EXTREME
MAKEOVER:
RESUME
EDITION
English 307, Rachael Wendler
Resumes
 Determine if you are qualified for an interview
 Guide employers in developing targeted interview questions
    (often, but not always)
    Help employers remember you after an interview
   Target specific jobs
    Include headings and bullet points for easy reading
   Showcase the best work you are capable of producing
    (Typo = DEATH)
Who are you really competing against?
Be a Tailor!




Specific qualifications
Duties
Company values and vibe
Be a Cyber Stalker!
•Company Website
•Google Search
•Twitter Account
•Company Blog
•Google News Search
Heading
 Name in large font

 Contact info (address, email,
  and phone)

 College students often include
“current address” and “permanent
address”

 Visually Appealing
Profile
 Other names: Career Summary, Summary, Professional Profile,
  Qualifications, Strengths, Skills, Key Skills, Skills Summary,
  Summary of Qualifications, Background Summary, Professional
  Summary, Highlights of Qualifications
 Replaces Objective Statement
 Focuses on what you bring them rather than what you want, more
  detailed, includes proof
 Paragraph or bullet point list of sentence fragments summarizing
  what you can bring to the company.
   Avoid “I”
 Tailored to job ad!
 Numbers and Accomplishments
Profiles May Include
   General Title/Area of Work
   Number of years of experience (if a good number)
   Core strengths/specializations
   Accomplishments
   Skills (hard and soft)
   Bonus skills
   Additional degrees/certifications
   Languages and international skills
   Computer skills
   Work Style
   Quantification
   Keywords
   Prestigious colleges, employers, or clients
Example
Social Media Specialist
  Results-oriented marketing coordinator with 3+ years
  experience in cutting-edge digital promotion. Specializations
  include search engine optimization, social media campaigns,
  and market research. Developed successful campaign for
  Midas Tires that increased website traffic 50%.
  Knowledgeable in creating detailed reports, documents, and
  presentations. Fluent in English and Japanese.
Common Profile Formats: Paragraph
(Adjective) (Career title true of you now and relates to the job) with
  __+ years experience in (or other description of skills if > 3 yrs).
  (More fragments).

Enthusiastic and passionate community outreach specialist with 5+
  years of volunteer service engagement. Committed volunteer
  organizations leader, responsible for networking, recruiting, and
  scheduling philanthropic events. Coordinated training for 50+
  volunteers. Successfully secured donations through in-kind request
  letters for low-income high school.
Common Profile Formats: Bullets
List bullets, with most important/relevant first

Summary of Qualifications:
 Engaging youth worker with experience teaching adults and
  children with disabilities
 Skilled in developing Individualized Education Plans
 Extensive education in Family Studies and Human Development
 Knowledgeable in youth conflict resolution strategies
 Certified in first aid
Combined Bullets and Paragraph
 You can include 1-3 sentences followed by bullet points
 This eats up lots of space!


Skilled retail professional with proven ability to succeed in fast-
  paced sales environments.
      Exceptional customer service skills
      Bilingual in Spanish/English
      Selected to train new employees in sales techniques
Need Some Inspiration?
http://www.quintcareers.com/Quintessential_Careers_Press
  /Words_Hired_By/Chapter3/page59.html
Accomplishments
 Not just responsibilities
    What sets you apart?
    How did you go beyond job description?
    EVIDENCE!
 Concrete proof of achievements
 Awards
 Numbers
    Increased sales by 50 % over the previous year; Supervised team of 4;
     Served a customer base of 150, the largest on firm's customer-service team.
 Use superlatives and "firsts."
    "first," "only," "best," "most," and "highest."
 Consider the "so-what factor.” Does this characterize your potential for
  contributing to your next employer's success?
Education
 Name your degree, major (and minors, if
  relevant), school, and date of graduation.
 Don’t list high school
 Put “Expected May 2012,” or whenever
  you are graduating, so they know when
  you will be available
 Optional:
   GPA if above 3.5 (major or general)
   Awards, honors, fellowships,
   Relevant coursework, study-abroad
    experiences, senior thesis.
   For recent grads, education usually comes
    before experience, but for established
    workers experience come first.
Experience
 Each job in backward chronological order, most recent first.
 Can include substantial volunteer work or campus roles, even
  if unpaid (if title isn’t “Work Experience”)
 Can break experience into Relevant Experience (or
  Marketing Experience) and Other Experience, to avoid
  listing pizza delivery job first.
 Each job includes: your title, company, city and state of
  company, and dates of employment (if still working there,
  put “Present” for your end date, e.g. “Summer 2010-Present”;
  Continuous summer jobs: Summers 2009-2011 ).
Experience Description
 Bullet point fragments describe what you did (2-5 per job)
 Most relevant responsibilities first
 Highlight similarities between your work and the
  roles/qualifications from your job ad
 More detail on more relevant jobs and responsibilities.
 If possible, include relevant accomplishments.
What about Jobs that Don’t Seem
Related?


