Set up a virtual operations support team (vost) to help in crises
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Presentation with Cheryl Bledsoe @CherylBle at the 2018 Government Social Media Conference on Tuesday, April 24. This past year saw a number of intense storms, hurricanes, wildfires, active shooters and more. VOST teams can help and support you in distributing your message and in engaging in social listening. This session will focus on VOST best practices, tips and trends in developing and training teams. Following this session, we will engage in a team development workshop and build out solutions to rely on VOST teams in the future. Read additional coverage from Government Technology by Eyragon Eidam http://www.govtech.com/Introducing-VOST-A-Way-to-Make-Social-Media-Work-for-Emergency-Response.html?flipboard=yes
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Set up a virtual operations support team (vost) to help in crises
- 1. Set Up a Virtual Operations Support Team (VOST) to Help in Crises • Cheryl Bledsoe • Executive Director • Virtual EMA @CherylBle • Mary Jo Flynn • Emergency Operations Coordinator • Sacramento County Officeof Emergency Services • @MaryJoFly
- 2. What is VOST? Virtual operations support team
- 3. VOST is a group of trusted agents interacting in coordination with a VOST Team Leader and Agency Liaison
- 4. Who Makes up VOST Teams? • Public Information Officers • Emergency Managers • Administrative Staff • Law Enforcement Look for people who work regularly with computers, naturally curious, active on social media platforms
- 5. VOST Organization • VOST Team Leader manages the team to complete web- based missions & write social listening reports. • VOST Team Members complete the missions.
- 6. What can VOST do? Subheading
- 7. VOST Skill Sets • Rumor Management • Crowdsourced Information Gathering • Social Media Situation Status Reports • Amplification and Curation • Crisis Mapping • Social Listening • Basic Incident Analytics and Tracking • Research for Emergency Messaging
- 8. How does information flow? Subheading
- 9. VOST Team Leaders • Negotiate the Mission with the All Hazard Jurisdiction • Establish Check-in Times • Clarify Escalation Criteria (what does the AHJ want to knowabout right away?) • Deliver Social Listening Reports at the scheduled times for delivery.
- 10. VOST Team Members • Monitor Assigned Social Platforms • May be given subset missions to complete/evaluate • Report "finds" in a collaborative location like a Google Workbook • Contribute to the Social Listening Report
- 11. How is VOST Activated? Subheading
- 12. • Agency Liaison contacts the VOST Team lead and negotiates the objectives of their assignment. • The VOST Team lead contacts VOST Team Members and initiates assignment and collaborative tools.
- 13. How can I be part of VOST? Subheading
- 14. Create a Team and Invite to a Kickoff Colleagues Volunteers GSMO Members PIO Networks Emergency Managers
- 15. Train your VOST Team • Join training of existing VOST teams • Not-for-Profit training • For-Profit training programs and team building • Practice Online as a Team
- 16. Establish Your Team Practices • Who may be a member? • Who will be the Team Leader? • How may your team be activated? • Conduct a skills inventory to assist with negotiating work requests. • Identify and establish re-fresh training in between incidents
- 17. Regional VOST Teams Concept