The document outlines a project aimed at fostering entrepreneurial talent in least developed countries through mobile incubation and marketing centers in Malawi. It details methodologies like design thinking and training programs for local salespersons to generate income and promote sustainable business solutions. The initiative seeks partnerships and funding to expand its impact and support local entrepreneurs effectively.

1. Unleashing local entrepreneurial talents through
design thinking and entrepreneurial thinking
Jeong Tae Kim

2. who has more sustainable solutions?
office / biz. school
field

3. Martin, 18 year old
“solar-powered
mobile theater”
w/ initial investment

4. Malawi, 2011

5. value proposition
We unleash and accelerate entrepreneurial talent
in least developed countries through
mobile incubation centre and mobile marketing centre.

6. methodology: integrated empowerment
Design Entrepreneurial Investment &
thinking thinking consultancy
Best practice
replication
Micro-
entrepreneurs
Sales-persons

7. activities: mobile incubation centre
1
Mobile Incubation
Centre (MIC)
2
Mobile Marketing
Centre (MMC)

8. 1 mic: empowering entrepreneurs
Design thinking Entrepreneurial thinking
- human-centered - problem-based
- empowered - business Idea game
Incubation
biz students
Consultancy

9. Malawi, 2012

10. Malawi, 2012

11. activities: mobile marketing centre
1
Mobile Incubation
Centre (MIC)
2
Mobile Marketing
Centre (MMC)

12. 2 mmc: training sales-persons
Sales activities
- Generating income
Sales training
- Products like eye glasses,
children books, etc

13. Training local people
as sales-persons of BOP-
targeted proven products
USA, 2012

14. Microwork mobile application:
finalist at a World Bank competition
Field-testing and
prototyping products
being developed
Malawi, 2012

15. entrepreneurship on the move presents

16. theory of change
OUTPUT Increased
opportunity to IMPACT
# biz ideas earn cash
generated by
locals Improved quality of
Reduced
dependency on life in least
# biz students outside developing countries
with hands-on assistance through sustainable
experience
OUTCOME business that
# local people engages and benefits
trained as communities
salespersons

17. business model
Customers
• business schools or institutions
• social enterprises with products for BOP
Beneficiaries
• local people and participating biz students
revenue stream (per country per year)
Cost $50K (excluding one-off cost for buying a bus)
• staff salary / fuels / investment, etc.
Profit $120K
• service fee ($10K per service) / sales of products

18. where we are: resources
• Pilot-tested with $10K grant
• Access to Millennium Villages in Africa
• Partnership with organizations including
Vision Spring, Books International, etc
• Existing teams & office in Malawi and Korea
• Invited to HK by one of top 100 MBA schools
what we need: further resources
• $200K (for, among others, purchasing buses)
• Connection to biz schools

19. thank you and invite you all to
story.wins@gmail.com