High Five is a two-day event in Raleigh, NC. It's the conference where marketers and creatives meet. This presentation shares key takeaways from our five keynotes: Jay Baer, Denise Jacobs, Ann Handley, Scott Monty, and Lenny Terenzi.
Unleashing the Power of Modern MarketingDigital Vidya
Wish to know how can you be successful at 'Unleashing the Power of Modern Marketing'?. You will find this deck presented by Hitu Chawla, Director Enterprise Marketing, Microsoft India during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Entrepreneurship on the Move (unleashing local entrepreneurship through mobil...Jeongtae Kim
Presented at the final pitch session of 2012 Dell Summer Social Innovation Lab, it highlights the fact that local people in developing countries are as entrepreneurial as we are in developed countries. What they lack of are opportunities. Without "opportunities", we could not be where we are now.
"Entrepreneurship on the Move" is an initiative (global yet local) to provide "a window of opportunity" through mobile incubation center and mobile marketing center.
High Five is a two-day event in Raleigh, NC. It's the conference where marketers and creatives meet. This presentation shares key takeaways from our five keynotes: Jay Baer, Denise Jacobs, Ann Handley, Scott Monty, and Lenny Terenzi.
Unleashing the Power of Modern MarketingDigital Vidya
Wish to know how can you be successful at 'Unleashing the Power of Modern Marketing'?. You will find this deck presented by Hitu Chawla, Director Enterprise Marketing, Microsoft India during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Entrepreneurship on the Move (unleashing local entrepreneurship through mobil...Jeongtae Kim
Presented at the final pitch session of 2012 Dell Summer Social Innovation Lab, it highlights the fact that local people in developing countries are as entrepreneurial as we are in developed countries. What they lack of are opportunities. Without "opportunities", we could not be where we are now.
"Entrepreneurship on the Move" is an initiative (global yet local) to provide "a window of opportunity" through mobile incubation center and mobile marketing center.
Traditional marketing is declining as digital strategies take over. The rise of technology has made interruption-based marketing obsolete. A historical review shows the evolution of marketing from print to digital. Digital marketing now dominates with personalized strategies and consumer engagement. To thrive, businesses must invest in SEO, social media, big data, and valuable content.
Traditional Marketing is Dead... Long Live the CustomerStan Phelps
Traditional marketing is dead. Today's consumer is empowered. Tell and sell marketing is no longer effective. Companies need to differentiate themselves to stand out in a sea of sameness. Brands need to find ways to leverage their most important asset: their current customer. Referrals and word of mouth are keys to future growth. This presentation features nine customer-centric marketing lessons from leading brands such as Apple, Disney, Five Guys, Kimpton Hotels, Southwest Airlines, TD Bank, Wells Fargo, Zane's Cycles, and Zappos.
This slideshare contains the Purple Goldfish Hall of Fame. Companies that embrace the concept of signature added value. The following brands have earned entrance into the Hall:
Class of 2014
1. Rainforest Cafe - taking care of customers with food allergies
2. Umpqua Bank - constantly reinventing the branch banking experience
3. Progressive - the immediate response vehicle that improves service and reduces costs
4. Lou Mitchells - donut holes + milk duds are two extras at this Chicago landmark
5. Caribou Coffee - a little something extra on top of your coffee and trivia
6. Nurse Next Door - handling mistakes with a bit of humble pie
7. BMW - leveraging a key insight to create a new experience, the overnight test drive
8. Hard Rock Hotel - check in and rock out with a Gibson electric guitar
9. PDQ - handwashing stations and the power of your name at this QSR
Class of 2013
1. Chick-fil-A - Mints, wipes and free refills
2. Wells Fargo - Focus on current customers from growth
3. Safelite - Clean and vacuum in addition to crack repair
4. Panera - Clam chowder and cookies for a special need
