In this webinar, WordStream's Founder and CTO Larry Kim is joined by two of Google's experts on Enhanced Campaigns to explore four ways you will benefit from the new AdWords features. The panel discusses the specific features, value, and performance reporting available using four distinct use cases and examples.
You'll learn why and how to use:
- New Offer Extensions
- Mobile App Promotions
- Day parting & Location Targeting
- Mobile Sitelinks & Mobile Ad Formats
We’ve got some bad news: Most pay-per-click ads and landing pages (and probably yours) suck. The good news? There’s a huge opportunity to rise to the top and skyrocket your conversion rates by making a few key changes.
In this webinar we’ll expose the secret to high-converting paid marketing campaigns in just 3 steps.
In this new webinar, Larry Kim of WordStream and Oli Gardner of Unbounce will teach you how to:
- Choose the right keywords for your business
- Create ads that compel searchers to click
- Send traffic to landing pages that actually convert
For more information on WordStream, visit www.wordstream.com.
Ad extensions from Google AdWords are a vital weapon in every advertisers arsenal. Learn all about the ad extensions available on how to set them up to win at AdWords.
[Unwebinar] Personalizing Your PPC Campaigns with Keyword Insertion, Ad Custo...Unbounce
Are you wasting your optimization time tweaking buttons, icons and and colors?
To really move the needle on conversions, you have to think outside the box — and outside the landing page.
In this Unwebinar, WordStream Founder (and PPC Mastermind) Larry Kim will teach you how to hit conversion home runs by personalizing your PPC campaigns — all while lowering cost-per-click.
You'll learn:
- How to utilize different ad formats and extensions
- How Quality Score works (and what a good score looks like)
- How to use Dynamic Text with Keyword Insertion to automatically align landing page content to your ads
...plus, much more!
Need to make a BIG impact, in not a lot of time? Lucky for you, you can significantly improve your AdWords results in JUST 20 minutes per week and we'll show you how!
Join the webinar to learn:
-How just 20 minutes per week can positively affect your AdWords Performance
-Tips & Tricks perfect for even the busiest business owner
-5 actionable tips to turn "Oops," to "YES!" in AdWords
-Real examples so you can walk away and start implementing in your account today.
You’ve dedicated countless hours to creating the perfect piece of content — but how do you get your audience to read it and even better, move further down the funnel?
Content promotion has so many moving parts and it’s easy to get overwhelmed. That's why we’ve brought two promotional experts together to show you the way. They’ll explain their tried-and-tested strategies to market your content to its fullest potential and capture fresh new leads in the process.
Plus, they’ll share innovative tips on how to refresh and reuse past content to use as lead generation machines – to save you time and money.
You'll learn:
-How to structure content for high organic rankings
-How to use targeted social ads to promote content
-How to turn content into a lead generation machine
-How to use content and social advertising to boost PPC
SEO is on verge of making major changes this year. They're forecast to impact significantly on current popular SEO methods, bringing out metabolic change on search results. In order that those changes to come up may not surprise you, remain ready with solid SEO insights from SEO consultants at: www.citytechcorp.com/services/search-engine-marketing/
The Why & How of Selling Landing Pages for Digital AgenciesUnbounce
Andrew Miller, co-founder of Workshop Digital, transformed a one-off experiment with landing pages into one of his agency's most profitable service offerings.
In this presentation, he'll teach you the do's and don'ts of selling landing pages and how you can use them to help your clients overcome the "conversion plateau" WITHOUT spending money on more traffic.
This Slideshare presentation is adapted from Andrew's Unwebinar, How to Win Business & Boost Client ROI With Landing Pages: http://unbounce.com/win-business-with-landing-pages/
We’ve got some bad news: Most pay-per-click ads and landing pages (and probably yours) suck. The good news? There’s a huge opportunity to rise to the top and skyrocket your conversion rates by making a few key changes.
In this webinar we’ll expose the secret to high-converting paid marketing campaigns in just 3 steps.
In this new webinar, Larry Kim of WordStream and Oli Gardner of Unbounce will teach you how to:
- Choose the right keywords for your business
- Create ads that compel searchers to click
- Send traffic to landing pages that actually convert
For more information on WordStream, visit www.wordstream.com.
Ad extensions from Google AdWords are a vital weapon in every advertisers arsenal. Learn all about the ad extensions available on how to set them up to win at AdWords.
[Unwebinar] Personalizing Your PPC Campaigns with Keyword Insertion, Ad Custo...Unbounce
Are you wasting your optimization time tweaking buttons, icons and and colors?
To really move the needle on conversions, you have to think outside the box — and outside the landing page.
In this Unwebinar, WordStream Founder (and PPC Mastermind) Larry Kim will teach you how to hit conversion home runs by personalizing your PPC campaigns — all while lowering cost-per-click.
You'll learn:
- How to utilize different ad formats and extensions
- How Quality Score works (and what a good score looks like)
- How to use Dynamic Text with Keyword Insertion to automatically align landing page content to your ads
...plus, much more!
Need to make a BIG impact, in not a lot of time? Lucky for you, you can significantly improve your AdWords results in JUST 20 minutes per week and we'll show you how!
Join the webinar to learn:
-How just 20 minutes per week can positively affect your AdWords Performance
-Tips & Tricks perfect for even the busiest business owner
-5 actionable tips to turn "Oops," to "YES!" in AdWords
-Real examples so you can walk away and start implementing in your account today.
You’ve dedicated countless hours to creating the perfect piece of content — but how do you get your audience to read it and even better, move further down the funnel?
Content promotion has so many moving parts and it’s easy to get overwhelmed. That's why we’ve brought two promotional experts together to show you the way. They’ll explain their tried-and-tested strategies to market your content to its fullest potential and capture fresh new leads in the process.
Plus, they’ll share innovative tips on how to refresh and reuse past content to use as lead generation machines – to save you time and money.
You'll learn:
-How to structure content for high organic rankings
-How to use targeted social ads to promote content
-How to turn content into a lead generation machine
-How to use content and social advertising to boost PPC
SEO is on verge of making major changes this year. They're forecast to impact significantly on current popular SEO methods, bringing out metabolic change on search results. In order that those changes to come up may not surprise you, remain ready with solid SEO insights from SEO consultants at: www.citytechcorp.com/services/search-engine-marketing/
The Why & How of Selling Landing Pages for Digital AgenciesUnbounce
Andrew Miller, co-founder of Workshop Digital, transformed a one-off experiment with landing pages into one of his agency's most profitable service offerings.
