The document discusses Google's enhanced campaign product which allows advertisers to manage campaigns across devices, locations, and times using a single campaign. Key highlights include:
1. Enhanced campaigns simplify campaign management by allowing advertisers to reach customers across all devices with one campaign instead of many separate campaigns.
2. Advertisers can adjust bids and bids by location, time, and devices all within a single campaign.
3. Advanced reports provide insights into new conversion types like calls, downloads, and cross-device conversions.
4. Guidance is provided on how to prepare for and migrate campaigns to the enhanced campaign product for simpler and more effective multi-device campaign management.
Deck Presentation: The Value of MMS for Your Marketing MixArcher Inc.
MMS branded campaigns have seen 30% conversion rates resulting in significant lift to top line sales*
Breaking News: Lenco Mobile and iLoop Mobile enter merger agreement creating one of the leading providers in the high growth mobile marketing industry.
Join us on Tuesday November 15th to learn how this merger will benefit you and how mobile multi-media messaging (MMS) brings value to your marketing mix.
*Source: BMW case study MobiAD News http://www.mobiadnews.com/?p=2809
The mobile world is fast changing and filled with many outlandish terms to the uninitiated. Don’t feel intimidated! Here’s a quick glossary guide to some of the most popular terms you may encounter.
Secrets of Effective Online Display Advertising Ashutosh Kumar
How to leverage User Experience and Visual Design principles to create richer, high impact, memorable Advertising experiences for better yielding ROI for Advertisers.
5 Essentials to Get More Downloads for Your Mobile AppInMobi
From on the top tactics and techniques to market your mobile app and build your userbase.
You'll also learn:
How smart targeting can maximize your app's exposure in the app stores
Use different ad formats to reach different demographics and new pockets of users
Key details to include when promoting your app to ensure maximum results
Can't make the call? Sign up anyway and we'll be sure to send you the recording.
Deck Presentation: The Value of MMS for Your Marketing MixArcher Inc.
MMS branded campaigns have seen 30% conversion rates resulting in significant lift to top line sales*
Breaking News: Lenco Mobile and iLoop Mobile enter merger agreement creating one of the leading providers in the high growth mobile marketing industry.
Join us on Tuesday November 15th to learn how this merger will benefit you and how mobile multi-media messaging (MMS) brings value to your marketing mix.
*Source: BMW case study MobiAD News http://www.mobiadnews.com/?p=2809
The mobile world is fast changing and filled with many outlandish terms to the uninitiated. Don’t feel intimidated! Here’s a quick glossary guide to some of the most popular terms you may encounter.
Secrets of Effective Online Display Advertising Ashutosh Kumar
How to leverage User Experience and Visual Design principles to create richer, high impact, memorable Advertising experiences for better yielding ROI for Advertisers.
5 Essentials to Get More Downloads for Your Mobile AppInMobi
From on the top tactics and techniques to market your mobile app and build your userbase.
You'll also learn:
How smart targeting can maximize your app's exposure in the app stores
Use different ad formats to reach different demographics and new pockets of users
Key details to include when promoting your app to ensure maximum results
Can't make the call? Sign up anyway and we'll be sure to send you the recording.
Digiday Brand Conference: Tech Talk: Goldspot Media Digiday
Reaching Your Digital Audience with a Single Rich Media Execution
iPads, iPhones, Android, Windows, Mac, HTML5, Flash, Apps, Web --digital fragmentation is at its very best. How can brands achieve their objectives with a single, compelling ad execution across all digital screens, without worrying about tech or platforms ?
Presenter: Srini Dharmaji, CEO, Goldspot Media @GoldSpotMedia
In this webinar, WordStream's Founder and CTO Larry Kim is joined by two of Google's experts on Enhanced Campaigns to explore four ways you will benefit from the new AdWords features. The panel discusses the specific features, value, and performance reporting available using four distinct use cases and examples.
You'll learn why and how to use:
- New Offer Extensions
- Mobile App Promotions
- Day parting & Location Targeting
- Mobile Sitelinks & Mobile Ad Formats
Adiquity is a state of the art Mobile Ads Optimization Platform that
generates high monetary returns for publishers through real time optimization
applied on global ad inventory sourced from our leading ad network
partners.
