Presentation at the North Central BI Special Interest Group (BISIG) going over a case study of converting an Excel Spreadmart solution to a SSAS data mart solution
How HTC Centralizes Storage Management to Gain Visibility, Reduce Costs and I...Dana Gardner
Transcript of a Briefings Direct podcast on why bringing a common management view in to play improves problem resolution and automates resource allocation more fully.
Data-Ed: Show Me the Money: The Business Value of Data and ROIData Blueprint
This webinar originally aired on Tuesday, December 11, 2012. It is part of Data Blueprint's ongoing webinar series on data management with Dr. Aiken.
Sign up for future sessions at http://www.datablueprint.com/webinar-schedule.
Abstract:
Failure to successfully monetize data management investments sets up an unfortunate loop of fixing symptoms without addressing the underlying problems. As organizations begin to understand poor data management practices as the root causes of many of their problems, they become more willing to make the required investments in our profession. This presentation uses specific examples to illustrate the costs of poor data management. Join us and learn how you can apply similar tactics at your organization to justify funding and gain management approval.
How HTC Centralizes Storage Management to Gain Visibility, Reduce Costs and I...Dana Gardner
Transcript of a Briefings Direct podcast on why bringing a common management view in to play improves problem resolution and automates resource allocation more fully.
Data-Ed: Show Me the Money: The Business Value of Data and ROIData Blueprint
This webinar originally aired on Tuesday, December 11, 2012. It is part of Data Blueprint's ongoing webinar series on data management with Dr. Aiken.
Sign up for future sessions at http://www.datablueprint.com/webinar-schedule.
Abstract:
Failure to successfully monetize data management investments sets up an unfortunate loop of fixing symptoms without addressing the underlying problems. As organizations begin to understand poor data management practices as the root causes of many of their problems, they become more willing to make the required investments in our profession. This presentation uses specific examples to illustrate the costs of poor data management. Join us and learn how you can apply similar tactics at your organization to justify funding and gain management approval.
How Celtra Optimizes its Advertising Platformwith DatabricksGrega Kespret
Leading brands such as Pepsi and Macy’s use Celtra’s technology platform for brand advertising. To inform better product design and resolve issues faster, Celtra relies on Databricks to gather insights from large-scale, diverse, and complex raw event data. Learn how Celtra uses Databricks to simplify their Spark deployment, achieve faster project turnaround time, and empower people to make data-driven decisions.
In this webinar, you will learn how Databricks helps Celtra to:
- Utilize Apache Spark to power their production analytics pipeline.
- Build a “Just-in-Time” data warehouse to analyze diverse data sources such as Elastic Load Balancer access logs, raw tracking events, operational data, and reportable metrics.
- Go beyond simple counting and group events into sequences (i.e., sessionization) and perform more complex analysis such as funnel analytics.
The Right Data Warehouse: Automation Now, Business Value ThereafterInside Analysis
The Briefing Room with Dr. Robin Bloor and WhereScape
Live Webcast on April 1, 2014
Watch the archive: https://bloorgroup.webex.com/bloorgroup/lsr.php?RCID=7b23b14b532bd7be60a70f6bd5209f03
In the Big Data shuffle, everyone is looking at Hadoop as “the answer” to collect interesting data from a new set of sources. While Hadoop has given organizations the power to gather more information assets than ever before, the question still looms: which data, regardless of source, structure, volume and all the rest, are significant for affecting business value – and how do we harness it? One effective approach is to bolster the data warehouse environment with a solution capable of integrating all the data sources, including Hadoop, and automating delivery of key information into the rights hands.
Register for this episode of The Briefing Room to hear veteran Analyst Robin Bloor as he explains how a rapidly changing information landscape impacts data management. He will be briefed by Mark Budzinski of WhereScape, who will tout his company’s data warehouse automation solutions. Budzinski will discuss how automation can be the cornerstone for closing the gap between those responsible for data management and the people driving business decisions.
Visit InsideAnlaysis.com for more information.
[DSC Europe 22] The Making of a Data Organization - Denys HolovatyiDataScienceConferenc1
Data teams often struggle to deliver value. KPIs, data pipelines, or ML driven predictions aren't inherently useful - unless the data team enables the business to use them. Having worked on 37 data projects over the past 5 years, with total client revenue clocking at about $350B, I started noticing simple success factors - and summarized those in the Operating Model Canvas & the Value Delivery Process. With those, I branched out into what I call data organization consulting and help clients build their data teams for success, the one you see not only on paper but also in your P&L. In this talk, I'll share some insight with you.