In this presentation, he'll teach you the do's and don'ts of selling landing pages and how you can use them to help your clients overcome the "conversion plateau" WITHOUT spending money on more traffic.
This Slideshare presentation is adapted from Andrew's Unwebinar, How to Win Business & Boost Client ROI With Landing Pages: http://unbounce.com/win-business-with-landing-pages/
In order to craft your value proposition, you need to make certain assumptions about your target market. It is important to validate these assumptions through market research techniques and analysis.
In this lecture, market research experts introduce the principles of market research and analysis, including analytical frameworks such as the PEST analysis and Porter’s Five Forces.
Breaking news!!
Google is announcing their latest round of AdWords products, features and research, and we want to help you understand what's coming. Our founder, Larry Kim, will attend the announcement in person and will break down everything you need to know in regards to these changes so that you are fully prepared for them.
Join the webinar to learn:
-How these changes will impact your account
-What these changes really mean for you
-The best way to take full advantage of the changes
Buying Facebook page likes? Only hitting the "Boost Post" button? Then you're doing Facebook ads wrong. I cover:
- Setting up your business account
- Assuring proper attribution
- Tying Facebook ads to Google Analytics
- Targeting options
- Ad types/buys
- Testing (A/B, MVT and multi-armed bandit)
- Reporting
Email may be a marketer’s go-to for lead generation but when your list goes stale, the leads stop flowing, or they just stop clicking, you need a bold idea to refresh your email campaigns.
In this new webinar, two of the brightest minds in digital marketing will give you one never-before shared strategy that can actually DOUBLE your email results. You’ll learn how to tie the booming trend of pay-per-click (PPC) advertising to tried-and-true email marketing for the ultimate lead gen machine.
Larry Kim of WordStream and Eric Harbison of AWeber will reveal:
- The greatest intro to PPC of all time (from #1 PPC expert Larry Kim)
- Answers to the most important email & search marketing questions from AWeber CMO
- 5 of Larry's top-secret PPC hacks tailor-made for email marketers like you
_________________________________________
For more information on WordStream's services, visit www.wordstream.com.
So many of us look at Paid Media as being a direct response channel; a channel that elicits sales off the back of the campaigns that we run. This is definitely true in some form but there is so much more we can do with paid media to drive people into the top of the sales funnel, nurture them through their journey, entice them to purchase, maintain a level of loyalty and encourage advocacy.
These slides will help you to understand the different techniques that you can use within Paid Media to target the various stages of the purchase funnel.
Are you seeing as much profit as you'd like to from your paid search campaigns? If not, we have some tricks up our sleeve that will help you achieve the success you're after.
We've partnered up with our friends at Unbounce, to provide you with a step-by-step process to boost your PPC profits through effective messaging efforts.
You'll learn:
- Tricks to crafting copy that will convert
- How to drive qualified traffic to your site
- Strategies to carrying consistent copy throughout the customer experience
7 PROVEN DESIGN PATTERNS YOU CAN USE TO INCREASE CONVERSIONS CCD is
How is it different to User Centered Design?
User Centered Design is.
CCD Principle #1 ATTENTION RATIO
Homepage ` Landing page 57:1 1:1 Homepage vs. Landing Page
ATTENTION RATIO
AS ATTENTION RATIO GOES DOWN, CONVERSION RATES GO UP
Why use landing pages?
Email marketing To all of the above
QR code destinations
Contests
Surveys
“Every marketing campaign needs a dedicated landing page”!
CCD Principle #2 CONVERSION COUPLING
Conversion Coupling is comprised of one or more of: 1. Message Match 2. Design Match
Matching the copy of your ad to the headline of your landing page. Easy right?
Your homepage is brand central station
Quality Score goes up!
Matching the design of your display ad to ‘aspects’ of the design on your landing page. This is even easier. Design Match
A Facebook Ad
The destination landing page
That’s great design match
CCD Principle #3 CONTEXTUAL DESIGN
Contextual Design In Action What’s the experience on this page?
Contextual Design Research Question: What do you think of our templates?
The solution: Context of use Show me how I would use this
The result?
“High-converting landing pages create a conversation based on context”!
*I get it wrong too. Super generic headline
Disrespecting the click Losing interest as soon as you get the click. Abandoning your visitors. LAME.
Let’s try that again
The click source The Smart Marketers Landing Page Conversion Course
Co-branding
Great conversation momentum
Contextual Design Takeaways
Let’s talk CCD analytics for a second… Are we getting the right conversions?
Lots of A/B tests flat line. What then?
Sometimes TOP-OF- FUNNEL CONVERSION DATA ISN’T ENOUGH
Homepage long vs. short A/B test
Measure the whole funnel not just the top
Measure their retention not just first conversion
CCD Principle #4 CONGRUENT DESIGN
Content Alignment Does your page tell a story?
Incongruence Conversion killing copy Avoid mentioning negative suggestive words Spam
CCD Principle #5 CLARITY
White Space Designing for delight
Too much me Not enough you
Back to the analytics… Are my tests actually winning?
Can you always trust your test results?
“Improving” the clarity of a CTA Homepage call-to-action test >> CTA describes the desire-driven end goal
New CTA increased click-throughs to the pricing page by +80%.
CCD Principle #6 CREDIBILITY
Testimonials: Text vs. Video vs. Video: +25% increase in new trial starts A/B test case study
“Will visitors respond better to a short description of benefits vs. social proof where third party’s are describing those same benefits?”
Clarity vs. Credibility
IT ALL COMES BACK TO CONTEXT !
Pro Credibility Tip Ask people to trust you.
CCD Principle #7 CONVERSION CONTINUANCE
Please sir, I want some more
Webinar registration page
The confirmation page
The result 2,500 Webinar registrants 1,100 New blog subscribers (40%)
Don’t let your business become another blooper with money-wasting ads.
A WordStream study found that a typical small business advertiser wastes 25% of total spend on average — missing out on tons of opportunities and sales. We’ve brought two of the most renowned paid search experts together to show you how to monitor and optimize your account to reach full potential in traffic and profits.
Larry Kim of WordStream and David Szetela of Bruce Clay will present their favorite, most cringe-worthy AdWords bloopers, so you can avoid these mistakes and stop throwing away your budget.
