This document introduces enhanced campaigns in Google AdWords, which provide more flexible device and location targeting compared to legacy campaigns. It describes API support for enhanced campaigns, including how to create and upgrade campaigns, use bid adjustments, and mark ads as mobile-preferred. Reporting and feed services are also updated for enhanced campaigns. Developers are advised to upgrade existing systems and campaigns to take advantage of enhanced campaign features.
The document is a sample exam for Google Video Advertising. It contains 75 multiple choice questions covering concepts like optimizing TrueView campaigns, video ad formats, targeting and remarketing, and using analytics. The exam is 90 minutes long and requires an 80% passing score to be valid for 12 months.
This document provides information about the Google Shopping Advertising Exam, including that it covers creating Merchant Center accounts and product data feeds as well as creating and managing Shopping campaigns. It is 90 minutes long and has 63 multiple choice questions with an 80% passing score that is valid for 12 months. It then provides 51 sample multiple choice questions that appear to be from the exam.
This document contains an exam for Google Mobile Advertising that covers basic and advanced concepts. It is 90 minutes long and contains 70 multiple choice questions. The passing score is 80%. The exam validity period is 12 months. The exam then provides 51 sample multiple choice questions that cover topics like app install ads, conversion tracking, bidding and targeting, and campaign measurement and optimization.
IMarks offers a full-service display advertising campaign management on Google's Display Network. The Display Network reaches over 80% of global web users and serves billions of ads daily across partner websites. IMarks manages all aspects of campaigns, including targeting, ad setup, ongoing optimization, reporting and budget management. Advertisers pay only when ads are clicked or displayed through an auction-based cost per click or cost per thousand impressions pricing model.
The Google Analytics exam covers planning principles, implementation, configuration, reports, and metrics. It is 90 minutes, includes 70 multiple choice questions, and requires an 80% passing score. The validity period for the certification is 18 months. The document provides sample exam questions and answers related to setting up goals, filters, dimensions, metrics, campaigns, and other Google Analytics configurations and reporting.
The UK is committed to securing a robust, legally-binding Arms Trade Treaty (ATT) at the upcoming conference in March. After progress was made at the 2012 conference, agreement was not reached due to objections from a small number of states. The current draft text provides commitments on arms export controls, assessments of human rights risks, and reporting that would significantly strengthen regulation but some strengthening is still needed. The UK will work to strengthen the text while maintaining the compromises needed for broad participation, and remains determined to achieve an effective ATT despite remaining hurdles.
The document discusses new API methods for managing accounts within a Google Ad Manager managed customer center (MCC) structure programmatically. It introduces three new ManagedCustomerService methods - mutateLink to add/remove accounts from an MCC, getPendingInvitations to retrieve pending account invitations, and mutateManager to move accounts between MCCs. It provides examples of how these methods can be used to extend and manage account invitations and links throughout the lifecycle within the MCC structure.
The document is a sample exam for Google Video Advertising. It contains 75 multiple choice questions covering concepts like optimizing TrueView campaigns, video ad formats, targeting and remarketing, and using analytics. The exam is 90 minutes long and requires an 80% passing score to be valid for 12 months.
This document provides information about the Google Shopping Advertising Exam, including that it covers creating Merchant Center accounts and product data feeds as well as creating and managing Shopping campaigns. It is 90 minutes long and has 63 multiple choice questions with an 80% passing score that is valid for 12 months. It then provides 51 sample multiple choice questions that appear to be from the exam.
This document contains an exam for Google Mobile Advertising that covers basic and advanced concepts. It is 90 minutes long and contains 70 multiple choice questions. The passing score is 80%. The exam validity period is 12 months. The exam then provides 51 sample multiple choice questions that cover topics like app install ads, conversion tracking, bidding and targeting, and campaign measurement and optimization.
IMarks offers a full-service display advertising campaign management on Google's Display Network. The Display Network reaches over 80% of global web users and serves billions of ads daily across partner websites. IMarks manages all aspects of campaigns, including targeting, ad setup, ongoing optimization, reporting and budget management. Advertisers pay only when ads are clicked or displayed through an auction-based cost per click or cost per thousand impressions pricing model.
The Google Analytics exam covers planning principles, implementation, configuration, reports, and metrics. It is 90 minutes, includes 70 multiple choice questions, and requires an 80% passing score. The validity period for the certification is 18 months. The document provides sample exam questions and answers related to setting up goals, filters, dimensions, metrics, campaigns, and other Google Analytics configurations and reporting.
