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JIC checklist

Referenced in the DHS, S&T "Social Media Business Case Guide" #smwg Social Media Working Group for Emergency Services and Disaster Management. Visit: https://www.dhs.gov/publication/st-social-media-business-case-guide

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JIC checklist

  1. 1. Social Media Techniques for Posts During Crisis JIC CHECKLIST Utilize Facebook Live and download video, add closed captions T W I T T E R F A C E B O O K I N S T A G R A M G O O G L E M A P S S O U N D C L O U D @ S A C R A M E N T O O E S Use all four (4) pictures in a post: (1)� Photo (2)� Map (3)� Instruction Graphic (4)� How to Help Graphic Use the EDIT post feature to provide updated information instead of a new post Pin posts of greatest importance to top Remind users to text FOLLOW @handle to 40404 Use ALT Text for photos Y O U T U B E G E N E R A L Identify or create hashtag(s) Create a MY PLACES map designated for the disaster Upload KML files for evacuation areas, resources, and other notifications Utilize 2-way engagement Change your account web page to point to the emergency web page Use text-based images to share information.� Mini-infographics Use Story Highlights to emphasize actions Record a Periscope Video N E X T D O O R Edit closed captions and reset timing as necessary Include map links on websites and social posts Use to deliver lengthy instructions and audio versions of text for listeners Record soundbites for news media to download Start each recording with time and date to prevent sharing outdated information Use END SCREEN to redirect viewers to emergency web pages Create and publish a LIST of trusted accounts Target messaging to specific neighborhoods Use events to schedule volunteer activities and community meetings Use�URGENT to send 110 character SMS Tag assisting agencies Pin posts of greatest importance to top Use Twitter Moments to group important tweets Created on 1/3/2018 By: @MaryJoFly Brand incident artwork to serve as an album cover

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