Amazon Web Services pioneered cloud computing in 2008. Since then, we’ve learned a lot about what enterprises have done to meaningfully adopt the cloud to benefit their businesses. This session will present a pattern that has emerged, organizationally and architecturally, in enterprises who are using the cloud to meet their business objectives. With practical guidance, and insight into how AWS and our partners can help you deliver results, attendees will gain an actionable model for accelerating their organization’s success.

1. ©2015, Amazon Web Services, Inc. or its affiliates. All rights reserved
Enterprise IT in the Cloud
How to accelerate your business
and be an IT hero
Stephen Orban, Head of Enterprise Strategy, AWS
@stephenorban

2. ©2015, Amazon Web Services, Inc. or its affiliates. All rights reserved
Enterprise IT in the Cloud
How to accelerate your business
and be an IT hero
Stephen Orban, Head of Enterprise Strategy, AWS
@stephenorban

3. A personal history in technology
Various
leadership
positions
CTO & Co-founder
Head of
Enterprise
Strategy
CIO
2001-2008
2008-2012
2012-2014
2014-current

4. A personal history in technology
Various
leadership
positions
CTO & Co-founder
Head of
Enterprise
Strategy
CIO
2001-2008
2008-2012
2012-2014
2014-current

5. What if you could devote 30% more of
your resources to your customers?

6. IT Map - Traditional IT
E-mail, Productivity,
Collaboration, HR,
Finance, ERP
Desktop Support, Device
Management, Telephony,
IT Support
Information Security, CISO Encryption, Key Management, Identity
Management, Firewalls, IDS, DDoS
Business Applications
CTO/VP Applications
Digital Products, Brand
Websites, Mobile
Applications, Point of Sale
Systems, Commerce
Corporate Applications
CIO/VP Corp Systems
End User Computing
VP IT Support
Infrastructure
VP Infrastructure
Servers, Storage, Networking, Databases, Data Warehousing, Data
Centers

7. IT Map - Traditional IT
E-mail, Productivity,
Collaboration, HR,
Finance, ERP
Desktop Support, Device
Management, Telephony,
IT Support
Information Security, CISO Encryption, Key Management, Identity
Management, Firewalls, IDS, DDoS
Business Applications
CTO/VP Applications
Digital Products, Brand
Websites, Mobile
Applications, Point of Sale
Systems, Commerce
Corporate Applications
CIO/VP Corp Systems
End User Computing
VP IT Support
Infrastructure
VP Infrastructure
Servers, Storage, Networking, Databases, Data Warehousing, Data
Centers

8. IT Map - Traditional IT with AWS
Information Security, CISO
Corporate Applications
CIO/VP Corp Systems
End User Computing
VP IT Support
Business Applications
CTO/VP Applications
AWS Elastic Beanstalk,
AWS Lambda, Amazon SQS,
Amazon SNS, Amazon
Mobile Analytics, Amazon
CloudFront
Amazon WorkMail,
Amazon WorkDocs,
AWS Marketplace, AWS
Directory Service, SaaS
Amazon WorkSpaces,
Amazon AppStream, AWS
Marketplace, AWS Mobile
Services, SaaS
AWS Identity and Access Management
(IAM), AWS CloudHSM, AWS Key
Management Service (AWS KMS),
Security Groups, AWS Marketplace
Amazon EC2, Amazon S3, Amazon RDS, Amazon VPC, Amazon Direct Connect, Directory
Service, IAM, AWS Service Catalog
Infrastructure
VP Infrastructure

9. IT Map - Traditional IT with AWS
Information Security, CISO
Corporate Applications
CIO/VP Corp Systems
End User Computing
VP IT Support
Business Applications
CTO/VP Applications
AWS Elastic Beanstalk,
AWS Lambda, Amazon SQS,
Amazon SNS, Amazon
Mobile Analytics, Amazon
CloudFront
Amazon WorkMail,
Amazon WorkDocs,
AWS Marketplace, AWS
Directory Service, SaaS
Amazon WorkSpaces,
Amazon AppStream, AWS
Marketplace, AWS Mobile
Services, SaaS
AWS Identity and Access Management
(IAM), AWS CloudHSM, AWS Key
Management Service (AWS KMS),
Security Groups, AWS Marketplace
Amazon EC2, Amazon S3, Amazon RDS, Amazon VPC, Amazon Direct Connect, Directory
Service, IAM, AWS Service Catalog
Infrastructure
VP Infrastructure

10. Enterprise Customers

11. Public Sector

12. IT Map - A Cloud-First Tomorrow
Information Security, CISO
Business Applications
CTO/VP Applications
DevOps
VP DevOps
+30%
added to
your
business
Corporate Applications
CIO/VP Corp Systems
End User Computing
VP IT Support
AWS Elastic Beanstalk,
AWS Lambda, Amazon SQS, Amazon
SNS, Amazon Mobile Analytics,
Amazon CloudFront
Amazon WorkMail,
Amazon WorkDocs,
AWS Marketplace, AWS
Directory Service, SaaS
Amazon WorkSpaces,
Amazon AppStream, AWS
Marketplace, AWS Mobile
Services, SaaS
Amazon EC2, Amazon S3, Amazon RDS, Amazon VPC,
Amazon Direct Connect, Directory Service, IAM, AWS
Service Catalog
AWS Identity and Access Management
(IAM), AWS CloudHSM, AWS Key
Management Service (AWS KMS),
Security Groups, AWS Marketplace