5. Apple - One to one training, engraving and stickers
6. Plaza Cleaners - Free dry cleaning for unemployed
7. Liberty Tax - Tasty snacks and kids waiting area
8. Enterprise - They'll pick you up
9. Zane’s Cycles - Lifetime service
Class of 2012
1. Mitchells - Handwritten notes
2. Pizza Shuttle - Photobooth, gutbuster pie and custard
3. Besito - Churros and worry dolls
4. IKEA - Smaland and meatballs
5. Kiehl’s - Free samples
6. Michael Lynne’s - Coffee, 24 demos and can of balls
7. Taranta - QR codes to track freshness of fish
8. L.L. Bean - Guaranteed for life
9. Peter Millar - Mints and packing detail
Class of 2011
1. Trader Joe’s - kids carts, sampling and the whale
2. Nordstrom - Splitting pairs of shoes
3. Starbucks - Bathrooms, downloads, wifi and samples
4. Disney - Alway exceeding expectations with the parade
5. Four Seasons - Walk around the desk to give your key
6. JetBlue - Leather seats, great snacks, DIRECTV
7. Izzy’s - Free mini-scoop with each scoop purchased
8. Amazon - Free 2 day shipping, books and videos
9. Whole Foods - Ice with meat or seafood
Inaugural HOF Class of 2010:
1. Doubletree Hotels - Warm chocolate chip cookie
2. Stew Leonard’s - Free ice cream with $100+ purchase
3. TD Bank - Open 7 days and longer hours
4. Southwest Airlines - ‘Bags Fly Free’
5. Five Guys Burgers and Fries – Bonus fries and peanuts
6. Zappos – Surprise complimentary upgrade of shipping.
7. Lexus – Car wash and vacuum
8. Kimpton Hotels – Lonely travelers get some ‘Guppy Love’
9. AJ Bombers – Free peanuts delivered by P-nut bomber
Blue Goldfish - Using Technology, Data and Analytics to Drive Both Profits an...Stan Phelps
A blue goldfish is any time a business goes leverages technology, data and analytics to do a "little something extra" to improve the experience for the customer. Are you using info-sense to win profits and prophets?
For information on keynotes and workshops, reach out to speaking@purplegoldfish.com or call 919.360.4702.
Red Goldfish - Motivating Sales and Loyalty Through Shared Passion and PurposeStan Phelps
Red Goldfish is the fifth color in the Goldfish Series of books. It focuses on how purpose is driving loyalty and becoming the ultimate differentiator in business.
Stan Phelps is the founder of PurpleGoldfish.com, a speaking and training consultancy that helps brands obtain customers that are up to four times as valuable as ordinary customers. He’s a contributor to Forbes and the author of Purple Goldfish, Green Goldfish, Golden Goldfish, Blue Goldfish, and Purple Goldfish - Service Edition. He works with senior leaders to focus on meaningful differentiation to win the hearts of both employees and customers. Driven by client objectives and inspired by bold vision, Stan creates custom keynotes, workshops, and programs that are memorable and on brand, inspiring businesses to become REMARK-able by design.
Contact Stan at stan@purplegoldfish.com or call 919.360.4702.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
Thinking about your sales team's goals for 2017? Drift's VP of Sales shares 3 things you can do to improve conversion rates and drive more revenue.
Read the full story on the Drift blog here: http://blog.drift.com/sales-team-tips
The study was conducted by Avaus Marketing Innovations, a leading data-driven marketing agency, together with ISS, a leading marketing research company. We asked Swedish and Finnish CMO’s, CTO’s and COO’s to assess the state of data and analytics in their companies, in four major areas:
1. Strategy and business objectives
2. Investments
3. People, processes and leadership
4. Tools and technologies
Download the full study for free here: https://www.avaus.fi/en/state-of-analytics/
Data är makt - varför CRM chefen är nästa CMOAvaus
En traditionell CMO bör svettas av att inte har tillräckligt med insikter om all data ni har tillgänglig. Här finns en stor potential att få en ännu bredare påverkan i marknadsarbetet. Att kombinera data, teknologi, content och growth hacking kommer att krossa de flesta traditionella marknadsinsatserna.
Här får du de 5 nödvändigaste verktygen för att möjliggöra ett framgångsrikt CRM arbete.
– Hur förvandlar du data till personlig kundkommunikation på riktigt?