What you till learn:
GOALS - What is the bar for data science teams
PITFALLS - What are common data science struggles
DIAGNOSES - Why so many of our efforts fail to deliver value
RECOMMENDATIONS - How to address these struggles with best practices
Presented by Mac Steele
Director of Product at Domino Data Lab
In this webinar series, we’re going to get you up to speed with the most foundational and critical categories of business intelligence: Reporting, Dashboards, Embedded Analytics (in apps), and Data Integration and Virtualisation.
In this webinar you will learn:
- How to build your first report (using 2 different techniques)
- Best practices for reporting: designing reports and running an effective reporting system
- Distributing reports: methods for delivering reports to users
Business in the Driver’s Seat – An Improved Model for IntegrationInside Analysis
The Briefing Room with Dr. Robin Bloor and WhereScape
Live Webcast on September 30, 2014
Watch the archive:
https://bloorgroup.webex.com/bloorgroup/lsr.php?RCID=bfff40f7c9645fc398770ea11152b148
The fueling of information systems will always require some effort, but a confluence of innovations is fundamentally changing how quickly and accurately it can be done. Gone are long cycle times for development. Today, organizations can embrace a more rapid and collaborative approach for building analytical applications and data warehouses. The key is to have business experts working hand-in-hand with data professionals as the solutions take shape, thus expediting the speed to valuable insights.
Register for this episode of The Briefing Room to hear veteran Analyst Dr. Robin Bloor as he explains the changing nature of information design. He’ll be briefed by WhereScape President Mark Budzinski, who will discuss his company’s data warehouse automation solutions and how they enable collaborative development. He will share use cases that illustrate show aligning business and IT, organizations can enable faster and more agile data warehouse development.
Visit InsideAnlaysis.com for more information.
Want to know more about Common Data Model and Service? You need to understant what's the difference between CDS for Apps and Analytics? Feel free to use these slides and send me your feed backs.
Adaptive Case Management Workshop 2014 - KeynoteKeith Swenson
This is the first talk from the 3rd International Workshop on Adaptive Case Management and Non-Workflow BPM. conference overview at: http://acm2014.blogs.dsv.su.se/
Solve User Problems: Data Architecture for Humansmark madsen
We are bombarded with stories of the latest products to hit the market – products that will change everything we do. This causes us to focus on the latest technology, building IT for the sake of building IT. Meanwhile, the world still seems to run on Excel.
The “big innovators” who have and use unimaginably large amounts of data are not the norm. Aspiring to use the same complex technologies and patterns they do leads to poor investments and tradeoffs. This is an age-old problem rooted in the over-emphasis of technology as the agent of change. Technology isn’t the answer – it’s the platform on which people build answers.
To emphasize technology is to ignore the way tools change people and practices. The design focus in our market was on storing and making data accessible. If we want to make progress then we need to step back from the details and look at data from the perspective of the organization. Our design focus shifts to people learning and applying new insights, asking questions about how an organization can be more resilient, more efficient, or faster to sense and respond to changing conditions.
In this talk you will learn how to put your data architecture into a human frame of reference. Drawing inspiration from the history of technology and urban planning, we will see that the services provided by the things we build are what drive success, not the latest shiny distraction.
Practical Artificial Intelligence: Deep Learning Beyond Cats and CarsAlexey Rybakov
Developing a Real-life DNN-based Embedded Vision Product
for Agriculture, Construction, Medical, or Retail.
What it takes to succeed in a real-life development of a DNN-based embedded vision product? You have your hardware and software building blocks – want’s next? Learn how to plan and design for deep learning, how to select and cascade algorithms, where to get the training data and how much is enough, and how to optimize and troubleshoot your product.
By now we very well know how to design and train a neural network to recognize cats, dogs and cars. But what about real projects — agriculture, construction, medical, retail? This how-to talk will provide an overview of what it takes to design, train, and fine-tune a real-life DNN-based embedded vision solution. Presentation will explore algorithmic, data set, training, and optimization decisions that take you from proofs-of-concepts to solid, reliable, and highly optimized systems. This material is based on our own successes, failures, and other lessons we learnt while implementing embedded vision solutions over the past few years.