Adiquity Mobile Ads Platform offers fill rates of upto 95-100% through its
partnership with more than 25 Global Mobile Ad Networks across the world.
This case study was presented at the Google Mobile Breakfast for Agencies at the Google office in Brussels on 22nd June 2011.
The presentation features two cases, one for Carglass and one for Monster, showing how effective mobile marketing can be in terms of generating conversions.
If you can't measure it, you can't improve it and you can't prove your return on investment. Join us for a session highlighting the power of ad tracking within your mobile campaigns. With multiple tracking points in your mobile campaigns you'll be able to:
- Know where users are coming from to capture more precise targeting
- Enable campaign optimization so that you get the most value from your campaigns
- Know the most valuable customer segments to hone in on the right audience
- Track against campaign goals to report progress, conversion and brand lift
In this webinar, we'll demonstrate how InMobi Ad Tracker can solve these problems and help you get the most out of your mobile ad spend.
This session is led by François Deschênes, Product Manager for InMobi.
Digital advertising industry is based on data. But without context, data is meaningless. Data and context should be used to improve the business. Otherwise we are useless.
Very often there is a friction when we have to explain to the decision makers what the data and context are telling us. It's not because there is no will to improve the business, but because we don't speak the same language.
We have to re-learn the ancient skill of storytelling.
Escape hitit digital konferencija: Kad je mali dovoljan i koliko je najbolje ...Miroslav Varga
Često se u AdWords oglašavanju nalazi poruka Limited by budget. Postoji jednostavan i efikasan način kako ipak s premalim proračunom optimalno rasporediti svoje ulaganje.
Također se često remarketing oglašavanjem ljudima dosađuje bez ikakvog smisla i potrebe. Postoji iznimno jednostavan način kako odrediti koliko je najbolje da traje remarketing lista.
Biograd boat show 2014 - Prezentacija za charter tvrtke - 600,00kn bookingMiroslav Varga
Kako do chartera sa samo 600,00 kn?
Prezentacija u Biogradu na moru temeljena je na našem prvom primjeru iz prakse u području iznajmljivanja brodova i jedrilica.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
2. We connect at any time, from anywhere, using a
variety of devices
Google Confidential and Proprietary
3. Our behavior adapts to our situation…
as do our expectations
Google Confidential and Proprietary
4. There's a lot for marketers to consider...
Devices are evolving quickly, with a growing
list of form factors and capabilities.
People are constantly switching between
devices, using the one that works best for
where they are and what they are trying to do.
Device evolution and changes in consumer
behavior present new ways to measure
advertising effectiveness.
Google Confidential and Proprietary
6. More relevance to people's intent and their
context, at exactly the moments that matter
These changes will mean better results for advertisers
Location
Device
Time
Google Confidential and Proprietary
7. Enhanced campaign product overview
New tools for a multi-device world
Google Confidential and Proprietary
8. Reach your customers with fewer campaigns
Today, extensive campaign duplication and management
is required
Legacy campaign vs Enhanced campaign
50 campaigns for 1 campaign with 50
50 locations with varying bids 50x location location bid adjustments
+
50 duplicate With scheduled extensions
2 dayparts (with different store
campaigns for and dayparting
sitelinks based on if the store is 2x
daypart/sitelink
open/closed) and different bids
combinations
+
100 duplicate and mobile device bid
1 bid per keyword on desktop campaigns with adjustments
2x mobile bids
1 bid per keyword on mobile
= =
200 campaigns 1 enhanced campaign
Google Confidential and Proprietary
9. Our new enhanced campaigns will have three
areas of improvement
Smarter ads optimized for Advanced reports to measure
varying user contexts.Ability new conversion types.Ability to
to show the right creative, track new conversion types such as
sitelink, app or extension calls, digital downloads, in-store
based on user context and purchases and cross device
device capabilities conversions
Powerful marketing tools for
the multi-device world.Ability to
manage your bids across devices,
locations and time
Google Confidential and Proprietary
10. Powerful tools for the multi-device world
Ability to easily manage your bids across locations, time and
devices—all within a single campaign
Key features
Bid adjustments and reporting by:
Time Location Device
Multiple bid adjustments
Google Confidential and Proprietary
11. Adjust device and location bids within
the same campaign
Settings will have options for location, ad scheduling and device
bid adjustments
Google Confidential and Proprietary
12. Adjust device and location bids within
the same campaign
Bid adjustments by location
Google Confidential and Proprietary
13. Adjust device and location bids within
the same campaign
Device bid adjustment
Google Confidential and Proprietary
14. Smarter ads for varying consumer contexts
Ability to show the right creative, sitelink or extension based on
user context and device capabilities
Key features
Customized messages on mobile:
Show headlines, ad text, URLs and extensions
that target users on the go
Scheduled extensions: Set extensions to
appear only during certain times of day or on
mobile devices.