The UK is committed to securing a robust, legally-binding Arms Trade Treaty (ATT) at the upcoming conference in March. After progress was made at the 2012 conference, agreement was not reached due to objections from a small number of states. The current draft text provides commitments on arms export controls, assessments of human rights risks, and reporting that would significantly strengthen regulation but some strengthening is still needed. The UK will work to strengthen the text while maintaining the compromises needed for broad participation, and remains determined to achieve an effective ATT despite remaining hurdles.
The document discusses new API methods for managing accounts within a Google Ad Manager managed customer center (MCC) structure programmatically. It introduces three new ManagedCustomerService methods - mutateLink to add/remove accounts from an MCC, getPendingInvitations to retrieve pending account invitations, and mutateManager to move accounts between MCCs. It provides examples of how these methods can be used to extend and manage account invitations and links throughout the lifecycle within the MCC structure.
The document discusses new changes to bidding and budgeting in the Adwords API. It introduces a more flexible bidding system that allows for different bidding strategies. It also details shared budgets, which allow campaigns to reference budgets that can be unique or shared among other campaigns. The interface was updated and examples are provided for setting up bidding strategies and shared budgets through the new API.
The document discusses new changes to bidding and budgeting in the Adwords API. It introduces new bidding strategies and schemes that provide more flexibility. Campaigns can now reference shared budgets that multiple campaigns can use, allowing advertising budgets to better match how businesses allocate their marketing budgets. The interfaces were updated and examples provided on how to implement the new features, including how to migrate from previous API versions.
The document summarizes the new features, changes, and deprecations in version 201402 of the Google AdWords API. Key updates include support for shopping campaigns and new ad extensions in the API, new report types, and a new bidding strategy. ClientLogin authentication has been deprecated and replaced with OAuth2.0. Several campaign features have also moved out of beta testing.
This document provides instructions for upgrading Google AdWords accounts to enhanced campaigns. Enhanced campaigns allow advertisers to reach users across devices from a single campaign, with features like customized bidding and optimized ads. The document outlines the benefits of enhanced campaigns and details three upgrade flows: simple upgrade for single campaigns, bulk upgrade using AdWords Editor for multiple campaigns, and merge flow for combining similar campaigns. Advertisers are advised to review their accounts, identify matching campaigns, select the appropriate upgrade flow, and adjust bids and ads as part of the upgrade process.
[Google Official Material] How to upgrade and migrate account to Enhanced cam...Johnny Tri Dung
This is Google Official Material guiding how to migrate from Legacy campaign to Enhanced campaign, please feel free to contact me if you guys need the download version at dung.phan@cleverads.vn.
Hope it helps!
Johnny
This document provides instructions for upgrading Google AdWords accounts to enhanced campaigns. Enhanced campaigns allow advertisers to reach users across devices from a single campaign and customize bids and ads based on user context. The document outlines the benefits of enhanced campaigns and details three upgrade flows: simple upgrade for single campaigns, bulk upgrade using AdWords Editor for multiple campaigns, and merge flow for combining similar campaigns targeting different devices. Advertisers are advised to review their accounts, identify matching campaigns, determine the appropriate upgrade flow for each campaign, and then follow the steps to upgrade each campaign.
How to Upgrade Your Google AdWords Accounts to Enhanced CampaignsSalahuddin Khan
This document provides instructions for upgrading Google AdWords accounts to enhanced campaigns. Enhanced campaigns allow advertisers to reach users across devices from a single campaign, with features like customized bidding and optimized ads. The document outlines the benefits of enhanced campaigns and details three upgrade flows: simple upgrade for single campaigns, bulk upgrade using AdWords Editor for multiple campaigns, and merge flow for combining similar campaigns. Advertisers are advised to review their accounts, identify matching campaigns, select the appropriate upgrade flow, and adjust bids and ads as part of the upgrade process.
Google Adwords lanza nuevas campañas para usuarios multipantalla con las que los anunciantes tendrán la oportunidad de optimizar el rendimiento publicitario de sus anuncios, permitiendo nuevas segmentaciones y asignaciones de presupuesto.
Más información en http://www.t2o.es/blog/marketing-en-buscadores/campanas-google-adwords/
Creative Canvas: A guide to Google media solutionsdiTii
Google provides various media solutions and tools to help advertisers plan and execute creative campaigns. This document highlights Google Ad Planner, Google Insights for Search, DoubleClick Rich Media, Google AdWords, the Google Content Network, Google Mobile Ads, Google TV Ads, YouTube advertising products, and tools to extend reach like Blogger, Google App Engine, Google Checkout, Google Earth, and Google Friend Connect. It provides overviews of each tool and how advertisers can use them to conduct research, place media, extend reach, and measure results.