Alexey Rybakov is Senior Director with Luxoft, and manages software R&D, consulting and optimization services in artificial intelligence, deep learning, computer vision, and video processing.
Make compliance fulfillment count doubleDirk Ortloff
This whitepaper gives an overview about the requirements and the approaches to
make your compliance initiative count double. Not only to fulfill compliance but to go
the next step bringing your documentation and knowledge handling to a stage where
future projects can learn from previous successes and mistakes. This will make your
R&D department ready for future challenges, faster markets and global
partnerships.
UX, DX, DSX: Developers and Data Scientists as UsersUXDXConf
More and more companies nowadays are investing heavily in building infrastructure for developers and data scientists. But often, building infrastructure products are treated as pure engineering practices and differentiated from feature products.
I would like to share my experience leading a team at BuzzFeed in building user-centric infrastructure products for our developers and data scientists, and how I integrate and adapt traditional PM techniques for technical products.
Building software for our peers is a double-edged sword. On one hand, our users are technologists themselves and have immense appreciation for well-designed infrastructure and tools. On the other hand, it is very tempting for us as developers to make assumptions about those folks with whom we work closely. When building tools for data scientists, it is especially crucial to keep in mind that they have their own distinct workflows and needs.
Highlights and summary of long-running programmatic research on data science; practices, roles, tools, skills, organization models, workflow, outlook, etc. Profiles and persona definition for data scientist model. Landscape of org models for data science and drivers for capability planning. Secondary research materials.
Similar to Spreadmart To Data Mart BISIG Presentation (20)
Power BI / AAS Data Model Optimization 101 v2Dan English
This is an updated version of the presentation that I did earlier in the year which I presented at MN Data Saturday 13 event on Oct 16, 2021 on data model optimization for Power BI and tabular Analysis Services.
Power BI: Dashboard in an Hour Walk-ThroughDan English
This session will provide a walk-through example showcasing the Power BI tools including the Desktop, Service, and Mobile application. You will see how you can quickly access and explore data and gain insights from any device as well as collaborate and share the content with others. Some of the recent capabilities that have been released since our last meeting will also be demoed. The content and examples will be provided after the meeting so that you can go through the walk-through examples on your own.
http://bit.ly/pbi_wwi_demo
Getting the new year started with Microsoft Power BI!Dan English
In this session we will take a look at the changes that Microsoft has released for the Power BI Service, Power BI Desktop, and Power BI Mobile Apps. Microsoft continues to release updates to Power BI on a weekly and monthly basis. Some of the changes since we last met include items such as Custom Visualizations, Full Screen Mode, Pop-Out for Visualizations, Printing, Export Data, QR Codes, Excel Add-In, Widgets, R Visuals Integration, Improved Image Support, and much, much more. Come and check out all of the latest capabilities of Power BI and be amazed!
This session will cover the enhancements and new features in SQL Server 2012 as Microsoft continues its roadmap with self-service BI. Topics include the changes that have been made to PowerPivot in Excel, as well as the new features. There will be a demo showing how PowerPivot models can be used in SharePoint along with Power View to provide self-service reporting capabilities to end-users. This session will also cover what Power View is, how it works, and what you can do with this new reporting feature that is part of SharePoint SSRS 2012 Integrated Mode.
This session will provide an overview of what PerformancePoint is, where it came from, and how do you get it. We will also discuss what’s changed in the 2010 release (including with the latest SP1 update). Along with this we will go over the Dashboard Designer tool showing you how to install it and explain what it is used for. Then hold on to your seats, I will build out and deploy a fully functional and interactive dashboard within SharePoint. Along the way I will provide insight from the trenches including tips and tricks along with experience from client deployments.
Intro to BI Semantic Model & Self-Service Reporting with Power ViewDan English
There are a lot of changes coming in the next release of SQL Server “Denali” with Analysis Services and PowerPivot along with new powerful BI functionality being added. This presentation will introduce the new BI Semantic Model concept, talk about the different options you have with Analysis Services in SQL Server 2012 (“Denali"), go over the new features in Analysis Services – including PowerPivot, go over developing models, and dive into the new self-service reporting authoring tool Power View (Project “Crescent”). Along the way there will be demonstrations of the new features and functionality so you can get a feel for what is coming. By the end of the session you will have a full understanding of what lies ahead and you can start preparing your roadmap for delivering BI content within your organization.
