Porter's Five Forces analysis and elements to consider for the tea launch.
Dreamerrs ( Tea N smoothies).pptx
This document outlines a marketing plan for a tea and smoothie business called Tea N Smoothies located in Valencia. It discusses the products offered which include teas made with creamers and chocolate balls as well as healthy smoothies. It identifies problems such as high competition and lack of brand awareness. Solutions proposed include using digital marketing strategies on social media and ensuring adequate stocking of products. The marketing plan discusses the 4P's of marketing - promoting on Facebook, Instagram, Twitter and YouTube, pricing products between 400-1000 rupees, operating locations in Valencia initially and expanding, and promoting product benefits like weight loss and immunity.
coffee-vibes-XL.pptx
The document provides an overview and business plan for "Jiggles & Waffles", a new food business producing coffee jelly and waffles. The business will offer coffee jelly in flavors like matcha, chocolate and strawberry alongside waffles. The plan outlines the products, target market of local high school students and teachers, marketing strategy, production process, management roles, rules for employees, and basic financial projections. The goal is to establish a successful food stall offering affordable yet high quality desserts.
Snack Launch
This document is a marketing project presentation for a new product called Crush. It includes sections summarizing the company and product, vision/mission/goals, segmentation/target market, product lifecycle, growth strategy, new product development plans, competitor analysis, competitive advantages, SWOT analysis, pricing recommendations, distribution channels, and a budget allocation. The presentation was created for a marketing class and provides an overview plan to launch Crush, a nutritional snack product, in Pakistan.
STARBUCKS STRATEGIC MANAGEMENT.pptx
Starbucks India or it can be called as Tatabucks. As Starbucks Corporation and Tata Global Beverages announced 50:50 joint venture called Tata Starbucks Ltd. in January 2012 which operate and own outlets branded Starbucks “A Tata Alliance”. An agreement was also signed between Starbucks and Tata coffee that coffee would 100% locally sourced and roasted
A review of 360 degree digital marketing strategy for Starbucks India
Final end term project evaluating Starbucks current marketing (digital) strategy as a whole.
Including ..
1) Competitive Research
2) Social Media Presence
3) Organic Search Results
4) Brand Audit
5) Target Audience & Buyer Persona
6) Media Mix
SWIFT SUGAR CANE JUICE
“SWIFT” is a soft drinks manufacturer company that heading into its fourth year of operation and produces mango juice, apple juice, blackberry juice, date juice etc. All of the items mentioned successfully running and continued to future profitability. To give them customer a new juice taste depending on marketing research information of the customer, we are going to launch a new favorite soft drink named “SWIFT Sugarcane Juice”.
Presentation on business plan
Coffee & Cafe is a coffee shop partnership located near a university campus in Sylhet. It sells various coffee and tea drinks. Currently the shop is popular among university students aged 16-30. Products like hot coffee and tea as well as cold drinks like cappuccino sell well. The shop faces competition from several other coffee chains but has advantages in price and atmosphere. It aims to sell 100 drinks per day and earn a 20% gross profit in its first year. Marketing will focus on social media and leafleting to promote new products and offers to its target audience. An action plan to open a franchise in the third year will require an investment of 1.5 million taka.
Marketing Plan -Android App
Sasta Bazar is an app that offers grocery delivery within 2 hours at cheaper prices than markets. It aims to save customers money, time, and effort by allowing one-click online shopping rather than trips to stores. The app leverages relationships with local merchants to offer competitive prices and guarantees quality. Its goals are to recruit more online shoppers by highlighting the convenience compared to traditional grocery shopping.
HTM 2121
The document outlines a marketing plan for a new bakery called Bakery-Bread-Volution. The bakery aims to be healthy, tasty, and offer variety. It will be located in Causeway Bay and target mid-class customers who live or work in the area. The plan discusses the bakery's products, pricing, promotion, and controls to track performance over time.
Htm 2121.pptx 2
The document outlines a marketing plan for a new bakery called Bakery-Bread-Volution. The bakery aims to provide healthy, tasty, and varied bread products sourced from 5 countries. It will be located in Causeway Bay and target mid-class customers who live or work in the area. The plan discusses the bakery's mission, objectives, positioning, products, pricing, promotion, budget, controls, and milestones to open by August 2012.
Htm 2121
The document outlines a marketing plan for a new bakery called Bakery-Bread-Volution. The bakery aims to be healthy, tasty, and offer variety. It will be located in Causeway Bay and target mid-class customers who live or work in the area. The plan discusses the bakery's products, pricing, promotion, and controls to track performance over time.