The document provides an overview of the Google Display Network (GDN) and other display advertising options. It discusses the GDN, including what it is, its inventory of websites and apps, and how campaigns work. It also covers audience targeting options on the GDN like contextual, audience, demographic and remarketing targeting. The document reviews different ad formats including static, responsive, and video options. It provides a brief introduction to local display networks in Vietnam and YouTube advertising options.
Oliver Ewbank SMX London: The Local Ads LandscapeOliver Ewbank
Location, Location, Location: Whether your objective is driving awareness or footfall, this deck offers proven PPC tactics to drive results from your local search campaigns.
google ads update 2024 from digital rise solutions.pptxOUSSAMABENREJAB
At Digital Rise Solutions, our team led by Oussama Ben Rejab, SEO Specialist, stays at the forefront of digital marketing trends. With the latest Google Ads update in 2024, we're equipped to optimize your ad campaigns for maximum impact and ROI. Trust us to navigate the evolving landscape of online advertising and propel your business to new heights.
Google automatically extended advertisers' campaigns between platforms without consent. When Google launched AdSense in 2003, all AdWords campaigns were automatically included in AdSense and appeared on third-party sites, increasing costs. Similarly, in 2008 Google changed AdWords' default settings to include mobile devices, extending campaigns to smartphones without permission and ignoring platform differences. Google builds opaque systems to gradually migrate advertisers between programs and platforms, increasing its control over inventory.
Nuevas herramientas de Google para Marketing Oscar García
Google Q3 presenta nuevas herramientas de marketing digital para aumentar el posicionamiento SEO de las empresas. Estas diapositivas muestran todos las nuevas posibilidades de posicionamiento web que Google pone al alcance de todos.
Solicita una asesoría con un experto en Google Adwords y sube posiciones haciendo clic en http://experto-adwords.com/. Optimiza tu tienda online aquí http://www.activatuprestashop.com/, aumenta tus ventas optimizando tu cuenta en http://www.activatushopping.com/ o mejora tu SEO local en expertosmybusiness.com.
OmniVirt, in partnership with Google, hosted a webinar on how to build and distribute high performing 360 VR Ad Campaigns. We break down the power of VR ads, go through its best practices and case studies, and teach you how to move forward in creating a VR ad yourself! Watch the full webinar here: https://www.youtube.com/watch?v=lbF-SaH8AlU
Ecosistema programática, por Álvaro García y Alessandro TedoldiArena Media España
Álvaro García Morán - Sales Manager DoubleClick en Google
Alessandro Tedoldi - Agency Consultant at Google
¿Sabías que en EE.UU. el 96% de la compra de display ya se realiza vía programática? Álvaro García Morán, Sales Manager DoubleClick y Alessandro Antiga, Global Marketing Lead DoubleClick, nos ayudarán a entender todo lo que debes saber sobre el ecosistema de programática. Al final de la sesión sabrás los nombres y roles de los diferentes activos en el ecosistema y podrás articular la propuesta de valor del uso de programática.
Stream:20's best practice powerpoint for Google Campaigns and how to enhance them for your business.
We speak about context relevance, device optimisation and campaign management that will help you run your future ads.
The Display Campaign Optimizer allows advertisers to efficiently scale their display campaigns with minimal effort. The auto-optimizer uses Google's technology to automate targeting and bidding to generate the maximum number of conversions at the advertiser's desired cost-per-acquisition. Key benefits include being efficient to deliver more conversions at target CPA, scalable to reach over 2 million sites, powered by Google's smart machine learning technology, and easy to opt-in to through AdWords with one click.
This document provides an overview of the DV 360 self-serve programmatic advertising platform. It outlines the webinar agenda, who would benefit from the offering like digital agencies and advertisers. It explains key concepts like programmatic buying and selling, the roles of DSP, SSP, ad exchanges. It then summarizes the features of DV 360 including access to large inventory, supported deal types, advanced targeting capabilities, and integration with other Google Marketing Platform tools. The document also describes the DV 360 self-serve process, available access and permissions, and additional training and support services that are offered.
Getting started with Google Analytics and the AdWords APImarcwan
Google Analytics is a platform that allows companies to measure user acquisition, behavior, and conversions on their websites. It provides insights into how to improve marketing initiatives and the user experience. The Google Analytics platform includes APIs and SDKs that allow developers to integrate analytics data into their applications. Google Analytics data can be linked with Google AdWords to help optimize advertising campaigns and prove the value of various marketing services by measuring user engagement and conversions after clicks from ads.