What's New with BI in SQL Server Denali (SQL11)Dan English
During this session we are going to go over some of the new BI features that have been enhanced and added in SQL Server "Denali" (SQL11). We will look at new features that have been added into Integration Services, Analysis Services, and Reporting Services. Along with this we will talk about and go over the new report authoring tool "Crescent" showing how this tool will provide you the ability to access, explore, and visualize your data in a whole new way and have fun at the same time.
Leveraging Microsoft BI Toolset to Monitor PerformanceDan English
There are many different pieces in the Microsoft BI toolset. In this session, we will take a look at all of the different pieces and utilize each of them to create a unified dashboard, where each component is being leveraged. The tools that will be utilized during this session will include SQL Server 2008, SSRS 2008, SSAS 2008, Excel 2007, Excel Services, PPS 2007, Dashboard Designer, SharePoint Server 2007 and possibly more. Goals - (1) Understanding all of the Microsoft BI components (2) Learn how all of the Microsoft components can work together (3) Provide insight and tips/tricks on leveraging the Microsoft tools
Leveraging MS BI Toolset to Monitor Performance - TechFuse 2010Dan English
There are many different pieces in the Microsoft BI toolset. In this session, we will take a look at all of the different pieces and utilize each of them to create a unified dashboard, where each component is being leveraged. The tools that will be utilized during this session will include SQL Server 2008, SSRS 2008, SSAS 2008, Excel 2007, Excel Services, PPS 2007, Dashboard Designer, SharePoint Server 2007 and more.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
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Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
1. Spreadmart to Data Mart Conversion
Joe Beeck – GfK Custom Research
Dan English
Principal Consultant Principal Developer/Team Lead
dane@magenic.com Joe.beeck@gfk.com
2. Who are we? – Dan and Joe
Dan English Joe Beeck
http://denglishbi.spaces.live.com/
• •
Developing with Microsoft technologies for over Principal Developer/Team Lead at GfK Custom
10 years Research North America.
• •
Over 5 years experience with Data Warehousing Has been working with Microsoft technologies for
and Business Intelligence over 10 years
• •
Experienced in ETL and Analysis Services Current role primarily focuses on working with
development, requirements gathering and data business users to identify requirements and
modeling managing the project team
• •
Microsoft Certified IT Professional (MCITP) and Microsoft Certified Solution Developer (MCSD)
Microsoft Certified Technology Specialist (MCTS)
3. Who is Magenic?
Founded in 1995, Magenic is a technical consulting firm
focused exclusively on Microsoft technologies and has
designed and delivered more than 500 Microsoft-based
applications
Headquartered in Minneapolis, with offices in Chicago,
Boston, Atlanta and San Francisco
2005 Microsoft Partner of the Year, Custom
Development Solutions – Technical Innovation
2007 Microsoft Partner of the Year Finalist, Data
Management
Microsoft Gold Certified Partner and National Systems
Integrator
40 Enterprise Data Services (EDS) consultants
4. Who is GfK?
Founded in1934 and headquartered in Nuremberg, Germany
Size
• $1.43B + in annual revenue
• 9,300+ full-time employees (USA – 700+)
• 2nd largest custom research company in North America
• 2nd largest custom research company worldwide
Full Service
• Knowledge and resources to meet any client need
• Global databases and custom research expertise
• Qualitative and quantitative practices
Global Coverage
• 130 offices located in more than 70 countries
5. Today‟s Agenda
• Market Research Overview
• The Original Spreadmart Solution
• What is the BI Maturity Model?
• Spreadmarts vs. Data Marts
• Case Study and Demo
• Lessons Learned
• Questions?
7. Why Do Market Research?
To reduce the risk of decision making:
• What hidden opportunities exist in the current
market?
• To whom should we target our advertising?
• What product should we market next?
• Should we change the formula of an existing
product?
