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Partnering with ISV's and AWS Marketplace – Your Competitive Advantage in the Cloud

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One of the key advantages of delivering solutions on the AWS cloud is that you can avoid procuring and delivering an infrastructure stack as part of your offer. This increasingly applies also to the Software you include in your architectures, as many vendors are now targeting cloud deployment models with innovative new licensing and delivery models, along with guidance for how you might integrate their packages into your solution. In this session, we’ll provide and overview of AWS technology partner ecosystem as well as the rapidly growing AWS Marketplace.

Published in: Technology

Partnering with ISV's and AWS Marketplace – Your Competitive Advantage in the Cloud

  1. 1. Partnering with ISVs and AWS Marketplace Your competitive advantage in the cloud Nigel Watson, Technology Partner Manager Amazon Web Services
  2. 2. “Today, I’m going to buy some EC2 and S3” - No one, ever Picture: Dinner Menu/corporatemonkey/Commons
  3. 3. Picture: Dinner Menu/corporatemonkey/Commons Enterprise Applications Virtual Desktop Sharing & Collaboration Platform Services Analytics Hadoop Real-time Streaming Data Data Warehouse Data Pipelines App Services Queuing & Notifications Workflow App streaming Transcoding Email Search Deployment & Management One-click web app deployment Dev/ops resource management Resource Templates Mobile Services Identity Sync Mobile Analytics Push Notifications Administration & Security Identity Management Access Control Usage Auditing Key Storage Monitoring And Logs Foundation Services Compute (VMs, Auto-scaling and Load Balancing) Storage (Object, Block and Archival) CDN Databases (Relational, NoSQL, Caching) Networking (VPC, DX, DNS) Infrastructure Regions Availability Zones Points of Presence
  4. 4. AWS is a platform for adding value
  5. 5. APN Technology Partners
  6. 6. Why should I care?
  7. 7. Why should I care? Time to value
  8. 8. Why should I care? Time to value Reduced risk
  9. 9. Why should I care? Time to value Reduced risk Decreased technical debt
  10. 10. Why should I care? Time to value Reduced risk Fit to requirements Decreased technical debt
  11. 11. Why should I care? Time to value Reduced risk Fit to requirements Decreased technical debt Economics and licensing
  12. 12. Why should I care? Time to value Reduced risk Fit to requirements Decreased technical debt Economics and licensing Choice
  13. 13. Picture: Growth/Adam Selwood/Creative Commons Migrating Infrastructure
  14. 14. Planning Customer Data Centre Apps Storage Relational Data/DW
  15. 15. Planning What’s there? What’s it going to cost? Customer Data Centre Apps Storage Relational Data/DW
  16. 16. Planning What’s there? Discovery What’s it going to cost? Customer Data Centre Apps Storage Relational Data/DW
  17. 17. Planning What’s there? Discovery What’s it going to cost? TCO/Planning Customer Data Centre Apps Storage Relational Data/DW
  18. 18. Migrating Data Customer Data Centre Apps Storage Relational Data/DW
  19. 19. Migrating Data Customer Data Centre Apps Storage Relational Data/DW S3Glacier
  20. 20. Migrating Data Customer Data Centre Apps Storage Relational Data/DW S3Glacier
  21. 21. Migrating Data Customer Data Centre Apps Storage Relational Data/DW S3Glacier Direct Connect
  22. 22. Migrating Data Customer Data Centre Apps Storage Relational Data/DW S3Glacier Backup/DR Direct Connect
  23. 23. Migrating Data Customer Data Centre Apps Storage Relational Data/DW S3Glacier Backup/DR Direct Connect
  24. 24. Migrating Data Customer Data Centre Apps Storage Relational Data/DW S3Glacier Backup/DR Direct Connect
  25. 25. Migrating Data Customer Data Centre Apps Storage Relational Data/DW S3Glacier Backup/DR Direct Connect
  26. 26. Migrating Data Customer Data Centre Apps Storage Relational Data/DW S3Glacier Direct Connect Backup/DR
  27. 27. Migrating Data Customer Data Centre Apps Storage Relational Data/DW S3GlacierRDS Redshift Direct Connect Backup/DR
  28. 28. Migrating Data Customer Data Centre Apps Storage Relational Data/DW S3GlacierRDS RedshiftData Migration Direct Connect Backup/DR
