Social media ecosystem


Published on

Published in: Business, Technology
1 Comment
  • That's really a great Presentation.
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Social media ecosystem

  1. 1. June, 20111
  2. 2. Social Media Ecosystem Content marketing Platform Publishers Enablers Publishers Social Content Curation Content Sharing Listening Platform Graph Data Photo Commerce Platform Social Business Software Sharing Social Social Games BUSINESS ENTERPRISE Search Social Networks External (Customer) Facing WEB AUDIENCE Social Apps Micro Blogs Internal (employee) Facing Blogs Stream Social AD Platform Platform Forums Social Marketing Management Social Advertising Virtual Worlds Platforms Live cast Social Publishing platform Social Ad Networks Social Promotion platform Traditional Publishers Technology providers Blogging Platforms URL Shortners Location Aware Apps Community Platforms Social Media Analytics Plug-ins / Widgets2
  3. 3. Business enterprise - Features Ability to analyze and understand social media conversations Helps to understand social impact Specialists in Natural Language Processing Listening Platform Marketing and Online Reputation Monitoring Provides Social media monitoring tools Real-time, analytics Campaign Management Services Establishing a unique social signature for the brands Social Targeting Social Graph Data Data suppliers ROI-Driven Marketing Services Social CRM Large Scale Campaign Management Real-time Optimization Social Advertising Multivariate Testing & Analysis Platforms Delivers rich social ads that contain video, and many other interactive features Provides high volume reach and frequency of video, rich media and social advertising ad units Allows consistent exposure and conversion to the audience as they connect, share and discover Socially targeted mobile advertising Social Ad Ad management and yield management Networks Brand advertisers can target mobile ad campaigns to specific geo-locations, handset devices, demographics and – uniquely for mobile – audience interest segments.3
  4. 4. Provides security, open and custom APIs, and multi-language support. Social Business Enterprise Socal Networking Software and Analytics services. Brand community, customer engagement, insights, innovation, advocacy, WOM, community Software management Social Business Promote cross-discipline collaboration and idea-sharing Software - Social CRM External Social networking, blogging, community, photos and videos, forums, rss, groups, web 2.0, social bridging, user-generated content, community intelligence (Customer) Social Media solutions for Publishers, Audience acquisition, Audience engagement and loyalty, Facing Social Business Software - Technical support for the open source social publishing system. Internal Intranet, micro blogging, wikis, activity streams (Employee) Facing Open source content management system Blogging Multiple themes to choose from Platforms Mobile ability The most sophisticated email publishing, Custom domain & Analytics Integration4
  5. 5. Grow Fan Base Drive Fans to Website & Monitor fan feed back Fan page maintenance Social Marketing Launch Global and Local pages Management Publish the content easily Promotions & Contests Social network E-Commerce Measurements & Analytics Social media dashboard with Multiple accounts - Real time Social Engagement Social Coordination Social Publishing Social Integration platform Social Measurement Custom Analysis Schedule Messages Multiple Networks Campaign builder Social Promotion Build your brand Easy content management platform Real-time reports Cloud computing5
  6. 6. Web Audience enterprise - Features Share purchase experiences, discover new places and products through trusted friends Watch exclusive video, buy great products, discover new music, play games, and connect with friends. Redeem your points for incredible merchandise, unique experiences and exclusive deals and sales. Mobile social shopping Social Commerce Connect and ask friends in real-time for shopping advice Group buying and flash sales Direct-to-fan page-sales channel Monetizing Social Search & Invite your friends to contribute, share everything with anyone. Integration of Social media content Content Curation A social magazine that brings to life the stories, photos, news Personalized social magazine A social document sharing community for personal, professional, and educational documents User Reviews and Recommendations of Top Restaurants, Shopping, Nightlife, Entertainment, Services Content sharing Discover and make recommendations that are based on your tastes. User ratings on shared social documents Online photo management and sharing application Photo Sharing Organize & edit your photos Bulk & group photo sharing Shorten and share’s links URL Shortners Tracking the links for checking user behaviour6
  7. 7. Real time people search in the social web Ask questions, get *live* answers from your social network & find the perfect person to answer any Social Search question in real-time. People search engine and free white pages finds phone, address, email, and photos. Find people by name, email, address, and phone for free Social application helps maintaining a connections between users through various communication and Social Apps interactive Applications Business, Education, Entertainment, Life style, Sports and Utilities Play free social games with your friends on Social network via mobile. Virtual Currency generation & circulation Social Gaming High Shopping through Virtual Currency Multiplayer social games Community An online service to create, customize and share a own social network with community functions platform Traditional Provides NEWS, Online TV streaming. Publishers Share comment & rate on the news and blogs7
  8. 8. Others Influence Analytics Sentiment Analysis Social Media Viral Analysis Geo Location Analysis Analytics Mentions Analysis Predictive analytics Capture, display, share, and analyze customer conversations online Plug-ins / Widgets Drive measurable business goals Publishers to distribute and track digital content such as widgets,8
  9. 9. Thank You For any of your valuable feedback & queries you could reach, engage and reciprocate @ Smart Team Office Google Facebook Skype Mobile Ram.p.kharvy@facebook.coRam Prasanna Ram-prasanna Paid version m Pratap.shivapuram@gmail.c Pratap.shivapuram@facebooPratap.SR Paid version om ravisankarb@saloirx.cRavi sankar Ravisankar81 Paid version om Jagadish.1986@facebook.coJagadish D Jagadish.Diwakar Paid version m m 9
  10. 10. 10