The document discusses new changes to bidding and budgeting in the Adwords API. It introduces a more flexible bidding system that allows for different bidding strategies. It also details shared budgets, which allow campaigns to reference budgets that can be unique or shared among other campaigns. The interface was updated and examples are provided for setting up bidding strategies and shared budgets through the new API.
The document discusses new changes to bidding and budgeting in the Adwords API. It introduces new bidding strategies and schemes that provide more flexibility. Campaigns can now reference shared budgets that multiple campaigns can use, allowing advertising budgets to better match how businesses allocate their marketing budgets. The interfaces were updated and examples provided on how to implement the new features, including how to migrate from previous API versions.
The document summarizes the new features, changes, and deprecations in version 201402 of the Google AdWords API. Key updates include support for shopping campaigns and new ad extensions in the API, new report types, and a new bidding strategy. ClientLogin authentication has been deprecated and replaced with OAuth2.0. Several campaign features have also moved out of beta testing.
This document provides instructions for upgrading Google AdWords accounts to enhanced campaigns. Enhanced campaigns allow advertisers to reach users across devices from a single campaign, with features like customized bidding and optimized ads. The document outlines the benefits of enhanced campaigns and details three upgrade flows: simple upgrade for single campaigns, bulk upgrade using AdWords Editor for multiple campaigns, and merge flow for combining similar campaigns. Advertisers are advised to review their accounts, identify matching campaigns, select the appropriate upgrade flow, and adjust bids and ads as part of the upgrade process.
[Google Official Material] How to upgrade and migrate account to Enhanced cam...Johnny Tri Dung
This is Google Official Material guiding how to migrate from Legacy campaign to Enhanced campaign, please feel free to contact me if you guys need the download version at dung.phan@cleverads.vn.
Hope it helps!
Johnny
This document provides instructions for upgrading Google AdWords accounts to enhanced campaigns. Enhanced campaigns allow advertisers to reach users across devices from a single campaign and customize bids and ads based on user context. The document outlines the benefits of enhanced campaigns and details three upgrade flows: simple upgrade for single campaigns, bulk upgrade using AdWords Editor for multiple campaigns, and merge flow for combining similar campaigns targeting different devices. Advertisers are advised to review their accounts, identify matching campaigns, determine the appropriate upgrade flow for each campaign, and then follow the steps to upgrade each campaign.
How to Upgrade Your Google AdWords Accounts to Enhanced CampaignsSalahuddin Khan
This document provides instructions for upgrading Google AdWords accounts to enhanced campaigns. Enhanced campaigns allow advertisers to reach users across devices from a single campaign, with features like customized bidding and optimized ads. The document outlines the benefits of enhanced campaigns and details three upgrade flows: simple upgrade for single campaigns, bulk upgrade using AdWords Editor for multiple campaigns, and merge flow for combining similar campaigns. Advertisers are advised to review their accounts, identify matching campaigns, select the appropriate upgrade flow, and adjust bids and ads as part of the upgrade process.
Google Adwords lanza nuevas campañas para usuarios multipantalla con las que los anunciantes tendrán la oportunidad de optimizar el rendimiento publicitario de sus anuncios, permitiendo nuevas segmentaciones y asignaciones de presupuesto.
Más información en http://www.t2o.es/blog/marketing-en-buscadores/campanas-google-adwords/
Creative Canvas: A guide to Google media solutionsdiTii
Google provides various media solutions and tools to help advertisers plan and execute creative campaigns. This document highlights Google Ad Planner, Google Insights for Search, DoubleClick Rich Media, Google AdWords, the Google Content Network, Google Mobile Ads, Google TV Ads, YouTube advertising products, and tools to extend reach like Blogger, Google App Engine, Google Checkout, Google Earth, and Google Friend Connect. It provides overviews of each tool and how advertisers can use them to conduct research, place media, extend reach, and measure results.
The document provides an overview of the Google Display Network (GDN) and other display advertising options. It discusses the GDN, including what it is, its inventory of websites and apps, and how campaigns work. It also covers audience targeting options on the GDN like contextual, audience, demographic and remarketing targeting. The document reviews different ad formats including static, responsive, and video options. It provides a brief introduction to local display networks in Vietnam and YouTube advertising options.