Enhanced sitelinks: Manage individual sitelinks
in customized ways at the campaign and ad
group level.
Google Confidential and Proprietary
17. Individual management & reporting for sitelinks
Manage individual sitelinks in customized ways at the campaign
and ad group level
Google Confidential and Proprietary
18. Advanced reports to measure new conversion types
Ability to track new conversion types such as calls, digital
downloads, in-store purchases and cross device conversions
Key features
Calls: Count calls as conversions with
advanced call tracking
Digital downloads: Track app downloads as
conversions (books and music download
tracking coming soon)
In-store purchases: Measure offline
redemption of saved offers from ad
extensions (coming soon)
Cross device conversions: Measure
conversions that start on one device and
finish on another (coming soon)
Google Confidential and Proprietary
19. Four key changes from enhanced campaigns
1. Campaigns will run across all devicesEnhanced campaigns will run across all devices, with
optimizations for mobile and elements of user context like location and time of day. Mobile
ads require special bids, extensions, ad text and headlines and these can be managed from
the same campaign as your desktop ads.
2. Mobile bids will be adjusted at the campaign levelBids can be set at the keyword level, but
the mobile bid adjustment applies uniformly to all the keyword bids in the campaign. It is not
possible to designate different bids at the keyword level for mobile within one campaign.
3. Tablet bidding strategies will be aligned with desktopTablets and laptop devices are
rapidly converging, and research shows behavior is similar. With enhanced campaigns, tablets
do not have a separate bid adjustment independent of default desktop/laptop bids. Your ads
will automatically show up on desktop and tablet.
4. Mobile bids fully controlled by advertisersGoogle historically adjusted bid automatically for
mobile when a campaign targets multiple devices (e.g., desktop and mobile). With mobile bid
adjustments, advertisers will have full control of mobile bids, and Google will stop
automatically adjusting bids.
Google Confidential and Proprietary
21. Enhanced campaigns for display
With enhanced campaigns, display-only campaigns will have device-
level targeting in order to help marketers get their message to the
right audience.
Create rich ads and unique Technology to target specific
experiences through display devices with specific needs
Create display ads that provide rich 'device specific' experiences and functionalities (e.g.
swipe, shake, camera) and direct to specific devices, platforms and OS versions.
Google Confidential and Proprietary
22. Enhanced campaigns for display
Powerful bidding for the multi-device world
Same bid adjustments and reporting available for search:
Time Location Device
+ Display bid adjustments: Adjust bids for targeting types
Users Gender Interests Age Placements
Google Confidential and Proprietary
23. What's happening with display bidding?
More granular controls will allow advertisers to bid based on the
value of their target audiences.
?
Why? How? Who?
Some audiences are more You can control bids across If you want to target people:
valuable to a business and individual targeting criteria Interested in art and you know
advertisers want to allocate (specific placements, interests, that male visitors spend 50%
higher bids for them. etc.) to formulate the right less than female visitors?
combination bid for the right You should consider new
combination of signals. bidding options.
Google Confidential and Proprietary
24. Three bid types for display
Default bids Custom bids Display bid adjustments
This bid type is set at the ad group
and will essentially work the way
they do today. They are the bids
that we default to when a more
specific custom bid is not set. If
bid adjustments are in use, they
will be based on the default bid if
no custom bid is set.