– Hur bör er “marketing stack” se ut för att möjliggöra planen?
– Hur blir du personlig oavsett kanal (inklusive köp av media)?
– Hur leder du förändringsarbetet med ditt team och din ledningsgrupp?
– Hur skapar du resultat varje dag?
Emma Storbacka, VD Sverige, Avaus.
Data är makt - varför CRM chefen är nästa CMOAvaus
En traditionell CMO bör svettas av att inte har tillräckligt med insikter om all data ni har tillgänglig. Här finns en stor potential att få en ännu bredare påverkan i marknadsarbetet. Att kombinera data, teknologi, content och growth hacking kommer att krossa de flesta traditionella marknadsinsatserna.
Här får du de 5 nödvändigaste verktygen för att möjliggöra ett framgångsrikt CRM arbete.
– Hur förvandlar du data till personlig kundkommunikation på riktigt?
– Hur bör er “marketing stack” se ut för att möjliggöra planen?
– Hur blir du personlig oavsett kanal (inklusive köp av media)?
– Hur leder du förändringsarbetet med ditt team och din ledningsgrupp?
– Hur skapar du resultat varje dag?
Emma Storbacka, VD Sverige, Avaus.
Traditional marketing is declining as digital strategies take over. The rise of technology has made interruption-based marketing obsolete. A historical review shows the evolution of marketing from print to digital. Digital marketing now dominates with personalized strategies and consumer engagement. To thrive, businesses must invest in SEO, social media, big data, and valuable content.
Traditional Marketing is Dead... Long Live the CustomerStan Phelps
Traditional marketing is dead. Today's consumer is empowered. Tell and sell marketing is no longer effective. Companies need to differentiate themselves to stand out in a sea of sameness. Brands need to find ways to leverage their most important asset: their current customer. Referrals and word of mouth are keys to future growth. This presentation features nine customer-centric marketing lessons from leading brands such as Apple, Disney, Five Guys, Kimpton Hotels, Southwest Airlines, TD Bank, Wells Fargo, Zane's Cycles, and Zappos.
This slideshare contains the Purple Goldfish Hall of Fame. Companies that embrace the concept of signature added value. The following brands have earned entrance into the Hall:
Class of 2014
1. Rainforest Cafe - taking care of customers with food allergies
2. Umpqua Bank - constantly reinventing the branch banking experience
3. Progressive - the immediate response vehicle that improves service and reduces costs
4. Lou Mitchells - donut holes + milk duds are two extras at this Chicago landmark
5. Caribou Coffee - a little something extra on top of your coffee and trivia
6. Nurse Next Door - handling mistakes with a bit of humble pie
7. BMW - leveraging a key insight to create a new experience, the overnight test drive
8. Hard Rock Hotel - check in and rock out with a Gibson electric guitar
9. PDQ - handwashing stations and the power of your name at this QSR
Class of 2013
1. Chick-fil-A - Mints, wipes and free refills
2. Wells Fargo - Focus on current customers from growth
3. Safelite - Clean and vacuum in addition to crack repair
4. Panera - Clam chowder and cookies for a special need
5. Apple - One to one training, engraving and stickers
6. Plaza Cleaners - Free dry cleaning for unemployed
7. Liberty Tax - Tasty snacks and kids waiting area
8. Enterprise - They'll pick you up
9. Zane’s Cycles - Lifetime service
Class of 2012
1. Mitchells - Handwritten notes
2. Pizza Shuttle - Photobooth, gutbuster pie and custard
3. Besito - Churros and worry dolls
4. IKEA - Smaland and meatballs
5. Kiehl’s - Free samples
6. Michael Lynne’s - Coffee, 24 demos and can of balls
7. Taranta - QR codes to track freshness of fish
8. L.L. Bean - Guaranteed for life
9. Peter Millar - Mints and packing detail
Class of 2011
1. Trader Joe’s - kids carts, sampling and the whale
2. Nordstrom - Splitting pairs of shoes
3. Starbucks - Bathrooms, downloads, wifi and samples
4. Disney - Alway exceeding expectations with the parade
5. Four Seasons - Walk around the desk to give your key
6. JetBlue - Leather seats, great snacks, DIRECTV
7. Izzy’s - Free mini-scoop with each scoop purchased
8. Amazon - Free 2 day shipping, books and videos
9. Whole Foods - Ice with meat or seafood
Inaugural HOF Class of 2010:
1. Doubletree Hotels - Warm chocolate chip cookie
2. Stew Leonard’s - Free ice cream with $100+ purchase
3. TD Bank - Open 7 days and longer hours
4. Southwest Airlines - ‘Bags Fly Free’
5. Five Guys Burgers and Fries – Bonus fries and peanuts
6. Zappos – Surprise complimentary upgrade of shipping.
7. Lexus – Car wash and vacuum
8. Kimpton Hotels – Lonely travelers get some ‘Guppy Love’
9. AJ Bombers – Free peanuts delivered by P-nut bomber
Blue Goldfish - Using Technology, Data and Analytics to Drive Both Profits an...Stan Phelps
A blue goldfish is any time a business goes leverages technology, data and analytics to do a "little something extra" to improve the experience for the customer. Are you using info-sense to win profits and prophets?
For information on keynotes and workshops, reach out to speaking@purplegoldfish.com or call 919.360.4702.
Red Goldfish - Motivating Sales and Loyalty Through Shared Passion and PurposeStan Phelps
Red Goldfish is the fifth color in the Goldfish Series of books. It focuses on how purpose is driving loyalty and becoming the ultimate differentiator in business.
Stan Phelps is the founder of PurpleGoldfish.com, a speaking and training consultancy that helps brands obtain customers that are up to four times as valuable as ordinary customers. He’s a contributor to Forbes and the author of Purple Goldfish, Green Goldfish, Golden Goldfish, Blue Goldfish, and Purple Goldfish - Service Edition. He works with senior leaders to focus on meaningful differentiation to win the hearts of both employees and customers. Driven by client objectives and inspired by bold vision, Stan creates custom keynotes, workshops, and programs that are memorable and on brand, inspiring businesses to become REMARK-able by design.
Contact Stan at stan@purplegoldfish.com or call 919.360.4702.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
Thinking about your sales team's goals for 2017? Drift's VP of Sales shares 3 things you can do to improve conversion rates and drive more revenue.
Read the full story on the Drift blog here: http://blog.drift.com/sales-team-tips
The study was conducted by Avaus Marketing Innovations, a leading data-driven marketing agency, together with ISS, a leading marketing research company. We asked Swedish and Finnish CMO’s, CTO’s and COO’s to assess the state of data and analytics in their companies, in four major areas:
1. Strategy and business objectives
2. Investments
3. People, processes and leadership
4. Tools and technologies
Download the full study for free here: https://www.avaus.fi/en/state-of-analytics/
Data är makt - varför CRM chefen är nästa CMOAvaus
En traditionell CMO bör svettas av att inte har tillräckligt med insikter om all data ni har tillgänglig. Här finns en stor potential att få en ännu bredare påverkan i marknadsarbetet. Att kombinera data, teknologi, content och growth hacking kommer att krossa de flesta traditionella marknadsinsatserna.
Här får du de 5 nödvändigaste verktygen för att möjliggöra ett framgångsrikt CRM arbete.
– Hur förvandlar du data till personlig kundkommunikation på riktigt?
– Hur bör er “marketing stack” se ut för att möjliggöra planen?
– Hur blir du personlig oavsett kanal (inklusive köp av media)?
– Hur leder du förändringsarbetet med ditt team och din ledningsgrupp?
– Hur skapar du resultat varje dag?
Emma Storbacka, VD Sverige, Avaus.
Data är makt - varför CRM chefen är nästa CMOAvaus
En traditionell CMO bör svettas av att inte har tillräckligt med insikter om all data ni har tillgänglig. Här finns en stor potential att få en ännu bredare påverkan i marknadsarbetet. Att kombinera data, teknologi, content och growth hacking kommer att krossa de flesta traditionella marknadsinsatserna.