Oliver Ewbank SMX London: The Local Ads LandscapeOliver Ewbank
Location, Location, Location: Whether your objective is driving awareness or footfall, this deck offers proven PPC tactics to drive results from your local search campaigns.
google ads update 2024 from digital rise solutions.pptxOUSSAMABENREJAB
At Digital Rise Solutions, our team led by Oussama Ben Rejab, SEO Specialist, stays at the forefront of digital marketing trends. With the latest Google Ads update in 2024, we're equipped to optimize your ad campaigns for maximum impact and ROI. Trust us to navigate the evolving landscape of online advertising and propel your business to new heights.
Google automatically extended advertisers' campaigns between platforms without consent. When Google launched AdSense in 2003, all AdWords campaigns were automatically included in AdSense and appeared on third-party sites, increasing costs. Similarly, in 2008 Google changed AdWords' default settings to include mobile devices, extending campaigns to smartphones without permission and ignoring platform differences. Google builds opaque systems to gradually migrate advertisers between programs and platforms, increasing its control over inventory.
Nuevas herramientas de Google para Marketing Oscar García
Google Q3 presenta nuevas herramientas de marketing digital para aumentar el posicionamiento SEO de las empresas. Estas diapositivas muestran todos las nuevas posibilidades de posicionamiento web que Google pone al alcance de todos.
Solicita una asesoría con un experto en Google Adwords y sube posiciones haciendo clic en http://experto-adwords.com/. Optimiza tu tienda online aquí http://www.activatuprestashop.com/, aumenta tus ventas optimizando tu cuenta en http://www.activatushopping.com/ o mejora tu SEO local en expertosmybusiness.com.
OmniVirt, in partnership with Google, hosted a webinar on how to build and distribute high performing 360 VR Ad Campaigns. We break down the power of VR ads, go through its best practices and case studies, and teach you how to move forward in creating a VR ad yourself! Watch the full webinar here: https://www.youtube.com/watch?v=lbF-SaH8AlU
Ecosistema programática, por Álvaro García y Alessandro TedoldiArena Media España
Álvaro García Morán - Sales Manager DoubleClick en Google
Alessandro Tedoldi - Agency Consultant at Google
¿Sabías que en EE.UU. el 96% de la compra de display ya se realiza vía programática? Álvaro García Morán, Sales Manager DoubleClick y Alessandro Antiga, Global Marketing Lead DoubleClick, nos ayudarán a entender todo lo que debes saber sobre el ecosistema de programática. Al final de la sesión sabrás los nombres y roles de los diferentes activos en el ecosistema y podrás articular la propuesta de valor del uso de programática.
Stream:20's best practice powerpoint for Google Campaigns and how to enhance them for your business.
We speak about context relevance, device optimisation and campaign management that will help you run your future ads.
The Display Campaign Optimizer allows advertisers to efficiently scale their display campaigns with minimal effort. The auto-optimizer uses Google's technology to automate targeting and bidding to generate the maximum number of conversions at the advertiser's desired cost-per-acquisition. Key benefits include being efficient to deliver more conversions at target CPA, scalable to reach over 2 million sites, powered by Google's smart machine learning technology, and easy to opt-in to through AdWords with one click.
This document provides an overview of the DV 360 self-serve programmatic advertising platform. It outlines the webinar agenda, who would benefit from the offering like digital agencies and advertisers. It explains key concepts like programmatic buying and selling, the roles of DSP, SSP, ad exchanges. It then summarizes the features of DV 360 including access to large inventory, supported deal types, advanced targeting capabilities, and integration with other Google Marketing Platform tools. The document also describes the DV 360 self-serve process, available access and permissions, and additional training and support services that are offered.
Getting started with Google Analytics and the AdWords APImarcwan
Google Analytics is a platform that allows companies to measure user acquisition, behavior, and conversions on their websites. It provides insights into how to improve marketing initiatives and the user experience. The Google Analytics platform includes APIs and SDKs that allow developers to integrate analytics data into their applications. Google Analytics data can be linked with Google AdWords to help optimize advertising campaigns and prove the value of various marketing services by measuring user engagement and conversions after clicks from ads.
The document discusses using Google's API and services to optimize AdWords campaigns. It covers using the TargetingIdeaService to generate keyword ideas and get statistics on existing keywords. It also discusses using the TrafficEstimatorService to estimate traffic and costs for new campaigns. Finally, it discusses how to optimize existing campaigns by analyzing report data and replacing underperforming keywords.
The document discusses optimization of online advertising accounts at scale. It introduces several Google services for keyword research and traffic estimation. It then demonstrates Kratu, an open-source tool for discovering optimization opportunities in accounts by analyzing performance data. Kratu uses a push model to surface issues for account managers to address, rather than managers manually reviewing all accounts. The document includes a demo of Kratu analyzing a sample advertising account and ends by discussing upcoming improvements to Kratu.
