Rebecca Page
rebeccalpage@yahoo.com

                         Resume
                         Can Your
Marketing Document

Promote YOU !
 — modesty’s not effective approach
  Intrigue — Capture reader above the
   fold (top 1/3 of 1st page)
  Focus — Showcase
   achievements &
   skills specific to     Sell it !
   position sought        Don’t tell it.
Don’t Lie !
Hiring Managers


                   Receive 50-500
                    resumes per position

                   Review resume in
                    5-10 seconds
Long Line of Applicants

Competition’s Fierce
   Showcase your personal brand,
    achievements and value
   Remain compelling, concise
    and focused
   List RESULTS not
    responsibilities
   Use keywords
    & buzzwords
Start with Blank Slate

Type Career Achievements

 CAR Stories — Challenge, Action, Result
 Quantify — $, %, #
 Use in highlights
  & work experience
  sections
Stay on Course

   Achievements / experience relevant to
    position sought
   Not too little / too much information

                  TARGET your job search


                   Mall Corp. needs a technical
                   writer. Courtney’s a software
                   developer. Should she apply?
Tenicia sums up
her objective
and expertise
Title + Profile
 Achievements
Front and Center
Define Expertise




  Add skills under profile

  Specific to position sought

  Pull from job description
Umar’s a
Senior Lending
Officer
Leadership Achievments

 Acquisitions : Led team to develop RFP –
 >$100M Enterprise Pre-D Recording Service to
 National Reconnaissance Office as SETA at SAIC.

 Contract Management : Slashed budget from
 $150M to $105M by improving staffing and
 technology efficiencies for EPRS as Lead SETA
 for SDDS programs at General Dynamics.
Or CAR Statement

Challenge : Resolve operational performance—high
costs and productivity bottlenecks in travel division.

Action : Streamlined processes, realigned key
personnel, and re-engineered banking functions by
establishing relationship with high-tech bank.

Result : Improved customer service while slashing
invoicing and collection costs—from 10% to <5% and
$5M. Volume grew to $30M, reducing ratio even
further.
So Far — Compelling !
Career Experience
  Director of Human Resources
  and Operations
   Responsible for restaurant staffing
    needs and recruitment.
   Responsible for food concessions —
    sales and payment system.
Highlight Results !

   Secured a group of motivated general
    employees who were paid 15% less by
    law.
   Cut additional labor costs from 28% to
    20%, significantly increasing net profits
    to investors.
   Increased concession sales 22% to $2.5M
    by re-engineering food service stations
    and fast response payment system.
Add a Testimonial

                                Pull from performance
                                evaluations or
                                recommendation letters
      Ben showed initiative
      as our head nurse. He
  redesigned our walk-through
   and time-keeping systems,
    saving both manhour and
           billing costs.



    Philippe Martine, MD
    Charleston VA Hospital
What’s Wrong ?
Directly under Heading
 EDUCATION
 MA – Clinical Psychology, Case University, St. Louis, MO 1994
 - Successfully managed the demands of working full time while
   carrying a full time graduate school course load.
 - Senior thesis project : Organizational behavior—How can
   Barnes & Noble and Amazon co-exist?
 - Beta Gamma Sigma Honor Society

 BA – Management, Florida State University, Tallahassee   1990
 - Developed Telemedicine System as member of Florida
   Neurological Institute team
 - Noles Daily Photography, Editor
 - Member women’s tennis team
Education Not Top Appeal

Alyssa’s Worked 18 Years
               Degrees no longer top selling
               point. Move to the end —
               unless required in job listing.

                MA – Clinical Psychology, Case
                University, St. Louis, MO 1994
                - Beta Gamma Sigma Honor
                Society

                BA – Management, Florida State
                University, Tallahassee  1990
And Here?
CAREER
Software Development Lead                         1986-1990
Raytheon Seattle, WA
Software Developer                                1984-1986
Microsoft Seattle, WA
Computer Programmer                               1980-1984
IBM Seattle, WA
Administrative Assistant                          1977-1980
Gulf Oil Fairbanks, AK
EDUCATION
BS – Computer Science Duke University, Chapel Hill, NC   1976
Ageism Exists

 Show only 10-15 years’
  work experience
 List prior experience
  without dates or
  responsibility bullets
 No dates for college
 Plus 1st job not
  relevant to career
  path
Is This Relevant ?