Här får du de 5 nödvändigaste verktygen för att möjliggöra ett framgångsrikt CRM arbete.
– Hur förvandlar du data till personlig kundkommunikation på riktigt?
– Hur bör er “marketing stack” se ut för att möjliggöra planen?
– Hur blir du personlig oavsett kanal (inklusive köp av media)?
– Hur leder du förändringsarbetet med ditt team och din ledningsgrupp?
– Hur skapar du resultat varje dag?
Emma Storbacka, VD Sverige, Avaus.
Asiakkuusindeksi 2016 tutkimuksen tuloksia - Tom NickelsAvaus
27.9.2016 Helsingissä järjestetyssä gaalassa palkittiin Asiakkuusindeksi 2016-tutkimuksen voittajat.
Vuoden 2016 ilmiöt:
1. Asiakkaat moniavioisia – lojaliteetti pitää ansaita joka päivä
2. Asiakaskeskeisyys luo oikeasti kasvua - melkein kaikilla toimialoilla asiakaskeskeiset haastajat ovat voimakkaassa kasvussa
3. Riittääkö “Säilyttävä” strategia markkinajohtajilla – vai onko syytä lähteä rohkeasti uudistamaan asiakaslähtöisesti?
9 + 1 steps to get your Marketing Transformation rolling - Emma Storbacka, AvausAvaus
Ten (9+1) requirements for digital transformation of B2B marketing. Presentation from Emma Storbacka, Head of B2B at Avaus Marketing Innovations. Presented during Avaus Sweden's event B2B Marketing Transformation (2016/02/25) in Stockholm.
May the Marketing Hub be with you - Nicholas Christensen, MarketoAvaus
Presentation from Nicholas Christensen, Account Executive at Marketo. Presented during Avaus Marketing Innovations Sweden's event B2B Marketing Transformation (2016/02/25) in Stockholm.
Kemira: Creating the global foundation for local digital marketing programsAvaus
Marketing Automation Success -aamiaisseminaari 16.4.2015 @ Avaus Marketing Innovations: Success case: "Creating the global foundation for local digital marketing programs"
Marja Jokinen, Director & Sini Koskinen, Senior Specialist, Marketing Communications
Kemira Oyj
Suomen Asiakastieto: Ensimmäinen vuosi markkinoinnin automaation parissa, hyö...Avaus
Success case: Ensimmäinen vuosi markkinoinnin automaation parissa: hyödyt ja opit
Nina Härkönen, markkinointipäällikkö, Suomen Asiakastieto Oy
Aamiaisseminaari, Avaus Helsinki, 16.4.2015
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
B2B alkaa muistuttamaan B2C-maailmaa jne kaikki tietää tämän
Dataa generoituu valtavasti
Internet of things tulee kasvattam
aan datan määrää entisestään erityisesti B2B:ssä
Ciscon mittari yli 15 miljardia ihmistä, prosessia ja asiaa kytkettynä verkkoon. Tulee olemaan yli 20 miljardia by end of next year.
What is the value to a marketer of insight that isn't implemented? Zero.
Focus on what matters – the customer
Pilvi tuo palvelut kaikkialle
API:t mahdollistaa kaiken yhdistämisen
API:t korvaa middle managementin
Joten myyjien määrä vähenee
Mitä Sales robot ei ole: Cybernetic organism with living tissue over metal endoskeleton
It’s not an AI that eventually turns out be bad for humans – yet at least
Not a sad little lonely robot either
You need an army, and processes for.
How do you run a robotized assemply line? Is it perfect from the start? No, you start with the process and then you robotize what you can from it.
Organisaatiot muuttuvat
KPIt muuttuvat Amrkkinoijan mittareissa on kuinka paljon pipelineä se on tuottanut
The secret to successful communication is about saying the right thing in the right way in the right place and moment. However, the opportunities to do it right (and wrong) increase dramatically in the more complex and individualistic world.
– Sue Elms, evp/head of global brands, Millward Brown (view source article)
What is the value to a marketer of insight that isn't implemented? Zero.
Focus on what matters – the customer