This document discusses tools and services for optimizing Google Ads accounts, including Kratu for discovering optimization opportunities. It describes profiling accounts, using services like Targeting Idea and Traffic Estimator for keyword research and estimates, and optimizing through an iterative process. The document demonstrates Kratu for analyzing account data and displaying issues and opportunities, and provides resources for using Kratu with a backend like AwReporting.
The presentation provided an overview of Google AdWords feeds including what's new, location feeds, reporting, and best practices. Key updates included feed name uniqueness, new call extension metrics, and three new feed types for apps, reviews, and locations based on Google Places data. Location feeds are associated with a Places account and have attributes and items managed automatically. Reporting on feed item performance is available, and best practices include using built-in versus custom feeds and the proper order for deleting feed components.
The document discusses optimizing OAuth 2.0 requests when using the Google AdWords API. It recommends sharing access tokens across threads and servers to minimize requests. Handling access token expiration is key, including proactively refreshing tokens before expiration. A shared storage like a cache can store credentials to avoid duplicate requests. A token management server can further centralize OAuth handling. Security best practices like securely storing refresh and access tokens are also covered.
The document discusses AdWords scripts for managing multiple AdWords accounts from a central MCC account using JavaScript. It provides an overview of MCC scripts, how to get started with them, and examples of common tasks like accessing child accounts, selecting a specific account, processing accounts in parallel, and returning results.
This document summarizes a presentation about new features in the AwReporting tool. AwReporting is an open source Java tool that allows users to download AdWords reports via the API and generate PDF and HTML reports from the data. The presentation covers how to get reports from AwReporting, generate custom reports, do math with report data, and other new features like Google Drive support and performance improvements. It also provides resources for using AwReporting and lists types of reports that can be generated.
Getting Started with AdWords API and Google Analyticsmarcwan
Google Analytics is a platform that allows businesses to measure user interactions across devices to gain insights and optimize performance. It offers various analysis tools and APIs that developers can use to build applications that integrate with Google Analytics. The Google Analytics developer program provides benefits like quota increases and promotional opportunities to help developers build successful analytics integrations and applications.
This document discusses Google Shopping and Merchant Center. It provides an overview of how to set up and manage Shopping campaigns, including uploading product data through feeds or the Content API, using product dimensions for bidding and filtering, and creating product partitions to organize product inventory. The presenter provides code examples in Java for common tasks like setting up a Shopping campaign, defining product dimensions, and applying filters.
This document discusses various options for targeting online advertising campaigns through Google, including targeting by location, location demographics, mobile criteria, and dynamic search ads. It provides examples of how to target specific locations, location groups combining places of interest and income levels, mobile devices and apps, and automatically generate ads based on website content. Resources for each targeting method are also listed.
El documento presenta consejos y trucos sobre el uso de reportes en la API de AdWords. Explica conceptos clave como la atribución simple vs múltiple y cómo se registran las estadísticas. Además, clasifica los diferentes tipos de reportes y ofrece ejemplos de cómo obtener la estructura de una cuenta y desarrollar aplicaciones que usen reportes.
El documento presenta buenas prácticas y estrategias para manejar los límites de frecuencia (rate limits) de la API de AdWords. Se recomienda agrupar operaciones en pocas solicitudes y actualizar solo los campos necesarios. También se discuten tres enfoques para manejar rate limits usando colas de mensajes, incluyendo una sola cola, colas con selectores y múltiples colas.
Este documento presenta una introducción a OAuth 2.0 y cómo obtener tokens de acceso para acceder a los servicios de AdWords API. Explica los pasos para crear una ID de cliente y secreto de cliente, obtener un token de acceso mediante la aprobación del propietario de la cuenta, y luego acceder a los servicios de AdWords API con ese token. También describe los diferentes flujos de OAuth 2.0 y los recursos disponibles para obtener más información.
End to-end how to build a platform (Spanish)marcwan
El documento describe un enfoque paso a paso para que las empresas asociadas desarrollen una plataforma para administrar campañas de AdWords de clientes utilizando la API de AdWords. Se proponen tres fases tecnológicas principales: generación de informes, creación y administración de cuentas, y optimización automatizada. Cada fase agrega más funcionalidad y permite administrar más cuentas por gerente de cuenta a medida que la plataforma se vuelve más sofisticada.
