Overview of the challenges associated with enterprise search. Introduces new metaphors. Includes 2008 market study.

1. Search:
go
Carl Frappaolo
Information Architected, Inc.
Boston, MA
1

2. • Understanding the expanded role for
search
• Search challenges for the enterprise
• Search innovation: intelligent business
applications and enterprise content
strategy
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3. • Time professionals spend with search
approaching the time they spend in email
• Popularity of the Google brand raising
awareness of a central role for search not
just on the Web, but in many business areas
• Search & content strategy represents an
opportunity for disruptive innovation for
enterprise IT
• Industry response to the search buzz 3

4.  1/04 - FAST introduces Enterprise Search Platform (ESP)
 8/04 - Steve Jobs hypes Spotlight search for OS X Tiger
 7/05 - Accenture announces $100M “information management”
practice with search expertise component
 8/05 - IBM contributes UIMA framework to open source, raises
visibility of Omnifind search offering
 11/05 - MS announce Windows Live Search (released 3/06)
 11/05 - Autonomy acquires Verity
 12/05 - US announces eGov Data Reference Model requiring
search & taxonomy
 1/06 - Google shares pass $475
 2/06 - IBM announces $1B program for “information management”
 3/06 - Oracle’s Larry Ellison announces “Secure Enterprise Search”
 1/08 Microsoft announces plan to buy FAST 4

5. • Search applications disappoint
• Poor quality of user experience
– “Information Thrash”
– Search silos
– “Tax” imposed by involuntary reading
requirement
• Quality of organization’s search tools & content
environment falls behind commercial web
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6. 6

7. 7

8. 0
7%
1
>3 20%
41%
2
3 24% 8
8%

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10. “Info-overload harms concentration
more than marijuana”
New Scientist Magazine, 4/30/2005
A psychiatrist at King's College London,
found asked 80 volunteers to carry out
problem-solving tasks, in a quiet
environment & while being bombarded
with emails and phone calls.
Despite being told to ignore the
interruptions, the average IQ of the
volunteers dropped by about 10 points.
Not everyone was equally affected - men
Studies have also shown
were twice as distracted as women.
that IQs of people high on 10
pot drop by 5 points.

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13. (ECMs)
SEARCH
E-Mail &
Intranet(s)
Attachments
SEARCH
SEARCH
Web/
Information Online
Enterprise 2.o
Workplace
Libraries
SEARCH
SEARCH
Desktop
Files
BPM Logs
SEARCH
ERP
SEARCH
SEARCH
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14.  Model for portals: Yahoo! for the intranet
 Model for collaboration: Yahoo! Groups
 Model for chat: AIM, Yahoo! IM, MS messenger
 Model for conferencing: WebEx
 Models for commerce: Amazon, eBay, iTunes
 Model for business applications: Salesforce.com
 Model for Context: Bloomberg/Orbitz
 Model for search: “Google for the enterprise” 14

15.  Natural language processing
 Integrated text and data analytics
 Contextual navigation
 Contextual search
 Multimedia search
 Intelligent extraction: entity, fact, event
 “Business intelligence” applications
 Social & collaborative search/tagging
 Transparent, accurate security
 High performance access to enterprise 15
information

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21. • Content strategy to support “information
intelligence”
• Information architecture
• Information integration: metadata &
search
• Business application focus – not white
box Search:
go
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22.  Customer contact innovations
 Customer service & self service
 Customer experience quality metrics
 Marketing Innovations
 Brand sentiment analytics
 Reputation management
 Competitor and press intelligence
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23.  Product Quality & Risk Management
 Proactive defect detection
 Verification of service level compliance
 Legal & regulatory innovations
 Regulatory compliance verification
 Fraud detection
 Litigation support; case management
 Professional publishing innovations
 Intelligent commerce applications
 More….. 23

24.  Search
 Faster & more relevant
 Broader range of important sources/formats
 Contextually aware & more organized
 New business focus
 Integrated “business intelligent” views
 Application tuning, not application silos
 Connection to business process
 Core element in IT infrastructure,
Information architecture & content 24
strategy

25.  As a primary mode of interacting with information
 No longer a “last resort feature” in software that’s
about something else
 Core capability in enterprise IT infrastructure
 Access in context, not as another interruption
 To make business users more effective in
making decisions, taking actions – no longer
“just a research tool”
 To offer potential for new business models 25

26. Carl Frappaolo
cf@informationarchitected.com
617 933 2584
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