This is the supporting presentation of a hands-on session on cloud storage as a light introduction to cloud adoption. Cloud storage is an easy to understand, easy to use, and easy to start journey for the adoption of public cloud services. On top, it enables and supports many different use cases where data is key.

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Cloud Storage …
… for all!

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This document supports the hands-on workshop on cloud storage, covering the
general concepts and including the support and guidelines on the practical setup and
utilization of this storage as an extension to the assistants’ workstations.
About this document

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access to any kind of account
(even trial),
user shared or dedicated account.
Software
▪ AirLiveDrive, free to use S3-compliant to add
one cloud drive as to a Windows-based PC.
It can be downloaded following this link.
▪ There are many alternatives, with more or
less functionalities, including
Prerequisites for this session
your
public
cloud
service
A Windows-based PC with
Access to internet (for the
hands-on part).
among many more…

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▪Do you have a lot of files and don’t
have the space to store them?
▪Are you worried about losing files?
▪Do you want your files to be secure
and easily accessible?
▪Do you need to have a protected and
secured copy of your data?
Quick Survey

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Today’s agenda
Storage
Today
Next
Conclusions
Hands-on
session
What is

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▪ near 50% growth, Year-on-Year
▪ budgets not growing in the same way,
▪ 2x each 2 years and accelerating
▪ multimedia elements, data from multiple
sources, IoT, Big Data + AI, ….
▪ limited resources
▪ priorities to attend business and current
operation.
▪ new demands to share data
▪ brochures, statements, documents, ….
▪ available for different devices
▪ increased data access from multiple
devices, for different purposes (retrieval,
control, …).
▪ protected data
▪ security is more important (regulation,
fines, image, …).
▪ reduce TCO
▪ do more with less.
▪ Some reference figures:
▪ 79% of small businesses store less than
50TB,
▪ 78% of mid-sized businesses store less
than 100TB,
▪ 63% of enterprises store more than 100TB.
Organizations storage needs

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What is Cloud storage?
Cloud storage is
available*
scalable,
secured,
shared,
Storage as a Service.
*: Anytime, Anywhere and from Any device.
Cloud storage is the result of
integrating computing and
storage resources, spanned or
not across different
datacenters, provided as a
service and accessible thru
consoles and API.

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Consumer market
▪ All the top cloud storage services for consumers are
supported on Object Storage technologies.
▪ Amazon, Google and Microsoft are present with their
cloud storage versions for consumers (Amazon Drive,
Google Drive, Azure Backup and OneDrive).
Who are the cloud storage suppliers?
Business market

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Consumer Business
Flexible
Engine
Company Dropbox Amazon Google Microsoft Amazon Google Microsoft Orange
Technology AWS S3 AWS S3
Google Cloud
Storage
Blob Storage?
S3
(Simple Storage
Service)
Google Cloud
Storage
Blob Storage
OBS
(OBject Storage
service)
Free/Included 2GB 5GB 0GB 5GB 5GB 0GB 5GB 5GB
MRC 5GB 9,99€ 0,00€ 0,10€ 0,00€ 0,00€ 0,10€ 0,00€ 0,00€
MRC 100GB 9,99€ 1,67€ 2,09€ 2,00€ 2,40€ 2,20€ 2,17€ 1,81€
SLA no no no 99,9% 99,9% 99,9% 99,9% 99,9%
Comments
Min. Charge 2TB
(3TB for Business)
Little volumes
granularity,
(100GB -> 1TB)
5GB free only for the
first 12 Months
Includes clients for Access and synchronization.
Outbound transfer cost may apply when exceeding limit.
No durability commitments.
Multi-Availability Zones storage in EU.
Additional charges for outbound traffic and access.
Durability 99,999999999% (11 “9”s).
Cloud Storage offer
Public price list, as of Mar/2022.

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Cloud Storage is also known as Storage as a Service
Storage as a Service is
the way to provide
storage under the cloud
model promises.
It can be seen as a separate
service or as part of other
cloud services.
It can be used by users and
by applications.
Infrastructure
as a Service
IaaS
Platform
as a Service
PaaS
Software
as a Service
SaaS
Storage
as a Service
STaaS
X as a Service
XaaS
users applications

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Typical on-premises Storage Cloud Storage
Storage solutions
Infrastructure Service
Monolithic and Static Flexible and Dynamic
Redundancy/Fault tolerance as cost Redundancy by Supplier (in the service)
Limited (capacity, scaling, exposure) Unlimited (cloud “promise”)
Hardware failures impact on data availability High SLAs (availability and durability)
Private Public (exposure)
CapEx OpEx

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Cloud storage benefits
Scale & Elasticity
Cloud Storage is there.
Available when and as needed.
No capacity planning, no long-term
commitments, ….
Simplified operations
Cloud Storage is a service.
Avoids the need of specialized
support allowing its adoption
without deviating resources from
other tasks.
Lower TCO
Usage-based cost allows
absorption of peaks.
Being a service allows cost-
effective operations.
Data protection
Affordable cost, data security and
resilience enables responses to
different needs (e.g., data sharing,
business continuity, etc.).

