personal brand exploration

1. Personal
Brand
Exploration
Jessica Kolenda
Digital Marketing
Project & Portfolio 1
January 9, 2024

2. Career Category:
Starting Career
• Land SEO content manager position at
• I will connect with at least 30 employees at
The Mom Project on LinkedIn by October 2025
• Send the manager of the company,Allison
Robinson, My resume and portfolio
• Become the digital marketer for Liberty Hill
Financial Advisors in Chicago, Illinois by 2030
The Mom Project

3. PotentialJobTitles:
Content Specialist
Content Strategy Manager
Profession:
ContentStrategist
Ux Content Strategist

4. Non-profit
Organizations
E-Commerce
Platforms Corporations
Businesses & Freelancers &
Entrepreneurs
Digital
Agencies
Small and
Medium- sized
Enterprises
(SMEs)
TargetAudience:
X X X
X X
X X
X X
X
X
LocalBusinessesintheChicagolandarea

5. Competition
Competition
SarahBrough
Work Experience:
• 11 years of marketing experience
• 1 year and 8 months at The Mom Project
Education:
• Bringham Young University (2005-2011)
• Bachelors of Arts, Communications: Advertising
Noteworthy Experience:
• Digital Advertising Campaign Strategist for 2 years and 8 months
• Marketing Manager for RealNetworks for 1 year and 11 months
Skills and Proficiencies:
• Web analytics (13 endorsements)
• Online advertising (4 endorsements)
• SEM (6 endorsements)
Overall Online Presence:
• 374 connections
• Polished headshot
• One recommendation
Work Experience:
• 12 years in the customer service industry
Education:
• Harlem High School (2007-2011)
• Full Sail University (2023-2025)
Noteworthy Experience:
• Graduated top of my class
Skills and Proficiencies
• Public Speaking
Overall Online Presence:
• No connections yet
• Low online presence
JessicaKolenda

6. Identity
Core Values:
• Ambition
• Empathy
• Dedication
• Making a difference
• Learning
Vision:
• To empower small businesses through crafting
a resilient online presence, fostering growth
and meaningful connections with future clients.
Guiding Principle:
• Embrace strategic simplicity: Focus on clear
digital strategies that align with your brand,
delivering authentic value to engage your audience
and drive sustainable growth for your small business.
Passion
• Helping small business owners succeed.
Super Power:
• My super power is my ability to put a smile
on anyone’s face through powerful and moving
video content.
Golden Circle:
• WHY?: Empowering small businesses to succeed
HOW?: By building lasting relationships with
small business owners.
WHAT?: Digital marketing for small businesses.

7. Promise and Position
Promise:
• I am committed to heightened success for your small business
through customized and innovative digital marketing strategies,
guaranteeing an enhanced online presence and continuous growth
in the ever-evolving digital landscape.
Position:
• Compassionate digital partner.

8. Networking
Industryevents:
• Small Business Expo
Where: Isadore and Sadie Dorin Forum in Chicago, Illinois
When: June 13, 2024 from 10am to 5pm
Objective: Network with small business owners in my area
• DigiMarCon
Where: Soldier Field Stadium in Chicago, Illinois
When: May 22-23, 2024
Objective: Expand my knowledge on digital marketing
ElevatorPitch:
• You know how small businesses in the area are closing
down at alarming rates? Well, what I do is I tailor
strategies for each my clients to grow their business
while increasing revenue through digital marketing.
In fact, I made a short video commercial for my current
Employer’s brand new restaurant and now our sales have
increased by 120% in 1 month!
Mentorship:
• For my montor I will be choosing my friend and
recent college graduate, Carolyn Vandenbroek. I am
choosing her because she has just graduated with her
Bachelor’s degree in Business and is opening up her own
business in February called Social Vision LLC and is
very knowledgeable.

9. DigitalMarketing
OnlineIDandCalculatorScores:
• Volume: Low
• Relevance: High
• Purity: Low
• Diversity: Low
• Validation: Low
BrandArchetype:
• Caregiver
fostering meaningful connections and prioritizing the
well-being of others, making it an ideal foundation for
brands seeking to create lasting positive impacts in the
realm of digital marketing.
• Description: Epitomizes compassion and nurturing,
DigtalMarketingStrategyToImproveOnlineID
CalculatorScoresWhileExudingBrandArchetype:
• Focus Variables: Volume, purity, diversity, and validation.
• Type of content: Create Instagram video reels weekly lasting no
longer than 30 seconds, create posts on LinkedIn daily,
and create compassionate videos for Facebook weekly.
• Primary tools for distribution: Facebook and Instagram for video
content and LinkedIn for informational posts.

10. ProfessionalDevelopment
Technical:
• Content Management Systems (CMS)
Task: Sign up for SkillShare
• Search Engine Optimization (SEO)
Org.: SkillShare
Date: May, 2024
Task: Sign up for classes on Coursera
Org.: Coursera
Date: May, 2024
Transferables:
• Networking
Task: Attend the Small Business Expo
Org.: Small Business Expo
Date: June 13, 2024
• Digital literacy
Task: Attend DigiMarCon
Org.: DigiMarCon
Date: May 22-23, 2024

11. References
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