Uploaded byDan English
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Spreadmart To Data Mart BISIG Presentation
The document details a presentation on converting spreadmart to data mart, featuring insights from Joe Beeck and Dan English, who discuss their expertise in Microsoft technologies and the importance of market research. It emphasizes the case study of reversing category decline in the dairy industry using attitudinal segmentation and strategic marketing. The process outlines the challenges faced with decentralized data and outlines steps for effective data mart conversion, including ETL processes and reporting services.
