5. The marketers view of social 1
Loyalty marketing: live
3 audience database allowing
segmentation based on fans
social graph influence and
lifetime value
Global multi-territory
2 management and
targeting for
campaigns, pages
and content.
1 Campaign journey
management and
reporting across
7. Easy campaign creation 3
“EngageSciences allows us to
create and manage multiple
campaigns simultaneously with
limited resource
The mixture of campaign
types and frequently
refreshed content helps to
keep users engaged”
Chris Howard, Director
Online Marketing,
8. Interactive previewInteractive Preview 4
“I can now
easily build
interactive
campaigns
people will Rachel
share” Hawkins
Online
Marketing
Play.com
45 minutes to
create a
Interactive preview environment allows campaign
testing of design and functionality
9. Mobile users can participate 5
Facebook doesn‟t support tabs on We use
mobile. People are not able to interact smartURL‟s and
with your content and campaigns. device detection to
Clicking on a link in the newsfeed will serve up a mobile
not show your tab. view of your tabs
11. The value & activity of each fan 7
Being able to
execute a social
campaign is
only the
beginning
We create a record
for every fan who
interacts with your
campaigns, so you
can understand
who they are over
time and the
conversions they
drive amongst their
friends. It is a
goldmine of data
that can be used to
12. Publish tabs to partner pages 8
The partner clicks on
a link and can
preview and then
add the tab
A unique
activation
code and
link
allows
partners
to add
your tab
to their
FB page
In a
couple
of simple
13. Integrate the voices of fans 9
Integrate curated user
commentary, reactions,
reviews, photos and videos
from across Twitter, youtube,
flickr, Facebook, Bazaarvoice
and many other sources
directly into your pages or into
your website Curatio
n is the
key.
You hold
the power
to publish
only what
you want
from
across the
social
14. A console to find & publish fans 10
1 Set up feeds that concern
your campaign from across
the social web
Monitor, filter, find and publish
to your campaign pages 2
15. Publish campaigns to websites 11
Publish your promotions or fan advocacy and
reactions to a library of display units, such as
carousels and skyscrapers, that can be
embedded across your website. Optimize what
promotions are shown based on rules such as
highest click through or highest converting
campaigns.
17. Used to create great tabs 13
1Nokia countries
build and
manage their
own pages using
our product
2
The content and
layout of the pages
are updated regularly
in each market
leading to better fan
experiences
18. Design flexibility 14
The system supports the ability to
launch very different page designs and
styles
20. Control of data capture 16
Whether you
need to build
simple forms
for data
capture or
complex
question and
answer quiz
formats,
business
users are in
control of
what data
they want to
capture from
social media
followers.
21. Multi-territory flexibility 17
With full page localization the
administrator may clone a
page from the original master,
and provide an alternative
layout including different
content for each chosen
1
Full page
country
territory &
language
localizatio
n
Partial
page
territory &
language
localization
Partial page allows for an
2 advanced form of territory
and language
personalization. It solves the
case where only a particular
area of the page needs to
22. Multi-territory flexibility 18
Easily clone
whole pages
or create
variations for
campaigns,
promotions or
content that
can be
targeted
based on
age,
language or
location
23. Global & sub-domain accounts 19
Local countries are sub
accounts of the global instance
with asset sharing between
global and local
24. Managing the conversation Conversation
Managing the
20
They monitor the
Facebook and
Twitter streams to
Play keep up a reply to followers
regular and have
conversation with implemented a help
scheduled tab on Facebook to
26. Example app 22
Apps can also be delivered
within a tab as well as in
1 canvas view. This means that
there is no additional click to
get to the app and the
interaction can all take place
within the tab itself
Non fans are asked to
like the page to get
access
27. Campaign Flow 23
2
Fans can now enter their
details and the brand will
get their email opt-in
Entrants are auto
prompted to share a
personalized message 3
28. Campaign Flow 24
A refer a friend incentive is
4 used as a viral mechanic
and the dynamic profile
wall shows the last
entrants
A big CTA is used to
get people to invite
friends 5
29. Flexible templates 25
Flexible campaign templates
1 support different content
formats and designs so no two
promotions need to look the
same
30. Mr Porter 26
Non fans are asked to
like the page to get
access
47. Gamification 43
Dynamic face
piles shows the
pictures of the
latest entrants
with a CTA to
invite friends.