Google Confidential and Proprietary
25. Three bid types for display
Default bids Custom bids Display bid adjustments
You can control bids across
individual targeting criteria
(specific placements, interests,
etc.) to formulate the right
combination bid for the right
combination of signals.
Google Confidential and Proprietary
26. Three bid types for display
Default bids Custom bids Display bid adjustments
(coming soon)
Bid adjustments can be enabled
across multiple targeting criteria types
within one ad group.
Google Confidential and Proprietary
27. How to use the new bidding options
A savvy site specializing in baby supplies has noticed that for baby
cribs and furniture their audience and ROI differ enough that they
want to set specific bids for their 'baby cribs' ad group.
Time: Shoppers (parents) Placements: People on a
are online at specific home improvement
6–9am site convert, but not as well
as other sites
Location: Shipping to Age: People 25-34 spend
the US costs much more 3x avg
than shipping to Canada Interests: Your customers are very
interested in Home & Garden and
Books & Literature
Google Confidential and Proprietary
28. How to use the new bidding options
How do enhanced campaigns simplify bidding for display advertising?
In the past, you could set bids for interests, Now you can apply multiple bidding layers
and adjust for placements or age, but it was without creating new campaigns
not possible to customize bids to fit all and ad groups.
of these layers.
Google Confidential and Proprietary
29. How to use the new bidding options
What could they do with advanced new bidding options?
Campaign bid adjustments: Display Ad Group bid adjustments:
• -20% for US at the campaign level • $1.00 Ad group bid (default bid)
• +30% for 6-9am at the campaign level • $1.50 custom bid on Home and Garden
• +40% for Ages 25-34
• -50% on the home improvement site
Smarter bidding strategy across targeting options to reach the most valuable audience
Time Location Interests Age Placements
Google Confidential and Proprietary
31. Prepare for enhanced campaigns
Take these quick steps to make sure you take full advantage of
enhanced campaigns functionality.
• Identify all multi-device campaigns and upgrade these first
• Determine which of your desktop and mobile campaigns have the same
keywords, ads, extensions and geo targeting. Combine these campaigns for
simplified campaign management
• Plan to copy mobile ads from mobile-only campaigns to the enhanced
desktop campaign to maintain as much history/quality as possible
Google Confidential and Proprietary
32. Track more conversions
Understand where your customers are coming from so that you can
better assess ROI, adjust your bids, and improve your performance.
• Install AdWords conversion tracking on the ‘Thank You’ page of both your
desktop and mobile sites
• Enable conversion tracking for phone calls by using advanced call reporting
and setting the duration of calls that you want to count as conversions
• Set up digital download tracking for app installs
• Preserve or enable valuetrack to direct/monitor traffic to the correct
destination URL
Google Confidential and Proprietary
33. Think locally
Are you ready to capture local search opportunities?
• Adjust your bids for a specific location to ensure your ads show higher for
customers in that area
• Take advantage of location extension targeting to increase bids for relevant
traffic near your store
• Create ads that will appeal to your local customers. For example, mention
any in-store specials and use Location Extensions to make it easy for consumers
to see how far they are from your store
• Adjust your bids based on the time of day and day of the week, based on
when customers are more likely to make a purchase
Google Confidential and Proprietary
34. Have a mobile strategy
• Consider the value of mobile unique conversions, such as calls or visits to
your store when setting your mobile bid adjustment
• Customize your mobile creative with calls to action that will appeal more to a
user on the go
• Enable mobile-specific extensions, such as app extensions, to optimize based
on your mobile goals
Google Confidential and Proprietary
35. Optimize
• Experiment with multiple bid adjustments to assign value to specific
combinations of user signals, such as location and device
• Adjust bid modifiers based on your ROI, taking into account new conversion
opportunities on mobile
• Monitor impression share by device and budget share
Google Confidential and Proprietary
36. Getting ready to migrate to enhanced campaigns
Take these quick steps to make sure you take full advantage of
enhanced campaigns functionality.
Week 1 Week 2 Week 3 Week 4
Identify all multi- Incorporate Map the structure of Merge related Complete
device campaigns enhanced campaign related campaigns campaigns using migration of
and upgrade these functionality and use that will need to be steps outlined in the all campaigns
first, as the upgrade these learnings as a merged. Identify migration white paper.
process is simplest. baseline for more overlap and plan to
involved campaign address potential gaps
upgrades. in campaign coverage.