COMMUNITY INVOLVEMENT
The Salvation Army
Serve as mentor for the Team in Training program, which
recruits persons to raise funds while preparing as a group for
marathon. Led 15 persons to instruct and assist with meeting
their fundraising goals.
Wharton Civic Association
Fundraising Committee – Preparing events for tree planting
and playground projects. Held dinner with silent auction and
50-50 raffle.
PERSONAL
Married with 3 children. Enjoy hiking and reading.
Don’t Waste Space

 Showcase your career
  qualifications
    Certifications, technical
    skills, professional
    memberships, awards
    & publications

 All illegal — social
  affiliations, age, marital /
  family status, nationality,
  disabilities & medical
  conditions
Career Knocked
 Off Course?
Avoid Gaps

 Out of work for a while?
  List courses, volunteer,        HONESTY is BEST
  related temp jobs
                                      State why
 Back to school?            Laid off or let go?
  Place at top or within      Contract not renewed
  work history                Company relocated to NY
  Page 2 not always read
                             Left the workforce?
                              Assisted terminal parent
                              Raised child for 3 years
Format Strategies

 Ample white space            Usual techniques
                                Bold, italics,
 Modern fonts
  Arial, Helvetica, Calibri
                                ALL CAPITALS

 Traditional fonts            Bullets
  Times, Century, Palatino     Simple lines
 Font size 11 / 12 points     Minimal use
Electronic Resume
 Title & key words
                          Strip Formatting
  in job posting
                          - bold, italics, underline
 .txt file extension,    - bullets
  unformatted ASCII
                          - tabs
 Sans serif font         - tables
 Left justify all text   - text boxes
                          - page breaks
                          - page numbers
 Use symbols to replace
   bullets      
 or create lines — — —
E-mailing Resume

  Follow ad’s instructions
  Word preferred over pdf
   (if not .txt)
  Name ―FullName_Resume.docx‖
    Helps recruiter file & find it
  Subject line, your
   name & ad’s position
  Body, paste resume
  Attach resume &
   cover letter
Resume Strategies
Rebecca Page
rebeccalpage@yahoo.com

Can Your Resume Avoid Black Hole ?