During this webinar, you'll learn how to avoid:
-Mistakes with conversion tracking
-Mishaps resulting from poor account structure
-Display targeting blunders that reach the wrong audience
Discover actionable SEO tips from industry thought leaders at Online SEMrush and the Melbourne SEO Meetup.
The presentation covers the following topics:
1. Copywriting for Search Success (Jim Stewart)
Jim will dive into a real-world case study and share tips on how to rank in Google's Featured Answer.
2. Basic E-Commerce Site Audit (Tim Capper)
Beginners guide to Auditing your E-Commerce site. Tim will cover the most common problems encountered within an E-Commerce site, and how to check for these problems using both free and paid tools.
3. 10 Techniques to Convert Your Search Visits (Frederic Chanut)
Frederic will share his tips on how to increase profits to online business by understanding what exactly makes audience become customers.
4. WordPress SEO Tips and Tricks (Chris Burgess)
Chris will share the essential steps to creating and optimizing the perfect WordPress website, popular SEO plugins to use and common mistakes marketers make to when working with WordPress.
You can find more tips here: https://www.semrush.com/webinars/online-seo-meetup/
Getting More Bang for your Buck in PPC AdvertisingLaura Hampton
Lauren Capon, Senior PPC Executive at Impression, talked our audience through the huge opportunity, and many nuances, of paid advertising online. In a digital landscape where 'pay to play' seems ever more prevalent, the range of ways to broaden your reach through intelligent paid marketing is growing.
Are you running Facebook advertising but nothing seems to work? Does it ever feel like you’re just throwing ads out there hoping that something sticks? Compared to other PPC platforms like AdWords, Facebook can seem difficult to conquer at first. That's because most advertisers focus on the wrong things.
In this webinar, we’ll break down KlientBoost's Facebook ads strategy, that if followed, will help you build a foundation of success.
This includes:
Audiences: Where to focus and prioritize and in what order.
Ads: We'll cover ad types and what ad content your offering should be focused around.
Bid/Campaign Strategies: How you should set up your bids to get the most out of your campaigns.
Iceberg Effect: Once your campaigns are running, this is how you'll optimize and improve performance over time.
Growing revenue through conversion rate optimisation (CRO)Laura Hampton
Edd Wilson, SEO Strategist and CRO Specialist at Impression. Getting traffic to your site is only the first step, and as advanced marketers will know, it's converting that traffic that can be the biggest challenge - especially in more competitive markets.
Make Google Work for You: A Local Business Guide to AdWordsSurefire Local
Your competitors are winning business with local AdWords campaigns. As a Google Premier Partner and Surefire Local’s in-house experts, Kerry Phipps and Brian Seskin will review best practices remodelers are utilizing today to find customers in their neighborhoods.
Here's what you'll learn:
- How to target people in your area with your local ads
- Anatomy of the perfect Google ad (Expanded ads = expanded revenue opportunities)
- How to tailor your Google ads to mobile devices and an ever-growing audience that uses them
- Do’s and Don’ts of running local campaigns
How Agencies Use Their Competitors’ Data to Develop the Perfect Ad Campaignsemrush_webinars
In this presentation, we explore:
*The CPC mistakes virtually all rookie media buyers make.
*How a professional media buyer launches their campaign (from planning to execution)
*How to increase your click through rate, and reduce your cost per click without decreasing your conversion rate.
*And much more! (Including the single most important skill required to fix your unprofitable marketing campaigns and bring them back to life)
In order to craft your value proposition, you need to make certain assumptions about your target market. It is important to validate these assumptions through market research techniques and analysis.
In this lecture, market research experts introduce the principles of market research and analysis, including analytical frameworks such as the PEST analysis and Porter’s Five Forces.
Breaking news!!
Google is announcing their latest round of AdWords products, features and research, and we want to help you understand what's coming. Our founder, Larry Kim, will attend the announcement in person and will break down everything you need to know in regards to these changes so that you are fully prepared for them.
Join the webinar to learn:
-How these changes will impact your account
-What these changes really mean for you
-The best way to take full advantage of the changes
Buying Facebook page likes? Only hitting the "Boost Post" button? Then you're doing Facebook ads wrong. I cover:
- Setting up your business account
- Assuring proper attribution
- Tying Facebook ads to Google Analytics
- Targeting options
- Ad types/buys
- Testing (A/B, MVT and multi-armed bandit)
- Reporting
Email may be a marketer’s go-to for lead generation but when your list goes stale, the leads stop flowing, or they just stop clicking, you need a bold idea to refresh your email campaigns.
In this new webinar, two of the brightest minds in digital marketing will give you one never-before shared strategy that can actually DOUBLE your email results. You’ll learn how to tie the booming trend of pay-per-click (PPC) advertising to tried-and-true email marketing for the ultimate lead gen machine.
Larry Kim of WordStream and Eric Harbison of AWeber will reveal:
- The greatest intro to PPC of all time (from #1 PPC expert Larry Kim)
- Answers to the most important email & search marketing questions from AWeber CMO
- 5 of Larry's top-secret PPC hacks tailor-made for email marketers like you
_________________________________________
For more information on WordStream's services, visit www.wordstream.com.
So many of us look at Paid Media as being a direct response channel; a channel that elicits sales off the back of the campaigns that we run. This is definitely true in some form but there is so much more we can do with paid media to drive people into the top of the sales funnel, nurture them through their journey, entice them to purchase, maintain a level of loyalty and encourage advocacy.
These slides will help you to understand the different techniques that you can use within Paid Media to target the various stages of the purchase funnel.
Are you seeing as much profit as you'd like to from your paid search campaigns? If not, we have some tricks up our sleeve that will help you achieve the success you're after.
We've partnered up with our friends at Unbounce, to provide you with a step-by-step process to boost your PPC profits through effective messaging efforts.
You'll learn:
- Tricks to crafting copy that will convert
- How to drive qualified traffic to your site
- Strategies to carrying consistent copy throughout the customer experience
7 PROVEN DESIGN PATTERNS YOU CAN USE TO INCREASE CONVERSIONS CCD is
How is it different to User Centered Design?
User Centered Design is.
CCD Principle #1 ATTENTION RATIO
Homepage ` Landing page 57:1 1:1 Homepage vs. Landing Page
ATTENTION RATIO
AS ATTENTION RATIO GOES DOWN, CONVERSION RATES GO UP
Why use landing pages?
Email marketing To all of the above
QR code destinations
Contests
Surveys
“Every marketing campaign needs a dedicated landing page”!