13. It’s a Journey

14. Each journey is unique, but here’s what we see
along the way…
Executive
Sponsorship
Experiment
Educate Staff
Making it Real
Cloud Center of
Excellence
Hybrid
Adoption
Cloud-First
Standard
11st
Engage
Partners

15. Each journey is unique, but here’s what we see
along the way…
Executive Sponsorship
Hybrid
Adoption
Cloud Center of
Excellence
Cloud-First
Standard
Making it Real
11st
Engage
Partners

16. Provide Executive Support
Path of least resistance
Don’t bet the farm
Deal with internal politics
Can start anywhere
CEO
11st

17. Align on the Outcome
CEO
Competitive advantage
Save money
CIO
Business alignment
Move faster, more efficiency
CFO
Improved cash flow
Save money
CMO
Respond to market changes
More experimentation, better analytics
CISO Visibility, auditability, control
CRO
Get more products to market
Move faster, more efficiency
Priority AWS Value
Experience
Pace of Innovation
Service Depth & Breadth
Pricing Philosophy
Ecosystem
Global
11st

18. Each journey is unique, but here’s what we see
along the way…
Educate Staff Hybrid
Adoption
Cloud Center of
Excellence
Cloud-First
Standard
Making it Real
11st
Engage
Partners

19. Cloud Skill Demand 11st
%ofmatchingjobpostings
0
20%
10%
Jan '06
Job Trends from
indeed.com
Amazon Web Services
Jan ‘15
1.7M
Unfilled cloud jobs in 2012
7M
projected jobs in three years
Internal champions
= faster adoption

20. Educate Staff
Online videos
and labs
Instructor-led
courses
11st
Business Decision Makers Technical Staff
Learn the efficiency, agility, and
innovation or the cloud
Determine migration strategies
Design available and secure applications
Develop applications using scripts and SDKs
Scale and automate implementations
AWS Essentials -
Business & Technical

21. Each journey is unique, but here’s what we see
along the way…
Experiment
Hybrid
Adoption
Cloud Center of
Excellence
Cloud-First
Standard
Making it Real
11st
Engage
Partners

22. Experiment
Mobile
Apps
CorporateApps
Virtual
Desktops
Websites

23. 11st
Experiment

24. Each journey is unique, but here’s what we see
along the way…
Engage Partners
Executive
Sponsorship
Experiment
Educate Staff
Making it Real

25. APN Premier Consulting Partners 11st

26. APN Technology Partners 11st

27. AWS Cloud Adoption Framework 11st
Professional
Services
Business
Perspective
Platform
Perspective
Process
Perspective
People
Perspective
Maturity
Perspective
Operating
Perspective
Security
Perspective

28. What types of projects
are companies using
the AWS Marketplace
for?
Development & Testing 59%
Web Applications 57%
File storage 37%
Backup/Archive 26%
Mobile Applications 20%
Big Data Analytics 15%
High Performance Computing 13%
Media Sharing/Streaming 11%
Browse the AWS Marketplace 11st
*Results based on a survey of US-based AWS Marketplace customers in Q1 of 2015

29. Each journey is unique, but here’s what we see
along the way…
Cloud Center of Excellence
Executive
Sponsorship
Experiment
Educate Staff
Making it Real

30. Create a Center of Excellence
Cloud best practices
Customer Service Oriented
Automate everything
Enable
App
Teams
Infrastructure
Teams
Example tenets:
11st

31. Center of Excellence 11st
Business
Apps

32. Consider TCO 11st

33. Cost Comparisons 11st
InstanceCount
0
2
4
5
Day of Month
0 5 10 15 20 25 30
Monthly predictable peak

34. Cost Comparisons 11st
InstanceCount
0
2
4
5
Day of Month
0 5 10 15 20 25 30
Traditional capacity planning

35. Cost Comparisons 11st
InstanceCount
0
2
4
5
Day of Month
0 5 10 15 20 25 30
Elastic Capacity

36. Cost Comparisons 11st
InstanceCount
0
2
4
5
Day of Month
0 5 10 15 20 25
~75% Savings

37. Alert and Monitor 11st
AWS
CloudTrail
Amazon
CloudWatch
An audit is an API call away

38. Each journey is unique, but here’s what we see
along the way…
Hybrid Adoption
Executive
Sponsorship
Experiment
Educate Staff
Making it Real

39. Implementing Hybrid 11st
Business
Apps

40. Each journey is unique, but here’s what we see
along the way…
Cloud-first Standard
11stExecutive
Sponsorship
Experiment
Educate Staff
Making it Real

41. Cloud-First 11st
Business
Apps

42. Enterprises ISVs
“Friends don’t let friends
build data centers.”
Charles Phillips, CEO, Infor
11st
Cloud-First

43. 11 Regions
29 Availability Zones
53 Edge Locations
Data Center Migrations
Data CenterAWS Region
11st

44. Become a Trend
Setter

45. Why AWS?
Global FootprintTrusted & Secure
Auditing & Compliance
Rapid InnovationMost Complete
Platform
Ready to Support You
Built for Hybrid
Architectures
Large Partner
Ecosystem

46. Thank you!
@stephenorban