Starbucks iiml
Starbucks began in 1971 as a small coffee bean store in Seattle, inspired by Alfred Peet. It has since grown into a global coffee chain. Starbucks focuses on high-quality coffee and espresso drinks. While it faces competition from other coffee chains, Starbucks has established a strong brand through its consistent quality and customer experience. It uses various marketing strategies, including social media, to engage customers and promote its brand.
Case Study - Prestige Smart Kitchen - A World Of Ideas
Prestige Smart Kitchen used Facebook to promote its range of smart kitchen appliances and increase brand awareness. It launched several contests and applications on Facebook including a Smart Kitchen Wishlist contest, Super Saver offers, and a Valentine's Day contest. These initiatives helped engage the target audience, attract new fans, and increase the Facebook page's fan base from 4,244 in December to over 10,000 by March. The contests and apps were designed to be visually appealing and easy to use to grab users' attention and increase participation. Regular status updates and targeted Facebook ads further boosted engagement.
Case Study - Prestige Smart Kitchen - A World Of Ideas
Prestige Smart Kitchen - A World Of Ideas! A Case study on How we helped Prestige Smart Kitchen carve a positive Brand Image on Social Media.
Chai Point - Marketing Mix Case Study & Business Analysis
Chai Point is an Indian tea company and cafe chain focused on tea-based beverages. It was founded in 2010 and has over 100 outlets across 8 cities in India. Chai Point sells over 600,000 cups of chai daily using a business model of company-operated stores, e-commerce, franchises, and partnerships. Key aspects of Chai Point's marketing mix include a wide variety of hot and cold chai and snack options, competitive pricing, widespread placement near offices, and promotions through digital and community influencer marketing. Chai Point differentiates itself through its emphasis on technology, quality ingredients, customer service, cleanliness, and sustainable practices.
Mohart Sweet Treats-Action Pack Bar-Alicia Mohart
Mohart Sweet Treats is launching a new candy bar called the Action Pack Bar, which is shaped like a toy soldier, in Wausau, Wisconsin. The document provides details on the target market, competitors, production and marketing plans, and strategies for promoting the new candy bar to consumers and retailers. The goal is to distribute the uniquely shaped candy bar through various retail outlets, including an online confectionery store, to gain market share in the local area.
New microsoft power point presentation
This document discusses products and needs. It defines a product as anything that can satisfy a want or need, including tangible goods, services, ideas, and experiences. Services are intangible products. Starbucks is used as an example of a company that designs customer experiences around its products and lifestyle brand beyond just coffee. The document discusses how Starbucks satisfies various customer needs from physiological to self-actualization through its wide variety of coffee drinks and foods available. It also outlines different levels of products from the core benefit or inner need to the potential product that is augmented and differentiated in the marketplace.
Launching a new product in market
The document outlines a marketing plan for a proposed premium milk tea product targeted at diabetics. The plan includes an introduction, objectives to meet customer demands and create awareness of unhygienic tea alternatives, provide affordable yet high quality sugar-free tea. Key elements discussed include market trends favoring health, convenience and time savings; target markets of teens, youth, workers and elderly in Islamabad and Rawalpindi; segmentation by geography, demographics and behaviors. A SWOT and competitive analysis is presented. The plan proposes niche marketing of a sugar-free tea, positioning as a healthy option, and branding through labeling and promotion campaigns including mobile tea carts and social media.
Similar to Self Stirring Mug (20)
A review of 360 degree digital marketing strategy for Starbucks India
A review of 360 degree digital marketing strategy for Starbucks India
Case Study - Prestige Smart Kitchen - A World Of Ideas
Case Study - Prestige Smart Kitchen - A World Of Ideas
Case Study - Prestige Smart Kitchen - A World Of Ideas
Case Study - Prestige Smart Kitchen - A World Of Ideas
Chai Point - Marketing Mix Case Study & Business Analysis
Chai Point - Marketing Mix Case Study & Business Analysis
More from Faheem Hasan
Foreign Exchange Activities of Southeast Bank Ltd.
This is the presentation slide of my internship report that I have completed for the partial requirement of my MBA degree. This slide is thoroughly monitored and supervised by Md. Mahmudul Huq sir. I have created this slide based on my internship at Southeast Bank Ltd (14th February - 12th May 2022). This slide is based on foreign exchange, foreign trade, imports, exports, analyses, remittances, etc. Please feel free to share this as much as possible.
Government Banks in Bangladesh: Study on Janata Bank Ltd.