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The use of cloud storage varies
between consumers and businesses.
In general:
▪ Consumers are keeping more personal
information for availability purposes,
▪ Businesses are keeping backups and copies
for protecting them and other documents for
sharing purposes (e.g. financial statements,
marketing material, …).
What is Cloud storage for?
Source: STATISTA Global Consumer Survey and Enterprise Survey, 3Q 2020 (among cloud storage users).
0% 20% 40% 60% 80% 100%
Financial Information
Other Elements
Passwords/Login Data
Working Documents
Backups
Other Documents
Music/Photos/Videos
Business Consumer

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It should be easy to start using
Cloud Storage
▪ multiple and different use-cases (& hybrid solutions),
▪ no migrations,
▪ no-commitments,
▪ pay-per-use costing,
▪ off-premises and secured storage,
▪ data sharing with externals with little/no impact,
▪ anywhere, anytime, anydevice,
▪ no competition with existing services,
▪ no/little changes are needed,
▪ ….
How Cloud Storage integrates with IT?
Users Backups
Business
applications
External archiving
(external replicas)
Extension to internal
Storage systems
Backups
(external copies)
Anywhere
data access
Any-device
data access
Easy data sharing
(with externals)

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Top 5 reasons for the Cloud storage adoption
i.e., what are businesses using it for
Easy Sharing
31%
Cost efficiency
27%
Growth
21%
Safe Backup
12%
Data reliability
9%
Reason of choice Comments
Easy Sharing Sharing among servers and users
Cost effectiveness usage-based cost, no CapEx
Growth as per cloud promise
(Storage as a Service, no capacity planning, right-sizing, peaks, …)
Safe Backup store backups out of premises
Data reliability external vendor data protection mechanisms
Source: STATISTA Global Consumer Survey and Enterprise Survey, 3Q 2020 (among cloud storage users).

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Top 5 concerns against the Cloud storage adoption
i.e., why businesses are against adopting it
Security
41%
Technical risks
25%
Bandwidth needs
18%
Cost
14%
Software needs
2% Concern Why?
Security
exposure to attacks and loss sensitive data,
reduced data ownership traceability
Technical risks
connectivity issues results in data not
available
Bandwidth needs
time to retrieve depends on data volumes
(and latency)
Cost
when volumes are known, stable and
predictable
Software needs
other software which may be needed as well
as changes in existing applications
Source: STATISTA Global Consumer Survey and Enterprise Survey, 3Q 2020 (among cloud storage users).

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Who is using Cloud Storage?
The use of cloud storage
looks quite homogeneous
across different industries.
Almost every vertical has
significant storage needs
that can benefit from cloud
storage.
Financial
Services
16%
IT&C
15%
Public
Sector
14%
Manufacturing
9%
Health
17%
Retail
14%
Media & E
11%
Others
4%
Source: FORTUNE Business Insights

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most of the concerns can
be removed by addressing
the right use case
0% 20% 40% 60% 80% 100%
Performance, Reliability,
Uptime
Security and Loss of
Control
Cost uncertainty
Regulatory & Compliance
issues
Convincing Team &
Management
Too much investments to
recover
Not sure where and how to
start
No Plans Planning Using
Top concerns
Source: TechStrata
(weights of concerns and responses may vary for different regions, countries and industries)

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Easy step to develop
Cloud services
▪ multiple use-cases,
▪ easy to understand,
▪ fast to test and to start using,
▪ does not compete with existing services,
▪ low entry cost and free trials,
▪ reduced operational needs,
▪ ….
Cloud Storage may drive
bandwidth requirements
*
Why Cloud Storage?
*: Depending on the use-case
(i.e., higher consumption depending on the use case)

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▪ 41% of European Organizations are using Cloud
Storage, +10% Year-on-Year
▪ 20% declared to be planning to adopt it in 2022.
▪ Growth is accelerating due to new use cases
(especially Big Data and Artificial Intelligence).
Source: Eurostat
▪ +18% spending in cloud storage in 2021
Source: Gartner
▪ Some reference figures:
▪ 79% of small businesses store less than 50TB,
▪ 78% of mid-sized businesses store less than 100TB,
▪ 37% of enterprises store less than 100TB.
Source: Statista 2022
Enterprises are moving to Cloud Storage

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A Cloud Storage project cost
depends on the use case
▪ the volume needed (i.e., GB/TB),
▪ how to manage it (e.g., versioning, updates, …),
▪ other specificities for the data handling (e.g.,
retrievals, aging, …).
It is an easy way to start
discussing about the Cloud
adoption
How much is a Cloud Storage project
10.000 GB
5 GB 10 GB 500 GB
4.000 GB
€ 189,46
€ - € 0,09
€ 9,38
€ 75,73

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how to start
using it
let’s go hands-on

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Object storage services are based
on “buckets” where folders, objects
can be stored.
Somehow
▪ a Bucket can be compared with a drive or a
root directory,
▪ a folder can be compared with a directory,
▪ an object can be compared with a file which
is managed as a single and non-divisible
element.
Bucket 1
Folder 1
Object 1
Object 2
Object n
Folder 2
Object 1
Object 2
Object n
Bucket 2
Bucket n
Object Storage base concept

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3 Steps to start using it
Create your bucket/s
Access to Flexible
Engine, create your
bucket/s and get your
credentials.
Setup your software
Choose the most
adequated software for
your storage needs.
Start using it!
That’s it!
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conclusions

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▪Storing data in the Cloud redefines
the way in which we design, share,
access and manage our data.
▪There are multiple mechanisms to
ensure the protection, security and
availability of the data, even more
and better than for on-premises
data.
The cloud seems to be
an excellent place for
storing copies of critical
data as well as non-
sensitive data at
unbeatable price
Conclusion 1

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Cloud storage is an
easy way to start the
move to the Cloud
1. easy and clear value and
benefits,
2. supported on low-cost and
fast implementation, and
3. facilitated by free-trials.
Conclusion 2

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• Extension of Organization’s Storage
• off-premises data,
• peaks,
• …
Many options and enablers to enter in any Organization
• Data sharing
• public or private,
• secured and protected,
• …
Allows many and different use-cases No capacity planning
Easy to understand service and value No resources needed for maintenance
Easy and quick to start testing and using No commitments
Little/no impact on existing services Usage-based cost
No CapEx Very low entry costs and free trials

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next?

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annexes

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Storage types
block file object