                                    Take that, job
                                    search anxiety!




   Your secret weapon: Transferrable Skills!
Asher’s Example: The Server Who
Would Make a Perfect Sales Rep
Server, Magnolia Café                    2009--Present
 Act as a "sales representative" for the
  restaurant, selling add-ons and extras to achieve
  one of the highest per-ticket and per-night sales
  averages.
 Prioritize and juggle dozens of simultaneous
  responsibilities.
 Have built loyal clientele of regulars in addition to
  tourist trade.
 Quickly mastered sophisticated computer software
Help Johnny Get a Job!
                          Johnny has been a camp
                            counselor, where he watched
                            a cabin of boys, cleaned the
                            mess hall weekly, taught crafts
                            and was in charge of the crafts
                            cabin, and responded to
                            parent phone calls.

He wants to apply for an entry level management position at
an online retail company, where he will supervise two
interns, direct the fast-paced customer service call center,
and make detailed records of customer requests.
            Can you write him 3 bullet points?
Be a Verb Master
•Weak: Did a business plan as part of
a class project.
Better: Created a business plan as
part of a class project
•Find active, impressive verbs.
•Watch out for verbs like
“participated.”
http://www.bc.edu/content/dam/fil
es/offices/careers/pdf/actionverbsfo
rweb_03.pdf
Verb Tenses
 Present tense for things you’re still doing (“Manage”)
 Past tense for things you’ve completed (“Managed”)
Other Sections
 Options: Volunteer Experience, Computer Skills, Honors
  and Awards, Activities, Relevant Coursework, International
  Experience, Technical
  Strengths, Licensure, Publications, Professional
  Affiliations, and Language Skills.

 Choose the sections that are most appropriate for your
  particular job ad and company.
Visual Design
 Depends on the “vibe” of the company.
   Media/arts jobs need to be visually appealing
   Trendier companies and fields-- standout design.
   Traditional fields and companies-- conservative design
 Consistent formatting, white space, visual balance, 1-2 fonts
 Logical hierarchy of text design (e.g. bold, underlined,
  capitalized, and bigger font); higher levels of headings stand
  out more.
 No resume templates, because employers see these a lot.You
  don’t want to appear as if you can’t design documents.
Proofread, proofread, proofread!
 This doesn’t work:

Resume Makeover (Business Writing English 307)