This is the formal presentation I have made recently based on the Janata Bank Ltd. and the government (or stated-owned) banks in Bangladesh. I have included, covered and discussed every detail focusing on the financial institutions and markets for the Janata Bank Ltd. Feel free to download this slide. Please don't forget to like, comment and share this slide.
Training, Development & Conflict Management of BEXIMCO Textiles Limited
This is the defense presentation based on my project work/thesis report entitled "Training, Development & Conflict Management of BEXIMCO Textiles Limited". I want to thank my honorable supervisor, coordinator, some teachers, seniors and my dearest friends for supporting me in this regard. If you need any sort of help or preparation for your defense presentation, then you can take assistance from this presentation. Good Luck !!
HRP Practices in Prime Bank Limited
This is a formal group presentation of Human Resource Planning (HRP) Practices in Prime Bank Limited. It was prepared by especially me, Afsana, Methela, Shahriar and Monir. This is a very informative and useful PowerPoint slide for those who need help to create HRP Practices in any bank and its HR related activities. It contains most of the details required for HR Planning, HR Recruiting and HR Training. Feel free to use this slide for your presentation and research. Thank you.
Efficient Market Hypothesis (EMH)
This is a formal presentation about the topic - Efficient Market Hypothesis (EMH). The progressive 3 forms of EMH are presented here in details.
HR Practices in Babylon Group Limited
The document discusses HR practices in the ready made garments (RMG) industry of Bangladesh, with a focus on the Babylon Group Limited. It identifies two types of HR functions - managerial functions like planning, organizing, and staffing, and operative functions like recruitment, selection, training, and development. Benefits of effective HR practices for companies include reduced turnover and improved employee performance. Major challenges faced by HR managers in the RMG industry include recruitment/selection, employee stability, balancing management/employees, and training/compensation. The document also analyzes strengths and weaknesses of the Babylon Group Limited and emphasizes the need for effective HR practices in modern businesses.
Employee Counseling (Organizational Behavior)
This is a formal presentation about Employee Counseling based on the course - Organizational Behavior. Every worker needs some counseling and mental rest in order to perform better in their respective firm or organization. This presentation will help you and educate you about the various mental conditions of a worker/employee.
Alliance Compliance Standard for RMG (Readymade Garments)
This is a formal group presentation about the Alliance & its worker safety for RMG (Readymade Garments). This slide is created and organized by Manos Biswas Srabon who is my batchmate.
Provisions regarding Safety
A formal presentation about Safety and Health in the Labor Industry and at the Workplace, as Labor Accidents and Danger Zones. This is a very important and educative presentation for Business, Law, Sociology, Public Health, etc concerned students.
Entrepreneurship Presentation about R P Saha (Second Version)
This is a simple presentation slide about the life analysis of the Late Mr Ronoda Prasad Saha, who was the one of the best entrepreneurs during the First and Second World Wars. This slide is organized by my best friend, Mohon, for the course - Entrepreneurship Development - MGT-321 - for the formal presentation in front of Dean sir - Dr. A R Khan sir.
Entrepreneurship Presentation about R P Saha
This is a simple presentation slide about the life analysis of the Late Mr Ronoda Prasad Saha, who was the one of the best entrepreneurs during the First and Second World Wars. This slide is organized by me, especially for the course - Entrepreneurship Development - MGT-321 - for my formal presentation today in front of Dean sir - Dr. A R Khan sir.
Atif Aslam The Romantic Singer - English Presentation
This presentation provides an overview of Pakistani singer Atif Aslam's career and accomplishments. It discusses his early life and education in Pakistan, the formation of his band Jal, his successful solo career launching in 2004 with his debut album Jal Pari, his numerous hit Bollywood songs, acting debut planned for 2011, and discography highlighting six albums released between 2004-2013. The presentation concludes with a list of some of Atif Aslam's major awards recognizing his success and contributions to the music industry in Pakistan and India.
My Favourite Cricketer - Mashrafe Bin Mortaza
This is a short and simple presentation of Mashrafe Bin Mortaza. He is my favorite cricket team captain and cricketer in the sport of cricket. This acute presentation shows most of the information and the current records of Mortaza in the International Cricket Council.
E-commerce - MIS Presentation
This document discusses e-commerce and its various types and aspects. It begins with introducing commerce and e-commerce. It then outlines the objectives of e-commerce like high reachability, conversions, customer satisfaction, and social popularity. The methodology section explains different types of e-commerce like B2B, B2C, B2E, and C2C. It also discusses topics like advantages and disadvantages of e-commerce and customer intimacy. The document presents findings from a study and provides recommendations to improve e-commerce adoption. It concludes that e-commerce has significantly grown the economy by changing consumer purchasing behavior.