8. Case Study – Reversing Category Decline
Industry:
• Dairy Industry
Business Problem:
• How to stop and reverse declining dairy sales
Background:
• Dairy sales slipping
• Negative publicity about dietary fats from dairy
• Fewer servings per day recommended
• The client, Dairy Trade Association, needed to understand
consumer attitudes toward dairy products to direct strategy
9. Case Study – Reversing Category Decline
Approach
• Attitudinal segmentation
• Identify how narrowly or broadly people view dairy
• Understand/quantify the consumer perception that dairy
is unhealthy
• Measure consumers attitudes on:
• Dairy category overall
• Individual products
• Health and lifestyle issues
• Cross this attitudinal information with consumption
patterns, lifestyle habits, and demographics
• Combine and model results to create in-depth profiles of
the respondent
10. Case Study – Reversing Category Decline
Results
• Major recommendation: It‟s about
milk! Milk should be at the core of
the communication message.
• Results: Very successful campaign
to reverse the trend and make milk
cool again.
• Milk sales rose
• Public perception changed
11. Ways to Collect Data
Type Situation
• A moderate number of questions
Telephone • A lot of people
• No visual or sensory stimuli needed
• A few questions – simple
• A lot of people
Mail • Few security concerns
• Visual and/or sensory stimuli
• Fewer questions
• Simple to complex
Online • A lot of people for relatively little money
• Visual stimuli
• More questions
In-person • More complex
• Visual and/or sensory stimuli
12. Types of Questions
Closed End Open End
Provides choice for the respondent. Respondent answers in own words; no
responses for respondent to choose from.
Good for “What do you do, Example: What, if anything, do
where is it done, who uses it” you like about the product?
type questions Please clarify.
Should generally be used when
Example: Why do you say that
all (or most) of the possible
you [respondent‟s answer to
responses can be determined
question 3]?
beforehand.
13. Market Research Process
Define Survey and Measures
Conduct Survey
Collect Data
Process and Clean Data
Report Results
15. Business Requirements
300 000 survey responses per year – 25 000 per month
12 report templates
1500 reports generated per month
Ability to generate historical reports
24-hour turnaround after receipt of data
Perfect data
16. Speadmart Solution
Run PERL
Run VBA
Pre- Use Adobe Manually
script to
Load and script to
“stitch”
aggregate Distiller to post files to
validate data generate
data and convert SharePoint
together
using 1,500
individual
split into 17 everything to according to
PostScript
tabulation
separate PDF a predefined
reports
software files (250 at
Excel tabs documents file structure
according to
a time)
the hierarchy
16 Hours 16 Hours 30 Hours 1 Hour 1 Hour 1 Hour
17.
18. Spreadmart Issues
Data had become decentralized over the course of 3+ years
Excel became unusable due to increasing data volume and memory errors
Unable to run historical reports without returning to saved versions of Excel
documents
Prone to error because of so many manual updates, lack of versioning control,
and lack of integrity-checking software
Custom updates increased reliance on individual developers. Transfer of
knowledge became very difficult
System/process became so slow that even small issues would cause delays in
delivery to the client
Solution had become fragmented and new report requests were no longer cost
efficient
Errors and delays were beginning to put contract in jeopardy
20. BI Maturity Model – where are you at?
STRUCTURE: Mgmt Reports Spreadsheets Data Marts Data Warehouses Enterprise DW BI Services
System Individual Department Division Enterprise Inter-Enterprise
SCOPE:
By Wayne Eckerson, Director of Research, TDWI
21. Spreadmart BI – Infant (2nd) Stage
Are the users What happens when
Did they extract all How long does it
extracting and the person responsible
of the necessary take to extract
reporting on the for the report goes on
data to allow the data and how
right data? vacation or is sick or
management to ask clean is it once it
leaves the company?
further questions? is extracted?
MS Access MS Excel MS PowerPoint Business Users
Do they have enough
What logic is
Source Data data collected to
being applied and
perform yearly
Is all of the data
is this common
comparisons or
available in the
logic within the
trends over time?
source system?
organization?
