Lillian So, FinTech Account Manager, Singapore, AWS. Subin Subaiah, CEO, Spuul When you operate at a planetary scale and serve a globally dispersed user base, traditional choices don’t work. In this session, have a look behind the scenes with Amazon. Hear about how different groups in Amazon use innovation frameworks to build out their businesses and operations.

1. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Lillian So
Fintech Account Manager, Singapore - Amazon Web Services
Behind the Scenes at Amazon

2. Invention comes in many forms and at
many scales. The most radical and
transformative of inventions are often
those that allow others to unleash their
creativity – to pursue their dreams.
Jeffrey P. Bezos
Founder and Chief Executive Officer
Amazon.com, Inc.

3. What are we going to cover today?
Why innovate
now?
Amazon’s
Innovation DNA
How to get
started

4. We want to be the earth’s most
customer-centric company
Our mission

5. We start from the customer and work
backwards
Where innovation begins

6. Video

8. f(innovation) = (org * arch)
( mechanisms * culture )

9. f(innovation) = (org * arch)
( mechanisms * culture )

10. f(innovation) = (org * arch)
( mechanisms * culture )

11. f(innovation) = (org * arch)
( mechanisms * culture )

12. Culture drives innovation
frugality
“I think frugality drives innovation, just
like other constraints do”
bias for action
Speed matters in business. Many
decisions and actions are reversible
and do not need extensive study. We
value calculated risk taking.
invent & simplify
Leaders expect innovation and invention
from their teams and always find ways to
simplify.
customer obsession
“We start with the customer & work
backwards”

13. f(innovation) = (org * arch)
( mechanisms * culture )

14. 7.6s
Mean time
between
deployments
(weekday)
1,079
Max number of
deployments in a
single hour
10,000
Mean number of
hosts
simultaneously
receiving a
deployment
30,000
Max number of
hosts
simultaneously
receiving a
deployment
Deployments at Amazon.com

15. Why innovate now?

16. • 75% of S&P 500 will be replaced
by 2027
• Average lifespan for S&P reduced
from 24 years in 2016 to 12
years in 2027
• “Confidence bubble”

17. Redefining Industries Cultural Transformation Customer Experiences

18. It’s got to make business sense !
Choosing a Partner

19. It All Connects Back To The Customer
Agility
• Speed To Market
• Speed to Deployment
• Scalability
• Response to change
• Open to the world
• Effective traffic
management
• Reliability

20. If it’s not effective it’s a non-starter
Cost is key for a small margin business
• You pay for what you consume ( drives unit costs
down)
• No upfront costs for delivery ( 200 linear TV channels)
• Its got to be cheaper than doing it ourselves
• Expertise is a luxury

21. Customer engagement = Customer
Confidence
Relationship management
• Upgrades / new launches – Instant fulfillment
• Queries – immediate resolution
• Collaboration – integrated teamwork
• We are in it for the long haul!

22. AWS Cloud is a robust technology infrastructure platform
delivered on-demand, via the internet, with pay-as-you-go pricing
Over 100 services designed for security, scale, and availability
Compute Storage Database Migration
Networking Developer Tools Management Tools Security, Identity, and Compliance
Analytics Machine Learning Mobile Services Application Services
Messaging Business Productivity Desktop & App Streaming Internet of Things

23. Migrating existing
applications as
quickly as possible
Deploying new
applications to the
cloud by default
Cloud computing has become the new normal
AWS serves more than millions of active customers every month in 190 countries.
Through customer obsession and an increasing pace of innovation,
AWS became the fastest technology vendor in history to reach a $20B run rate.

24. Global scale and reach
Pace of innovation
Customers and developers
Proven business value
Experience
1
2
3
4
5
Every journey to the
cloud is different.
So why AWS?

25. AWS Global Infrastructure
18 Regions | 54 Availability Zones | 114 Edge Locations
Region & Number of Availability Zones
AWS GovCloud (2) EU
Ireland (3)
US West Frankfurt (3)
Oregon (3) London (3)
Paris (3)
Northern California
(3)
Asia Pacific
US East Singapore (2)
N. Virginia (6), Ohio
(3)
Sydney (3), Tokyo
(3),
Seoul (2), Mumbai
(2)
Canada
Central (2) China
Beijing (2)
Ningxia (2)
South America
São Paulo (3)
Announced Regions
Bahrain, Hong Kong SAR, Sweden, AWS
GovCloud East

26. AWS Pace of Innovation
1430 new features &
services launched in
2017
AWS has been continually expanding its services
to support virtually any cloud workload.
AWS launched a total of 1,430 new features or
services YTD.
0
250
500
750
1000
1250
1500
2010 2012 2014 YTD
Launches

27. How to get started

28. Senior
Leadership
Finance and
Procurement
Product /
Application
Owners
Architecture
Team
Developers Operations
Legal and Risk Internal
Marketing / HR
Where to start…The People

29. Interested in Amazon’s approach to innovation?
Let’s partner to invent something your customers will love.
EXPLORE innovation at Amazon
– the principles behind our
organization, architecture,
mechanisms and culture
DEFINE a new product, service,
or experience that will delight your
customers; start with the customer
and work backwards
BUILD a prototype in the
cloud to bring your new digital
offering to life; test it with your
customers
You bring:
• Senior executive business sponsor
• Specific customer problem or opportunity
• Investment in workshop and prototype
Amazon brings:
• Innovation expertise
• Executive workshop facilitation
• Prototyping capability and credits
1 2 3

30. We had three big ideas at Amazon that we have
stuck with for 20+ years, and they are the reason
we are successful: put the customer first, invent
and be patient.
Jeffrey P. Bezos
Founder and Chief Executive Officer
Amazon.com, Inc.

31. Thank you!