  • 1.
  • 2.
    Resumes  Determine ifyou are qualified for an interview  Guide employers in developing targeted interview questions (often, but not always)  Help employers remember you after an interview  Target specific jobs  Include headings and bullet points for easy reading  Showcase the best work you are capable of producing (Typo = DEATH)
  • 3.
    Who are youreally competing against?
  • 4.
    Be a Tailor! Specificqualifications Duties Company values and vibe
  • 5.
    Be a CyberStalker! •Company Website •Google Search •Twitter Account •Company Blog •Google News Search
  • 6.
    Heading  Name inlarge font  Contact info (address, email, and phone)  College students often include “current address” and “permanent address”  Visually Appealing
  • 7.
    Profile  Other names:Career Summary, Summary, Professional Profile, Qualifications, Strengths, Skills, Key Skills, Skills Summary, Summary of Qualifications, Background Summary, Professional Summary, Highlights of Qualifications  Replaces Objective Statement  Focuses on what you bring them rather than what you want, more detailed, includes proof  Paragraph or bullet point list of sentence fragments summarizing what you can bring to the company.  Avoid “I”  Tailored to job ad!  Numbers and Accomplishments
  • 8.
    Profiles May Include  General Title/Area of Work  Number of years of experience (if a good number)  Core strengths/specializations  Accomplishments  Skills (hard and soft)  Bonus skills  Additional degrees/certifications  Languages and international skills  Computer skills  Work Style  Quantification  Keywords  Prestigious colleges, employers, or clients
  • 9.
    Example Social Media Specialist Results-oriented marketing coordinator with 3+ years experience in cutting-edge digital promotion. Specializations include search engine optimization, social media campaigns, and market research. Developed successful campaign for Midas Tires that increased website traffic 50%. Knowledgeable in creating detailed reports, documents, and presentations. Fluent in English and Japanese.
  • 10.
    Common Profile Formats:Paragraph (Adjective) (Career title true of you now and relates to the job) with __+ years experience in (or other description of skills if > 3 yrs). (More fragments). Enthusiastic and passionate community outreach specialist with 5+ years of volunteer service engagement. Committed volunteer organizations leader, responsible for networking, recruiting, and scheduling philanthropic events. Coordinated training for 50+ volunteers. Successfully secured donations through in-kind request letters for low-income high school.
  • 11.
    Common Profile Formats:Bullets List bullets, with most important/relevant first Summary of Qualifications:  Engaging youth worker with experience teaching adults and children with disabilities  Skilled in developing Individualized Education Plans  Extensive education in Family Studies and Human Development  Knowledgeable in youth conflict resolution strategies  Certified in first aid
  • 12.
    Combined Bullets andParagraph  You can include 1-3 sentences followed by bullet points  This eats up lots of space! Skilled retail professional with proven ability to succeed in fast- paced sales environments.  Exceptional customer service skills  Bilingual in Spanish/English  Selected to train new employees in sales techniques
  • 13.
  • 14.
    Accomplishments  Not justresponsibilities  What sets you apart?  How did you go beyond job description?  EVIDENCE!  Concrete proof of achievements  Awards  Numbers  Increased sales by 50 % over the previous year; Supervised team of 4; Served a customer base of 150, the largest on firm's customer-service team.  Use superlatives and "firsts."  "first," "only," "best," "most," and "highest."  Consider the "so-what factor.” Does this characterize your potential for contributing to your next employer's success?
  • 15.
    Education  Name yourdegree, major (and minors, if relevant), school, and date of graduation.  Don’t list high school  Put “Expected May 2012,” or whenever you are graduating, so they know when you will be available  Optional:  GPA if above 3.5 (major or general)  Awards, honors, fellowships,  Relevant coursework, study-abroad experiences, senior thesis.  For recent grads, education usually comes before experience, but for established workers experience come first.
  • 16.
    Experience  Each jobin backward chronological order, most recent first.  Can include substantial volunteer work or campus roles, even if unpaid (if title isn’t “Work Experience”)  Can break experience into Relevant Experience (or Marketing Experience) and Other Experience, to avoid listing pizza delivery job first.  Each job includes: your title, company, city and state of company, and dates of employment (if still working there, put “Present” for your end date, e.g. “Summer 2010-Present”; Continuous summer jobs: Summers 2009-2011 ).
  • 17.
    Experience Description  Bulletpoint fragments describe what you did (2-5 per job)  Most relevant responsibilities first  Highlight similarities between your work and the roles/qualifications from your job ad  More detail on more relevant jobs and responsibilities.  If possible, include relevant accomplishments.
  • 18.
    What about Jobsthat Don’t Seem Related? Take that, job search anxiety! Your secret weapon: Transferrable Skills!
  • 19.
    Asher’s Example: TheServer Who Would Make a Perfect Sales Rep Server, Magnolia Café 2009--Present  Act as a "sales representative" for the restaurant, selling add-ons and extras to achieve one of the highest per-ticket and per-night sales averages.  Prioritize and juggle dozens of simultaneous responsibilities.  Have built loyal clientele of regulars in addition to tourist trade.  Quickly mastered sophisticated computer software
  • 20.
    Help Johnny Geta Job! Johnny has been a camp counselor, where he watched a cabin of boys, cleaned the mess hall weekly, taught crafts and was in charge of the crafts cabin, and responded to parent phone calls. He wants to apply for an entry level management position at an online retail company, where he will supervise two interns, direct the fast-paced customer service call center, and make detailed records of customer requests. Can you write him 3 bullet points?
  • 21.
    Be a VerbMaster •Weak: Did a business plan as part of a class project. Better: Created a business plan as part of a class project •Find active, impressive verbs. •Watch out for verbs like “participated.” http://www.bc.edu/content/dam/fil es/offices/careers/pdf/actionverbsfo rweb_03.pdf
  • 22.
    Verb Tenses  Presenttense for things you’re still doing (“Manage”)  Past tense for things you’ve completed (“Managed”)
  • 23.
    Other Sections  Options:Volunteer Experience, Computer Skills, Honors and Awards, Activities, Relevant Coursework, International Experience, Technical Strengths, Licensure, Publications, Professional Affiliations, and Language Skills.  Choose the sections that are most appropriate for your particular job ad and company.
  • 24.
    Visual Design  Dependson the “vibe” of the company.  Media/arts jobs need to be visually appealing  Trendier companies and fields-- standout design.  Traditional fields and companies-- conservative design  Consistent formatting, white space, visual balance, 1-2 fonts  Logical hierarchy of text design (e.g. bold, underlined, capitalized, and bigger font); higher levels of headings stand out more.  No resume templates, because employers see these a lot.You don’t want to appear as if you can’t design documents.
  • 25.

Editor's Notes

  • #5 Show them how to read through job ad
  • #6 Tell them about research assignment
  • #14 Stop here, they work on profile statements
  • #15 Stop here, they read accomplishments chapter
  • #21 Stop here for activity. Then they work on their own transferrable skills.