Business Plan of Sea Food
This business plan assignment is completed done by my senior classmate, Akibul Islam Amit. I uploaded this in respect of him. I hope this presentation assignment will support the presenters during their business presentation.
Shawshank Redemption - Inspirational Film - English Presentation
This document provides an overview of a presentation on the inspirational film "The Shawshank Redemption." It introduces the presenters and describes the main points that will be covered, including the title, director, main characters, themes of hope and redemption, plot summary, cinematography, quotes from the film, references, and statistics.
More from Faheem Hasan (16)
Foreign Exchange Activities of Southeast Bank Ltd.
Foreign Exchange Activities of Southeast Bank Ltd.
Government Banks in Bangladesh: Study on Janata Bank Ltd.
Government Banks in Bangladesh: Study on Janata Bank Ltd.
Training, Development & Conflict Management of BEXIMCO Textiles Limited
Training, Development & Conflict Management of BEXIMCO Textiles Limited
Alliance Compliance Standard for RMG (Readymade Garments)
Alliance Compliance Standard for RMG (Readymade Garments)
Entrepreneurship Presentation about R P Saha (Second Version)
Entrepreneurship Presentation about R P Saha (Second Version)
Atif Aslam The Romantic Singer - English Presentation
Atif Aslam The Romantic Singer - English Presentation
Shawshank Redemption - Inspirational Film - English Presentation
Shawshank Redemption - Inspirational Film - English Presentation
Recently uploaded
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameCrafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationMarketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Etsy Marketing Guide - Tips For Selling Digital Products
This guide is for those who are selling digital products on Etsy platform.
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your BrandPillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastTop digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Google Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Recently uploaded (20)
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Self Stirring Mug
- 1. Welcome
- 2. Self-Stirring Mug We launched a mug in market which can make tea, coffee, milk, syrup, etc. It is an automatic stirring, high temperature resistant and heat sensitive detected mug
- 3. Specification Material: stainless steel, plastic Capacity: 350ml Weight : 0.3 kg Power: 2x AAA batteries
- 4. Features of Self-stirring mug Press stir button for mixing action. Moderate strength to stir smoothly drinks. Low current requires. Easy to clean.
- 5. How to Use • Put 2x battery AAA on below the mug • Give some water • Put your drinking sachet • Press the stir button • Wait and Rock On
- 6. Marketing Mix Product Price Place Promotion
- 7. Product As a new product we have to focus on- • Good quality • Design • Features • Packaging • Services for customers
- 8. Price • As a new comer our pricing strategy and pricing system are to introduce our product in the market at low prices so as to create huge demand in the market and then compete with other competitors.
- 9. Place • We want to establish our production plant in Shyamoli, Dhaka • Retail and wholesale network in Bangladesh • Expanding its reach in the exclusive product service industry by securing placements in super shop.
- 10. Promotion As we are the introduction phase, our objective is to create brand awareness through informative advertising of - • Print Media • Radio advertisement • Sample distribution • Organizing events • TV commercial
- 11. Segments Marketing segmentation is the process in marketing of dividing a market into distinct subsets that behave in the same way or have similar needs. • Geographic segmentation • Demographic segmentation • Psychographic segmentation • Behavioral segmentation
- 12. WEB Marketing • Social marketing • Creating a community on facebook • Creating a fan page on facebook and twitter
- 13. Target Market Our target audience includes Employees, Students ,Housewives, Security, Artists and Average coffee drinkers. We strive to bring an efficient, portable, consumer-friendly mug that eliminates the need to waste time in the morning stirring your coffee when you could be spending that time elsewhere.
- 14. Comparison Using spoon More effort to stir and clean Slower Automatically Less effort Faster
- 15. SWOT ANALYSIS Strength : Simple Instant Click and drink Less effort Weakness: Using battery Hard to clean up More expensive than usual mug Opportunity: High demand A developing market Threats: Strong competitors Pricing war High taxation rate
- 16. Conclusion Most of the modern people do not prefer the idea of preparing coffee in the kitchen with spoon or other utensils. We want an instant modern lifestyle. So, we prefer using the self-stirring mug to make coffee automatically and instantly. Hence, the self- stirring mug is an advanced, unique, innovative product that will increase our market share in Bangladesh with great success in the near future.