The document discusses using social media and technology for community engagement. It recommends that organizations 1) establish social media policies and training, 2) choose whether to observe or engage in dialogue on social media, and 3) monitor messages through filtering to improve communications. It also suggests organizations identify their online brand and audience in order to 4) maintain credibility on social media. Monitoring tools and ways to establish an organization's credibility are presented.

1. Technology and Social Media:
Enhance Your Community Engagement
@MaryJoFly
MMASC Conference
May 2013

2. Overview
 Choosing to Engage
 Monitoring to Improve Communication
 Creating and Maintaining your Brand

3. Choosing to Engage
POLICIES
TRAINING ACCESS

4. What is your role?
IGNORE OBSERVE

5. What is you’re role?
SHOUT DIALOGUE

6. Monitoring to Improve Communications

7. Social Media Message Noise Reduction
Social Media
Content
• Apply Geographic
Filter
• Apply contextual
Filter
• Remove re-tweets
Message
Identify Message
Type and
Priority

8. Monitoring Tools
 Geofeedia
 Tweetgrid
 Hootsuite
 Bottlenose
 Trendsmap
 Banjo
 Social Mention
 Tweet Reach
 Facebook Analytics
 Twitter Lists
 Sprout Social
 Simply Measured
GEOCODED SEARCHES ANALYTIC TOOLS
https://twitter.com/AnaheimCERT/great-social-media-tools

9. Creating and Maintaining Your Brand

10. What is your online identify? Who is your audience?

11. Establishing and Maintaining Credibility

12. Response Flow Chart
Chart Design:
Tymado
Multimedia
Solutions

13. Summary
 Ensure your agency has established policies and a
training program for social media
 Identify where you are on the engagement scale
and move toward dialogue
 Actively listen and monitor messages by filtering to
reach your community
 Who are you to your community? Identify your
voice and your audience and take action to maintain
your credibility.

14. Contact
 Mary Jo Flynn,
Emergency Management
Assistant Director
 (714) 240-6240 cell
 maryjflynn@anaheim.net
 @MaryJoFly
 @AnaheimCERT