This document discusses branding conventions for ending advertisements, focusing on the Ignite brand. It recommends including the Ignite logo prominently to represent the channel's identity. Program names should be shown in a smaller font below for differentiation. Date and time should also be included in a smaller font. Social media links and hashtags should be incorporated to encourage audience involvement, as the target demographic of 16-34 year olds is likely to use social media. This aligns with the goal of creating a cohesive branding strategy and synergistic marketing campaign.

1. Ending Advertisements

2. Examples:

3. Conventions:
• Name of channel
• Name of programme
• Date/time of programme
• Social network and web 2.0 information
• Hashtags for active audience involvement
• Consistency of brand represented

4. Our Brand:
For our brand of Ignite, we wish to follow all of
these conventions when ending our advertisement,
because this will represent our channel in a positive
light and it will connote the professionalism within
our channel. We will include the logo of our
channel as the largest aspect, because this will
easily allow the audience to understand our brand
identity and they will begin to remember what our
logo looks like because it will be used across all
products – as part of a cohesive marketing
campaign.

5. Programming:
Next, the name of the respective programmes will be shown in a
smaller and different font to the Ignite logo, so that there is a clear
differentiation between the programme information and the channel
itself. However, we wish to show this in a similar colour to the logo,
because this creates consistency and yet again highlights the brand
identity of our channel. This will relate to the way in which we will use
an orange background also, so that the background does not appear as
bland or boring, as we want to indicate our channel to be vibrant and
interesting. The date and the time of the programme can be shown
underneath in the same font as the name of the show, though it will
be in a smaller font – meaning that the main information is still
prevalent within the advert and it does not detract the audience from
the primary purpose of this aspect of the advertisement.

6. Our Audience:
An aspect that is within all of the ending of advertisements is the use of social media,
as synergy with web 2.0 is used in order to allow the audience to become active and
involved within the channel. As we are aiming at the mass audience of 16-34 year
olds, web 2.0 is of paramount importance and it means that we need to aim at them
by using social media as much as possible, so this is something that will involve the
use of media synergy and this can occur within the ending of advertisements. A
younger psychographic audience is more likely to use web 2.0 and this demonstrates
the importance of making them active within our channel, so by having social
networking links at the bottom of the advert will be extremely useful for our channel
and for the audience also. This also relates to using a hashtag for audience
involvement, which is the same reason that we have decided to call one of our shows
‘#CorbyLife’, because this means that the audience is simply able to get involved with
the show because of the social media aspects – and this name of the show
instantaneously signifies our audience. We will use the same technique that ITV Be
have used within their advertisement, as they use small social networking logos at the
bottom of the advertisement in order to denote the fact that the audience can
subsequently become engaged with the show.