La herramienta AwReporting permite descargar informes de AdWords de forma automatizada y almacenarlos en una base de datos local. Esto reduce la curva de aprendizaje para trabajar con la API de AdWords y proporciona un punto de partida para la automatización y optimización de campañas. La herramienta es de código abierto y puede extenderse fácilmente para crear informes personalizados y integrarse con otros sistemas.
El documento resume las últimas actualizaciones de la API de AdWords, incluyendo nuevas funcionalidades como la importación de conversiones fuera de línea, cambios en los nombres obligatorios de campañas y grupos de anuncios, y cinco funcionalidades que ya no están en beta como los modificadores de ofertas de criterios de visualización y anuncios de búsqueda dinámica. También proporciona ejemplos de código para utilizar estas nuevas características a través de la API.
El documento proporciona una introducción a AdWords Scripts, que permite automatizar AdWords mediante el uso de JavaScript. Explica cómo acceder a la información de la cuenta de AdWords, los principales casos de uso, requisitos y capacidades de los scripts como acceder a entidades, informes y actualizaciones. También cubre la demostración de cómo crear el primer script para obtener campañas y obtener ayuda a través de la documentación y foros.
El documento presenta una capacitación sobre cómo mejorar las páginas móviles y las conversiones a través de la API de AdWords. Cubre temas como la creación de anuncios y ajuste de precios para dispositivos móviles, los 8 fundamentos esenciales de una página móvil efectiva, y herramientas útiles como HTML5 Rocks, depuración remota y emulación móvil.
2. Enhanced Campaigns Overview
1. Introducing Enhanced Campaigns
2. API Support for Enhanced Campaigns
3. Working with Enhanced Campaigns
4. Updated Reporting
5. Ad Extension Feed Services
6. Upgrading Existing Systems
Google Confidential and Proprietary
3. Introducing Enhanced Campaigns
● Powerful tools for the multi-device world
○ Ability to modify bidding behavior dependent on device type within a single
campaign
■ e.g. bid 20% higher on high-end mobile than desktop for campaigns that drive
people to a physical store
● Smarter ads for varying user contexts
○ Ability to show the right creative based on user context and device capabilities
■ e.g. show mobile-preferred headlines and ad text when a user is on a high-end
mobile device
Google Confidential and Proprietary
4. API Support for Enhanced Campaigns
● Creating & upgrading to enhanced campaigns
● Bidding with bid adjustments
● Mobile preferred ads
● Ad extension feed services
Google Confidential and Proprietary
5. Creating & Upgrading Campaigns
● Set via CampaignService
○ Campaign.enhanced = false cannot be set
● All new campaigns created with v201302 are enhanced
● Once upgraded, enhanced campaigns cannot be reverted
● Enhanced campaign ads serve on all platforms
○ Can no longer add platforms and carriers with
CampaignCriterionService
○ If targeting Google Display Network (GDN) only, then you will be
able to add platforms and carriers.
Google Confidential and Proprietary
6. Bidding with Bid Adjustments
The What
● Multiply device, location, time bid adjustments to get final bid value
● Desktop and tablet bidding strategies are now aligned as base bid
The How
● Set suitably configured Criterion (Platform, Location, AdSchedule)
objections to Campaign, with an associated bidModifier value
Google Confidential and Proprietary
7. Setting Time Bid Adjustments
● Set via AdSchedules using CampaignCriterionService
● Time intervals are in client account's timezone
● AdSchedule bid modifiers available since v201206
● AdSchedules can't have more than 6 intervals in a day
Google Confidential and Proprietary
8. Setting Mobile Bid Adjustments
-20%
● Set via CampaignCriterionService
● Bid modifier can only be set on enhanced campaigns
○ CriterionError.CANNOT_BID_MODIFY_CRITERION_TYPE if
you try for legacy campaigns
● Recommended value provided in Forward Compatibility Map with key
Campaign.suggestedMobileBidAdjustment
Google Confidential and Proprietary
9. Forward Compatibility Maps
● Map of key-value string pairs
● Field forwardCompatibilityMap on Campaign and AdGroupAd
objects
● Enhanced campaign support for all versions of the API
Key Entity Type: Values
Campaign.suggestedMobileBidAdjustment Campaign Decimal: [-1.0,3.0]
(v201209, v201302)
Campaign.enhanced (v201209) Campaign Boolean:
[true,false]
Ad.devicePreference (v201209) AdGroupAd Id: [30001]
Google Confidential and Proprietary
10. Understanding bidModifier Values for Mobile Devices
SOAP AdWords UI
CampaignCriterion.bidModifier = 1.2
Google Confidential and Proprietary
11. Setting Location Bid Adjustments
● Changing location bid adjustment not yet supported in the API
● Geo targeting still set using CampaignCriterion Locations via
CampaignCriterionService
○ All location targets added with API have +0% as default bid
adjustment (bidModifier == 1.0)
Google Confidential and Proprietary
12. Marking Mobile Preferred Ads
● Set via AdGroupAdService
● Cannot change devicePreference for existing ads
■ Create new copy of existing ad with field set
● High-end mobile ID 30001 can be set on:
○ TextAd
○ ImageAd
○ DynamicSearchAd
○ TemplateAd
○ RichMediaAd
○ ThirdPartyRedirectAd
Google Confidential and Proprietary
13. Updated Reporting
● CAMPAIGN_PERFORMANCE_REPORT
○ boolean Enhanced
● AD_PERFORMANCE_REPORT
○ long DevicePreference
● CLICK_PERFORMANCE_REPORT
○ DeviceType Device
NOTE: Provide current values at time of report, like all other attribute
columns.