A next best
action cross
promotion takes
entrants to a
another
48. Asset management 44
Easily
manage all
your social
marketing
assets such
as images,
rich
components,
forms and
CSS themes
in the asset
library
Bulk upload marketing assets
and assign them to campaigns
53. Turn Fans into Buyers 49
Nokia are turning fans into
buyers with exclusive
offers with partners that
they are promoting through
the Nokia Facebook
presence
Nokia are running multiple
offers through the tab that
people can select and then
they click through to a fluid
canvas app which is
almost full screen in
54. Turn fans into buyers Fans Into Buyers
Turn
50
Offers page
displays a sub
section of the best
offers
Periodic bulk
upload of offers for
„social sales‟ made
exclusive to
Facebook fans first
50% higher
average order
values from
Facebook fans
over non-fans
55. Not your everyday marketing 51
Nokia used
EngageSciences to run a
live event on Facebook
where they streamed a
4D projection lightshow
featuring a set by
deadmau5 at the
Millbank Tower in London
to an audience across
the globe
Custom tabs
and apps such
as the Nokia
Lumia Demo
can be
managed via
the
56. API content submission 52
The Amazing
Collective
A mobile app was developed
for some testers of the
Nokia Lumia, where they
were set daily challenges to
accomplish creative tasks
using the phone.
The photos and video
content created by this
group was published to
Engage through our API.
This content was then
curated by Nokia and the
best pieces published to the
Amazing Collective Page on
Facebook every day.
57. Campaign results 53
Detailed campaign
1 reports looking at views,
clicks, conversions,
shares and invites over
time
Track and compare
2 referrals sources and
media breakdown to see
what seeding tactics
drive the most
conversions
Reports cover aggregate
3 views of all campaigns as
well as page statistics
such as views and
shares
58. Nokia testimonial 54
Increase in fan
600% acquisition
trends within
three months
Craig
Hepburn “This platform helps companies not
Global only launch interactive social
promotions but also collect and reuse
Digital the best of what fans are saying
Director, across social media. Brands can now
Nokia harness the voices of advocates to
help them drive campaign results”
59. Nokia takes the lead 55
8M
Nokia implement
EngageSciences
Facebook
Fans
900K
Timeline
October 2010 April 2012
Nokia Samsung Mobile HTC
Apple Sony Mobile
60. A new database for Play.com 56
“Because we are
launching multiple
offers and
competitions, we are
starting to build up a
detailed picture of a
new database of
customers that we
have gathered from
“We calculate the actual
Facebook.”
physical amount of
people exposed to our
offers and competitions
through the actions of
each fan and the
conversions he or she
causes.”
Chris Howard,
Director,
Online
Marketing
61. Return on investment 57
500%
Increase in
Facebook
referred
revenue
700%
Increase in
Facebook
3000% Increase in
fan
interaction
fans
63. Becoming a loved brand 59
Play.com risen to no: 2
from nowhere just a
year ago
Digital agency
independent Social media
benchmarking
(Tamar – Feb 2012)
Play will extend leadership through
rewarding social interaction –
targeting campaigns to higher
engaged fans that share, invite and
refer friends to Play.com via a
social marketing loyalty program
powered by EngageSciences
66. That reward influence 2
Earn
Share
Reward
Provide
rewards, deal
s and offers
to people in
return for
providing
referral
conversions
amongst their
friends
67. Bazaarvoice integration 2
Run competitions to
get fans to create
product reviews that
are then published
back into Bazaarvoice
for use on your
website.
Coming Soon: Pull Bazaarvoice
reviews into Facebook Pages to
drive conversions for campaigns
68. Infographic reports
Questions? 3
Data is
only useful
if it can be
made
sense of.
We will take this
to a level not
seen before in
enterprise
software, providin
g high end design
infographic style
reports ready for
the marketer to
share across their
organization.