CCD Principle #2 CONVERSION COUPLING
Conversion Coupling is comprised of one or more of: 1. Message Match 2. Design Match
Matching the copy of your ad to the headline of your landing page. Easy right?
Your homepage is brand central station
Quality Score goes up!
Matching the design of your display ad to ‘aspects’ of the design on your landing page. This is even easier. Design Match
A Facebook Ad
The destination landing page
That’s great design match
CCD Principle #3 CONTEXTUAL DESIGN
Contextual Design In Action What’s the experience on this page?
Contextual Design Research Question: What do you think of our templates?
The solution: Context of use Show me how I would use this
The result?
“High-converting landing pages create a conversation based on context”!
*I get it wrong too. Super generic headline
Disrespecting the click Losing interest as soon as you get the click. Abandoning your visitors. LAME.
Let’s try that again
The click source The Smart Marketers Landing Page Conversion Course
Co-branding
Great conversation momentum
Contextual Design Takeaways
Let’s talk CCD analytics for a second… Are we getting the right conversions?
Lots of A/B tests flat line. What then?
Sometimes TOP-OF- FUNNEL CONVERSION DATA ISN’T ENOUGH
Homepage long vs. short A/B test
Measure the whole funnel not just the top
Measure their retention not just first conversion
CCD Principle #4 CONGRUENT DESIGN
Content Alignment Does your page tell a story?
Incongruence Conversion killing copy Avoid mentioning negative suggestive words Spam
CCD Principle #5 CLARITY
White Space Designing for delight
Too much me Not enough you
Back to the analytics… Are my tests actually winning?
Can you always trust your test results?
“Improving” the clarity of a CTA Homepage call-to-action test >> CTA describes the desire-driven end goal
New CTA increased click-throughs to the pricing page by +80%.
CCD Principle #6 CREDIBILITY
Testimonials: Text vs. Video vs. Video: +25% increase in new trial starts A/B test case study
“Will visitors respond better to a short description of benefits vs. social proof where third party’s are describing those same benefits?”
Clarity vs. Credibility
IT ALL COMES BACK TO CONTEXT !
Pro Credibility Tip Ask people to trust you.
CCD Principle #7 CONVERSION CONTINUANCE
Please sir, I want some more
Webinar registration page
The confirmation page
The result 2,500 Webinar registrants 1,100 New blog subscribers (40%)
Don’t let your business become another blooper with money-wasting ads.
A WordStream study found that a typical small business advertiser wastes 25% of total spend on average — missing out on tons of opportunities and sales. We’ve brought two of the most renowned paid search experts together to show you how to monitor and optimize your account to reach full potential in traffic and profits.
Larry Kim of WordStream and David Szetela of Bruce Clay will present their favorite, most cringe-worthy AdWords bloopers, so you can avoid these mistakes and stop throwing away your budget.
During this webinar, you'll learn how to avoid:
-Mistakes with conversion tracking
-Mishaps resulting from poor account structure
-Display targeting blunders that reach the wrong audience
Discover actionable SEO tips from industry thought leaders at Online SEMrush and the Melbourne SEO Meetup.
The presentation covers the following topics:
1. Copywriting for Search Success (Jim Stewart)
Jim will dive into a real-world case study and share tips on how to rank in Google's Featured Answer.
2. Basic E-Commerce Site Audit (Tim Capper)
Beginners guide to Auditing your E-Commerce site. Tim will cover the most common problems encountered within an E-Commerce site, and how to check for these problems using both free and paid tools.
3. 10 Techniques to Convert Your Search Visits (Frederic Chanut)
Frederic will share his tips on how to increase profits to online business by understanding what exactly makes audience become customers.
4. WordPress SEO Tips and Tricks (Chris Burgess)
Chris will share the essential steps to creating and optimizing the perfect WordPress website, popular SEO plugins to use and common mistakes marketers make to when working with WordPress.
You can find more tips here: https://www.semrush.com/webinars/online-seo-meetup/
Getting More Bang for your Buck in PPC AdvertisingLaura Hampton
Lauren Capon, Senior PPC Executive at Impression, talked our audience through the huge opportunity, and many nuances, of paid advertising online. In a digital landscape where 'pay to play' seems ever more prevalent, the range of ways to broaden your reach through intelligent paid marketing is growing.
Are you running Facebook advertising but nothing seems to work? Does it ever feel like you’re just throwing ads out there hoping that something sticks? Compared to other PPC platforms like AdWords, Facebook can seem difficult to conquer at first. That's because most advertisers focus on the wrong things.
In this webinar, we’ll break down KlientBoost's Facebook ads strategy, that if followed, will help you build a foundation of success.
This includes:
Audiences: Where to focus and prioritize and in what order.
Ads: We'll cover ad types and what ad content your offering should be focused around.
Bid/Campaign Strategies: How you should set up your bids to get the most out of your campaigns.
Iceberg Effect: Once your campaigns are running, this is how you'll optimize and improve performance over time.
Growing revenue through conversion rate optimisation (CRO)Laura Hampton
Edd Wilson, SEO Strategist and CRO Specialist at Impression. Getting traffic to your site is only the first step, and as advanced marketers will know, it's converting that traffic that can be the biggest challenge - especially in more competitive markets.
Make Google Work for You: A Local Business Guide to AdWordsSurefire Local
Your competitors are winning business with local AdWords campaigns. As a Google Premier Partner and Surefire Local’s in-house experts, Kerry Phipps and Brian Seskin will review best practices remodelers are utilizing today to find customers in their neighborhoods.
Here's what you'll learn:
- How to target people in your area with your local ads
- Anatomy of the perfect Google ad (Expanded ads = expanded revenue opportunities)
- How to tailor your Google ads to mobile devices and an ever-growing audience that uses them
- Do’s and Don’ts of running local campaigns
How Agencies Use Their Competitors’ Data to Develop the Perfect Ad Campaignsemrush_webinars
In this presentation, we explore:
*The CPC mistakes virtually all rookie media buyers make.
*How a professional media buyer launches their campaign (from planning to execution)
*How to increase your click through rate, and reduce your cost per click without decreasing your conversion rate.
*And much more! (Including the single most important skill required to fix your unprofitable marketing campaigns and bring them back to life)
Best Practices for Reaching and Engaging Your Mobile AudienceOrigami Logic
How Top Brands Measure and Optimize Mobile Ads Campaigns:
Today’s marketers have embraced mobile advertising, and the landscape continues to evolve at a rapid pace. Changes in human behavior, and the explosion of mobile-specific technologies, audience targeting techniques, and mobile content channels have made it difficult for brands to build an effective mobile strategy.