  • 1.
  • 2.
    Marketing Document Promote YOU! — modesty’s not effective approach  Intrigue — Capture reader above the fold (top 1/3 of 1st page)  Focus — Showcase achievements & skills specific to Sell it ! position sought Don’t tell it.
  • 3.
  • 4.
    Hiring Managers  Receive 50-500 resumes per position  Review resume in 5-10 seconds
  • 5.
    Long Line ofApplicants Competition’s Fierce  Showcase your personal brand, achievements and value  Remain compelling, concise and focused  List RESULTS not responsibilities  Use keywords & buzzwords
  • 6.
    Start with BlankSlate Type Career Achievements  CAR Stories — Challenge, Action, Result  Quantify — $, %, #  Use in highlights & work experience sections
  • 7.
    Stay on Course  Achievements / experience relevant to position sought  Not too little / too much information  TARGET your job search Mall Corp. needs a technical writer. Courtney’s a software developer. Should she apply?
  • 8.
    Tenicia sums up herobjective and expertise
  • 9.
    Title + Profile Achievements Front and Center
  • 10.
    Define Expertise Add skills under profile  Specific to position sought  Pull from job description
  • 11.
  • 12.
    Leadership Achievments Acquisitions: Led team to develop RFP – >$100M Enterprise Pre-D Recording Service to National Reconnaissance Office as SETA at SAIC. Contract Management : Slashed budget from $150M to $105M by improving staffing and technology efficiencies for EPRS as Lead SETA for SDDS programs at General Dynamics.
  • 13.
    Or CAR Statement Challenge: Resolve operational performance—high costs and productivity bottlenecks in travel division. Action : Streamlined processes, realigned key personnel, and re-engineered banking functions by establishing relationship with high-tech bank. Result : Improved customer service while slashing invoicing and collection costs—from 10% to <5% and $5M. Volume grew to $30M, reducing ratio even further.
  • 14.
    So Far —Compelling !
  • 15.
    Career Experience Director of Human Resources and Operations  Responsible for restaurant staffing needs and recruitment.  Responsible for food concessions — sales and payment system.
  • 16.
    Highlight Results !  Secured a group of motivated general employees who were paid 15% less by law.  Cut additional labor costs from 28% to 20%, significantly increasing net profits to investors.  Increased concession sales 22% to $2.5M by re-engineering food service stations and fast response payment system.
  • 17.
    Add a Testimonial Pull from performance evaluations or recommendation letters Ben showed initiative as our head nurse. He redesigned our walk-through and time-keeping systems, saving both manhour and billing costs. Philippe Martine, MD Charleston VA Hospital
  • 18.
    What’s Wrong ? Directlyunder Heading EDUCATION MA – Clinical Psychology, Case University, St. Louis, MO 1994 - Successfully managed the demands of working full time while carrying a full time graduate school course load. - Senior thesis project : Organizational behavior—How can Barnes & Noble and Amazon co-exist? - Beta Gamma Sigma Honor Society BA – Management, Florida State University, Tallahassee 1990 - Developed Telemedicine System as member of Florida Neurological Institute team - Noles Daily Photography, Editor - Member women’s tennis team
  • 19.
    Education Not TopAppeal Alyssa’s Worked 18 Years Degrees no longer top selling point. Move to the end — unless required in job listing. MA – Clinical Psychology, Case University, St. Louis, MO 1994 - Beta Gamma Sigma Honor Society BA – Management, Florida State University, Tallahassee 1990
  • 20.
    And Here? CAREER Software DevelopmentLead 1986-1990 Raytheon Seattle, WA Software Developer 1984-1986 Microsoft Seattle, WA Computer Programmer 1980-1984 IBM Seattle, WA Administrative Assistant 1977-1980 Gulf Oil Fairbanks, AK EDUCATION BS – Computer Science Duke University, Chapel Hill, NC 1976
  • 21.
    Ageism Exists  Showonly 10-15 years’ work experience  List prior experience without dates or responsibility bullets  No dates for college  Plus 1st job not relevant to career path
  • 22.
    Is This Relevant? COMMUNITY INVOLVEMENT The Salvation Army Serve as mentor for the Team in Training program, which recruits persons to raise funds while preparing as a group for marathon. Led 15 persons to instruct and assist with meeting their fundraising goals. Wharton Civic Association Fundraising Committee – Preparing events for tree planting and playground projects. Held dinner with silent auction and 50-50 raffle. PERSONAL Married with 3 children. Enjoy hiking and reading.
  • 23.
    Don’t Waste Space Showcase your career qualifications Certifications, technical skills, professional memberships, awards & publications  All illegal — social affiliations, age, marital / family status, nationality, disabilities & medical conditions
  • 24.
  • 25.
    Avoid Gaps  Outof work for a while? List courses, volunteer, HONESTY is BEST related temp jobs State why  Back to school? Laid off or let go? Place at top or within Contract not renewed work history Company relocated to NY Page 2 not always read Left the workforce? Assisted terminal parent Raised child for 3 years
  • 26.
    Format Strategies  Amplewhite space  Usual techniques Bold, italics,  Modern fonts Arial, Helvetica, Calibri ALL CAPITALS  Traditional fonts  Bullets Times, Century, Palatino  Simple lines  Font size 11 / 12 points  Minimal use
  • 28.
    Electronic Resume  Title& key words Strip Formatting in job posting - bold, italics, underline  .txt file extension, - bullets unformatted ASCII - tabs  Sans serif font - tables  Left justify all text - text boxes - page breaks - page numbers Use symbols to replace bullets  or create lines — — —
  • 29.
    E-mailing Resume Follow ad’s instructions  Word preferred over pdf (if not .txt)  Name ―FullName_Resume.docx‖ Helps recruiter file & find it  Subject line, your name & ad’s position  Body, paste resume  Attach resume & cover letter
  • 30.
  • 31.