22. Data Mart BI – Child (3rd) Stage
OLAP Engine
Data Mart
Source Data Business Users
23. Spreadmart vs. Data Mart BI
Spreadmart Data Mart
• High end-user control
• Shared/consistent view of data
• Easy to create and use
• Centralized logic
• Can be pieced
Pros • Highly interactive (slice-and-
together
Pros dice)
• Highly customizable for
• Secured
the intended audience
• Very Flexible
• Low cost solution
• Extremely Fast response time
• Inconsistent view of the data
• •
No centralized logic Takes time to generate
Cons • •
Typically no security applied Less end-user control
Cons
• •
Silos of data throughout Costs more to develop
organization • Could potentially introduce
new tools (training)
24. Spreadmart to Data Mart Case Study
Spreadmart
• Excel file report system
• Lots of embedded business logic and conditional formatting
• Generated over 1500+ files (most contained multiple reports) with macro
• Process took approximately 30 hours to run
• Initial Excel file was created and tested over a 6 month time period
• If there were any data issues or report creation errors process had to be re-run
• Not easy to implement additional change requests
Data Mart
• Star schema database engine designed
• Analysis Service database created with centralized logic
• Reporting Service reports created and data driven subscription setup
• Generated same reports in approximately 30 minutes
• Entire database along with reports was created and tested in 2 month time frame
• Database and reporting structure extremely flexible to change requests
26. Reporting Services with SSAS data
SSAS Designer within SSRS
• Keep measures in the columns
• Flattened hierarchy information
• Very nice drag-n-drop feel and parameter setup
MDX Query within SSAS data source
• No drag-n-drop designer
• Custom MDX scripting capability
SSIS data source
• OLE DB Source or DataReader (ADO.Net)
• Ability to customize output
• Join multiple datasets
SQL Server Stored Procedure
• Similar capabilities like SSIS
• Custom formatting and data merging logic within stored procedures
• OPENQUERY commands with linked server (SSAS)
27. Data Mart Conversion Steps
1. Received the business requirements for the deliverables
2. Reviewed the reporting deliverables, data files, and calculations required for
the reports
3. Created the star schema database model
4. Created the ETL process to import the data file and load the star schema
5. Created the Analysis Service database
1. Setup the necessary dimensions, attributes, hierarchies
2. Produced the cube with necessary measures, measure groups, and
calculations
6. Setup the linked server within SQL Server to access the SSAS database
7. Created the stored procedures to be used by Reporting Services
8. Created the Reporting Service reports
9. QA reports and all data associated with them
10.Setup data driven subscription to generate all of the reports to be delivered
to the client
29. Lessons Learned
The client needs to understand how their hierarchical data is applied
( re-casted each month or applied using type 2 dimension )
The benefits of the future BI solution need to be emphasized throughout the project
Automate, Automate, Automate
Stick to your process
Business users are „key‟ – keep them involved throughout the process and use them for Q&A and
validation
Data is never as clean as you would expect – „trust but verify‟
Nothing is ever as „easy‟ as you think – even rounding can cause issues
Document and comment on all processes with reasons why
30. Resources
Microsoft BI Site
http://www.microsoft.com/bi/
SharePoint BI Features Introduction
http://office.microsoft.com/en-us/sharepointserver/HA100872181033.aspx
PerformancePoint Home Site
http://www.microsoft.com/business/performancepoint/default.aspx
PerformancePoint Developer Portal
http://msdn.microsoft.com/en-us/office/bb660518.aspx
Channel9 MSDN BI Screencasts
http://channel9.msdn.com/Showforum.aspx?forumid=38&tagid=277
SQL Server 2008 Home Site
http://www.microsoft.com/sqlserver/2008/en/us/default.aspx
Microsoft Virtual Labs (TechNet and MSDN)
http://www.microsoft.com/events/vlabs/default.mspx
Magenic Blogs
http://blog.magenic.com/blogs
31. Source Information
BI Maturity Model – http://www.dmreview.com/issues/20041101/1012391-1.html or
http://www.tdwi.org/publications/display.aspx?ID=7199
Dan‟s Blog postings – Using Reporting Services (SSRS) with SSAS data and SSAS MDX
Round = Banker‟s Rounding
DateTool - http://www.sqlbi.eu/datetool.aspx and
http://sqlblog.com/blogs/marco_russo/archive/2007/09/02/datetool-dimension-an-alternative-
time-intelligence-implementation.aspx
32. Contact Information – Thank You!
Dan English - dane@magenic.com
Dan‟s BI Blog - http://denglishbi.spaces.live.com
Dan‟s Videos - http://www.youtube.com/user/denglishbi or
http://video.msn.com/video.aspx?mkt=en-us&user=-
3657354010876223112
Magenic - info@magenic.com
Joe Beeck - Joe.beeck@gfk.com