Join Origami Logic and Tim Hayden to learn how to:
- Boost Customer Engagement: Ensure that your mobile web and app are cohesive and user-friendly, with built-in capabilities to track performance and high value customer attributes.
- Succeed with Mobile Advertising: Use mobile audience insights and the newest mobile advertising technologies to augment your cross-channel campaigns.
- Measure Mobile Performance: Build a comprehensive view across paid, owned and earned mobile efforts to act on mobile opportunities quickly and effectively.
About Tim Hayden
Tim has two decades of experience in leading high growth technology firms and marketing agencies. Before Brain+Trust Partners, he was head of marketing at Zignal Labs, head of the Mobile program at Edelman Digital in North America, and has been a founder of agencies and technology ventures serving as a catalyst for transformational change in some of the world’s leading brands.
En gennemgang af mulighederne der inden længe kommer fra Google, via Mobile og Mobile Search. Vi er igang med at udarbejde en "Guide til Mobile Optimization".
LSA Bootcamp Charlotte: Beyond SEO - Paid Search Best Practices (Google)Localogy
This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive, in Charlotte 7/26/15. For more about the event and for a look at future events visit www.LSABootcamp.com.
On May 14th Google announced the 2019 Roadmap for the Google Ads platform.
Thanks to our premier partnership with Google, our expert was there to hear it live so that he can relay the information to you through a WordStream-exclusive webinar TODAY.
Save your seat to be the first to know:
What changes you can expect to see in Google Ads (and when they're coming)
How these changes will affect your account
How to use the advanced notice to your advantage and get ahead of the competition
The Best Mobile Retargeting Strategies for the Future - EMEAAdjust
Marketers will learn to understand users at every level of the purchase funnel to help increase retention and engagement. It’s imperative for marketers to leverage both user acquisition and retention strategies, so they can continually move users from install to conversion/purchase and maximize their ROAS.
Stream:20's best practice powerpoint for Google Campaigns and how to enhance them for your business.
We speak about context relevance, device optimisation and campaign management that will help you run your future ads.
Are your mobile marketing campaigns hitting their goals? Different marketing objectives often require different approaches, especially when it comes to understanding mobile acquisition and user retention. This webinar will examine four different campaign types you can implement to reach your marketing goals.
Introduction
Reaching customers is not an easy task. if you want to reach your target audience, Google’s search network or Facebook’s news feeds are the places where you need to be. According to the statistics, Facebook has 2.3 billion active users monthly, which makes it a huge platform for any user activity on the contrary Google Ads reaches billions of people every day through search, email, and other online activities. But many of the business owners still have a thought in their head about which one to pick Google Ads or Facebook Ads. Entrepreneurs usually allocate a specific budget to the advertising departments so they have to make a choice on which platform to choose. The fight between their head goes on for Google Ads vs Facebook Ads.
What is right for your business?
Should you invest in both of them?
Is it going to imbalance my budget?
Well, that’s what we want to find out. But let’s discuss the reasons for selecting either one.
The major difference between Google Ads and Facebook Ads:
Top new solutions from Google just in time for the 2016 holiday season. In this brief, we'll update you on the latest offerings and discuss the best ways that retailers can implement them.
We all know that customer segmentation is critical to success in the online world, but how is this done across multiple data sources? From mobile apps, to website cookies, to your CRM, offline data and more. Is there a way to bring all of these together? Absolutely, lets learn how – together. Data Management Platforms such as Adobe’s Audience Manager or BlueKai are often referred to but little talked about. Here we will go through the future of customer data for marketing, ensuring you are up with the play on making your next move into the new generation of targeted advertising as it starts to unfold.
Similar to Google Enhanced Campaigns: 4 Use Cases for SMB Advertisers [Webinar] (20)
Your website is your online storefront, where visitors can learn more about your offerings, build trust in your brand, and eventually become leads and customers.
But having a beautiful, easy-to-navigate site isn’t going to gain you more customers if no one can find your site in the first place.
In fact, 61% of marketers say their biggest challenge is generating qualified traffic and leads.
Check out these webinar slides to learn:
• Ways to drive qualified traffic to your site – both free and paid tactics
• The importance of setting goals and measuring website traffic
• Why website traffic is important
Our experts analyzed data from nearly 20,000 search ad campaigns from business of all types and sizes in North America, to bring you real results from 20+ of the top industries.
We’ve removed the complexities, making it so simple for you to see where you stand against your direct competitors in the most critical performance metrics including:
• Average cost per click
• Average click-through rate
• Average cost per lead
• Average conversion rate
Check out these webinar slides to gain access to the exclusive data you will not find anywhere else.
Lead generation marketing plays a critical role in expanding and promoting your business. But with millions of free resources and offers competing for attention online, acquiring new leads and turning them into paying customers can feel like a never-ending challenge.
So, what’s the best way to capture and engage your target customers in an extremely crowded online space? Check out these webinar slides to learn:
- How to find the best types of promotions for every industry that maximizes your ROI.
- How to use promotions to convince your prospects to take action.
- How to grow your email and mobile database, social followers, website traffic, and foot traffic.
We’re seeing many of the Google Ads trends and changes we predicted come to life as we approach the mid-way point in the year.
So how can you learn from your Google Ads performance so far to maintain growth through the rest of 2022?
We’ve got the info you need to get over the half-way hump and finish the year strong! Check out these webinar slides to learn:
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• Data and insights to help maintain ROI through the second half of the year
• New Google Ads tips to capture and nurture leads
Social media is a game – each site has its own playbook and cheat codes, and you can’t use the platforms aimlessly if you want to win more leads and customers!
Since each site is different, how does your business outmaneuver the competition in a space that seems so familiar?
Check out these webinar slides as we break down the winning elements of each social media network including Facebook, LinkedIn, and Twitter, PLUS a special Snapchat guest to cover it all.
You can’t make data-driven decisions without data – but how do you know which data really matters? And how do you turn that data into meaningful insights you can actually act on, today?
We’ve been doing this for more than a decade, so we understand your biggest reporting and analysis challenges. Check out these webinar slides as we reveal our secrets to better track your marketing performance. You'll learn:
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• The 4 key marketing metrics to focus on this year.