Google Confidential and Proprietary
14. Ad Extension Feed Services
● New services map tabular data to ad extensions
○ CampaignFeedService
○ AdGroupFeedService Beta
● CampaignFeedService only available for enhanced campaigns
Campaign
1
Campaign
2
Google Confidential and Proprietary
15. Upgrading Existing Systems
1. Upgrade Platform
a. Support enhanced campaign creation
i. v201302 will only create enhanced campaigns
b. Refactor device targeting
i. ADD & REMOVE operations no longer
supported on Platform criteria
c. Support bid modifiers, mobile-preferred ads
i. Modify mobile bidModifier with SET operation
2. Upgrade Legacy Campaigns
a. Simple Upgrade
b. Merge Upgrade
Google Confidential and Proprietary
16. Simple Upgrade
Hybrid desktop-mobile or desktop only campaigns
1. Enable campaigns as enhanced campaigns
Campaign.enhanced = true
2. Set the mobile bid adjustments to -100% to +300% (if needed)
CampaignCriterion.bidModifier = BID_MODIFIER
3. Create new mobile-preferred ad text and headlines (if needed)
Ad.devicePreference = 30001
Mobile only campaigns
1. Enable campaigns as enhanced campaigns
2. Set the default desktop/tablet bid
3. Set the mobile bid adjustment between -100% to +300%
4. Create new mobile-preferred ad text and headlines
Google Confidential and Proprietary
17. Merge Upgrade
Merging campaigns (mobile with desktop)
● Campaigns with similar purposes, but split mobile vs. desktop, should be merged.
General Upgrade Flow
1. Choose primary campaign (most recent KWs, largest KW set, longest history, most
statistics)
2. Merge campaign settings (Status, Location, Language, Networks, Ad Schedule, Bid Type,
Delivery Method, Ad rotation, Campaign Start and End Date)
3. Set primary campaign to enhanced
4. Merge ad groups, keywords, ads, extensions, and conversion tracking
5. Merge budgets
a. Non-shared budgets can be added together
b. Shared budgets may need to consider the relevant shared portion
6. Set mobile bid adjustment for the primary campaign
7. Delete the secondary campaign
a. Can be undeleted if necessary
Google Confidential and Proprietary
18. Enhanced Campaigns Upgrade Timeline
Feb 6 - Enhanced March 4 - v201302 March 25 - v201206 July 1 - v201209 Enhanced
Campaigns Release Release Sunset Sunset Campaigns
Only
v201206 v201206 [deprecated] v201206 [sunset]
[deprecated]
v201209 v201209 [deprecated] v201209 [deprecated] v201209 [sunset]
Partial Enhanced EC support with EC support with EC support with EC support with
Campaign Support Forward Forward Compatibility Forward Compatibility Forward Compatibility
Compatibility Maps Maps Maps Maps
Native Enhanced v201302 v201302 v201302 v201302
Campaign Support
Google Confidential and Proprietary
19. Online Resources
Enhanced Campaigns Upgrade Guide
http://www.google.com/adwords/enhancedcampaigns/resources/pdf/upgrade-guide-en.pdf
Enhanced Campaigns API Guide
https://developers.google.com/adwords/api/docs/guides/enhanced-campaigns
Ad Scheduling API Guide
https://developers.google.com/adwords/api/docs/guides/ad_scheduling
Forward Compatibility Maps Guide
https://developers.google.com/adwords/api/docs/guides/forward-compatibility-maps
Feed Services Guide
https://developers.google.com/adwords/api/docs/guides/feed-services
Google Confidential and Proprietary