  29. 29. Migrating Data Customer Data Centre Apps Storage Relational Data/DW S3GlacierRDS RedshiftData Migration Direct Connect Backup/DR
  30. 30. Customer Data Centre Apps Storage Relational Data/DW S3GlacierRDS Redshift Migrating Applications Apps
  31. 31. Customer Data Centre Apps Storage Relational Data/DW S3GlacierRDS Redshift Migrating Applications Apps App Migration
  32. 32. Customer Data Centre Apps Storage Relational Data/DW S3GlacierRDS Redshift Migrating Applications Apps App Migration
  33. 33. Customer Data Centre Apps Storage Relational Data/DW S3GlacierRDS Redshift Migrating Applications Apps App Migration
  34. 34. Customer Data Centre Apps Storage Relational Data/DW S3GlacierRDS Redshift Migrating Applications Apps App Migration
  35. 35. Customer Data Centre Apps Storage Relational Data/DW S3GlacierRDS Redshift Migrating Applications Apps
  36. 36. Customer Data Centre Apps Storage Relational Data/DW S3GlacierRDS Redshift Migrating Filesystems
  37. 37. Customer Data Centre Apps Storage Relational Data/DW S3GlacierRDS Redshift Migrating Filesystems EBS
  38. 38. Customer Data Centre Apps Storage Relational Data/DW S3GlacierRDS Redshift Migrating Filesystems EBS Enterprise Storage
  39. 39. Customer Data Centre Apps Storage Relational Data/DW S3GlacierRDS Redshift Migrating Filesystems EBS Enterprise Storage
  40. 40. Customer Data Centre Apps Storage Relational Data/DW S3GlacierRDS Redshift Migrating Filesystems EBS
  41. 41. Customer Data Centre Apps Storage Relational Data/DW S3GlacierRDS Redshift Migrating Filesystems EBS Co-lo facility
  42. 42. Customer Data Centre Apps Storage Relational Data/DW S3GlacierRDS Redshift Migrating Filesystems EBS Co-lo facility
  43. 43. Customer Data Centre Apps Storage Relational Data/DW S3GlacierRDS Redshift Migrating Filesystems EBS Co-lo facility NetApp Private Storage
  44. 44. Customer Data Centre Apps Storage Relational Data/DW S3GlacierRDS Redshift Migrating Filesystems EBS NetApp Private Storage
  45. 45. Customer Data Centre Apps Storage Relational Data/DW S3GlacierRDS Redshift Migrating Filesystems EBS NetApp Private Storage
  46. 46. Customer Data Centre Apps Storage Relational Data/DW S3GlacierRDS Redshift Migrating Filesystems EBS
  47. 47. Customer Data Centre Apps Storage Relational Data/DW S3GlacierRDS Redshift Migrating Filesystems EBS NetApp Cloud ONTAP
  48. 48. Customer Data Centre Apps Storage Relational Data/DW S3GlacierRDS Redshift Security EBS Cloud ONTAP Security
  49. 49. Customer Data Centre Apps Storage Relational Data/DW S3GlacierRDS Redshift Security EBS Cloud ONTAP Security
  50. 50. Customer Data Centre Apps Storage Relational Data/DW S3GlacierRDS Redshift Security EBS Cloud ONTAP Web Farm Security
  51. 51. Customer Data Centre Apps Storage Relational Data/DW S3GlacierRDS Redshift Security EBS Cloud ONTAP Web Farm Security
  52. 52. Customer Data Centre Apps Storage Relational Data/DW S3GlacierRDS Redshift Security EBS Cloud ONTAP Web Farm
  53. 53. Customer Data Centre Apps Storage Relational Data/DW S3GlacierRDS Redshift Security EBS Cloud ONTAP WAF Web Farm
  54. 54. Customer Data Centre Apps Storage Relational Data/DW S3GlacierRDS Redshift Security EBS Cloud ONTAP WAF IDS Web Farm
  55. 55. Customer Data Centre Apps Storage Relational Data/DW S3GlacierRDS Redshift Security EBS Cloud ONTAP WAF IDS Web Farm
  56. 56. Customer Data Centre Apps Storage Relational Data/DW S3GlacierRDS Redshift Management EBS Cloud ONTAP WAF IDS Web Farm
  57. 57. Customer Data Centre Apps Storage Relational Data/DW S3GlacierRDS Redshift Management EBS Cloud ONTAP WAF IDS Web Farm Management
  58. 58. Customer Data Centre Apps Storage Relational Data/DW S3GlacierRDS Redshift Management EBS Cloud ONTAP WAF IDS Web Farm Application Performance Monitoring Management
  59. 59. Customer Data Centre Apps Storage Relational Data/DW S3GlacierRDS Redshift Management EBS Cloud ONTAP WAF IDS Web Farm Application Performance Monitoring Log Analysis Management
  60. 60. Customer Data Centre Apps Storage Relational Data/DW S3GlacierRDS Redshift Management EBS Cloud ONTAP WAF IDS Web Farm Application Performance Monitoring Log Analysis Management Cost Management
  61. 61. Customer Data Centre Apps Storage Relational Data/DW S3GlacierRDS Redshift Management EBS Cloud ONTAP WAF IDS Web Farm Application Performance Monitoring Log Analysis Management Cost Management