• Your best marketing strategies for 2022 and the metrics that matter for each.
We saw a lot of changes in Google Ads last year, and as privacy and technology grows, we can expect to see even more.
So what’s changing and how do you need to adapt?
We've got the inside scoop (literally!). Check out these webinar slides to learn:
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• Data and insights on impression share & click inflation.
• New ideas to try, keyword strategies, and more!
So what’s new, what’s tried-and-true, and what’s best for YOU in 2022? Check out these webinar slides to learn:
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- How to decide which ones are best for your business.
- Practical tips to succeed on each one.
Find out what you need to toss, keep, or add to your marketing mix this year so your business can look, feel, and perform its best.
The clock’s ticking to finalize your 2022 marketing strategy, but what worked this year may not be best next year! In a world of constant changes, how do you prepare?
Whether you’ve already created a plan or are trying to scrape one together, check out these webinar slides to:
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• Come up with creative ideas to attract customers
• Create an achievable budget and plan
Our experts have just finished putting the finishing touches on our highly anticipated 2021 search advertising industry benchmarks, which includes real data from 20 of the top industries.
With data straight from Google and Microsoft, you'll be able to find out where you stand against your direct competitors in the most critical performance metrics including:
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- Average click-through rate
- Average cost per lead
- Average conversion rate
What’s great about PPC is that you only pay when someone clicks on your ad. The bad news is that you are paying for every click, and this can get expensive — scary-expensive!
Check out these webinar slides as we share 13 Scary-Good Ways to Lower Your Cost Per Click in Google & Facebook Ads. You’ll learn:
- Average CPCs in 2021 for the top five PPC platforms.
- 13 platform-specific tips to lower your CPC.
- The one mistake you should avoid with CPCs.
Google's at it once again, unleashing a slew of big changes to its advertising platform in recent months.
This means you'll have some exiting new features to enhance your digital marketing strategy, but you’ve got some learnin’ to do!
Don’t sweat it, we got your back. Check out these webinar slides to learn:
• Big changes happening to Expanded Text Ads.
• What’s the deal with Google’s new “monthly spend limit”
• Insights into new ad policies, and much more!
With consumers spending over 8 hours a day online, a strong online presence is crucial for any business that wants to survive today. But the definition of “strong” may not be what you think!
In these webinar slides, we’ll unpack what a strong online presence really means and show you how to get there. You’ll walk away knowing how to:
- Increase your visibility in search engines, directories, and social media sites.
- Achieve a credible online appearance and reputation.
- Build, engage, and convert your audience into happy customers.
It’s no use trying to outrank big companies with massive budgets, right? WRONG! With the right SEO and PPC tactics, you absolutely can. But it’s not just a matter of choosing one or the other. To get more traffic to your site that you can convert into customers, you need both.
Check out these webinar slides to learn:
• Why you need to integrate your SEO and PPC strategies.
• How to combine them to rank higher in search results.
• How to allocate budget between SEO and paid media campaigns.
To scale and grow your digital marketing agency, you need to offer more to your clients. Easy right? Not so fast.
Do you spend more money and time hiring and training staff to support new services, or do you risk quality of work by bringing in independent contractors?
Check out these webinar slides to learn clever, time-saving ways to expand your agency offerings and increase profits. You’ll also learn how to:
• Fill gaps that are hurting your revenue.
• Gain and retain quality clients.
• Use a secret swiss army knife of targeting tools not seen anywhere else.
Google search ads allow you to reach people who are actively looking for your product or service. But what about all the people who aren’t searching? The best way to get in front of this audience at minimal cost is through the Google Display Network (GDN).
Check out these webinar slides to learn:
• A clear picture of Google Display ads and their benefits.
• How to setup a Google Display campaign.
• Ad types, image sizes, costs, and targeting parameters.
• How to target even more audiences outside of the GDN.
With its level of sophistication and complexity, Facebook advertising is already overwhelming. Sprinkle in constant changes and policy updates, and how do you keep up? Over the past few months, there have been several major changes to the Facebook platform that you should know about.
Check out these webinar slides to learn what these changes are and how to make sense of everything.
You’ll learn:
• The 5 major changes, including those related to the Apple iOS 14 update.
• The effects these changes could be having (positive and negative) on your accounts.
• How to adapt your marketing strategy to continue seeing success on Facebook.
Check out these webinar slides learn actionable ways to combat the increase of online viewers against the flatline of Facebook advertising. You’ll learn:
- How to reimagine ad engagement for where your consumers are today.
- How to keep your ads fresh and up to date.
- How to strategically serve your ads at the most relevant times.
- And more!
Every day, people watch 5 BILLION videos on YouTube.
With so much viewership, advertising on YouTube should be a no-brainer to reach new customers. But with the platform’s competitive landscape, how do you make your ads “unskippable”?
Check out this webinar to learn the secrets for compelling video ads that will captivate and convert your audience. You’ll also learn:
- How to build a strong affinity for your brand.
- How to create content that spreads brand awareness.
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Facebook advertising is overwhelming.
That’s why we’ve simplified it into the most informative, easy-to-understand Facebook ad training session on the face of the earth!
Learn everything you need to know for successful Facebook advertising in 2021, including:
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Google Enhanced Campaigns: 4 Use Cases for SMB Advertisers [Webinar]
1. CONFIDENTIAL – DO NOT DISTRIBUTE 1
Webinar:
Google Enhanced Campaigns:
4 Use Cases for SMB Advertisers
Larry Kim, WordStream
Sher Khan, Google
Hruthika Charan, Google
April 24, 2013
2. Today’s Agenda
2
• Enhanced campaigns product overview
• Offer extensions
• Upgraded sitelinks
• App extensions
• Case Study: 4 takeaways from upgrading accounts
to Enhanced Campaigns
3. Take Part in Live Blogging on Twitter / Google+
• Include the hashtag #wordstream in your Google+ status
updates,Twitter tweets,, etc.
3
4. Speaker Introductions #wordstream
4
• Larry Kim
– Founder, CTO, WordStream, Inc.
– Been doing PPC & SEO for 10 Years!
– Today we’re an industry-leading provider of a
PPC Management Platform and Keyword
Research Tools
• Sher Khan
– Strategic Partner Manager, Google
• Hruthika Charan
– Account Strategist, Google
5. Let’s learn a little about you….
CONFIDENTIAL – DO NOT DISTRIBUTE 5
6. Poll Question 1: Have you actually upgraded one or more of
your active campaigns to Enhanced Campaigns?