Google Confidential and Proprietary
38. There are two paths to enhance your campaigns
The simple flow
• Use case: For campaigns targeting all devices or a campaign that runs on desktop
with no similar campaign targeting other devices
• Procedure: Four easy steps
• Supported Tools: AdWords, Adwords Editor, API
The merge flow
• Use case: For similar campaigns that target separate devices
• Procedure: 12 steps identified in the migration upgrade manual
• Supported Tools: AdWords bulk edits, Adwords Editor, API
Google Confidential and Proprietary
39. Upgrading your campaign in 4 easy steps
Open the campaign you want to upgrade in AdWords.
1 For help, see Navigating Your Account.
2
Google Confidential and Proprietary
42. Plan to upgrade to enhanced campaigns
Ensure you have Review the Learn about mobile bid
access to all your AdWords tools adjustments
accounts
List all your Identify matching Select the upgrade
campaigns and campaigns flow for each
target devices campaign
Google Confidential and Proprietary
43. Ensure you have access to all your accounts
If you have more than one account, ensure you have access to
all of your “My Client Centers” or individual accounts before
starting the upgrade. For more information, see
Using My Client Center and Managing Multiple Accounts.
Google Confidential and Proprietary
44. Review the AdWords tools
We recommend reviewing the following AdWords tools before you
begin the upgrade process. This will help you navigate the process
more easily.
• AdWords – See the AdWords Help Center for more information
• Bulk Edits – Use the Edit dropdown on the Campaigns, Ad groups, Ads, or
Keywords tabs to make large-scale changes across your account. For more
information, see Bulk actions
• AdWords Editor – See About AdWords Editor and
AdWords Editor Help Center for more information
• AdWords Application Programming Interface (API) for users who want to
programmatically upgrade campaigns
Google Confidential and Proprietary
45. Learn about mobile bid adjustments
During the upgrade, you will set bid adjustments for ads served
on mobile devices. Google will provide a recommendation based
on regional and vertical benchmark data. To learn about this,
see About Mobile Bid Adjustments.
Google Confidential and Proprietary
46. List all your campaigns and target devices
First examine each of your campaigns and determine the current
target devices for each campaign. Target devices may be any
combination of the following:
• Desktop & laptop computers
• Mobile devices
• Tablets
Google Confidential and Proprietary
47. Identify matching campaigns
After determining the target devices for each of your campaigns, identify any
campaigns that are identical or nearly identical except for the target devices. For
example, you may have a campaign targeted at desktops, laptops, and tablets
that you copied to a second campaign targeted at mobile devices. These are
matching campaigns that you will merge together.
Matching campaigns target different devices but share the same or very similar
ad groups, keywords, extensions, ads, location settings, and network targets.
Here are some suggestions on how to identify these types of campaigns:
• Campaign Name: Many advertisers have campaign names like “Narrow Brand –Mobile”
and “Narrow Brand - Desktop”. If you do, then you can use the names to identify
matching campaigns
• Keyword Overlap: Identify campaigns that target different devices and have the greatest
keyword and geographic target overlap. You can do this by downloading the
Keyword Report for all campaigns
• Ad Overlap: If two campaigns overlap significantly in ads, as well as in geographic
targeting but target different devices, these may be matching campaigns as well
• Product Target Overlap: If two different Product Listing Ad Campaigns have the exact
same product targets, they are probably matching campaigns
Google Confidential and Proprietary
48. Select the upgrade flow for each campaign
Once you have identified the target devices for each of your
campaigns, and you have identified all the matching campaigns,
you need to determine which upgrade flow to use for each
campaign, as follows:
• For all matching campaigns, use the Merge Flow
• For all other campaigns, use the Simple Upgrade Flow to upgrade one
campaign at a time, or use the Bulk Upgrade Flow with AdWords Editor to
upgrade multiple campaigns at a time using AdWords Editor
Once you have identified which flow to use for each campaign,
perform the upgrade as described in the next section.
Google Confidential and Proprietary