  62. 62. Customer Data Centre Apps Storage Relational Data/DW S3GlacierRDS Redshift Management EBS Cloud ONTAP WAF IDS Web Farm Application Performance Monitoring Log Analysis Cost Management
  63. 63. Picture: Desktop-Build/Karin Dalziel/Creative Commons Extending Applicatons
  64. 64. Customer Premises Apps Storage Relational Data/DW Haloed workloads
  65. 65. Customer Premises Apps Storage Relational Data/DW Haloed workloads
  66. 66. Customer Premises Apps Storage Relational Data/DW Haloed workloads S3RDSRedshift
  67. 67. Customer Premises Apps Storage Relational Data/DW Haloed workloads S3RDSRedshift
  68. 68. Customer Premises Apps Storage Relational Data/DW Haloed workloads S3RDSRedshift
  69. 69. Customer Premises Apps Storage Relational Data/DW Haloed workloads S3RDSRedshift
  70. 70. Customer Premises Apps Storage Relational Data/DW Haloed workloads S3RDSRedshift
  71. 71. Extending Workloads ERP Data MYOB Advanced ERP Platform API
  72. 72. Extending Workloads ERP Data MYOB Advanced ERP Platform API AWS Data Platform Redshift RDS EMR Kinesis
  73. 73. Extending Workloads ERP Data MYOB Advanced ERP Platform APIAdd-ins AWS Data Platform Redshift RDS EMR Kinesis
  74. 74. Extending Workloads ERP Data MYOB Advanced ERP Platform APIAdd-ins AWS Data Platform Redshift RDS EMR Kinesis Analytics + Data Applications
  75. 75. Extending Workloads ERP Data MYOB Advanced ERP Platform APIAdd-ins AWS Data Platform Redshift RDS EMR Kinesis Analytics + Data Applications
  76. 76. Extending Workloads ERP Data MYOB Advanced ERP Platform APIAdd-ins AWS Data Platform Redshift RDS EMR Kinesis Analytics + Data Applications Connected Solutions Web Mobile
  77. 77. Extending Workloads ERP Data MYOB Advanced ERP Platform APIAdd-ins AWS Data Platform Redshift RDS EMR Kinesis Analytics + Data Applications Monitoring Connected Solutions Web Mobile
  78. 78. Extending Workloads ERP Data MYOB Advanced ERP Platform APIAdd-ins AWS Data Platform Redshift RDS EMR Kinesis Analytics + Data Applications Monitoring Connected Solutions Web Mobile CI/CD - DevOps
  79. 79. Picture: Push The Button/Wlodi/Creative Commons Marketplace
  80. 80. Why cloud changes software procurement
  81. 81. Why cloud changes software procurement Enterprises invest $310B annually in software Selecting, purchasing and deploying is still slow and manual
  82. 82. Why cloud changes software procurement “35MM+ physical servers globally today – only 15% in the cloud” *IDC Cloud is shifting software from perpetuity to subscription OR consumption based Enterprises invest $310B annually in software Selecting, purchasing and deploying is still slow and manual
  83. 83. Why cloud changes software procurement “35MM+ physical servers globally today – only 15% in the cloud” *IDC Cloud is shifting software from perpetuity to subscription OR consumption based Enterprises invest $310B annually in software Selecting, purchasing and deploying is still slow and manual “…50% of workloads will move to the cloud by 2018” *IDC Companies either bring licenses or buy “as needed servers” or choose SaaS
  84. 84. AWS Marketplace About Marketplace • Launched in April 2012 • Publishes software • Over 699 software partners • More than 2,100 product listings Benefits to customers • Easy product discovery • Simplifies buying for customers • Reduces procurement • Eliminate license management • One AWS bill • Consume hourly, monthly, annually
  85. 85. AWS Marketplace customers – Who is buying?
  86. 86. http://tinyurl.com/cloudONTAP
  87. 87. How do I build a transformational business with AWS Marketplace? • Use AWS Marketplace as primary sales and delivery channel (ISV and Consulting Partners) • Train your technical and field staff on AWS using APN • GTM best practices – Comp your field to align with ours – Build website assets, point to your listing – Develop quarterly GTM plans • List your full software suite - price annually • Take advantage of PoC and GTM funding
  88. 88. Picture: Desktop-Build/Karin Dalziel/Creative CommonsPicture: 2010_1310 - Coins_5/Ben Hosking/Creative Commons Technology Partners help you… Close Deals More quickly Reduce Risk Focus on solving customer problems Create value!! Accelerate delivery

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