6
a) Yes!
b) Not Yet
7. Poll Question 2: What do you value more for your business: Clicks from
Mobile Devices (excluding tablets) or Clicks from Desktops/Notebooks?
7
a) I value Desktop/Tablet clicks more
b) I value Mobile clicks more
c) I value them the same
d) No opinion
8. Google Confidential and Proprietary 8Google Confidential and Proprietary 8
Consumer insights and the
evolving digital landscape
9. Google Confidential and Proprietary 9Google Confidential and Proprietary 9
We connect at any time, from anywhere, using a
variety of devices
10. Google Confidential and Proprietary 10Google Confidential and Proprietary 10
There's a lot for marketers to consider...
Devices are evolving quickly, with a growing
list of form factors and capabilities.
People are constantly switching between
devices, using the one that works best for where
they are and what they are trying to do.
Device evolution and changes in consumer
behavior present new ways to measure
advertising effectiveness.
11. Google Confidential and Proprietary 11Google Confidential and Proprietary 11
More relevance to people's intent and their
context, at exactly the moments that matter
These changes will mean better results for advertisers
Device
Time
Location
12. Google Confidential and Proprietary 12Google Confidential and Proprietary 12
Enhanced campaigns
product overview
13. Google Confidential and Proprietary 13Google Confidential and Proprietary 13
Our new enhanced campaigns will have three
areas of improvement
Powerful marketing tools for
the multi-device world.
Advanced reports to measure
new conversion types.
Smarter ads optimized for
varying user contexts.
14. Google Confidential and Proprietary 14Google Confidential and Proprietary 14
Powerful tools for the multi-device world
Ability to easily manage your bids across locations, time and
devices—all within a single campaign
Bid adjustments and reporting by:
Time Location Device
Multiple bid adjustments
Key features
15. Google Confidential and Proprietary 15Google Confidential and Proprietary 15
Smarter ads for varying consumer contexts
Ability to show the right creative, sitelink or extension based on user
context and device capabilities.
Key features
Customized messages on mobile location:
Optimize bids for different locations (e.g., New York
City) and near specific places (e.g., within half mile
of Joe's coffee house).
Scheduled extensions: Set extensions to appear
only during certain times of day or on mobile
devices.
Enhanced sitelinks: Manage individual sitelinks in
customized ways at the campaign and ad group
level.
16. Google Confidential and Proprietary 16Google Confidential and Proprietary 16
Advanced reports to measure new conversion types
Ability to track new conversion types such as calls, digital downloads,
in-store purchases and cross device conversions.
Key features
Calls: Count calls as conversions with
advanced call tracking.
Digital downloads: Track app downloads as
conversions (books and music download
tracking coming soon).
In-store purchases: Measure offline
redemption of saved offers from ad extensions
(coming soon).
Cross device conversions: Measure
conversions that start on one device and finish
on another (coming soon).
17. Google Confidential and Proprietary 17Google Confidential and Proprietary 17
Four key changes from enhanced campaigns
1. Campaigns will run across all devices Enhanced campaigns will run across all devices, with
optimizations for mobile and elements of user context like location and time of day. Mobile ads
require special bids, extensions, ad text and headlines and these can be managed from the same
campaign as your desktop ads.
2. Mobile bids will be adjusted at the campaign level Bids can be set at the keyword level, but the
mobile bid adjustment applies uniformly to all the keyword bids in the campaign. It is not possible to
designate different bids at the keyword level for mobile within one campaign.
3. Tablet bidding strategies will be aligned with desktop Tablets and laptop devices are rapidly
converging, and research shows behavior is similar. With enhanced campaigns, tablets do not have
a separate bid adjustment independent of default desktop/laptop bids. Your ads will automatically
show up on desktop and tablet.
4. Mobile bids fully controlled by advertisers Google historically adjusted bid automatically for
mobile when a campaign targets multiple devices (e.g., desktop and mobile). With mobile bid
adjustments, advertisers will have full control of mobile bids, and Google will stop automatically
adjusting bids.
18. Google Confidential and Proprietary 18Google Confidential and Proprietary 18
Reach your customers with fewer campaigns
Enhanced campaigns will allow you to simplify campaign structures
allowing you to save time and resources.
Legacy campaign vs Enhanced campaign
50 campaigns
for location
1 campaign with 50
location bid adjustments
50 duplicate campaigns
for daypart/sitelink
combinations
With scheduled
extensions and
dayparting
100 duplicate
campaigns with
mobile bids
and mobile
device bid
adjustments
200 campaigns 1 enhanced campaign
+
+
2 dayparts (with different store
sitelinks based on if the store is
open/closed) and different bids
2x
2x
1 bid per keyword on desktop
1 bid per keyword on mobile
50 locations with varying bids 50x
19. Google Confidential and Proprietary 19Google Confidential and Proprietary 19
Offer extensions
20. Google Confidential and Proprietary 20Google Confidential and Proprietary 2023
Consumer landscape has evolved and enhanced
campaigns is a platform to capture the opportunity
21. Google Confidential and Proprietary 21Google Confidential and Proprietary 21
Meet Linda,
the connected consumer
22. Google Confidential and Proprietary 22Google Confidential and Proprietary 22
Top of mind
Multiple
devices
Social sentiment
Always
on the go
New behaviors of the connected consumer
Consumers search for products and looking for products or services anytime, from
anywhere, and across devices
23. Google Confidential and Proprietary 23Google Confidential and Proprietary 23
The new purchase path
Non-linear and on multiple devices
80% Start their shopping with
online research
51% Research online and visit
a store to purchase
IPSOS/OTX Google Holiday Shopping Intention Survey Wave 1, 2012
PWC multi-channel shopping survey, 2011
Forrester US Retail Forecast 2009
24. Google Confidential and Proprietary 24Google Confidential and Proprietary 24
Search ties consumer behavior together
6 am
8 am
Noon 3 pm
8 pm
10 am 6 pm
25. Google Confidential and Proprietary 25Google Confidential and Proprietary 25
Reach consumers at the precise moment of relevance,
and drive in store traffic and conversions
1
Based on search query, offer
extensions show in Google search
ads on phones in top position
Consumers can click on "get
offer" to use now or save it to
their Google Offers account
Offers can be redeemed right away on
phones, or consumers can get a reminders:
(1) via email OR (2) via a phone reminder
when they're near the store location
2 3
Hungry For Delicious Burgers?
