This document summarizes a lecture about two pastry businesses in Malaysia - Asian Siew Pao in Seremban, founded by Mr. Alvin Loke, and Ming Xiang Tai in Penang, founded by Mr. Au Meng Kit. It provides background information on the founders and histories of the businesses. It also discusses the menus, achievements and recommendations for improving the businesses. The class participants tried making some of the pastries. The document concludes that the different philosophies of the two owners affect the outcomes of their respective businesses.

1. ELG30605
Intake March 2015
Lecturer : Mr. GopiGhantan Mylvaganam
Pastry Industry

2. Mr. Au Meng Kit
Founder of Ming Xiang Tai
( Penang )
Mr. Alvin Loke
Founder of Asian Siew Pao
( Seremban )

3. ASIAN SIEW PAO
Founder : Mr. Alwin’s Wife

4. It started out as his wife’s hobby.
The shop was opened in year1998.
HISTORICAL BACKGROUND

5. SIEW PAO
( CHICKEN AND PORK FLAVOR )

6. EGG TART
( FILLED WITH EGG CUSTARD AND BAKED)

7. MENU
( COMES WITH VARIATION OF CHOICES)

8. SEREMBAN CAKEY SIEW PAO
COMPETITOR 1

9. ZVIEW OF THE SHOP

10. NEWS REPORT WRITTEN JOURNALIST

11. SEREMBAN EMPAYAR SIEW PAO
COMPETITOR 2

12. SIEW BAO TOWN CONSISTS SEA FOOD RESTAURANT

13. ESTIMATED PRODUCES
THOUSAND SIEW PAO PER DAY

14. KEE MEI SIEW PAO
COMPETITOR 3

15. ACHIEVEMENT
• RECOGNITION
TOP 3 FOR THREE CONSECUTIVE YEARS IN TRIPADVISOR
APP
• CUSTOMER LOYALTY
HAS MANY REGULAR CUSTOMERS THAT HAVE BEEN
COMING FOR YEARS

16. RECOMMENDATION
PROVIDE SEATING
OPEN BRANCHES
FIX AIRCONDITIONING
REDUCE PRICING
USE DIFFERENT METHODS

17. MING XIANG TAI
FOUNDER : AU MENG KIT

18. HISTORICAL BACKGROUND
HISTORICAL BACKGROUND
IS INSPIRED BY OWNER’S GRANDMOTHER WHO USED TO
SELL EGG TARTS ON HER TRISHAW. OPENED IN 2002

19. PASTRY AVAILABLE AT THE SHOP
• SIEW PAO
• EGG TART
• PANDAN LOTUS PASTRY
• SALTED EGG PASTRY
• GLUTINOUS COCONUT PUFF
• CRISPHY YAM PUFF

20. 48 LAYERS EGG TART

21. SALTED EGG PASTRY
SALTED EGG PASTRY

22. Six Prosperity Pastries
Salted Egg with Custard
Pidan with Coconut Jam
Chicken Floss with Lotus Paste Glutinous Rice with Coconut
Pineapple with Mango Cube Peanut with Peanut Butter Paste

23. OUR GROUP LEADER, THERESA
TRIED TO MAKE THE EGG TART

24. OUR FRIEND LETTITIA WAS TRYING TO ADD THE
COCONUT SANTAN AS A TOPPING

25. OUR GROUP LEADER AGAIN TO ADD THE EGG YORK ON
THE PANDAN LOTUS PASTRY

26. COMPETITOR 1
Ghee Hiang

27. Tau Sar P'neah

28. COMPETITOR 2
Him Heang

29. ZEXAMPLES OF PASTRY PACKAGING

30. COMPETITOR 3
Leong Chee Kee

32. ACHIEVEMENT
• RECOGNITION
MANY PEOPLE IN PENANG WILL KNOW ABOUT THEM
• PERSONAL SATISFACTION
OWNER GETS TO PURSUE HIS PASSION AND EARN A LIVING
IN HIS OWN WAY

33. RECOMMENDATION
RECOMMENDATION
• REDUCE PRICE OF THE PRODUCTS
• INCREASE PRODUCT VARIETY

34. CONCLUSION
CONCLUSION
BOTH OWNERS HAVE DIFFERENT PHILOSOPHIES IN
RUNNING A BUSINESS, WHICH AFFECTS THE OUTCOMES OF
BOTH BUSINESSES

35. GROUP
MEMBERS
Theresa Thia
Lettitia Lois
Ng Chuan Kai
Teoh Zi Wei
Tan Yan Jie
Tang Fu Hong
Ng Ji Yan

36. END