Jakesburgershop.com
Visit us today to try our new items and you will be delighted!
Save $2 when you visit and spend
over $10 – Expires March 14, 2013 Get offer
4
Your Jake’s Burger Shop Offer is
Saved to your Google Account
Jake’s Burger Shop
Jake’s Burger Shop
Jake’s Burger Shop
Note: These screenshots are only indicative and the actual interface could be slightly different
26. Google Confidential and Proprietary 26Google Confidential and Proprietary 26
Drive the right customers to your business
Measure in-store impact of online promotional spends
Target and bid differently by your customers’ locations.
Bring people looking for products and services online to the
store location
28. Google Confidential and Proprietary 28Google Confidential and Proprietary 28
App Extensions are available to give users the option to visit the app store or
your mobile site
Hungry For Delicious Burgers?
Jakesburgershop.com
Access our new Menu. Download our Mobile App for
Free Today!
Android App Download -
What if Jake’s Pizza Shop had a mobile app?
Start an Order
Menu
Find Stores Nearby
Jake’s Burger Shop
Jake’s Burger Shop
Use this app to get acquainted with our menu
and also to place an order online!
Note: These screenshots are only indicative and the actual interface could be slightly different
29. Google Confidential and Proprietary 29Google Confidential and Proprietary 29
Mobile apps represent an exploding opportunity
There are hundreds of thousands of apps available and 35 billion apps
downloaded from iTunes App Store and Google Play.
APP
STORE NEW
S
App marketplaces are cluttered
with many apps to choose from,
and mobile search and display
are ideal channels for
advertisers to promote their
apps and drive downloads
Mobile display campaigns allow
customers to accrue a large amount
of downloads in a short period of
time and benefit from ecosystem
dynamics like improving the app’s
ranking in the respective app stores.
Mobile search campaigns
allow customers to reach
users who have expressed
intent in downloading
your app
30. Google Confidential and Proprietary 30Google Confidential and Proprietary 30
Promoting your app with enhanced campaigns
Driving digital downloads of apps is made easier with
enhanced campaigns.
New “App/Digital content ad”
template available in enhanced
campaigns obtains compatibility
information directly from digital
stores (Google Play, App Store)
Setting device, carrier and OS
settings are no longer necessary. We
only serve ads to relevant devices
(i.e. ads for an iOS app will not show
on Android devices)
The app promotion template
will also pull in information
from the store, such as app
icon, pricing and country
availability to make setup as
simple as possible
31. Google Confidential and Proprietary 31Google Confidential and Proprietary 31
Upgraded sitelinks
33. INSERT BRADS SLIDES HERE
• INSERT BRAD’S SLIDES HERE
CONFIDENTIAL – DO NOT DISTRIBUTE 33
In the Trenches with
Enhanced Campaigns:
4 Takeaways from
Upgrading accounts to
EC’s
34. Case Study: Vehicle Parts Supplier
• Large Seller of Car Parts in
the USA
• How They Sell:
– Online Store
– National Call Center
CONFIDENTIAL – DO NOT DISTRIBUTE 34
35. Vehicle Parts Supplier: Ad Performance
• Mobile CPA is nearly 50% higher than Desktop
and accounts for just 17% of the conversions
CONFIDENTIAL – DO NOT DISTRIBUTE 35
36. #1 Key Learning: Majority of SMB’s Undervalue
Mobile Search
• By a 10:1 margin, respondents valued desktop/tablet
clicks over mobile devices (March 21, 2013)
CONFIDENTIAL – DO NOT DISTRIBUTE 36
37. Upgrade Plan
• Determine the Value of Mobile
• Upgrade 2 Campaigns
– Standard Call Extensions + ad scheduling
CONFIDENTIAL – DO NOT DISTRIBUTE 37
38. #2 Key Learning: Great Opportunity to Educate
Clients on How to Get More From Search
• Calls convert 4x higher than Clicks to website
• Mobile generates 2x more conversions than we
thought
CONFIDENTIAL – DO NOT DISTRIBUTE 38
39. Case Study: National Talent Agency
• Big Database of Actors and
Models
• How They Sell:
– Online
– National Call Center
– Offices in a Dozen Cities
CONFIDENTIAL – DO NOT DISTRIBUTE 39
40. #3 Key Learning: Don’t Forget To Upgrade When
You Upgrade to EC’s
• Consolidated 100 Campaigns into 50 Campaigns
• Leverage Bid Strategies
– Evenings and weekends do better
– Certain neighborhoods do better
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41. Case Study: Windows Software Development Tools
Vendor
• Sells Web programming tools
for Microsoft windows
• How They Sell:
– Online Store Only
– Free 7 Day Download
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42. Response From Google
CONFIDENTIAL – DO NOT DISTRIBUTE 42
“Agree that inability to bid
separately for tablets is a valid
concern”
“Recommend waiting to
upgrade this particular client”
43. Key Learning #4: Some Customers are Mad
• Shifting Allocation to GDN / Remarketing
• Try Bing? Bite the Bullet?
• Crazy Idea to use Remarketing Lists for Search Ads
(RLSA)
• Not really sure how things will work out
CONFIDENTIAL – DO NOT DISTRIBUTE 43
44. Summary: 4 Takeaways from Upgrading 100
accounts to Enhanced Campaigns
1. SMB’s Undervalue Mobile
2. Great opportunity to educate clients!
3. Don’t forget to upgrade when you upgrade
4. Some clients are pretty mad about EC’s
CONFIDENTIAL – DO NOT DISTRIBUTE 44
45. Poll Question 3: I want to start optimizing my paid search
campaigns! I’d like a free live demo of WordStream PPC Advisor
45
a) Yes!
b) No thanks
46. Your Questions
46
Thank you for attending: Google Enhanced Campaigns:
4 Use Cases for SMB Advertisers #wordstream
Learn about our services!
http://www.wordstream.com/remarketing-services
Or contact us directly:
Larry Kim
lkim@wordstream.com
http://twitter.com/larrykim
47. Free AdWords Performance Grader
Have you ever wondered how well your Google AdWords Campaigns
are really doing? Now you can find out with WordStream's award
winning AdWords Performance Grader.
In just a minute, you'll get a custom performance report that includes:
• Expert Analysis in 8 critical PPC areas
• Comparison to similar PPC advertisers
• Recommendations to improve your PPC performance
Get your FREE report today!
www.wordstream.com/google-adwords